What Tribe Gaming does

Tribe Gaming is a private creative agency and talent collective founded in 2017 and headquartered in Austin, Texas, focused exclusively on the mobile gaming vertical. The company operates a dual-threat model: it exclusively represents a roster of front-facing mobile gaming creators—self-described as the largest mobile gaming content collective in North America—while simultaneously helping game publishers design, build, and operate their own creator programs. Services span event production, content production, creative services, paid media creative, influencer marketing, reserved media buying, and creator program development, delivered as custom agency engagements to enterprise clients including Supercell, Activision Blizzard, Riot Games, Blizzard Entertainment, Second Dinner, Moonton, Samsung, AT&T, NFL, Netflix, 2K Games, and WWE.

The company's core technology asset is the Tribe Gaming Analytics platform, a private dashboard that aggregates read-only metrics (views, subscribers/followers, engagement, video/post titles) from YouTube/Google, Twitch, TikTok, Instagram, Facebook, X, Trovo, and Discord through OAuth integration. The platform is used internally by Tribe Gaming's creators and managers for growth and content analytics rather than as a commercial product. A sub-brand called Swipe Up extends the franchise into a broader creator talent network across multiple gaming genres.

Revenue is generated through project-based and retainer agency engagements on custom terms (no public pricing), targeting mobile game publishers as the primary segment and non-endemic brands (consumer electronics, telecom, sports, entertainment) as a growing secondary segment. Go-to-market is community-led: Tribe Gaming acquires clients through demonstrated campaign success, publisher relationships, and a public portfolio. Notable campaign deliverables include the Squad Busters 2.0 launch with Supercell (40 creators, 10M+ views, 53M+ impressions, 700K+ hours watched), the Call of Duty: Mobile 2025 World Championship brand development for Activision, Warcraft RumbleMania at BlizzCon for Blizzard, the Marvel Snap Conquerors inaugural event for Second Dinner, and a multi-campaign Samsung partnership spanning Galaxy S-series integrations. The company operates with 11–50 employees and has produced over 300 shows, indicating a high-leverage boutique agency model.

Name

Tribe Gaming

Legal name

Tribe Gaming

Website

https://tribegaming.gg

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Tribe Gaming is an Austin-based mobile gaming creative agency and the self-described largest mobile gaming content collective in North America, delivering event production, influencer marketing, and creator program services to game publishers (Supercell, Activision, Riot Games, Blizzard) and consumer brands (Samsung, AT&T, NFL, Netflix).

Ownership category

akta.pro rank

Product category

Mobile Gaming Creative Agency Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gaming Social Networks & Community Platforms (profiles, guilds, forums, discovery) (MPAFAIAD)

akta.pro secondary industries

Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI), Gaming & Virtual World Social Platforms (MPACAJAG)

Keywords

• Mobile gaming marketing
• Creator talent management
• Esports event production
• Influencer marketing services
• Gaming content production

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service creative agency model providing content production, influencer marketing, event production, creative services, paid media creative, and reserved media buying to game publishers and brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Tribe Gaming is a mobile gaming creative agency and the largest mobile gaming content collective in North America. It provides end-to-end services spanning event production, content production, creative services, paid media creative, influencer marketing, reserved media buying, and creator program management for game publishers and consumer brands. The firm also operates the Tribe Gaming Analytics platform, a private dashboard aggregating read-only social metrics across YouTube, Twitch, TikTok, Instagram, Facebook, X, Trovo, and Discord for its roster of mobile gaming creators.

Product overview

Tribe Gaming operates as a mobile gaming content collective and creative agency offering a suite of services including event production, content production, creative services, paid media creative, influencer marketing, reserved media, and creator programs. The company also provides the Tribe Gaming Analytics platform, a private dashboard for creators to view growth and content analytics from connected social accounts. The services portfolio is designed for game publishers and brands seeking to reach mobile gaming audiences through creator-driven campaigns and brand activations.

Differentiator

Problem solved

Functional benefit

Brands

• Swipe Up: A talent network featuring prominent and up-and-coming creators across varying titles and genres, under the Tribe Gaming umbrella.

