May
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
May firmographics
Firmographics- Name
- May
- Legal name
- LN CARE SAS
- Website
- https://may.app
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
May industry classification
Industry- Product category
- Digital Parental Health
- NAICS
- Family Planning Centers (621410)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH)
- akta.pro secondary industries
- Genetic Counseling & Prenatal Testing Telehealth (carrier screening, NIPT counseling) (HLALAHAK), Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO)
Keywords
Where May is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
May business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription (Consumer): Users download the free app and subscribe to a paid subscription to access the professional advice service (chat/visio/phone), personalized content, and tracking tools. The subscription is billed monthly or annually.
- Enterprise Offering (B2B): May offers a dedicated corporate/enterprise version targeting companies, suggesting a B2B2C revenue stream where companies provide the app to their employees as a benefit.
- Individualized Consultation (Pay-per-use): Pay-per-use individual consultations with childcare and perinatal professionals, priced differently for subscribers vs. non-subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial |
| Subscription | Monthly | Standard Subscription |
| Subscription | Annual | Annual Subscription |
| Unit Pricing | Pay-as-you-go | Individualized Consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
May product offering
Product offeringCore offering
May is a mobile application that connects (future) parents with certified early childhood and perinatal healthcare professionals (doctors, midwives, nurses, childcare specialists) via real-time messaging, video, and phone consultations available 7 days a week from 8h to 22h. The app delivers personalized daily advice, expert-verified articles, and tracking tools (sleep, weight, meals, pregnancy) from fertility through the child's third birthday, supported by the AI-assisted Mya tool used internally by professionals.
Product overview
May is a mobile application platform designed for parents and prospective parents, providing comprehensive support from pregnancy through a child's third birthday. The core product is the May Application, which offers a messaging service connecting users with qualified healthcare professionals (doctors, midwives, nurses, childcare specialists) 7 days a week. The platform includes educational content (articles, guides, podcasts, videos), tracking tools (weight, sleep, meals), and daily personalized advice. Individualized consultations via phone or video call are available as a paid service. May also offers an enterprise offering for businesses. The company operates primarily in France with expansion planned for Spain and the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- May Application (Consumer Subscription) Mobile health application for individual expecting and new parents providing on-demand chat, video, and phone access to certified early childhood and perinatal professionals, expert-verified articles, daily personalized advice, and tracking tools (sleep, weight, meals, pregnancy). Sold via a freemium subscription with a 3-day free trial.
- May Enterprise / Corporate Wellness Offer Corporate/B2B2C offering for companies to distribute May as an employee benefit, providing their workforce with access to certified perinatal and early childhood healthcare professionals and related content.
- Individualized Consultation Service One-on-one paid consultations with certified healthcare professionals delivered by phone or video on specific topics submitted by the user, available at differentiated prices for subscribers and non-subscribers.
Quantifiable outcome
- 4.9/5 average app store rating
Companies that use May
Customer profileSegments1 record
Ideal customer profiles2 records
May technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature4 records
May partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
May competitors and assessment
Company assessmentDirect peers
- Natural Cycles: Clinically-validated women's reproductive health platform (FDA-cleared, CE-marked). Comparable to May in regulated digital women's-health, regulatory rigor, and European roots, though Natural Cycles is fertility-focused and prescription-adjacent.
- Huckleberry: AI-driven baby sleep, feeding, and development tracker with access to sleep consultants. Comparable to May in tracking-driven UX plus expert chat, though Huckleberry is sleep-specialized while May is broader early-childhood.
- BabyCenter: Global pregnancy and early-parenthood app combining expert-reviewed content, trackers, and community. Comparable to May in target user (expectant and new parents), content+tracking offering, and freemium model, though May differentiates with live clinician chat.
- Maven Clinic: Virtual women's and family health platform offering 1:1 access to clinicians (OBs, midwives, pediatricians, mental health). Closest direct competitor to May in clinician-mediated parenting and reproductive telehealth, though Maven leans B2B/employer while May is consumer-led.
- Glow: Fertility, pregnancy, and women's health app with personalized insights. Comparable to May on the fertility/pregnancy side of the journey, though Glow is broader-cycle (menstrual, fertility) whereas May emphasizes certified-professional consultation.
- What to Expect: Pregnancy and baby-tracking app owned by Everyday Health Group, based on the iconic book brand. Highly comparable in content-led onboarding, daily personalized advice, and tracking, but again without May's live certified-professional access.
- The Bump: Pregnancy and parenting app from The Knot Worldwide with trackers, expert content, and registry tools. Closely comparable in stage-based content, tracking tools, and B2C monetization, but lacks May's certified-clinician messaging layer.
- Mahmee: Maternal and infant health platform connecting parents with nurses, lactation consultants, and doulas. Closely aligned to May in clinician-mediated perinatal support, though Mahmee is US-focused and B2B-payer-led.
Regional players
- Nabla: French-founded women's health platform combining telehealth with content and community. Comparable in French roots, women's-health focus, and remote care, though Nabla targets a broader gynecology/primary-care audience rather than early-childhood.
Broad incumbents
- Doctolib: Dominant French telehealth and appointment-booking platform. Not a parenting specialist, but a credible broad incumbent that could expand into women's/parenting verticals, and May's most relevant French regulatory and channel peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
May compliance and trust
Trust signalCompliance1 record
May financial estimates
Financial estimateRevenue estimate
Valuation estimate
May leadership team
Management profileNumber of profiles
Profiles1 record
May funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
May M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about May
What does May do?
May is a mobile application that connects (future) parents with certified early childhood and perinatal healthcare professionals (doctors, midwives, nurses, childcare specialists) via real-time messaging, video, and phone consultations available 7 days a week from 8h to 22h. The app delivers personalized daily advice, expert-verified articles, and tracking tools (sleep, weight, meals, pregnancy) from fertility through the child's third birthday, supported by the AI-assisted Mya tool used internally by professionals.
Is May a public or private company?
May is a private company. It is classified as venture growth investor backed and is currently operating.
When was May founded?
May was founded in 2019. It employs 1 to 10 people.
Where is May based?
May is headquartered in Paris, France, in the Europe region.
How does May make money?
Three revenue lines are on record. Subscription (Consumer) is the primary driver. The others are enterprise Offering (B2B) and individualized Consultation (Pay-per-use).
Who are May's main competitors?
Direct peers on record are Natural Cycles, Huckleberry, BabyCenter, Maven Clinic, Glow, What to Expect, The Bump and Mahmee. Nabla is listed as a regional player. Doctolib is listed as a broad incumbent.
Does May have an API?
No public API is recorded for May.
What industry is May in?
May's product category is Digital Parental Health. Its primary akta.pro industry code is HLALAHAH, Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs), with a secondary code of HLALAHAK, Genetic Counseling & Prenatal Testing Telehealth (carrier screening, NIPT counseling). Its NAICS code is 621410 and its SIC code is 8000.