Marion Body Works
Marion Body Works is a family-owned Wisconsin manufacturer, founded in 1905, that fabricates custom commercial truck bodies, fire apparatus, and defense vehicles for fleet operators, municipal fire departments, and OEM partners through direct sales and a national dealer network.
- Company typePrivate
- Founded1905
- HeadquartersMarion, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Marion Body Works firmographics
Firmographics- Name
- Marion Body Works
- Legal name
- Marion Body Works
- Website
- https://marionbody.com
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Marion Body Works is a family-owned Wisconsin manufacturer, founded in 1905, that fabricates custom commercial truck bodies, fire apparatus, and defense vehicles for fleet operators, municipal fire departments, and OEM partners through direct sales and a national dealer network.
- Ownership category
- akta.pro rank
Marion Body Works industry classification
Industry- Product category
- Commercial Truck Body and Fire Apparatus Manufacturing
- NAICS
- Motor Vehicle Body Manufacturing (336211), Motor Vehicle Body and Trailer Manufacturing (33621), Other Transportation Equipment Manufacturing (3369)
- SIC
- Truck & Bus Bodies (3713), Miscellaneous Transportation Equipment (3790), Sheet Metal Work (3444)
- akta.pro primary industry
- Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)
- akta.pro secondary industries
- Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI), Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD), Chassis Cab Conversion & Vocational Body Integration (IMACAGAI)
Keywords
Where Marion Body Works is headquartered
LocationHeadquarters
- HQ city
- Marion
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Marion Body Works business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Custom Truck Body Manufacturing: One-time purchase of custom-built commercial truck bodies including dry freight, curtainsider, platform, specialty, and refrigerated bodies. Customization adds features like liftgates, walkramps, bumpers, shelving, and custom configurations.
- Fire & Emergency Apparatus: Custom-built fire apparatus including pumpers, rescues, tankers, and aerial trucks. Features aluminum bodies, stainless steel plumbing, and advanced pump controls. Premium pricing based on customization level and specifications.
- Custom Aluminum Cabs: Custom cabs for OEMs in fire/emergency, construction, crane, and specialty industries. Three decades of experience building custom cabs. Aluminum and steel options available.
- Commercial Truck Parts: Replacement parts including Z-stakes, replacement panels, roof bows, dome lights, door tracks, scuff plates, and top rails. Direct vendor access for fast fulfillment.
- Fire & Emergency Parts & Warranty: Parts and warranty support for Marion fire and emergency vehicles. Direct vendor access for parts fulfillment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Build - Full Customization |
| Unit Pricing | Pay-as-you-go | Express Body Program - Stock Solutions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Marion Body Works product offering
Product offeringCore offering
Marion Body Works is a custom manufacturer of commercial truck bodies (dry freight, curtainsider, platform, refrigerated, specialty, and the Express Body Program), fire and emergency apparatus (pumpers, rescues, tankers, aerials), custom aluminum and steel cabs for OEM assembly, and defense vehicle bodies. Production is anchored in aluminum extrusion body construction with in-house engineering, fabrication, welding (AWS-certified), and testing across two Wisconsin facilities, serving fleet operators, fire departments, OEMs, and defense customers through direct sales and a national dealer network.
Product overview
Marion Body Works is a family-owned commercial vehicle body manufacturer founded in 1905, offering a portfolio of physically-built truck bodies and fire/emergency apparatus. The portfolio is organized into two main divisions: Commercial Truck Bodies (dry freight, curtainsider, platform, refrigerated, specialty/custom, and the Express Body Program for faster turnaround stock bodies) and Fire & Emergency Apparatus (pumper, rescue, tanker, and aerial trucks). Supporting offerings include custom aluminum/steel cabs for OEM assembly, custom-engineered specialty vehicles, defense vehicle bodies, and commercial/fire apparatus parts. All products share a foundation of aluminum construction, rigorous in-house manufacturing capabilities (engineering, fabrication, welding with AWS D1.1/D1.2/D1.6 qualifications, testing/inspection), and ISO/TS 16949 & ISO 9001 compliant processes. The company operates two Wisconsin manufacturing facilities (Marion headquarters and Shawano commercial body plant).
Differentiator
Problem solved
Functional benefit
Products and services
- Dry Freight Truck Bodies Custom aluminum and FRP dry freight truck bodies with 3" cross members on 12" centers, 10-gauge stainless rear thresholds, and flexible door designs (roll-up or swing), built for commercial delivery fleets.
- Curtainsider Truck Bodies Curtainsider bodies with retractable PVC-coated polyester side curtains, single or double curtain options, Conestoga rolling tarp systems, and custom frames with reduced curtain oscillation.