Products and services

• Tribe Gaming Analytics Private analytics dashboard that aggregates read-only metrics (views, subscribers/followers, engagement, video or post titles) from YouTube, Twitch, TikTok, Instagram, Facebook, X, Trovo, and Discord via OAuth connections, used by Tribe Gaming creators and managers to track growth and content performance.
• Event Production Full-service event production from concept to execution, including live events, broadcasts, and cinematic production quality for brand activations, esports tournaments, and publisher campaigns.
• Content Production Creation of gaming-focused content including viral shorts and long-form series for social platforms, designed to engage mobile gaming audiences and support publisher and brand campaigns.
• Creative Services Visual identity design, brand campaigns, and design systems crafted for gaming brands to differentiate in a crowded market.
• Paid Media Creative Design and production of high-converting advertising creative specifically tailored for gaming audiences, optimized for performance across platforms.
• Influencer Marketing Campaign development combining creative strategy, talent management, and creator partnerships for measurable marketing campaigns targeting mobile gaming audiences.
• Reserved Media

Quantifiable outcome

• Squad Busters 2.0 campaign delivered: 40 Creators Activated, 10M+ Total Views, 53M+ Impressions, 700K+ Hours Watched

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• TencentminorGTM or Marketing PartnerPartner logo displayed on Tribe Gaming website indicating a commercial or collaborative relationship in the mobile gaming space.
• GarenaminorGTM or Marketing PartnerPartner logo displayed on Tribe Gaming website indicating a commercial or collaborative relationship in the mobile gaming space.
• ActivisioncoreStrategic or Co-development PartnerMajor ongoing partnership for Call of Duty: Mobile World Championship branding, Call of Duty Mobile Creator Program, and various campaigns including Warzone Total Fun collaboration.
• Blizzard EntertainmentcoreStrategic or Co-development PartnerPartnership for Warcraft RumbleMania inaugural competitive event held at BlizzCon, including full broadcast production and creative branding.
• SamsungcoreStrategic or Co-development PartnerFlagship partner for multiple Galaxy S-series and gaming-focused campaigns including Mission Galaxy series, Mastery Mayhem, World Record event, and Red Blossom campaign.
• Epic GamesminorGTM or Marketing PartnerPartner logo displayed on Tribe Gaming website indicating a commercial or collaborative relationship.
• FordminorGTM or Marketing PartnerPartner logo displayed on Tribe Gaming website indicating a commercial or collaborative relationship in non-endemic brand marketing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 100 Thieves: Gaming content collective and lifestyle brand that manages a roster of creators and esports competitors. Highly comparable dual model of talent representation and brand/merch monetization, though anchored in PC/console rather than mobile.
• FaZe Clan: Publicly traded gaming and esports content collective representing top creators. Closest direct competitor in the talent-representation-plus-content-business model, though with broader gaming/esports scope and different scale.
• Loaded: Gaming-focused creator agency and management firm that represents esports athletes and content creators. Comparable as a talent-representation business serving gaming publishers and brands.
• Misfits Gaming: Gaming and esports organization with content creator and influencer management operations. Comparable as a gaming content collective offering brand-partnership and creator services to publishers.
• Night Agency: Award-winning creative agency specializing in gaming, entertainment, and youth culture marketing. Comparable as a gaming-focused agency delivering influencer marketing, content production, and brand activations for publishers.
• Omni Creative: Gaming marketing and creative agency serving publishers with influencer campaigns, content production, and brand activations. Direct overlap with Tribe's creative-services and influencer-marketing offerings.
• Team Liquid: Global esports organization with content creator representation and brand partnerships. Comparable creator-collective model, though centered on competitive esports teams rather than mobile content.

Emerging players

• The Lunar Society: Gaming and esports talent management and creative agency. Comparable creator-representation focus with adjacent production capabilities for publisher and brand clients.

Broad incumbents

• GameSquare Holdings: Public gaming media and entertainment holding company with esports teams, content production, and influencer services. Comparable at the portfolio level as a broader incumbent aggregating creator and agency assets.
• ESL Gaming: Global esports tournament organizer and gaming media company. Comparable as a large incumbent producing tournament broadcasts and brand integrations for major game publishers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tribegaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tribe Gaming