Yeply
Yeply is a Finnish mobile bicycle maintenance service founded in 2016, operating mobile workshop vans across 73 cities in Finland, Germany, and the Netherlands. It serves individual cyclists, corporate wellness clients, quick commerce delivery fleets, and property companies through subscriptions, on-demand service, and smart parking partnerships.
- Company typePrivate
- Founded2016
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Yeply does
Yeply is a Finnish mobile bicycle maintenance company founded in 2016 by Antti Känsälä and Tommi Särkkinen, operating mobile workshop vans that deliver professional bike servicing directly to customer neighborhoods and workplaces across 73 cities in Finland, Germany, and the Netherlands, with active expansion into Belgium. The company's core product is on-demand seasonal maintenance (€119 for regular bikes, €139 for e-bikes), supplemented by the Huoleton monthly subscription (€13.90-€15.90/month) that provides unlimited seasonal maintenance under a 12-month binding contract, a digital service history platform called My Yeply, and a brick-and-mortar Larunpyörä location in Lauttasaari, Helsinki for specialized work including cargo bikes, Vanmoof repairs, and RockShox/FOX suspension service.
The technology stack centers on a proprietary digital booking and service logistics platform built on Visma Digital Booker, the My Yeply digital service history system capturing each bike's maintenance record, mobile workshop vans as the physical service delivery unit, and integration with employer bike benefit programs (GoByBike, Epassi, Vapaus). Authorized service partnerships with major brands (Babboe, Vanmoof, Bosch, Shimano, RockShox, FOX) and a strategic operational partnership with Bikeep for smart bike parking infrastructure extend the technical and service footprint.
Yeply's business model combines transactional per-service revenue, recurring subscription income from Huoleton, B2B corporate service events at employer premises, parts and accessories sales, warranty work for partner brands, and managed services for Bikeep smart parking installations. The customer base spans individual consumers, corporate wellness programs, quick commerce delivery fleets (Flink, Wolt), and property companies. The company raised a €2.5 million seed round led by Inventure in March 2022, and reports turnover of €4 million with 190,000+ bikes maintained cumulatively.
Yeply firmographics
Firmographics- Name
- Yeply
- Legal name
- Yeply Oy
- Website
- https://yeply.fi
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yeply is a Finnish mobile bicycle maintenance service founded in 2016, operating mobile workshop vans across 73 cities in Finland, Germany, and the Netherlands. It serves individual cyclists, corporate wellness clients, quick commerce delivery fleets, and property companies through subscriptions, on-demand service, and smart parking partnerships.
- Ownership category
- akta.pro rank
Yeply industry classification
Industry- Product category
- Bicycle Maintenance Services
- NAICS
- Personal and Household Goods Repair and Maintenance (8114)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Bike Service, Repair & Maintenance Shops (CRAMAHAH)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Used & Refurbished Bike Retail (CRAMAHAK)
Keywords
Where Yeply is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices4 records
Markets served
Yeply business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Yeply Huoleton Monthly Subscription: Recurring monthly subscription (€13.90/month for regular bikes, €15.90/month for e-bikes) providing unlimited seasonal maintenance at mobile service points. Includes unlimited small fixes, My Yeply digital history, and 1 winter pickup/delivery. Binding for 12 months then cancellable.
- Per-Service Seasonal Maintenance: One-time payment for seasonal maintenance packages at mobile popup service points: €119 for regular bikes, €139 for e-bikes. Additional fees for spare parts and special work.
- Brick-and-Mortar Service (Larun): Service at physical location (Lauttasaari, Helsinki) with full service menu including first service, seasonal maintenance, cargo bike service, RockShox and FOX suspension service, and specialized repairs.
- Spare Parts and Accessories Sales: Sale of spare parts (tires, chains, inner tubes) and Babboe accessories during service visits. Parts purchased include installation labor.
- Corporate Bike Service Events: B2B service days at employer premises where employees get bikes serviced. Remote worker packages redirect employees to neighborhood service units, invoiced post-hoc.
- Bikeep Smart Parking Installation & Maintenance: As official Bikeep operational partner in Finland, Yeply handles installation and ongoing maintenance of smart bike parking systems for businesses, shopping centers, and housing cooperatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Huoleton monthly subscription for regular bikes |
| Subscription | Monthly | Huoleton monthly subscription for e-bikes |
| Unit Pricing | Pay-as-you-go | Seasonal maintenance at mobile popup locations |
| Unit Pricing | Pay-as-you-go | First service (new bikes, 100-300km) |
| Unit Pricing | Pay-as-you-go | Seasonal maintenance at Larun brick-and-mortar |
| Unit Pricing | Pay-as-you-go | Small works / individual service tasks |
| Unit Pricing | Pay-as-you-go | RockShox and FOX suspension service |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Yeply product offering
Product offeringCore offering
Yeply is a Finnish mobile bicycle maintenance service that brings professional bike repair directly to customers' neighborhoods, workplaces, and event locations using converted workshop vans. It offers seasonal maintenance, e-bike servicing, a monthly subscription (Huoleton), a digital service history platform, and brick-and-mortar specialized repairs.
