REV Group
REV Group is a specialty vehicle manufacturer operating two segments: Specialty Vehicles (fire apparatus, ambulances, commercial infrastructure) and Recreational Vehicles (Class A, B, C motorhomes). The company served municipal fire departments, EMS providers, and RV consumers through 20+ heritage brands before completing its merger with Terex Corporation in February 2026.
- Company typePublic
- Founded2012
- HeadquartersMilwaukee, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What REV Group does
REV Group, Inc. was a publicly traded specialty vehicle manufacturer (NYSE: REVG) headquartered in Brookfield, Wisconsin, operating through two business segments: Specialty Vehicles and Recreational Vehicles. The Specialty Vehicles segment designs and manufactures fire apparatus (E-ONE, Ferrara, KME, Spartan Emergency Response, Smeal, Spartan Fire Chassis, Ladder Tower), ambulances (Horton, AEV, Road Rescue, Wheeled Coach, Leader), and commercial infrastructure vehicles (Capacity Trucks terminal tractors, LayMor street sweepers). The Recreational Vehicles segment produces Class A, B, and C motorhomes under brands including American Coach, Fleetwood RV, Holiday Rambler, and Renegade RV. REV Group served municipal fire departments, EMS providers, government agencies, ports, and consumer RV buyers, with FY2025 revenue of $2.46 billion and approximately 5,001-10,000 employees across 20+ brand operations.
The company's core technology centers on custom-configured vehicle manufacturing, with proprietary safety innovations such as the Horton Occupant Protection System (HOPS) featuring MBrace technology. REV Group has invested in alternative powertrain technologies including all-electric fire apparatus (Spartan Vector, Ferrara electric), battery-electric ambulances delivered internationally, and prototype hydrogen fuel cell terminal trucks. Products are built to customer specifications with pricing ranging from approximately $500,000-$2 million per fire apparatus unit. The company generated record $190 million free cash flow in FY2025 and held a $4.4 billion Specialty Vehicles backlog (up 5.3% YoY), reflecting strong demand for aging fleet replacement.
REV Group's business model relied on direct sales to government and commercial customers alongside an extensive authorized dealer network for both specialty vehicles and recreational vehicles. Manufacturing occurs at dedicated facilities across multiple U.S. states (Ocala FL, Grove City OH, Holden LA, Brandon SD, Snyder NE, Winter Park FL, Decatur IN, Bristol IN, Longview TX, among others). The company completed its merger with Terex Corporation on February 2, 2026, in a transaction valued at approximately $9 billion, with Terex shareholders retaining 58% and REV shareholders 42% of the combined entity. Post-merger, REV Group operates as the Specialty Vehicles segment under the Terex (TEX) ticker, with projected combined revenue of approximately $7.8 billion and 11% adjusted EBITDA margin.
REV Group firmographics
Firmographics- Name
- REV Group
- Legal name
- REV Group, Inc.
- Website
- https://revgroup.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 5,001–10,000 employees
- Short description
- REV Group is a specialty vehicle manufacturer operating two segments: Specialty Vehicles (fire apparatus, ambulances, commercial infrastructure) and Recreational Vehicles (Class A, B, C motorhomes). The company served municipal fire departments, EMS providers, and RV consumers through 20+ heritage brands before completing its merger with Terex Corporation in February 2026.
- Ownership category
- akta.pro rank
REV Group industry classification
Industry- Product category
- Specialty Vehicles
- NAICS
- Motor Home Manufacturing (336213), Motor Vehicle Body and Trailer Manufacturing (33621), Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Truck & Bus Bodies (3713), Motor Homes (3716), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Municipal & Public Works Specialty Vehicles (Street Sweepers, Sewer Jetters) (IMAHAIAI)
- akta.pro secondary industry
- Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD)
Keywords
Where REV Group is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
REV Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Specialty Vehicles Sales: Design, manufacture, and distribution of specialty vehicles including fire apparatus, emergency vehicles (ambulances), commercial infrastructure vehicles (terminal trucks, street sweepers). Revenue generated from vehicle sales to municipal fire departments, EMS providers, and commercial customers.
- Recreational Vehicles Sales: Manufacturing and sale of recreational vehicles ranging from Class B custom sprinter vans to luxury Class A motor coaches under brands including American Coach, Fleetwood RV, Holiday Rambler, and Renegade RV.
- Aftermarket Parts and Services: Parts, service, and support for the existing vehicle fleet including remount centers for ambulances, genuine parts warehouse, and service/repair centers for recreational vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom specialty vehicles priced based on specifications |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
REV Group product offering
Product offeringCore offering
REV Group is a designer, manufacturer, and distributor of specialty vehicles organized into two segments. The Specialty Vehicles segment produces fire apparatus (pumpers, aerials, rescues, wildland), ambulances (Type I, II, III, and medium-duty), terminal trucks for ports/warehouses, and street sweepers for municipalities and contractors. The Recreational Vehicles segment manufactures Class A motorhomes, Class B custom sprinter vans, Class C/Super C motorhomes, travel trailers, and truck campers, along with molded fiberglass products. The company also provides aftermarket parts, service, and remount/refurbishment for its installed vehicle base.
