Enthuse
Enthuse (Online Giving Ltd) is a UK-based charity-first digital fundraising SaaS platform serving 4,500+ charities and NGOs across the UK and Ireland with branded donations, peer-to-peer fundraising, event registration, Gift Aid processing, and official mass-participation event partnerships, acquired by The Access Group in February 2026.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Enthuse does
Enthuse (legally Online Giving Ltd) is a UK-headquartered, charity-first digital fundraising SaaS platform founded in 2012, serving more than 4,500 charities across the UK and Ireland, including approximately 80% of the UK's most loved charities. The platform combines branded donations, peer-to-peer fundraising, event registration and ticketing, virtual events and map-based virtual journeys, Gift Aid processing (as an HMRC approved agent), and corporate and community fundraising modules under a unified data model with a single login and native integrations into sector-standard CRMs (Beacon, Donorfy, Salesforce, Raiser's Edge, MS Dynamics 365, Access CRM). It is hosted on Microsoft Azure and AWS with a 99.9% uptime SLA and processes over 1 million donations totalling more than £300m in cumulative fundraising, including £19m for the 2026 TCS London Marathon alone.
The product portfolio is modular: entry-level self-serve subscriptions are priced at £24.99/month (Fundraising) and £39.99/month (Donations), with a bundled Fundraising & Events tier and an enterprise Enthuse+ white-label tier for custom microsites and white-labelled event registration on multi-year contracts. Transaction-based revenue comes from payment processing fees (1.9% + 30p) and a 5% fee on Gift Aid recovered. Mass-participation event charity partners holding official places in partner events use the platform free of subscription and platform fees, with revenue instead derived from payment processing and Gift Aid. Go-to-market is hybrid: product-led/self-serve for standard subscriptions, field sales for enterprise and Enthuse+ deals, and event-driven acquisition through exclusive official partnerships with London Marathon Events (extended to 2034), Great Run Company, Brighton Marathon Weekend, Etape Loch Ness, and Maverick Race.
The company is FCA-registered for payment services (reference 797344), PCI DSS and GDPR compliant, and was acquired by The Access Group in February 2026, having previously raised approximately £7.25m across pre-seed (£1m, 2017), seed (£2.75m, 2019) and Series A (£3.5m, 2021) rounds led by Praetura Ventures and Octopus Group co-founders Chris Hulatt and Simon Rogerson.
Enthuse firmographics
Firmographics- Name
- Enthuse
- Legal name
- Online Giving Ltd
- Website
- https://enthuse.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Enthuse (Online Giving Ltd) is a UK-based charity-first digital fundraising SaaS platform serving 4,500+ charities and NGOs across the UK and Ireland with branded donations, peer-to-peer fundraising, event registration, Gift Aid processing, and official mass-participation event partnerships, acquired by The Access Group in February 2026.
- Ownership category
- akta.pro rank
Enthuse industry classification
Industry- Product category
- Charity Fundraising Software
- NAICS
- Convention and Trade Show Organizers (56192), Grantmaking and Giving Services (8132), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Cause Marketing & Co-Promotions (BPAFAMAK)
- akta.pro secondary industries
- Sweepstakes, Contests & Giveaway Administration (BPAFAMAD), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)
Keywords
Where Enthuse is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Enthuse business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Fees: Monthly subscription fees for donations (£39.99/month), fundraising (£24.99/month), and Fundraising & Events solutions. Mass participation has no platform fee for charity partners holding places in official events.
- Transaction Processing: Payment provider fee of 1.9% + 30p per transaction. Gift Aid processing fee of 5% of Gift Aid value. Ticketing and merchandise fees apply. Platform fee is 0% for mass participation.
