Eldrive
Eldrive operates one of the largest public EV charging networks in Bulgaria, Romania, and Lithuania, with 3,000+ charging points managed through a smart platform and mobile app. The company serves individual EV drivers, corporate fleets, dealerships, and 500+ partner locations (Shell, IKEA, Metro) via usage-based, subscription, and managed-service revenue models.
- Company typePrivate
- Founded2017
- HeadquartersSofia, Bulgaria
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Eldrive does
Eldrive is an electric vehicle charging infrastructure operator headquartered in Sofia, Bulgaria, founded in 2017 (Eldrive Charging EAD) and operating under an Austrian holding structure (Eldrive Holding GmbH). The company runs a public EV charging network of more than 3,000 charging points across Bulgaria, Romania, and Lithuania, with a fourth market (Latvia) being activated under its European Investment Bank mandate. Its network comprises AC stations up to 22 kW and DC fast chargers from 24 kW up to 400 kW, supporting CCS Combo, CHAdeMO, and IEC 62196-2 Type 2 connectors.
The underlying technology is a smart EV charging platform that connects drivers, charging stations, and location owners through a unified mobile application (iOS and Android), an RFID card option, and POS terminals that accept contactless bank cards for guest users without app registration. The back-end was migrated from Fortum's charge point management platform to AMPECO's multi-tenant platform supporting 120,000+ charge points and multi-country regulatory compliance. Notable proprietary features include Auto Start Charging (plug-and-charge on ABB DC stations via CCS) and subscription tiers (Eldrive SMART and PRO) that cap discounted charging at 250 kWh per 30-day period.
Eldrive's business model combines four revenue streams: usage-based fees from public EV charging sessions (€0.29-€0.55/kWh range across markets), recurring SMART and PRO subscription revenue from individual drivers, volume-based enterprise contracts with corporate fleets including analytics dashboards and 24/7 support, and managed-service partnerships with location owners (Shell, IKEA, Metro, BG Mall, The Mall, Spark, Holiday Park) and dealerships/financing institutions that bundle charging access with EV sales. The company has raised €55 million in 2024 from the European Investment Bank (€40M debt) and the European Bank for Reconstruction and Development (€15M equity), and is committed to installing 7,400-8,400 new charging stations by 2028, effectively doubling its current installed base.
Eldrive firmographics
Firmographics- Name
- Eldrive
- Legal name
- Eldrive Charging EAD
- Website
- https://eldrive.eu
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Eldrive operates one of the largest public EV charging networks in Bulgaria, Romania, and Lithuania, with 3,000+ charging points managed through a smart platform and mobile app. The company serves individual EV drivers, corporate fleets, dealerships, and 500+ partner locations (Shell, IKEA, Metro) via usage-based, subscription, and managed-service revenue models.
- Ownership category
- akta.pro rank
Eldrive industry classification
Industry- Product category
- EV Charging Infrastructure
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Power Distribution (221122)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), EV Managed Charging as Demand Response (Residential, Fleet, Workplace) (EUAFAGAL)
Keywords
Where Eldrive is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices3 records
Markets served
Eldrive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Public EV Charging Sessions: Revenue generated from EV drivers paying per charging session (per kWh or per unit) at public AC and DC charging stations across Bulgaria, Romania, and Lithuania. Pricing varies by station type, power level, and country. Standard rates and discounted subscription rates available.
- Corporate Fleet Services: Special volume-based charging terms for electrified corporate fleets, including charging analytics and reporting. Corporate clients receive monthly invoices based on aggregated charging usage.
- Subscription Plans (SMART & PRO): Monthly subscription plans (Eldrive SMART and PRO) offering discounted per-kWh rates at AC and DC stations. Valid for 30 days per activation, with automatic renewal. Capped at 250 kWh per subscription period. Available only to individual customers.
- Dealership & Financing Institution Partnerships: Preferential charging packages offered through car dealerships and financing institutions to EV purchasers, creating a turnkey EV mobility experience for end customers.
