Moby
Moby is a Seattle-based, founder-owned digital product agency (founded 2011, 11–50 employees) that designs and builds custom mobile apps, web platforms, eCommerce ecosystems, voice assistants, AR/VR experiences, and games for clients ranging from startups to Fortune 500 brands.
- Company typePrivate
- Founded2011
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Moby does
Moby, Inc. is a Seattle-based, founder-owned digital product agency founded in 2011 by Tim Moser (design/UX) and James Jacoby (development). The firm designs, builds, and scales custom digital products for clients ranging from startups to Fortune 500 enterprises, spanning native iOS (Swift/Objective-C) and Android (Kotlin/Java) mobile apps, cross-platform Flutter apps, web applications (React, Angular, Rails, PHP, JavaScript), eCommerce ecosystems (Shopify, Magento), content management systems (Craft, Contentful, Adobe Experience Manager, Sitecore, Drupal), Unity 3D games, AR/VR experiences, and voice/digital assistant interfaces for Alexa, Google Home, and Siri. Its proprietary asset is the 'Carrot' contest platform, a reusable software product for running promotional and spiff contests across mobile, web, games, and Facebook.
Moby operates a project-based professional services model priced on published budget tiers ranging from $20,000–$60,000 (small) to $200,000+ (enterprise), sold directly through its website contact form and inbound lead capture with a global country-selector. The customer base includes Microsoft, Disney, Fox, 21st Century Fox, Fisher-Price, Qualcomm, T-Mobile, Philips, Fluke, Fred Hutch, Delta Dental, NPR, Deloitte Digital, AON, and Sound United on the enterprise side, alongside startups, SMBs, and nonprofits. Distribution is direct only — no resellers or channel partners — supported by organic social presence (LinkedIn, Instagram, Facebook, Twitter/X) and a GitHub organization for technical visibility.
The firm is privately held with 11–50 employees, no external funding, no subsidiaries, and no disclosed M&A activity. Revenue, growth rate, and customer concentration metrics are not publicly disclosed, and the business has remained founder-led and bootstrapped since inception.
Moby firmographics
Firmographics- Name
- Moby
- Legal name
- Moby, Inc.
- Website
- https://mobyinc.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moby is a Seattle-based, founder-owned digital product agency (founded 2011, 11–50 employees) that designs and builds custom mobile apps, web platforms, eCommerce ecosystems, voice assistants, AR/VR experiences, and games for clients ranging from startups to Fortune 500 brands.
- Ownership category
- akta.pro rank
Where Moby is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Moby business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Digital Product Development: Project-based professional services for designing and building custom digital products including websites, mobile apps, progressive web apps, eCommerce ecosystems, AR/VR experiences, games, and installations. Engagements range from $20,000 to $200,000+ based on project scope and complexity. Model includes strategy, design, development, and post-launch support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Small Projects: $20,000 - $60,000 |
| Other | Multi-year contract | Mid-Size Projects: $60,000 - $100,000 |
| Other | Multi-year contract | Large Projects: $100,000 - $200,000 |
| Other | Multi-year contract | Enterprise Projects: $200,000+ |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Moby product offering
Product offeringCore offering
Moby is a Seattle-based digital product agency that designs, builds, and grows custom digital products for clients ranging from startups to Fortune 500 brands. The agency provides end-to-end product development services spanning mobile apps (iOS, Android, Flutter), responsive websites, eCommerce ecosystems, content management systems, digital assistants (Alexa, Google Home, Siri), games, and AR/VR experiences. Moby also offers subscription and payment strategy consulting and sells its proprietary Carrot Contest Platform software.
Product overview
Moby is a digital product agency offering a portfolio of design and development services rather than a single unified product. Their core offering encompasses end-to-end product development, with specialized services spanning mobile apps (iOS/Android via native or Flutter), web applications (React, Angular, Rails, PHP), eCommerce ecosystems, content management systems, digital assistants (Alexa/Google Home/Siri), gaming and educational software (Unity 3D), and AR/VR experiences. Their proprietary product is the Carrot Contest Platform, a software solution for running promotional and spiff contests. Services also include installations and kiosks for physical-world digital experiences. All services integrate with their Subscription & Payment Strategy practice for business model development.
Differentiator
Problem solved
Functional benefit
Products and services
- Carrot Contest Platform
- Product Development Services
- Mobile App Design & Development
- Web Design & Development
- eCommerce Ecosystems
- Content Management Systems
- Subscription & Payment Strategy
- Digital Assistants
- Games & Educational Software
- AR & VR Experiences
- Installations & Kiosks
Companies that use Moby
Customer profileNamed customers31 records
Segments3 records
Ideal customer profiles3 records
Moby technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
Moby partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- MicrosoftcoreMoby has partnered with Microsoft since 2011, providing custom digital product development services. The partnership has included website development work. Microsoft represents a flagship client relationship demonstrating Moby's ability to serve major technology companies.
- FoxcorePartnership with Fox (entertainment industry) for digital product development since 2011. Represents Moby's capability in entertainment and media sector.
