Heroes of Mavia

What Heroes of Mavia does

Heroes of Mavia is a blockchain-based mobile MMO strategy game developed by Skrice Studios LLC, a privately held game studio founded in 2021 and headquartered in Hanoi, Vietnam. The company targets mobile gamers seeking play-to-earn mechanics, Web3/crypto enthusiasts, gaming content creators, guilds, and blockchain gaming investors. The flagship product is a free-to-play mobile game (iOS and Android) where players build bases, grow armies, battle opponents, and earn an in-game currency called Ruby through winning battles and completing challenges. Ruby can be used to mint Legendary Item NFTs and trade them on the platform's marketplace.

The underlying technology is built on Ethereum with Base L2 scaling, using Web3Auth for wallet integration, LayerZero for cross-chain bridging, and Stargate for the Ethereum-Base bridge. The ecosystem features a dual-token economy: $MAVIA (an ERC-20 governance and staking token) and Ruby (an off-chain in-game currency). Supporting infrastructure includes a Ruby Scan blockchain explorer, a DAO governance system hosted on Snapshot, locked and soft staking pools, a Legendary NFT Marketplace for skins/decorations/consumables, and a Ruby Exchange for real-time Ruby↔$MAVIA trading. The token contract has been audited by Quantstamp.

The business model combines product-led and community-led go-to-market with freemium pricing (free core gameplay with optional Sapphire pack purchases) and multiple revenue streams: NFT marketplace commissions via Ruby burns, in-game currency transaction fees, token trading activity, and staking-related economics. Distribution leverages iOS App Store, Google Play, Discord, a Creator Code Program targeting influencers, and referral programs. The company has raised approximately $8 million across funding rounds in 2022, with backing from Crypto.com Capital, Binance Labs, Animoca Brands, Bitkraft Ventures, Delphi Digital, Mechanism Capital, Yield Guild Games, and other tier-1 crypto and gaming investors. On-chain metrics indicate 237,944+ Ruby holders, 65M+ Ruby transactions, and 1.13M+ NFT items in circulation.

Name

Heroes of Mavia

Legal name

Skrice Studios LLC.

Website

https://mavia.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Heroes of Mavia, developed by Skrice Studios in Hanoi, Vietnam, is a blockchain-based mobile MMO strategy game where players build bases, battle opponents, and earn Ruby cryptocurrency. The ecosystem features a $MAVIA governance token, NFT marketplace, DAO governance, staking pools, and cross-chain bridging across Ethereum and Base networks.

Ownership category

akta.pro rank

Product category

Web3 Mobile Gaming

NAICS

Amusement Arcades (71312), Amusement Arcades (713120)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199)

akta.pro primary industry

In-Game Item Marketplaces & Trading Platforms (MPAFACAJ)

akta.pro secondary industries

Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ), Blockchain Game Studios & Game Development (FSAPAGAC), Web3/Blockchain Game Studios (MPAFAAAO), Guilds, Scholarship & Player Networks (asset renting, delegation, communities) (FSAPAGAI), Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB)

Keywords

• Blockchain gaming
• Mobile strategy game
• Play-to-earn gaming
• NFT marketplace
• GameFi ecosystem

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. NFT Marketplace Transactions: The Legendary Marketplace enables trading of NFT items including Skins, Decorations, and Consumables. Transaction fees are generated through Ruby burns on each trade. The marketplace supports both Ruby and $MAVIA transactions.
2. In-Game Currency (Ruby) Economy: Ruby is the primary earnable currency inside Heroes of Mavia. Players earn Ruby through winning battles and completing challenges. Ruby is used to mint Legendary Item NFTs and trade them. The currency has both earn and spend mechanics within the game ecosystem.
3. $MAVIA Token Trading: The $MAVIA governance token is traded on multiple centralized and decentralized exchanges. Token holders can participate in governance, earn rewards through staking, and access tournament rewards.
4. Staking Rewards: Mavia Locked Staking Pools allow users to stake $MAVIA tokens and earn passive APY rewards. Land NFT staking enables earning free NFT rewards through soft-staking.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Heroes of Mavia operates a free-to-play blockchain-based mobile MMO strategy game on iOS and Android where players build bases, grow armies, and battle other bases to earn the off-chain Ruby currency. The ecosystem is anchored by the on-chain $MAVIA ERC-20 governance token (used for staking, DAO voting, and tournament rewards), a Legendary NFT Marketplace for trading Skins, Decorations and Consumables, the Ruby Exchange for Ruby/$MAVIA trading, Mavia Staking pools, and an Ethereum-Base cross-chain bridge. Players can also form Alliances, compete in tournaments, and access holder-only in-game perks.