- Location Owner Infrastructure Partnerships: Eldrive installs and operates charging stations at partner locations (fuel stations, trade centers, business buildings, residential buildings, parking lots, public institutions) providing location hosts with EV-attracted customers and green image benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Romania Standard - AC 22 kW: 2.55 RON/unit |
| Subscription | Monthly | Romania Eldrive SMART: 29 RON/month |
| Subscription | Monthly | Romania Eldrive PRO: 55 RON/month |
| Usage-based | Pay-as-you-go | Lithuania Standard - AC up to 22 kW: €0.35/kWh |
| Subscription | Monthly | Lithuania Eldrive SMART: €5.90/month |
| Subscription | Monthly | Lithuania Eldrive PRO: €11.90/month |
| Usage-based | Pay-as-you-go | Romania Pre-authorization: 50 Lei |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Eldrive product offering
Product offeringCore offering
Eldrive operates a public electric vehicle charging network of more than 3,000 AC (up to 22 kW) and DC (24-400 kW) charging points across Bulgaria, Romania, and Lithuania. Drivers access the network through a mobile app (iOS/Android), RFID card, or POS terminal, with sessions billed via usage-based pricing or monthly SMART/PRO subscriptions. The company also delivers volume-based fleet services for corporate clients and operates a partner-location program that hosts charging infrastructure at fuel stations, retail sites, parking lots, and public institutions.
Product overview
Eldrive is an EV charging infrastructure operator offering a unified platform-plus-services model. The core offering consists of the Eldrive Charging Network (public charging stations across Bulgaria, Romania, and Lithuania) managed through the Eldrive Mobile Application. The platform supports both pay-as-you-go and subscription-based charging (Eldrive SMART and Eldrive PRO plans). Additional products include Fleet Services for corporate clients, POS Terminal Charging for guest users, RFID cards for contactless access, and Auto Start Charging for ABB DC stations. The company also operates a Partner Location Program enabling fuel stations, malls, parking lots, and other venues to host charging stations.
Differentiator
Problem solved
Functional benefit
Brands
- Eldrive SMART: Monthly subscription plan for EV charging offering discounted rates (RON 29/month in Romania; EUR 5.90/month in Lithuania). AC - 0.31 EUR/kWh, DC - 0.39 EUR/kWh in Lithuania.
- Eldrive PRO
Products and services
- Eldrive Mobile Application Native iOS and Android app enabling EV drivers to locate Eldrive charging stations, view real-time availability and pricing, start and stop charging sessions, and pay via bank card or RFID. Provides access to subscription plans and 24/7 customer support.
- Eldrive Public Charging Network
Quantifiable outcome
- Over 3,000 charging points installed across three countries
- +3 more outcomes
Companies that use Eldrive
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles3 records
Eldrive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Eldrive partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- AMPECOcoreAMPECO, an EV charging software provider, migrated Eldrive's charging network to its charge point management platform. The migration involved over 120,000 charge points from legacy systems, addressing multi-country regulatory requirements, diverse hardware configurations, and scaling limitations. AMPECO enables multi-tenant architectures with seamless payment routing.
- ShellmajorShell fuel stations host Eldrive EV charging infrastructure, providing EV drivers access to fast and superfast DC charging at Shell locations across Eldrive's operating markets.
- IKEAmajorIKEA stores host Eldrive charging stations, offering EV charging services to IKEA customers and visitors as part of IKEA's sustainability and customer convenience strategy.
- Metro BulgariaminorMetro cash-and-carry stores in Bulgaria host Eldrive charging stations for customers and employees.
- Holiday ParkminorHoliday Park locations host Eldrive EV charging infrastructure for visitors and guests.
- BG MallminorBG Mall shopping center hosts Eldrive charging stations for shoppers and visitors.
- The Mall (Romania)minorThe Mall shopping center in Romania hosts Eldrive charging stations.
- SparkminorSpark locations host Eldrive EV charging stations.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Eldrive competitors and assessment
Company assessmentBroad incumbents
- ChargePoint: ChargePoint operates one of the largest EV charging networks globally, with a strong software platform and AC/DC mixed portfolio across North America and Europe. Comparable as a software-led public-network operator with subscription and fleet management offerings.
