Vapaus
- Company typePrivate
- Founded2020
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Vapaus firmographics
Firmographics- Name
- Vapaus
- Legal name
- Vapaus Bikes Finland Oy
- Website
- https://vapaus.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Vapaus industry classification
Industry- Product category
- Employee Mobility Benefits Platform
- NAICS
- Automotive Equipment Rental and Leasing (5321), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industry
- E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where Vapaus is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Vapaus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Employer Subscription / Platform Fee: Employers pay a monthly platform/admin fee for access to the Vapaus portal to manage the bike benefit for their employees. No setup or initiation fees are charged to employers.
- Employee Bike Leasing / Salary Deduction: Employees lease bikes through salary deduction over contract periods of 12, 24, or 36 months. Monthly payments are deducted directly from payroll. Employees can return, exchange, or purchase the bike at the end of the contract.
- Bike Sales & Margin: Vapaus acts as an intermediary, sourcing bikes from manufacturers and distributing through a catalogue of bikes and over 400 partner bike shops in Finland. Revenue includes margins on bike transactions facilitated through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Employer Admin Portal subscription |
| Subscription | Monthly | Employee bike lease from |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Vapaus product offering
Product offeringCore offering
Vapaus sells a cloud-based employee bike benefit platform that enables employers to offer salary-sacrifice bike schemes to their staff. The platform automates the entire lifecycle — bike selection from an online catalogue or 400+ partner shops, salary-deducted leasing over 12/24/36 months, payroll integration, billing, logistics, insurance, and financing — managed through dedicated employer and employee portals. Employers pay a €12.90/month admin subscription with no setup fees, and employees lease bikes starting at €29/month with full insurance and flexible return/exchange/purchase options.
Product overview
Vapaus is a Helsinki-based FinTech company offering a cloud-based employee bike benefit platform that enables employers to provide salary-sacrifice bicycle schemes to their staff. The core Vapaus Bike Benefit Platform covers the full benefit lifecycle — from bike selection and online/in-store purchasing, through payroll deduction, automated billing, logistics, insurance, and financing — all managed via Vapaus's proprietary technology platform. Supporting modules include the Starter Package (a free-for-employer entry tier), the Precycled circular economy program for returned bike refurbishment and resale via Yeply, a network of 400+ partner bicycle shops across Finland, a Commute Calculator tool, and an online bike catalogue. The service is offered to employers in Finland and Sweden, with plans to expand internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Vapaus Bike Benefit Platform A cloud-based employee bike benefit platform that enables employers to offer salary-sacrifice bicycle schemes to their staff. It automates the full lifecycle from bike selection and ordering to payroll deduction, automated billing, logistics, insurance, and financing through a proprietary technology platform with dedicated employer and employee portals.
- Precycled (Circular Economy Refurbishment Program) A circular economy program that refurbishes and resells returned benefit bikes. Returned bikes are professionally inspected and serviced, then resold through partner Yeply Recycled, extending the bike lifecycle and reducing waste for Vapaus employer clients.
- Partner Bike Shop Network A network of over 400 partner bicycle shops across Finland where employees of client companies can purchase bikes as part of the benefit scheme, in addition to Vapaus's online catalogue. Partners use the shop.vapaus.io portal for order management and invoicing.
- Benefit Bikes Catalogue An online catalogue of bicycles available for order through the Vapaus benefit scheme, featuring brands such as Canyon, Trek, Helkama, Pelago, Cannondale and Commencal, with models ranging from city bikes and commuters to e-bikes, gravel bikes and full-suspension mountain bikes.
- Commute Calculator (Työmatkalaskuri) An online tool that lets employees calculate commute distances and compare the costs of commuting by bike versus car or public transport, supporting the employer pitch and benefit adoption process.
Quantifiable outcome
- 83% of benefit bike users increased their cycling after acquiring a bike through the benefit
- +8 more outcomes
Companies that use Vapaus
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Vapaus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Vapaus partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and major.
- SupercriticalminorVapaus partners with Supercritical, a leading carbon dioxide removal (CDR) platform, to offset its carbon footprint. Through this partnership, Vapaus compensated 979 tonnes of CO2 equivalent for fiscal year 2024 by purchasing high-quality CDR credits. Supercritical provides rigorous project assessment protocols.
- The Upright ProjectminorVapaus collaborates with The Upright Project, an independent organization that measures companies' net impact across environmental, health, social, and governance dimensions. The partnership provides Vapaus's Net Impact Score assessment (75/100, top 2.36% globally), supporting ESG reporting and sustainability positioning.
- Vapaus Bikes Sverige ABcoreVapaus Bikes Sverige AB is the Swedish subsidiary of the Vapaus Group. Both companies act as joint controllers under GDPR for personal data processing through shared platforms and services. The subsidiary enables market operations in Sweden and is part of the Nordic expansion strategy.
- AzfaltemajorVapaus Group is acquiring Azfalte, a French employee bike benefit company, to expand into France — one of Europe's largest bike benefit markets. This acquisition strengthens Vapaus's European leadership position and represents a major step in the international expansion strategy.
- Yeply (Yeply Recycled)minorVapaus partners with Yeply, a bike maintenance and circular economy specialist, to operate the Precycled program. Returned benefit bikes are professionally inspected, serviced, and resold through the Yeply Recycled e-commerce platform (recycled.yeply.fi). The partnership ensures high-quality refurbishment and extends bike lifecycle.
- TIST — The International Small Group and Tree Planting Program (Uganda)minorTIST is one of Vapaus's CDR offset projects. Operating in Kenya, Uganda, Tanzania, and India with over 95,000 farmers (35,000 women), TIST has planted over 10 million trees since 2004. Farmers retain ownership of trees and earn income from carbon credit sales. Vapaus supports this project via Supercritical.
- Varaha Industrial Biochar Project (India)minorVaraha Industrial Biochar Project in India is supported by Vapaus via Supercritical. The project uses pyrolysis technology to convert agricultural waste (corn stover) into biochar, sequestering carbon for over 1,000 years. It reduces emissions from traditional waste disposal and provides reliable long-term carbon storage.
Scale indicators16 records
Recent moves10 records
Expansion highlights6 records
Vapaus competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
Vapaus social profiles
Digital presenceVapaus compliance and trust
Trust signalCompliance3 records
Vapaus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vapaus leadership team
Management profileNumber of profiles
Profiles8 records
Vapaus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vapaus funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vapaus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vapaus
What does Vapaus do?
Vapaus sells a cloud-based employee bike benefit platform that enables employers to offer salary-sacrifice bike schemes to their staff. The platform automates the entire lifecycle — bike selection from an online catalogue or 400+ partner shops, salary-deducted leasing over 12/24/36 months, payroll integration, billing, logistics, insurance, and financing — managed through dedicated employer and employee portals. Employers pay a €12.90/month admin subscription with no setup fees, and employees lease bikes starting at €29/month with full insurance and flexible return/exchange/purchase options.
Is Vapaus a public or private company?
Vapaus is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vapaus founded?
Vapaus was founded in 2020. It employs 11 to 50 people.
Where is Vapaus based?
Vapaus is headquartered in Helsinki, Finland, in the Europe region.
How does Vapaus make money?
Three revenue lines are on record. Employer Subscription / Platform Fee is the primary driver. The others are employee Bike Leasing / Salary Deduction and bike Sales & Margin.
Does Vapaus have an API?
No public API is recorded for Vapaus.
What industry is Vapaus in?
Vapaus's product category is Employee Mobility Benefits Platform. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 5321 and its SIC code is 7510.