Product overview
Yeply is a Finnish mobile bicycle maintenance service operating across Finland, Germany, Netherlands, and Belgium. The core offering consists of mobile bike maintenance brought directly to customers at popup locations and workplaces, performed on-site in modified vans. The product portfolio centers on the Yeply Mobile Bike Service as the core platform, supplemented by Yeply Huoleton (monthly subscription at €13.90-15.90/month for unlimited maintenance), My Yeply (digital service history tracking), and Yeply Booking (online reservation system). The physical shop component is provided through the Larunpyörä x Yeply partnership in Lauttasaari, Helsinki. Additional offerings include cargo bike maintenance (official Babboe warranty service), Yeply Recycled (used bike marketplace), Bikeep smart parking solutions (as operational partner), Yeply Academy (training programs), and corporate bike maintenance days for B2B customers. The company also operates a recruitment platform via Teamtailor for hiring bicycle technicians across Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Yeply Huoleton: Monthly subscription bike maintenance service (€13.90/month for regular bikes, €15.90/month for e-bikes) offering unlimited seasonal maintenance at mobile service locations.
- My Yeply
- Yeply Recycled
Products and services
- Yeply Mobile Bike Service A mobile bicycle maintenance service that brings professional bike repair directly to customers' neighborhoods, workplaces, or event locations. Services are performed on-site in modified vans, completing seasonal maintenance within the same day. Serves individual consumers and commuters.
- Yeply Huoleton (Monthly Subscription) A monthly subscription service offering unlimited seasonal maintenance and quick repairs for bicycles at fixed monthly rates (€13.90/month for regular bikes, €15.90/month for e-bikes). Includes My Yeply digital service history and one winter pick-up/delivery. Binding for 12 months.
- My Yeply (Digital Service History) A digital platform that stores and displays bicycle maintenance history with mechanic comments. Allows customers to track service records, view recommendations, and prove maintenance history when selling their bike.
- Larunpyörä x Yeply (Physical Shop) Physical brick-and-mortar service point in Lauttasaari, Helsinki, offering comprehensive maintenance including RockShox and FOX suspension service, Vanmoof official service, cargo bike maintenance, and warranty repairs. Open Monday-Friday 10-18.
- Cargo Bike Maintenance Specialized maintenance service for cargo bikes including official Babboe brand warranty service. Includes regular maintenance, structural inspection, and braking system checks. Available at the Larunpyörä physical shop.
- Bikeep Smart Parking Smart bicycle parking solutions in partnership with Bikeep. Yeply serves as the official operational partner in Finland, providing installation and maintenance of intelligent parking stations that can reduce theft by up to 99%, for businesses, shopping centers, and housing cooperatives.
- Yeply Academy Training program for bicycle maintenance education, providing both practical skills and digital materials for participants.
- Yeply Recycled (Used Bikes) Online platform for buying and selling pre-owned bicycles, promoting bicycle reuse and sustainability, operated through shop.yeply.fi.
- Corporate Bike Maintenance Days B2B service bringing mobile bike maintenance directly to employer premises. Includes advance online booking, on-site service, SMS notification, and payment processing. Also offers remote worker packages directing employees to neighborhood service units.
Quantifiable outcome
- Over 190,000 bikes maintained in Europe
- +3 more outcomes
Companies that use Yeply
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Yeply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Yeply partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- BikeepcoreBikeep is an internationally recognized smart bike parking system manufacturer operating in 21+ countries. Yeply is Bikeep's official operational partner in Finland, responsible for installation, ongoing maintenance, and 24/7 operational monitoring of smart parking systems.
- LarunpyöräcoreYeply took over Larunpyörä's service operations at the Lauttasaari location. The collaboration aims to develop service operations, offer better customer experience, and respond to the growing popularity of cycling with more efficient services. Same professionals continue at the same address.
- BabboeminorYeply is the official Babboe warranty service provider in Finland. Handles all warranty repairs and maintenance for Babboe cargo bikes using original parts, in accordance with manufacturer guidelines.
- VanmoofminorYeply is an official Vanmoof service partner in Finland. Vanmoof bikes can be booked for service through regular channels. Specialized parts like batteries, motors, and control units are ordered as needed.
- ShimanominorCertified Shimano service partner providing authorized warranty and maintenance services. Shimano software updates performed during e-bike service.
- BoschminorCertified Bosch e-bike service partner. Provides authorized warranty services and performs Bosch motor/software updates during maintenance.
- FlinkcoreQuick commerce delivery platform. The rapid growth of quick commerce companies like Flink has significantly increased B2B demand for e-bike repairs. Quick commerce companies have raised hundreds of millions in investment capital, creating major growth opportunity for Yeply.
- WoltcoreWolt is both a strategic platform partner (providing growth platform for e-bike fleet services) and a financial partner (Inventure, known as Wolt's first investor, led Yeply's seed round). Wolt's expansion has demonstrated the opportunity in instant delivery.
- GoByBikeminorGoByBike is one of Yeply's employer bike benefit payment partners. Customers can pay for Yeply services using their GoByBike employer bike benefit credits.