- Premium Templates (Enthuse+): Premium white label digital fundraising solutions including microsites, custom branding, and custom map challenges. Custom microsite development averages 3-4 weeks; white labelling takes 3-5 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mass Participation - Free for official event charity partners |
| Subscription | Monthly | Donations solution |
| Subscription | Monthly | Fundraising solution |
| Subscription | Monthly | Event Registration solution |
| Subscription | Monthly | Fundraising & Events - All-in-one solution |
| Subscription | Multi-year contract | Enthuse+ Premium Templates |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Enthuse product offering
Product offeringCore offering
Enthuse sells a charity-first B2B SaaS platform for branded digital donations, peer-to-peer and appeal fundraising, and event registration/ticketing, integrated as the official fundraising partner for the UK's largest mass participation events including the TCS London Marathon and Great North Run. Revenue comes from monthly subscriptions, transaction processing fees, Gift Aid processing commissions and premium white-label (Enthuse+) enterprise contracts, with the platform hosting branded donation pages, automatic fundraising page creation, CRM integrations and Gift Aid capture on behalf of charities.
Product overview
Enthuse is a charity-first digital fundraising platform offering a modular product portfolio centred around donations, fundraising, and event management. The core offering consists of Enthuse Donations (branded payment solution), Enthuse Fundraising (campaign and appeal pages), Enthuse Fundraising & Events (all-in-one combined solution), Enthuse Mass Participation (official platform for UK's largest events including TCS London Marathon and Great North Run), Enthuse Event Registration (ticketing), Enthuse Virtual Events (virtual challenges), and Enthuse Virtual Journeys (map-based challenges). Additional modules include Enthuse Corporate Fundraising, Enthuse Community Fundraising, and In-Memory (tribute pages). Premium tier Enthuse+ offers white-label solutions including Microsites+ for custom branded microsites. All products are designed to put charities' brands front and centre with fully branded pages and unified data management.
Differentiator
Problem solved
Functional benefit
Products and services
- Enthuse Donations Branded payment solution for regular and one-off digital donations with mobile-ready donation forms, automatic Gift Aid capture and processing, and no platform or payment provider fees. Designed for UK and Irish charities seeking branded donor experiences.
- Enthuse Fundraising Digital fundraising and appeal pages customised to a charity's cause, with campaign and appeal management, DIY fundraising, in-memory pages and real-time reporting. Provides branded peer-to-peer fundraising capabilities.
- Enthuse Fundraising & Events All-in-one event registration and fundraising solution combining ticketing, custom branded pages, automatic fundraising page creation upon registration, and Strava integration for fitness tracking. The only provider offering this integrated solution for charities.
- Enthuse Mass Participation Official fundraising platform for UK's biggest challenge events including the TCS London Marathon and Great North Run, with fully integrated race day app connection and 100% fundraising page creation rates for charity partners holding official places.
- Enthuse Event Registration Comprehensive and customisable ticketing and event registration with individual, group and corporate registrations, event and ticket level entry limits, and Registrant Fee Cover feature where participants cover registration costs (70% opt-in rate).
- Enthuse Virtual Events Branded registrations and fundraising pages for virtual runs, quizzes and challenges with race or target event formats, activity and fundraising targets, Strava integration, automated milestones and event leaderboards.
- Enthuse Virtual Journeys Map-based challenges integrated with Google Maps for virtual fundraising challenges. Supports individual and team participation with dynamic maps, milestone-based tracking and Strava integration.
- Enthuse+ Premium white-label digital fundraising solutions including Microsites+ (custom branded microsites), Events+ (white-label event registration), Fundraising+ (white-label fundraising) and Virtual Journeys+ (custom map-based challenges) for larger charities requiring bespoke branded experiences. Average white-label implementation takes 3-5 days.
Quantifiable outcome
- 43% higher donations on branded pages vs consumer giving platforms
- +10 more outcomes
Companies that use Enthuse
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Enthuse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature9 records
Enthuse partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- Etape Loch NesscoreOfficial fundraising partner for Etape Loch Ness cycling event, expanding Enthuse's mass events portfolio beyond running events.