- Platform Truck Bodies Heavy-duty platform truck bodies with 5" channel stringers, 4" channel crossmembers on 12" centers, 6" channel siderails, Apitong hardwood flooring, and stake pockets for maximum tie-down capability.
- Specialty Truck Bodies Fully customized truck bodies engineered and built to customer specifications, including beavertail ramps, mobile workshops, fiber-splicing bodies, tank trucks, and utility/electrical service bodies.
- Marion Express Body Program Stock body solution program offering same-day purchase and truck mounting within 10 days of chassis arrival, with standard features including smooth side aluminum construction, forklift-rated floor, stainless rear frame, E-track rows, LED dome lights, rear-view camera provisions, and optional liftgates from Anthony or Maxon.
- Refrigerated Truck Bodies Refrigerated truck bodies for temperature-controlled delivery operations with insulated panel construction to protect fresh cargo over every mile.
- Pumper Apparatus Custom fire pumper trucks built to department specifications with fully extruded aluminum bodies and integrated substructure, stainless steel piping, Victaulic piping, multiplex wiring, and pump options from Hale, Waterous, or Darley, backed by a 20-year structural warranty.
- Rescue Apparatus Rescue vehicles in four configurations (Rescue Squad, Rescue Pumper, Combination Rescue, Non-Walk-In Rescue) with fully extruded all-aluminum bodies and integrated substructure, welded tread plate roofs, concealed wiring, and recessed rooftop walkways; 20-year structural warranty.
- Tanker Apparatus Fire tanker trucks with rugged bodies built around polypropylene tanks ranging from 2,000 to 3,500 gallons with lifetime warranties, plus manual, electric, or 3-way water dump options and pump-and-roll capable designs.
- Aerial Apparatus Custom aerial ladder trucks with Spartan chassis and aerial device, hot-dipped galvanized stabilizers and torque boxes, smart aerial controls with collision protection, auto bedding, and aerial stick sizes of 75' and 110' as well as 100' mid-mount or rear-mount platforms.
- Custom Aluminum Cabs Custom aluminum and steel cabs designed and modified in-house for OEM assembly in fire and emergency, construction, crane, and specialty vehicle applications, with 30+ years of experience, thousands of cabs built, 360-degree cabin visibility options, safety glass, and ECE-29 testing.
- Defense Vehicle Bodies (HEMTT) Defense vehicle bodies including wrecker and cargo bodies for the Heavy Expanded Mobility Tactical Truck (HEMTT) program, manufactured in partnership with Oshkosh Corporation since 1981 with mil-spec welding specialization.
- Commercial Truck Parts Replacement parts for commercial truck bodies stocked directly for online ordering, including Z-stakes, replacement panels, roof bows, dome lights, door tracks, scuff plates, and top rails.
- Fire & Emergency Parts and Warranty Direct-vendor replacement parts and warranty support for Marion fire and emergency apparatus.
Quantifiable outcome
- Industry-best lead times with Express Body Program mounting within 10 days of chassis arrival
- +3 more outcomes
Companies that use Marion Body Works
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles5 records
Marion Body Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Marion Body Works partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Oshkosh Co.coreDefense vehicles partnership initiated in 1981. Marion began building wrecker and cargo bodies for the Heavy Expanded Mobility Tactical Truck (HEMTT) program supporting Oshkosh defense contracts. This partnership launched Marion's defense vehicles business segment.
- Anthony LiftgateminorLiftgate supplier for Express Body Program. Models include MTU-GLR-3 (steel main, aluminum flip 80" x 60" wedge) and AST-3000 (steel 80" x 50" wedge).
- MaxonminorLiftgate supplier for Express Body Program. Model GPT-3 (aluminum 60" x 80" wedge).
- Spartan MotorscoreCustom Spartan chassis and aerial devices used in Marion fire apparatus. Spartan chassis trusted by fire departments for decades. Marion builds custom all-aluminum fire truck cabs for Spartan custom chassis builders.
- HaleminorPump supplier for fire apparatus. Qmax pumps available in 2,000 GPM configurations for Marion pumpers.
- InternationalminorClass 7 International MV Series chassis with Ride Optimized Suspension (IROS) system used in Dearco Glass custom delivery trucks.
- Freightlinerminor2021 Freightliner M2 chassis used for Cambria custom truck fleet including platforms, dry vans, mobile workshops, and curtainsider.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
Marion Body Works competitors and assessment
Company assessmentDirect peers
- REV Group: REV Group is a major manufacturer of specialty vehicles including fire apparatus (E-ONE, KME, Ferrara), ambulances, and commercial trucks. Directly competes with Marion in custom fire apparatus and commercial truck body markets, though at significantly greater scale.