- Shell Recharge: Shell Recharge is the EV charging offering from Shell, leveraging its existing fuel-station network across Europe. Highly comparable to Eldrive's location-partner model at Shell-branded stations and represents a competitive threat as Shell expands its own branded charging in CEE.
- EnBW mobility+: EnBW mobility+ is the EV charging network of German utility EnBW, one of the largest operators in Germany and expanding across Europe. Comparable as a utility-backed network operator with both AC destination charging and DC highway fast-charging.
- Tesla Supercharger: Tesla Supercharger is the world's largest proprietary DC fast-charging network, now opening to non-Tesla EVs across Europe. Increasingly a direct competitive threat to public DC fast-charging operators like Eldrive in highway and urban locations.
- Vattenfall InCharge: Vattenfall InCharge is the public EV charging network of Swedish state-owned utility Vattenfall, operating across Sweden, Germany, Netherlands, UK, and France. Comparable as a utility-backed public charging operator with a managed platform and consumer+enterprise customer focus.
Direct peers
- GreenWay: GreenWay is the largest EV charging network operator in Central and Eastern Europe (headquartered in Poland), with public charging across Poland and expanding into adjacent CEE markets. Most directly comparable to Eldrive by geography, business model (public charging + platform), and customer base.
- Electra: Electra is a fast-growing European EV charging operator deploying DC fast charging hubs across France, Belgium, Italy, Spain, and expanding into other EU markets. Comparable as a network-effect-focused platform player using app-first customer acquisition and hub-based DC stations.
- IONITY: IONITY is a pan-European high-power DC fast-charging network jointly owned by several automakers (BMW, Mercedes, VW, Ford, Hyundai). Operates a similar hub-based DC fast-charging model across European highways, directly comparable to Eldrive's superfast DC strategy at fuel-station and highway locations.
- Fastned: Fastned is a publicly listed European fast-charging network operator building DC fast-charging stations along highways across the Netherlands, Germany, UK, Belgium, France, Switzerland, and Spain. Closely comparable in asset-light partner model and consumer app-first charging experience.
- Allego: Allego operates one of the largest public EV charging networks in Europe, with both AC and DC stations across multiple countries. Comparable in pan-European public-network scope, dual hardware platform, and enterprise customer focus; recently went public via SPAC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eldrive social profiles
Digital presenceEldrive compliance and trust
Trust signalCompliance2 records
Eldrive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eldrive leadership team
Management profileNumber of profiles
Eldrive funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eldrive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eldrive
What does Eldrive do?
Eldrive operates a public electric vehicle charging network of more than 3,000 AC (up to 22 kW) and DC (24-400 kW) charging points across Bulgaria, Romania, and Lithuania. Drivers access the network through a mobile app (iOS/Android), RFID card, or POS terminal, with sessions billed via usage-based pricing or monthly SMART/PRO subscriptions. The company also delivers volume-based fleet services for corporate clients and operates a partner-location program that hosts charging infrastructure at fuel stations, retail sites, parking lots, and public institutions.
Is Eldrive a public or private company?
Eldrive is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eldrive founded?
Eldrive was founded in 2017. It employs 51 to 100 people.
Where is Eldrive based?
Eldrive is headquartered in Sofia, Bulgaria, in the Europe region.
How does Eldrive make money?
Five revenue lines are on record. Public EV Charging Sessions are the primary driver. The others are corporate Fleet Services, subscription Plans (SMART & PRO), dealership & Financing Institution Partnerships and location Owner Infrastructure Partnerships.
Who are Eldrive's main competitors?
Broad incumbents on record are ChargePoint, Shell Recharge, EnBW mobility+, Tesla Supercharger and Vattenfall InCharge. Direct peers are GreenWay, Electra, IONITY, Fastned and Allego.
Does Eldrive have an API?
No public API is recorded for Eldrive.
What industry is Eldrive in?
Eldrive's product category is EV Charging Infrastructure. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of TLAKAMAF, EV Charger Operations, Maintenance & Field Service (O&M). Its NAICS code is 2211 and its SIC code is 4911.