What Hyundai Card does

Hyundai Card Co., Ltd. is a South Korean credit card company founded in 2001 and headquartered at 3 Uisadang-daero, Yeongdeungpo-gu, Seoul, operating as a financial services subsidiary within Hyundai Motor Group. The company issues and manages a multi-tiered card portfolio comprising proprietary HyundaiOriginals premium cards (the Black, the Purple, the Red, the Orange, the Green, the Pink, Summit, M, X Cut, ZERO Up, and D), American Express Platinum/Gold/Green partnership cards, and ChampionBrands co-branded cards with major Korean retailers and platforms (Nexon, GS Caltex/Energy Plus, Naver, E-Mart, Costco, Korean Air, Olive Young, Kia, Hyundai Home Shopping). Beyond card issuance, Hyundai Card provides long-term card loans, short-term cash services, revolving credit, automobile-secured loans, and small-business financing, distributing products through its direct website (hyundaicard.com) and mobile app, Apple Pay and T-Money wallet integration, and Visa's Scan to Pay QR infrastructure.

The company's core technology stack combines digital payment infrastructure supporting EMV contactless, Apple Pay, and QR-based transactions with a data analytics platform developed under Vice Chair Chung Tae-young's "Architect of Change" strategic redesign. AI capabilities are at an early stage and focused on internal productivity: large language model training for approximately 560 staff, AI-assisted PR content generation tested against human-written copy for The Orange card launch, and a productized AI Tax Filing module within the MY BUSINESS 2.0 small-business platform. Distinctively, Hyundai Card operates the DIVE cultural platform, a proprietary ecosystem of 19 physical venues (Design Library, Music Library, Cooking Library, Art Library, Storage, Iron & Wood, RED11, Understage, Vinyl & Plastic, MoMA Bookstore Seoul, Card Factory) and event properties (Super Concert, Super Match tennis exhibition, Culture Project, Loved by Hyundai Card, Da Vinci Motel, Over The Record, Fan Made Live, Limited Vinyl Club), positioning the brand as a lifestyle platform rather than a pure financial services provider. Revenue is generated through interchange fees on card transactions, recurring annual fees on premium card tiers, interest income from card lending and small-business financing, and BNPL services competing in South Korea's projected $1.11 billion BNPL market.

Financially, Hyundai Card posted net profit of KRW 350 billion ($243 million) in the past year, up more than 10% year-on-year and marking a fourth consecutive year of profit growth, lifting it to third place by net profit in South Korea's card industry behind Shinhan Card and Samsung Card, and overtaking KB Kookmin Card for the first time. The company was the only major Korean card issuer to grow earnings in a market characterized by falling fee income and margin compression. The company has diversified its funding through three notable debt transactions in 2025-2026: a $500 million offshore notes issuance (November 2025), the reopening of Korea's Kimchi bond market after a 15-year hiatus with a KRW 29 billion issuance (January 2026), and the first Korean non-bank dual-currency USD-CNY green bond of approximately KRW 128.7 billion (June 2026) with proceeds earmarked for Hyundai Motor Group EV and FCEV financing, supplemented by a separate KRW 160 billion green bond issuance on June 11, 2026.

Name

Hyundai Card

Legal name

Hyundai Card Co., Ltd.

Website

https://hyundaicard.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hyundai Card is a South Korean credit card issuer and Hyundai Motor Group subsidiary serving retail consumers and small businesses through premium cards, co-branded cards, lending products, and a distinctive DIVE cultural platform. It ranks third in Korea's card industry by net profit.

Ownership category

akta.pro rank

Product category

Consumer Credit Cards

NAICS

Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Commercial & Corporate Card Schemes (FSAMAAAF)

Keywords

• Consumer credit cards
• Card lending services
• BNPL installments
• Premium membership cards
• Digital payment services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Credit Card Transaction Fees: Revenue from interchange fees charged on credit card transactions processed through the company's payment network.
2. Card Annual Fees and Membership: Annual fees from premium card tiers including the Black, Purple, Red, Orange, Green, Pink, Summit, and American Express Platinum/Gold/Green cards.
3. Card Lending and Credit Services: Interest income from card loans, cash services, revolving credit, and automobile secured loans. The company expanded into small-business lending as consumer loan regulations tightened.
4. BNPL and Installment Services: Buy Now Pay Later services competing in South Korea's BNPL market projected to reach $1.11 billion in 2026, competing with Naver Pay, Kakao Pay, and Toss Pay.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hyundai Card is a South Korean consumer credit card issuer and financial services provider offering a portfolio of premium, mainstream, value, and co-branded credit cards alongside consumer lending products (card loans, cash services, revolving plans, auto-secured loans), BNPL/installment services, and small-business financial tools (MY BUSINESS 2.0 with AI Tax Filing). Beyond core financial products, the company operates the DIVE cultural platform providing member lifestyle benefits including design/music/art library spaces, MoMA Bookstore access, the PRIVIA travel service, and exclusive events such as Super Concert and Super Match, positioning the card as a lifestyle membership product rather than a pure payment instrument.