- REV Group (Pierce Manufacturing): Pierce Manufacturing is a leading U.S. manufacturer of custom fire apparatus (pumpers, aerials, rescues). Directly competes with Marion Body Works in the fire & emergency segment and shares overlap in all-aluminum body construction and custom chassis integration.
- E-ONE (REV Group): E-ONE manufactures fire trucks, rescue vehicles, and aerial apparatus. Marion's pumper, tanker, rescue, and aerial product lines compete head-to-head with E-ONE in the municipal fire apparatus market.
- KME (Kovatch Mobile Equipment): KME is a Pennsylvania-based custom fire apparatus and specialty vehicle manufacturer producing pumpers, aerials, rescues, and tankers. Directly comparable to Marion's fire apparatus portfolio with similar customization depth and dealer-distribution model.
- Morgan Truck Body: Morgan Truck Body manufactures dry freight, refrigerated, and specialty commercial truck bodies for fleets across North America. Direct peer to Marion's commercial truck body segment, with overlapping customer base in delivery, logistics, and specialty vocations.
- Reading Truck Body: Reading Truck Body designs and manufactures commercial truck bodies including utility/service bodies, dump bodies, and custom configurations. Direct competitor to Marion's specialty and platform body lines, particularly in fleet and utility markets.
- Supreme Industries: Supreme Industries manufactures specialized commercial vehicles including truck bodies, refrigerated units, and mobile workspaces. Comparable to Marion in delivering customized truck bodies to fleet customers across multiple end-use verticals.
- Utilimaster (REV Group): Utilimaster designs and manufactures commercial truck bodies, cutaway vans, and final-mile delivery vehicles. Overlaps with Marion's dry freight, refrigerated, and specialty truck body offerings for last-mile and vocational fleets.
- Spartan Emergency Response (REV Group): Spartan Emergency Response manufactures custom fire apparatus chassis and cabs. Both partner with Marion (Spartan chassis used in Marion fire apparatus) and compete in fire apparatus manufacturing with overlapping product lines.
Broad incumbents
- Oshkosh Corporation: Oshkosh Corporation is a large diversified specialty vehicle manufacturer spanning defense (HEMTT/FMTV), fire apparatus (Pierce), refuse collection, and postal/utility vehicles. Long-term Marion partner on HEMTT defense bodies; an upstream defense customer and indirect competitor across multiple product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Marion Body Works social profiles
Digital presenceMarion Body Works compliance and trust
Trust signalCompliance7 records
Marion Body Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marion Body Works leadership team
Management profileNumber of profiles
Profiles13 records
Marion Body Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marion Body Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marion Body Works
What does Marion Body Works do?
Marion Body Works is a custom manufacturer of commercial truck bodies (dry freight, curtainsider, platform, refrigerated, specialty, and the Express Body Program), fire and emergency apparatus (pumpers, rescues, tankers, aerials), custom aluminum and steel cabs for OEM assembly, and defense vehicle bodies. Production is anchored in aluminum extrusion body construction with in-house engineering, fabrication, welding (AWS-certified), and testing across two Wisconsin facilities, serving fleet operators, fire departments, OEMs, and defense customers through direct sales and a national dealer network.
Is Marion Body Works a public or private company?
Marion Body Works is a private company. It is classified as family owned and is currently operating.
When was Marion Body Works founded?
Marion Body Works was founded in 1905. It employs 51 to 100 people.
Where is Marion Body Works based?
Marion Body Works is headquartered in Marion, United States, in the North America region.
How does Marion Body Works make money?
Five revenue lines are on record. Custom Truck Body Manufacturing is the primary driver. The others are fire & Emergency Apparatus, custom Aluminum Cabs, commercial Truck Parts and fire & Emergency Parts & Warranty.
Who are Marion Body Works's main competitors?
Direct peers on record are REV Group, REV Group (Pierce Manufacturing), E-ONE (REV Group), KME (Kovatch Mobile Equipment), Morgan Truck Body, Reading Truck Body, Supreme Industries, Utilimaster (REV Group) and Spartan Emergency Response (REV Group). Oshkosh Corporation is listed as a broad incumbent.
Does Marion Body Works have an API?
No public API is recorded for Marion Body Works.
What industry is Marion Body Works in?
Marion Body Works's product category is Commercial Truck Body and Fire Apparatus Manufacturing. Its primary akta.pro industry code is IMACAGAC, Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse), with a secondary code of IMACABAI, Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates). Its NAICS code is 336211 and its SIC code is 3713.