MoveData
MoveData is a Salesforce-native integration platform that automatically syncs fundraising and donation data from 16+ nonprofit fundraising platforms into Salesforce CRM. It serves hundreds of nonprofits globally via a subscription SaaS model on the AppExchange.
- Company typePrivate
- Founded2019
- HeadquartersSurry Hills, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MoveData does
MoveData is a Salesforce-native integration platform purpose-built for the nonprofit sector, operating as a managed package on Salesforce AppExchange. Founded in 2019 and headquartered in Surry Hills, Australia, the company is legally structured as Blueberry Agency Pty Ltd (trading as MoveData). The product automatically synchronizes fundraising and donation data from more than 16 nonprofit fundraising platforms — including Raisely, JustGiving, Funraisin, Enthuse, GoFundraise, Grassrootz, GiveWP, Benevity, CAF, PayPal Giving Fund, and Facebook — into Salesforce CRM, with native support for both the Nonprofit Success Pack (NPSP) and Nonprofit Cloud data models.
The core platform is built on Salesforce Flows, enabling API-based, real-time data synchronization that eliminates manual uploads and administrator effort. It supports Person Accounts, Campaigns, Gift Commitments, Recurring Donations, Soft Credits, Opportunities, Payments, and GAU Allocations out of the box, and is extensible via Extension Flows for custom business rules. The product suite includes dedicated NPSP and Nonprofit Cloud extensions, a Commerce Pipeline/Extension for retail-style integrations, and Ask MoveData AI — a conversational AI assistant within the documentation for setup and troubleshooting.
MoveData operates a product-led growth motion centered on the Salesforce AppExchange listing, supplemented by direct demo scheduling and a certified implementation partner network in Australia and New Zealand (Blaze Your Trail, Clara Partners, Noble CX). Revenue is generated via recurring SaaS subscriptions priced in multiple currencies (AUD, CAD, EUR, GBP, NZD, USD), with two tiers — Single Integration ($129-$299 USD/month equivalent) and Multiple Integrations ($199-$449 USD/month equivalent) — plus optional paid professional services for hands-on setup and security questionnaire completion. The company is bootstrapped with no disclosed funding rounds, serves hundreds of nonprofits globally, and reports a 5.0 AppExchange rating, a 96% Net Promoter Score, and a 9.6/10 recommendation rate.
MoveData firmographics
Firmographics- Name
- MoveData
- Legal name
- Blueberry Agency Pty Ltd (ACN 628 891 690) as trustee for the Blueberry Unit Trust trading as MoveData (ABN 59 650 199 440)
- Website
- https://movedata.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MoveData is a Salesforce-native integration platform that automatically syncs fundraising and donation data from 16+ nonprofit fundraising platforms into Salesforce CRM. It serves hundreds of nonprofits globally via a subscription SaaS model on the AppExchange.
- Ownership category
- akta.pro rank
MoveData industry classification
Industry- Product category
- Nonprofit CRM Integration Software
- akta.pro primary industry
- Data Replication & Change Data Capture (CDC) (HDAEACAC)
Keywords
Where MoveData is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MoveData business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription SaaS - Single Integration: Monthly subscription providing connection between one fundraising platform and Salesforce. Available in multiple currencies (AUD, CAD, EUR, GBP, NZD, USD). Offered at monthly or annual billing with annual discount.
- Subscription SaaS - Multiple Integrations: Monthly subscription providing unlimited integrations between multiple fundraising platforms and Salesforce. Available in AUD, CAD, EUR, GBP, NZD, USD with annual billing discount.
- Professional Services: Hands-on setup, on-demand technical support, and onboarding services available to all customers. Also includes paid engagement for formal security questionnaire completion (4-8 hours).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single Integration - Connect one fundraising platform with Salesforce |
| Subscription | Monthly | Multiple Integrations - Connect unlimited fundraising platforms with Salesforce |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MoveData product offering
Product offeringCore offering
MoveData is a Salesforce-native integration platform built specifically for nonprofits. It automatically syncs donor, transaction, campaign, and recurring-giving data from third-party fundraising platforms (such as Raisely, JustGiving, and Funraisin) into Salesforce's NPSP and Nonprofit Cloud environments. The product is delivered as a managed SaaS offering with optional extensions for Commerce and Subscription use cases, plus paid implementation and support services.