- Maverick RaceminorOfficial fundraising partner for Maverick Race events, adding trail and adventure running events to Enthuse's mass participation offerings.
- SalesforcecoreIntegration with Salesforce via direct connection and MoveData partnership. Enables charities to capture Enthuse information in Salesforce for full supporter visibility across all activities.
- MoveDatacorePartner enabling Children with Cancer UK and other charities to integrate Enthuse with Salesforce CRM for improved data management and reporting.
- Donorfy CRMcoreIntegration with award-winning CRM for charities. Seamless connection supporting charities to scale and automate supporter data management. Data syncs every 15 minutes.
- Brighton Marathon WeekendcoreOfficial online fundraising partner for Brighton Marathon Weekend, building on existing partnership with London Marathon Events.
- Beacon CRMcoreIntegration with Beacon, Fundraising Magazine's #1 CRM provider for charities. Enables charities to access Enthuse donations and fundraising data directly in Beacon CRM with data syncing within 5 minutes.
- London Marathon EventsflagshipOfficial online fundraising partner for London Marathon Events, including the TCS London Marathon. Announced decade-long partnership extension in 2024, extending until 2034. Race day app integration enables fundraising through official TCS London Marathon app.
- Great Run CompanyflagshipOfficial online fundraising partner for Great Run events including the AJ Bell Great North Run (world's largest half marathon). Partnership enables charity place management and fundraising page creation for Great Run events.
- StravacoreFitness app integration allowing participants to connect Strava accounts to fundraising pages. Activity from Strava automatically posts to participant's fundraising page, driving engagement and donations.
- Microsoft Azure & AWScoreCloud infrastructure providers hosting Enthuse products. Enables 99.9% uptime guarantee with load-tested high-volume capacity.
- GoCardlesscorePayment processing partner for Direct Debit and payment services. FCA registered payment services provider (reference 797344).
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Enthuse competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Enthuse social profiles
Digital presenceEnthuse compliance and trust
Trust signalCompliance3 records
Enthuse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enthuse leadership team
Management profileNumber of profiles
Profiles11 records
Enthuse subsidiaries and ownership
Company hierarchySubsidiaries1 record
Enthuse funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enthuse M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enthuse
What does Enthuse do?
Enthuse sells a charity-first B2B SaaS platform for branded digital donations, peer-to-peer and appeal fundraising, and event registration/ticketing, integrated as the official fundraising partner for the UK's largest mass participation events including the TCS London Marathon and Great North Run. Revenue comes from monthly subscriptions, transaction processing fees, Gift Aid processing commissions and premium white-label (Enthuse+) enterprise contracts, with the platform hosting branded donation pages, automatic fundraising page creation, CRM integrations and Gift Aid capture on behalf of charities.
Is Enthuse a public or private company?
Enthuse is a private company. It is classified as corporate owned and is currently acquired.
When was Enthuse founded?
Enthuse was founded in 2012. It employs 51 to 100 people.
Where is Enthuse based?
Enthuse is headquartered in London, United Kingdom, in the Europe region.
How does Enthuse make money?
Three revenue lines are on record. Subscription Fees are the primary driver. The others are transaction Processing and premium Templates (Enthuse+).
Does Enthuse have an API?
Yes. Enthuse API is available for larger charities looking for a customisable offering. The API allows charities to pull insights from the entire Enthuse platform in real time, pick and choose data tailored to their needs, and automate reporting to streamline data management. The API enables charities to build bespoke solutions when off-the-shelf CRM solutions are not the right fit. Developer documentation is at enthuse.com/enthuse-api.
What industry is Enthuse in?
Enthuse's product category is Charity Fundraising Software. Its primary akta.pro industry code is BPAFAMAK, Cause Marketing & Co-Promotions, with a secondary code of BPAFAMAD, Sweepstakes, Contests & Giveaway Administration. Its NAICS code is 56192 and its SIC code is 7310.