- EpassiminorEpassi is one of Yeply's employer bike benefit payment partners. Customers can pay for Yeply services using their Epassi employer bike benefit credits.
- VapausminorVapaus is one of Yeply's employer bike benefit payment partners. Customers can pay for Yeply services using their Vapaus employer bike benefit credits. Also listed as a payment option at Larun brick-and-mortar.
- TriathlonSuomenminorOfficial service partner of Triathlon Finland (TriathlonSuomen). Yeply ensures race cyclists' equipment is in top condition so athletes can focus on performance.
- TBP RacingminorOfficial service partner of TBP Racing (Tornari Bike Park Racing). Yeply provides professional maintenance support for race athletes.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Yeply competitors and assessment
Company assessmentDirect peers
- Swapfiets: Swapfiets is a Dutch-origin subscription bicycle service operating across multiple European countries, bundling bike use with included maintenance and repair. It is the closest direct peer to Yeply's Huoleton subscription model and mobile service concept, both targeting individual commuters who want maintenance included without visiting a shop.
- Cycloon: Cycloon is a Dutch bike subscription company offering monthly plans that bundle a bicycle with theft and maintenance coverage. Comparable to Yeply's Huoleton subscription and mobile popup service concept, both addressing urban commuters in the Netherlands with bundled bike-and-maintenance offerings.
- Swap Bike: Swap Bike is a France-based subscription bike service that bundles a bicycle with included maintenance, repair, and theft protection. Comparable to Yeply's Huoleton subscription model and B2C maintenance offering, both targeting consumers who prefer predictable monthly costs over ownership.
- Bibee: Bibee is a Belgian/Dutch bike subscription service for businesses and employees, providing leased bikes including maintenance. It is comparable to Yeply's B2B subscription and corporate service offerings, both monetizing employer relationships via bike-and-maintenance bundles.
- Velobike (Germany): Velobike is a German mobile/on-site bicycle repair and assembly service operating in multiple German cities. It is the closest geographic and operational analog to Yeply's mobile workshop model in Germany, both bringing professional bike service to the customer's location rather than relying on a fixed shop.
Broad incumbents
- Decathlon: Decathlon is the largest sporting goods retailer globally, operating in-store bike workshops across Europe. While not a mobile service, it is comparable as a broad incumbent in bicycle maintenance — offering repair and seasonal service at scale, often at lower price points, and representing both a competitor and a channel for accessories.
- Halfords: Halfords is the UK's largest bike and motoring retailer with hundreds of in-store bike repair centers. Comparable to Yeply as an established, scaled bike service operator — though anchored to physical retail locations rather than a mobile model — and a benchmark for what scaled bike maintenance looks like at retail-level unit economics.
Emerging players
- VanMoof: VanMoof was a high-end Dutch e-bike manufacturer known for tech-forward urban bicycles before its 2023 bankruptcy and acquisition by McLaren. Yeply is an authorized VanMoof service partner in Finland. The relationship illustrates how premium e-bike brands rely on specialized service partners, and VanMoof's distress also signals execution risks across the e-bike category Yeply serves.
- Cowboy: Cowboy is a Belgian connected e-bike brand selling premium urban bicycles across Europe. While not a direct competitor, it is comparable as a premium e-bike player whose installed base requires specialized maintenance — the type of authorized service relationship Yeply operates within.
Others
- Bikeep: Bikeep is an Estonian smart bike parking manufacturer operating in 21+ countries. Yeply is Bikeep's official operational partner in Finland for installation and maintenance. The relationship is comparable as an ecosystem partner in urban cycling infrastructure, not as a direct competitor in maintenance services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yeply social profiles
Digital presenceYeply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yeply leadership team
Management profileNumber of profiles
Profiles4 records
Yeply funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yeply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yeply
What does Yeply do?
Yeply is a Finnish mobile bicycle maintenance service that brings professional bike repair directly to customers' neighborhoods, workplaces, and event locations using converted workshop vans. It offers seasonal maintenance, e-bike servicing, a monthly subscription (Huoleton), a digital service history platform, and brick-and-mortar specialized repairs.
Is Yeply a public or private company?
Yeply is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yeply founded?
Yeply was founded in 2016. It employs 51 to 100 people.
Where is Yeply based?
Yeply is headquartered in Helsinki, Finland, in the Europe region.
How does Yeply make money?
Six revenue lines are on record. Yeply Huoleton Monthly Subscription is the primary driver. The others are per-Service Seasonal Maintenance, brick-and-Mortar Service (Larun), spare Parts and Accessories Sales, corporate Bike Service Events and bikeep Smart Parking Installation & Maintenance.
Who are Yeply's main competitors?
Direct peers on record are Swapfiets, Cycloon, Swap Bike, Bibee and Velobike (Germany). Broad incumbents are Decathlon and Halfords. Emerging players are VanMoof and Cowboy. Bikeep is listed as an others.
Does Yeply have an API?
No public API is recorded for Yeply.
What industry is Yeply in?
Yeply's product category is Bicycle Maintenance Services. Its primary akta.pro industry code is CRAMAHAH, Bike Service, Repair & Maintenance Shops, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 8114 and its SIC code is 7600.