BrandVerge
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
BrandVerge firmographics
Firmographics- Name
- BrandVerge
- Legal name
- BrandVerge
- Website
- https://gobrandverge.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BrandVerge industry classification
Industry- Product category
- Advertising Agency Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Experiential, Event & Sponsorship Marketing (BPAFAAAH)
- akta.pro secondary industry
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
Keywords
Where BrandVerge is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BrandVerge business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising Agency Services: Full-service advertising agency providing campaign development, media planning, buying, and analytics services to brands. Revenue generated through professional service fees for strategy, execution, and campaign management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Self-Serve Platform - Free marketplace access |
| Other | Multi-year contract | Concierge Service - White-glove custom service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
BrandVerge product offering
Product offeringCore offering
BrandVerge is a tech-enabled media agency that operates a marketplace plus workflow tool enabling advertisers to plan and book premium media partnerships at scale. It delivers this through a free self-serve marketplace platform (BrandVerge Self-Serve) and a high-touch managed service (BrandVerge Concierge), covering advertising strategy, performance marketing, media buying, omni-channel marketing, influencer marketing, and campaign analytics with AI-powered optimization.
Product overview
BrandVerge is a full-service advertising agency that offers two primary product tiers: BrandVerge Self-Serve (a free marketplace platform for on-demand media vendor and sponsorship bookings) and BrandVerge Concierge (a white-glove managed service with dedicated campaign teams). The agency also provides a comprehensive suite of services including Advertising Strategy, Performance Marketing, Media Buying, Omni-Channel Marketing, Influencer Marketing, and Campaign Analytics, all powered by strategic AI implementation to drive data-led, impactful campaigns for brands.
Differentiator
Problem solved
Functional benefit
Brands
- BrandVerge Self-Serve: Free platform providing brands access to a marketplace of media vendors and sponsorship options; brands can browse and book sponsorships on-demand and in real-time
- BrandVerge Concierge
Products and services
- BrandVerge Self-Serve Free marketplace platform providing brands access to a marketplace of media vendors and their sponsorship options, allowing brands to browse and book sponsorships on-demand and in real-time.
- BrandVerge Concierge Fully custom, white-glove service providing brands with a dedicated team of experts to help plan, buy, and measure media campaigns.
- Advertising Strategy Development of innovative, targeted campaigns that resonate with audiences and achieve measurable marketing results.
- Performance Marketing Campaign optimization to maximize ROI, engagement, and measurable growth for brands.
- Media Buying Expert negotiation of cost-effective media placements to ensure maximum exposure and awareness for brands and products.
- Omni-Channel Marketing Integration of strategies and solutions across sales platforms for a unified brand experience across paid and organic channels.
- Influencer Marketing Leveraging influencer partnerships and organic social media to foster meaningful connections with target audiences.
- Campaign Analytics Development of targeted, innovative campaigns with detailed analytics and reporting to measure performance against KPIs.
Quantifiable outcome
- 71% increase in social media followers within 3 months (StackAdapt case study)
- +2 more outcomes
Companies that use BrandVerge
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
BrandVerge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
BrandVerge partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- PMGminorCo-founder Lynn Browne partnered with PMG's Peggy Lin to co-author a white paper on media expectations for H2 2020, demonstrating thought leadership collaboration in the advertising industry.
- IAB (Interactive Advertising Bureau)coreBrandVerge powered the IAB NewFronts marketplace, creating a platform for sponsored content that enabled brands to access presenter profiles and sponsorship options. Co-founders participated in kick-off presentations for IAB NewFronts events.
- Bayer Consumer HealthminorBrandVerge facilitates influencer sourcing and partnership building for clients, including working with brand partners like Bayer Consumer Health on authentic storytelling campaigns.
- Bionic Advertising SystemsminorBrandVerge founders participated in Bionic's agency webinar discussing democratizing access to publisher direct sponsorships, indicating a marketing partnership for thought leadership.
- IAB (Interactive Advertising Bureau)coreIAB NewFronts marketplace powered by BrandVerge - created 13 presenter profiles available on the marketplace, making IAB's marketplace actionable for brands.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
BrandVerge competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Publicis is a global holding company whose agencies (Starcom, Digitas, etc.) compete for the same enterprise media-buying and influencer-marketing budgets that BrandVerge targets, especially via supplier diversity programs.
- Kargo: Kargo is a premium mobile and digital advertising marketplace specializing in high-quality publisher inventory, comparable in its curation-driven sponsorship model to BrandVerge's premium media partnerships positioning.
- Mediaocean: Mediaocean is the dominant incumbent in advertising operations, media planning/buying infrastructure, and omnichannel campaign management — the broader platform category in which BrandVerge competes for media buying wallet.
Direct peers
- VaynerMedia: VaynerMedia is a large full-service digital agency providing media planning, buying, influencer, and analytics to consumer brands — overlapping directly with BrandVerge's omni-channel service suite.
- Moby: Moby (formerly Bionic) operates an agency-focused marketplace for publisher direct sponsorships, the closest direct analogue to BrandVerge's Self-Serve marketplace model and Concierge-style managed services.
- Tinuiti: Tinuiti is a full-service digital marketing agency offering paid media, programmatic, and influencer services to mid-market and enterprise brands — the same target customer profile and service stack as BrandVerge.
- The/Collective: The/Collective is a digital-first media and marketing agency specifically focused on DTC and growth-stage brands, mirroring BrandVerge's primary customer segment and paid-social/performance marketing offering.
- Good Apple: Good Apple is a women-owned digital advertising agency working with DTC and mid-market brands on media buying and influencer campaigns, structurally comparable in ownership identity and customer mix.
Emerging players
- MiQ: MiQ is a programmatic media buying and data company operating across display, video, and connected TV — overlapping with BrandVerge's media buying and campaign analytics capabilities.
- Station and Station: Station and Station is a sponsorship activation and partnership agency focused on premium publisher deals, overlapping with BrandVerge's media partnership and sponsorship booking core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BrandVerge social profiles
Digital presenceBrandVerge financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrandVerge leadership team
Management profileNumber of profiles
Profiles2 records
BrandVerge funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrandVerge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrandVerge
What does BrandVerge do?
BrandVerge is a tech-enabled media agency that operates a marketplace plus workflow tool enabling advertisers to plan and book premium media partnerships at scale. It delivers this through a free self-serve marketplace platform (BrandVerge Self-Serve) and a high-touch managed service (BrandVerge Concierge), covering advertising strategy, performance marketing, media buying, omni-channel marketing, influencer marketing, and campaign analytics with AI-powered optimization.
Is BrandVerge a public or private company?
BrandVerge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrandVerge founded?
BrandVerge was founded in 2017. It employs 1 to 10 people.
Where is BrandVerge based?
BrandVerge is headquartered in New York, United States, in the North America region.
How does BrandVerge make money?
One revenue line is on record: advertising Agency Services.
Who are BrandVerge's main competitors?
Broad incumbents on record are Publicis Groupe, Kargo and Mediaocean. Direct peers are VaynerMedia, Moby, Tinuiti, The/Collective and Good Apple. Emerging players are MiQ and Station and Station.
Does BrandVerge have an API?
No public API is recorded for BrandVerge.
What industry is BrandVerge in?
BrandVerge's product category is Advertising Agency Services. Its primary akta.pro industry code is BPAFAAAH, Experiential, Event & Sponsorship Marketing, with a secondary code of MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools. Its NAICS code is 54181 and its SIC code is 7311.