Product overview
REV Group is a specialty vehicle manufacturer operating through two segments: Specialty Vehicles and Recreational Vehicles. The Specialty Vehicles Segment encompasses fire apparatus brands (E-ONE, Ferrara, KME, Spartan Emergency Response, Smeal, Ladder Tower, Spartan Fire Chassis), ambulance brands (Horton, AEV, Road Rescue, Wheeled Coach, Leader), and commercial infrastructure brands (Capacity Trucks, LayMor). The Recreational Vehicles Segment includes motorhome brands (American Coach, Fleetwood RV, Holiday Rambler, Renegade RV), Class B van manufacturer (Midwest Automotive Designs), and fiberglass products (Goldshield Fiberglass). Several brands date back more than 50 years and pioneered their product categories. REV Group merged with Terex Corporation in February 2026 and now operates under the Terex (TEX) ticker.
Differentiator
Problem solved
Functional benefit
Brands
- E-ONE: Fire apparatus and emergency vehicles manufacturer
- Ferrara Fire Apparatus
- KME (Kovatch Mobile Equipment)
- Spartan Emergency Response
- Smeal Fire Apparatus
- Ladder Tower
- Spartan Fire Chassis
- Horton Emergency Vehicles
- American Emergency Vehicles (AEV)
- Road Rescue
- Wheeled Coach
- Leader Emergency Vehicles
- Capacity Trucks
- LayMor
- American Coach
- Fleetwood RV
- Holiday Rambler
- Renegade RV
- Midwest Automotive Designs
- Lance Camper
Products and services
- E-ONE Fire Apparatus Fire apparatus including aerials, pumpers, rescue and wildland vehicles, sold to municipal fire departments and emergency response agencies.
- Ferrara Fire Apparatus Custom-built, heavy-duty fire apparatus engineered to specific customer requirements for fire departments.
- KME (Kovatch Mobile Equipment) Fire Apparatus Customized fire apparatus solutions including K-180 modular pumpers and Severe Service Pumpers for U.S. fire departments.
- Spartan Emergency Response Fire Apparatus Pumpers, aerials, and wildland vehicles including the all-electric Vector fire truck and S-180 Pumper Series for fire departments.
- Smeal Fire Apparatus Fire apparatus including aerials and custom rescue pumpers; produced 1,000th 105-foot aerial apparatus.
- Ladder Tower Fire Apparatus
- Spartan Fire Chassis
- Horton Emergency Vehicles Ambulances Type I, Type III, and Critical Care Transport ambulances featuring the exclusive Horton Occupant Protection System (HOPS) with MBrace attendant seat safety technology.
- AEV (American Emergency Vehicles) Ambulances
- Road Rescue Ambulances (RediMedic) Type I and Type III ambulances including the RediMedic preconfigured line popular with hospitals and fire departments.
- Wheeled Coach Ambulances
- Leader Emergency Vehicles Ambulances
- Capacity Trucks Terminal Tractors
- LayMor Street Sweepers
- American Coach Luxury Motorhomes Luxury Class A diesel and gas motor coaches for consumer travel and mobile living, featuring premium appointments.
- Fleetwood RV Motorhomes Class A gas and diesel motorhomes from one of the industry's longest-standing distribution networks.
- Holiday Rambler Motorhomes
- Renegade RV Motorhomes (Villagio) Super C and Class C motorhomes including the Villagio diesel motorhome, sold through Renegade's customer experience center in Elkhart, Indiana.
- Midwest Automotive Designs Class B Vans
- Lance Camper Truck Campers and Travel Trailers
- Goldshield Fiberglass Products
- REV Aftermarket Parts and Services
Quantifiable outcome
- Record $190 million free cash flow in FY2025
- +3 more outcomes
Companies that use REV Group
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
REV Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
REV Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Tunnel to Towers FoundationminorTerex Fire & Emergency brands launching donation campaign supporting Tunnel to Towers Foundation, a 501(c)(3) nonprofit honoring 9/11 victims, first responders and military personnel. Initial $10,000 donation with goal of $25,000.
- Indianapolis ColtsminorMulti-year partnership with NFL's Indianapolis Colts making Holiday Rambler the Official RV Partner. Includes hosting Colts Mother's Room at training camp.
- Fuel Your WanderminorInfluencer partnership with Fuel Your Wander (Kris and Hillary) who have over 2.5 million social media followers. They collaborated on custom American Eagle floorplan design and promote American Coach products to their audience.
- Meyer Shank RacingminorMulti-year partnership with Meyer Shank Racing (MSR) to provide the 'MSR Command Center' - an American Coach luxury motorhome for the racing team. MSR fields entries in IndyCar and other racing series.
- Hélio CastronevesminorFour-time Indy 500 winner Hélio Castroneves extends partnership with American Coach, using American Eagle motorhome for race team support and appearances.