Product overview
MoveData is a Salesforce-native integration platform for nonprofits that automatically syncs data from multiple fundraising platforms into Salesforce. The product consists of a core MoveData platform that connects via API integrations to nonprofit fundraising platforms (including Raisely, JustGiving, Funraisin, GoFundraise, Grassrootz, Enthuse, GiveEasy, GiveWP, Much Loved, PayPal Giving Fund, CAF, Charitable Giving, Good2Give, TapRaise, Benevity, and Facebook) and writes that data into Salesforce. The platform supports Salesforce Nonprofit Success Pack (NPSP) and Salesforce Nonprofit Cloud data models through specific extensions. The core platform uses a pipeline architecture with Donation Pipeline and Commerce Pipeline modes. Additional extensions include the NPSP Fundraising and Donations Extension, the Nonprofit Cloud Extension, and the Commerce Extension. The product is customizable via Salesforce Flows, allowing users to extend business rules and field mappings. An AI-powered feature called Ask MoveData AI provides conversational help within the documentation. Pricing is offered as Single Integration (connect one fundraising platform) or Multiple Integrations (unlimited platforms) tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- MoveData Core Integration Platform SaaS integration product that connects third-party fundraising platforms (Raisely, JustGiving, Funraisin, etc.) to Salesforce NPSP and Nonprofit Cloud, syncing donors, transactions, campaigns, and recurring-giving data.
- NPSP Fundraising & Donations Extension Extension to MoveData that handles fundraising- and donation-specific data mappings for Salesforce NPSP, including gifts, recurring donations, campaigns, and allocations.
- Nonprofit Cloud Extension Extension that extends MoveData's integration capabilities to Salesforce's newer Nonprofit Cloud (NPC) data model alongside legacy NPSP installations.
- Commerce Extension Extension for nonprofits selling goods or tickets, integrating Commerce Cloud (or commerce-style fundraising platforms) with Salesforce CRM to sync order, purchaser, and revenue data.
- Implementation and Support Services Paid professional services covering initial setup, configuration of fundraising connectors, Salesforce org configuration, and ongoing technical support for MoveData customers.
Quantifiable outcome
- Over 50 hours saved per month by automating manual data imports
- +3 more outcomes
Companies that use MoveData
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles1 record
MoveData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature5 records
MoveData partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- RaiselycoreIntegration partnership enabling automatic synchronization of Raisely fundraising platform data into Salesforce, including donations, campaigns, and donor information.
- JustGivingcoreIntegration partnership for seamless data transfer from JustGiving platform to Salesforce NPSP and Nonprofit Cloud.
- FunraisincoreIntegration enabling Funraisin event and fundraising data to flow automatically into Salesforce.
- EnthusecoreIntegration partnership for Enthuse fundraising platform data synchronization with Salesforce.
- GoFundraisecoreIntegration enabling GoFundraise peer-to-peer and event fundraising data in Salesforce.
- GrassrootzcoreIntegration partnership for Grassrootz fundraising platform data synchronization with Salesforce.
- GiveWPcoreIntegration enabling WordPress-based GiveWP donation data to flow into Salesforce.
- GiveEasycoreIntegration partnership for GiveEasy fundraising platform data synchronization with Salesforce.
- CAF (Charities Aid Foundation)coreIntegration partnership for CAF (Charities Aid Foundation) donation and giving data into Salesforce.
- PayPal Giving FundcoreIntegration enabling PayPal Giving Fund charitable donations to sync into Salesforce.
- BenevitycoreIntegration partnership for Benevity employee giving and volunteering data in Salesforce.
- Clara PartnerscoreFemale-owned and led Salesforce partner specializing in nonprofit sector across Australia and New Zealand. Certified MoveData expert covering real-time synchronization, complex financial calculations, and error monitoring.
- Blaze Your TrailcoreMelbourne-based Salesforce consultancy and accredited social enterprise helping charities and social enterprises use technology. Certified Partner specializing in Salesforce implementation and managed services for nonprofit organizations.