Product overview

Heroes of Mavia is a Web3 mobile gaming ecosystem built by Skrice Studios featuring the flagship Heroes of Mavia MMO strategy game. The platform combines a blockchain-based mobile game with a comprehensive token economy centered around the $MAVIA governance token and Ruby in-game currency. Key products include the core mobile game, $MAVIA token for governance and staking, Ruby currency for gameplay earnings, the Ruby Exchange for token trading, a Legendary NFT Marketplace, Mavia DAO for decentralized governance, staking pools, cross-chain bridge between Ethereum and Base, Ruby Scan blockchain explorer, Alliances for team formation, Art Gallery for community content, and a Creator Code Program. The ecosystem supports both Web2 and Web3 players with features like tournaments, referrals, holder rewards, and various NFT item trading capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Ruby: Premium in-game off-chain currency used for earning through gameplay, minting NFTs, and trading Legendary Items
• Mavia DAO
• Ruby Legendary Marketplace
• Ruby Exchange
• Ruby Scan

Products and services

• Heroes of Mavia (Mobile Game) Flagship blockchain-based free-to-play MMO strategy mobile game where players build bases, grow armies, and battle enemy bases to earn the Ruby in-game currency; available on iOS and Android.
• $MAVIA Token ERC-20 governance token for the Mavia ecosystem, used for staking, DAO voting on Snapshot, tournament rewards, marketplace trading, and access to exclusive holder-only in-game perks.
• Ruby Currency Off-chain in-game currency earned through winning battles and challenges; used to mint Legendary Item NFTs, trade on the Legendary Marketplace, and exchange for $MAVIA via the Ruby Exchange.
• Legendary Marketplace NFT marketplace for trading Legendary Items (Skins, Decorations, Consumables) using Ruby or $MAVIA; provides real-time stats on listings, trades, and pricing.
• Ruby Exchange Integrated real-time trading interface, powered by Nexira.ai orderbooks, that enables players to exchange off-chain Ruby for on-chain $MAVIA tokens.
• Ruby Scan Blockchain explorer for the Ruby currency and the wider Mavia ecosystem, allowing users to view Ruby mints, burns, transactions, marketplace trades, and battles with Web3Auth wallet authentication.
• Mavia DAO Governance Decentralized governance system (hosted on Snapshot) enabling $MAVIA token holders to vote on key ecosystem decisions, including development of current and future Mavia games.
• Mavia Staking Staking program offering locked $MAVIA staking pools with passive APY rewards, plus Land NFT soft-staking that lets users earn free NFT rewards.
• Mavia Bridge Cross-chain bridge powered by LayerZero and Stargate that enables transfer of $MAVIA tokens and NFTs between Ethereum mainnet and Base L2, reducing transaction costs.

Quantifiable outcome

• 237,944+ Ruby holders and 65M+ transactions demonstrate active ecosystem participation
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Tribe GamingminorGTM or Marketing PartnerGaming-focused marketing and creator partnership for community outreach.
• Team QuesominorGTM or Marketing PartnerGaming content creator network for marketing and awareness campaigns.
• KickminorGTM or Marketing PartnerStreaming platform partnership for content distribution.
• LayerZerocoreTechnology or IntegrationCross-chain interoperability protocol powering the Ethereum-Base bridge for Mavia tokens and NFTs.
• Web3AuthcoreTechnology or IntegrationWallet infrastructure provider enabling user-friendly Web3 authentication for the Ruby Scan explorer.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gala Games: Web3 gaming platform operating multiple play-to-earn titles (Spider Tanks, Town Star) with a GALA token economy and NFT item ownership. Direct peer as a multi-game Web3 publisher.
• Axie Infinity: Sky Mavis's flagship play-to-earn mobile-friendly blockchain game (also a base-building creature battler on Ronin). Most direct analogue to Mavia's play-to-earn, dual-token, mobile-onboarding strategy.
• Big Time Studios: Develops Big Time, an AAA-quality multiplayer action RPG with NFT-based cosmetic items and a play-to-earn token economy. Directly comparable as a high-fidelity Web3 game with tokenized in-game assets.
• Illuvium: Open-world blockchain RPG with NFT creatures, in-game token (ILV), and staking. Comparable as a well-funded Web3 gaming studio targeting AAA production values with dual token + NFT marketplace model.
• The Sandbox: Decentralized virtual world with user-owned LAND NFTs, a SAND token economy, and a marketplace for game assets. Comparable NFT marketplace and token-driven creator economy.
• STEPN (Find Satoshi Lab): Move-to-earn mobile Web3 app with a dual-token economy (GMT/GST) and NFT sneaker assets. Comparable mobile-first Web3 onboarding, dual-token design, and earn-to-participate mechanics.
• Splinterlands: Play-to-earn blockchain card/strategy game with tokenized cards and a DEC/SPS token economy. Comparable gameplay genre (strategy) and dual-token design.
• My Neighbor Alice: Multiplayer blockchain builder game with land NFTs and a play-to-earn token economy. Closely comparable as a base/land-building Web3 game with similar target audience.

Broad incumbents

• Animoca Brands: Largest Web3 gaming conglomerate and a Mavia investor; operates/owns dozens of blockchain games (REVV, The Sandbox, others). Comparable as a broad incumbent in the same Web3 gaming category and a strategic ecosystem participant.
• Supercell (Clash of Clans): Developer of Clash of Clans, the dominant base-building mobile strategy game that Heroes of Mavia explicitly models its gameplay on. Relevant incumbent setting user expectations and competitive benchmarks in the genre.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MaviaGame
• YouTubeyoutube.com/channel/UCEsG9bqZilH29cW6gC5oApQ
• Instagraminstagram.com/heroesofmavia
• Facebookfacebook.com/MaviaOfficial
• LinkedInlinkedin.com/company/heroes-of-mavia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heroes of Mavia