- Fisher-PricecorePartnership with Fisher-Price for digital product development since 2011. Demonstrates Moby's ability to work with consumer brands.
- Fred HutchcorePartnership with Fred Hutch (cancer research institute) for digital product development since 2011. Represents Moby's work in healthcare/nonprofit sector.
- NPRcorePartnership with NPR (National Public Radio) for digital product development since 2011. Demonstrates capability in media and public broadcasting.
- FlukecorePartnership with Fluke (industrial technology/manufacturing) since 2011. Represents Moby's ability to serve manufacturing and industrial clients.
- DisneycorePartnership with Disney for digital product development since 2011. Represents high-profile entertainment brand relationship.
- QualcommcorePartnership with Qualcomm (semiconductor/telecommunications technology) since 2011. Demonstrates Moby's technology sector expertise.
- PhilipscorePartnership with Philips (healthcare/consumer electronics) since 2011. Represents Moby's work with major international brands.
- T-MobilecorePartnership with T-Mobile (telecommunications) since 2011. Demonstrates capability in telecom sector.
- Original XboxcorePartnership with Original Xbox (gaming/technology) since 2011. Represents Moby's gaming and entertainment technology experience.
- 21st Century FoxcorePartnership with 21st Century Fox (media/entertainment) since 2011. Represents additional entertainment sector capability.
- Deloitte DigitalcorePartnership with Deloitte Digital (professional services/consulting) since 2011. Represents Moby's work with major consulting firms.
- Sound UnitedminorPartnership with Sound United (consumer electronics/audio) since 2011. Represents additional consumer electronics client.
- Delta DentalminorPartnership with Delta Dental (healthcare/dental insurance) since 2011. Represents healthcare sector client.
- AONminorPartnership with AON (professional services/risk consulting) since 2011. Represents professional services client.
- Office 365minorPartnership with Office 365 (Microsoft productivity suite) since 2011. Linked to Microsoft ecosystem.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Moby competitors and assessment
Company assessmentDirect peers
- DockYard: DockYard is a digital product consultancy that builds custom web, mobile, and emerging-tech applications for enterprise clients, sharing Moby's focus on strategy plus multi-platform product engineering.
- thoughtbot: thoughtbot is a design and development consultancy building custom web and mobile products for startups and enterprises, mirroring Moby's horizontal segmentation across startup and enterprise client tiers.
- Huge: Huge is a digital experience agency that designs and engineers websites, apps, and connected products for global brands — directly comparable to Moby's enterprise brand work for Microsoft, Fox, and Disney.
- Viget: Viget is a full-service digital agency providing strategy, design, and development for websites, mobile apps, and custom digital products — a near-analog to Moby's end-to-end product development service.
- Work & Co: Work & Co is a digital product agency that designs and builds custom digital products for major brands — closely matching Moby's project-based, multi-platform digital product delivery model at similar scale.
- ustwo: ustwo is a digital product studio that designs and develops apps, websites, and digital experiences for enterprise and consumer clients, with proprietary product ventures alongside services — analogous to Moby's mix of agency work and the Carrot Contest Platform.
- Momentum Design Lab: Momentum Design Lab is a digital product agency specializing in design, mobile, and web development for mid-market and enterprise clients, comparable to Moby's tiered budget engagement structure.
Broad incumbents
- AKQA: AKQA is a global design and innovation agency building digital products, experiences, and campaigns for enterprise brands — competes for the same Fortune 500 clients (Microsoft, Disney) as Moby at much larger scale.
- R/GA: R/GA is a large global digital agency offering strategy, design, and technology services across emerging platforms — overlaps with Moby's enterprise digital product work but operates at significantly broader portfolio scale.
- Deloitte Digital: Deloitte Digital is the digital creative and engineering arm of a Big Four consultancy, providing end-to-end product and experience design — an enterprise-scale competitor to Moby that is listed among Moby's customers/partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Moby social profiles
Digital presenceMoby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moby leadership team
Management profileNumber of profiles
Profiles2 records
Moby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moby
What does Moby do?
Moby is a Seattle-based digital product agency that designs, builds, and grows custom digital products for clients ranging from startups to Fortune 500 brands. The agency provides end-to-end product development services spanning mobile apps (iOS, Android, Flutter), responsive websites, eCommerce ecosystems, content management systems, digital assistants (Alexa, Google Home, Siri), games, and AR/VR experiences. Moby also offers subscription and payment strategy consulting and sells its proprietary Carrot Contest Platform software.
Is Moby a public or private company?
Moby is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moby founded?
Moby was founded in 2011. It employs 11 to 50 people.
Where is Moby based?
Moby is headquartered in Seattle, United States, in the North America region.
How does Moby make money?
One revenue line is on record: custom Digital Product Development.
Who are Moby's main competitors?
Direct peers on record are DockYard, thoughtbot, Huge, Viget, Work & Co, ustwo and Momentum Design Lab. Broad incumbents are AKQA, R/GA and Deloitte Digital.
Does Moby have an API?
No public API is recorded for Moby.