- Noble CXcoreAustralian Salesforce consultancy specializing in for-purpose organizations like NGOs and charities. Certified Salesforce partner since 2014 offering CRM implementation, system integration, and managed services.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MoveData competitors and assessment
Company assessmentBroad incumbents
- Workato: Workato is an enterprise iPaaS for SaaS integration and workflow automation with native Salesforce connectivity. It competes with MoveData for the integration use case but at significantly larger scale and price points and is often deployed in larger nonprofit IT estates.
- MuleSoft: MuleSoft is Salesforce's enterprise integration platform providing API-led connectivity between SaaS apps and Salesforce. As the Salesforce-owned incumbent, it represents the most direct platform-level threat to MoveData's positioning on AppExchange for nonprofit integrations.
- Bonterra: Bonterra (combining Network for Good, Givebutter and Salsa Labs) is a suite of nonprofit fundraising and CRM products, several of which integrate natively with Salesforce. It competes with MoveData for the same nonprofit CRM and donor-management budget.
- Celigo: Celigo is an enterprise iPaaS focused on SaaS-to-SaaS integrations including pre-built Salesforce connectors. It competes with MoveData at the integration layer for mid-market and enterprise customers across verticals, including nonprofits and fundraising-heavy organizations.
- Zapier: Zapier is the broadest general-purpose SaaS-to-SaaS automation platform with thousands of app integrations including fundraising platforms and Salesforce. Many small nonprofits use Zapier as a lighter-weight alternative to MoveData for connecting donation tools to Salesforce, though typically less Salesforce-native.
- Virtuous: Virtuous is a nonprofit CRM and marketing automation platform purpose-built for charities. While not a direct integration peer, it competes with MoveData's customers' broader CRM and donor-management stack for the same Salesforce-nonprofit tech budget.
Direct peers
- Skyvia: Skyvia is a cloud data integration, backup and management platform with strong Salesforce-native support. It overlaps directly with MoveData's core offering of syncing SaaS platform data into Salesforce, with similar subscription pricing and self-service onboarding.
- FormAssembly: FormAssembly is a Salesforce-native form and data capture platform distributed via AppExchange. It targets nonprofits and regulated industries with compliant data flows into Salesforce, overlapping with MoveData's niche of Salesforce-native data integration for the nonprofit sector.
- Coupler.io: Coupler.io is a SaaS data integration platform that syncs data from apps and spreadsheets into CRMs and warehouses. Like MoveData, it targets non-technical business users with a self-service model and subscription pricing and is commonly used by nonprofits and SMBs to push data into Salesforce.
Emerging players
- Givebutter: Givebutter is a fast-growing modern fundraising platform with native CRM integrations including Salesforce sync. It overlaps with MoveData's role of pushing fundraising platform data into CRMs and is itself one of the platforms MoveData integrates with, making it both partner and adjacent competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MoveData social profiles
Digital presenceMoveData compliance and trust
Trust signalCompliance1 record
MoveData financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoveData leadership team
Management profileNumber of profiles
Profiles1 record
MoveData funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoveData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoveData
What does MoveData do?
MoveData is a Salesforce-native integration platform built specifically for nonprofits. It automatically syncs donor, transaction, campaign, and recurring-giving data from third-party fundraising platforms (such as Raisely, JustGiving, and Funraisin) into Salesforce's NPSP and Nonprofit Cloud environments. The product is delivered as a managed SaaS offering with optional extensions for Commerce and Subscription use cases, plus paid implementation and support services.
Is MoveData a public or private company?
MoveData is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MoveData founded?
MoveData was founded in 2019. It employs 1 to 10 people.
Where is MoveData based?
MoveData is headquartered in Surry Hills, Australia, in the Oceania region.
How does MoveData make money?
Three revenue lines are on record. Subscription SaaS - Single Integration is the primary driver. The others are subscription SaaS - Multiple Integrations and professional Services.
Who are MoveData's main competitors?
Broad incumbents on record are Workato, MuleSoft, Bonterra, Celigo, Zapier and Virtuous. Direct peers are Skyvia, FormAssembly and Coupler.io. Givebutter is listed as an emerging player.
Does MoveData have an API?
No public API is recorded for MoveData.
What industry is MoveData in?
MoveData's product category is Nonprofit CRM Integration Software. Its primary akta.pro industry code is HDAEACAC, Data Replication & Change Data Capture (CDC).