Scale indicators11 records
Recent moves11 records
Expansion highlights6 records
REV Group competitors and assessment
Company assessmentDirect peers
- Oshkosh Corporation: Oshkosh Corporation is the largest direct competitor to REV Group's fire apparatus business through its Pierce Manufacturing subsidiary and a leading manufacturer of specialty vehicles. Oshkosh and REV together represent two of the three manufacturers controlling 70-80% of the U.S. fire truck market and are co-defendants in multiple antitrust lawsuits.
- Rosenbauer International: Rosenbauer International is a global fire apparatus manufacturer and the third major player in the U.S. fire truck market alongside REV Group and Oshkosh/Pierce. Rosenbauer competes head-to-head with REV's E-ONE, KME, and Spartan brands across municipal and industrial fire suppression vehicles.
- Pierce Manufacturing: Pierce Manufacturing is an Oshkosh subsidiary and the leading U.S. fire apparatus manufacturer, competing directly with REV Group's E-ONE, Ferrara, KME, Spartan Emergency Response, and Smeal brands. Pierce and REV are co-defendants in consolidated fire truck antitrust litigation.
- Winnebago Industries: Winnebago Industries is a leading recreational vehicle manufacturer competing with REV Group's Fleetwood RV, Holiday Rambler, and American Coach brands across Class A, B, and C motorhomes. Both companies serve the consumer discretionary RV market through dealer networks.
- Thor Industries: Thor Industries is the world's largest recreational vehicle manufacturer with brands including Airstream, Jayco, and Tiffin, competing directly with REV Group's RV portfolio across motorized and towable segments. Both serve retail consumers through dealer networks across North America.
- Marion Body Works: Marion Body Works is a specialty vehicle body manufacturer producing fire apparatus, ambulances, and custom commercial vehicle bodies, directly competing with REV Group's specialty vehicle manufacturing operations. Marion Body Works serves similar municipal and government customers.
Broad incumbents
- Terex Corporation: Terex Corporation is REV Group's parent company following the February 2026 merger and a broader specialty equipment manufacturer serving construction, infrastructure, and materials processing markets. While Terex is now the parent, its aerial work platforms, materials handling, and crushing equipment portfolios provide context for REV's specialty vehicles within a larger specialty equipment platform.
- Federal Signal Corporation: Federal Signal Corporation is a specialty vehicle manufacturer that competes with REV Group's LayMor brand in street sweepers and provides broader public safety equipment. Federal Signal's Elgin Sweeper and Schwarze brands overlap with REV's municipal infrastructure vehicles.
Regional players
- REV Group (legacy brands benchmark) - Utilimaster: Utilimaster is a specialty vehicle body manufacturer producing commercial vehicle bodies for utility, service, and delivery applications, with manufacturing operations comparable to REV's specialty vehicle production footprint. While focused on commercial rather than emergency vehicles, Utilimaster shares manufacturing processes and customer types with REV's commercial infrastructure segment.
Others
- Alamo Group: Alamo Group is a specialty equipment manufacturer serving vegetation management, infrastructure maintenance, and agricultural markets with equipment analogous to REV Group's specialty vehicle applications. Alamo Group's focus on mowing, snow removal, and maintenance equipment provides adjacent comparability to REV's municipal infrastructure products including LayMor street sweepers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
REV Group social profiles
Digital presenceREV Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
REV Group leadership team
Management profileNumber of profiles
Profiles37 records
REV Group subsidiaries and ownership
Company hierarchySubsidiaries20 records
REV Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REV Group M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REV Group
What does REV Group do?
REV Group is a designer, manufacturer, and distributor of specialty vehicles organized into two segments. The Specialty Vehicles segment produces fire apparatus (pumpers, aerials, rescues, wildland), ambulances (Type I, II, III, and medium-duty), terminal trucks for ports/warehouses, and street sweepers for municipalities and contractors. The Recreational Vehicles segment manufactures Class A motorhomes, Class B custom sprinter vans, Class C/Super C motorhomes, travel trailers, and truck campers, along with molded fiberglass products. The company also provides aftermarket parts, service, and remount/refurbishment for its installed vehicle base.
Is REV Group a public or private company?
REV Group is a public company. It is classified as corporate owned and is currently acquired.
When was REV Group founded?
REV Group was founded in 2012. It employs 5,001 to 10,000 people.
Where is REV Group based?
REV Group is headquartered in Milwaukee, United States, in the North America region.
How does REV Group make money?
Three revenue lines are on record. Specialty Vehicles Sales are the primary driver. The others are recreational Vehicles Sales and aftermarket Parts and Services.
Who are REV Group's main competitors?
Direct peers on record are Oshkosh Corporation, Rosenbauer International, Pierce Manufacturing, Winnebago Industries, Thor Industries and Marion Body Works. Broad incumbents are Terex Corporation and Federal Signal Corporation. REV Group (legacy brands benchmark) - Utilimaster is listed as a regional player. Alamo Group is listed as an others.
Does REV Group have an API?
No public API is recorded for REV Group.
What industry is REV Group in?
REV Group's product category is Specialty Vehicles. Its primary akta.pro industry code is IMAHAIAI, Municipal & Public Works Specialty Vehicles (Street Sweepers, Sewer Jetters), with a secondary code of IMACAGAD, Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics). Its NAICS code is 336213 and its SIC code is 3713.