Product overview

Hyundai Card operates a multi-layered card portfolio with three core tiers: HyundaiOriginals (proprietary premium cards including the Red, Orange, Summit, M, X Cut, ZERO Up, and D), American Express partnership cards (Platinum, Gold, and Green), and ChampionBrands co-branded cards with major partners (Nexon, GS Caltex/Energy Plus, Naver, E-Mart, Costco, Korean Air, Olive Young, Kia). The company offers specialized cards targeting demographics from teenagers (Teens) to premium segments, plus hybrid/check card variants. Beyond cards, Hyundai Card provides financial services (card loans, cash services, revolving plans, auto loans), insurance/care services, travel booking (PRIVIA), and MoMA membership. The distinctive DIVE cultural platform encompasses 19 space marketing venues (Design Library, Music Library, Cooking Library, Art Library, Storage, etc.) and event properties (Super Concert, Super Match), positioning the company as a lifestyle platform rather than a pure financial services provider. Business-oriented offerings include MY BUSINESS 2.0 with AI-powered tax filing.

Differentiator

Problem solved

Functional benefit

Brands

• the Red: Premium credit card with hot benefits
• the Orange
• the Purple
• the Purple Celeb
• the Green
• the Pink
• the Black
• Summit
• M (Hyundai Card M)
• X Cut / X Save
• ZERO Up
• D
• HyundaiOriginals
• American Express Platinum Card Edition2
• American Express Gold Card Edition2
• American Express Green Card Edition2
• Nexon Hyundai Card Edition2
• Energy Plus Hyundai Card
• Naver Hyundai Card Edition2
• E-Mart e-Card Edition3
• Costco Reward Hyundai Card Edition2
• Korean Air Card Edition2
• Olive Young Hyundai Card
• Kia Members Credit Card Edition2
• Hyundai Home Shopping Hyundai Card Edition2
• Hyundai Card MY BUSINESS
• Hyundai Card Super Concert
• Hyundai Card Super Match
• Hyundai Card DIVE
• DIVE POP

Products and services

• the Red (HyundaiOriginals Premium Credit Card) Premium credit card under the HyundaiOriginals brand offering luxury benefits, point accumulation, and lifestyle rewards targeting high-spending South Korean consumers.
• the Orange (HyundaiOriginals Premium Credit Card) Premium credit card positioned as 'My first luxury' targeting younger affluent consumers, featuring distinctive orange branding, lifestyle benefits, and color-themed positioning.
• Summit (HyundaiOriginals Premium Credit Card) Premium HyundaiOriginals credit card offering metal plate options and premium services including KRW 150,000 annual voucher for education, hospital, and golf with 5% point accumulation.
• American Express The Platinum Card Edition2 Premium American Express platinum card issued by Hyundai Card offering luxury travel, concierge, and lifestyle benefits for affluent cardholders.
• American Express Gold Card Edition2 American Express gold card offering rewards and benefits for everyday spending and travel, issued by Hyundai Card.
• American Express Green Card Edition2 American Express green card issued by Hyundai Card focused on sustainable and eco-conscious spending with environmental benefits.
• Nexon Hyundai Card Edition2 Co-branded credit card partnership with Nexon offering gaming benefits, including the Mabinogi Mobile Pack with up to KRW 330,000 in benefits for Nexon gaming enthusiasts.
• Energy Plus Hyundai Card Co-branded card with GS Caltex offering up to KRW 600,000 cashback plus an additional 5% statement discount at GS Caltex fuel stations.
• Naver Hyundai Card Edition2 Co-branded card with Naver offering annual Naver membership benefits and 100,000 points accumulation for digital platform users.
• E-Mart e-Card Plus Co-branded card with E-Mart offering up to KRW 100,000 discount coupons and retail benefits for E-Mart shoppers.
• Costco Reward Hyundai Card Edition2 Co-branded card with Costco offering shopping rewards and cashback benefits for Costco members in Korea.
• Korean Air Card Edition2 Co-branded airline card with Korean Air offering travel benefits and up to KRW 300,000 cashback for frequent flyers.
• Olive Young Hyundai Card Co-branded card with Olive Young beauty retailer offering up to KRW 80,000 in benefits for beauty and personal care shoppers.
• Kia Members Credit Card Edition2 Co-branded card with Kia Motors offering automotive purchase benefits and member rewards within the Hyundai Motor Group ecosystem.
• Hyundai Home Shopping Hyundai Card Edition2 Co-branded card with Hyundai Home Shopping offering discounts and point accumulation benefits for home shopping customers.
• Hyundai Card M (Point Accumulation Card) Point accumulation card with M-shape branding offering M Point rewards, lifestyle benefits, and iM Bank partnership integration for everyday spending.
• X Cut (Value-focused Credit Card) Value-focused credit card with discount benefits ('Cut, X Save Cut to Save') targeting cost-conscious South Korean consumers.
• ZERO Up (No-Limit Point Accumulation Credit Card) Credit card with simplified point accumulation structure offering unlimited earning without performance or limit restrictions.
• D Card (HyundaiOriginals Credit Card) HyundaiOriginals credit card targeting a specific consumer segment with rewards and benefits within the proprietary brand line.
• Hyundai Card Teens (Youth Credit Card) Credit card designed for teenagers (eligibility lowered to age 7 per financial authority regulations) providing early financial education and card access for youth consumers.
• Check Card / Hybrid Card (현대카드 체크·하이브리드) Value-focused check card and hybrid card option offering practical benefits for cost-conscious consumers who prefer debit-style spending.
• Apple Pay Debit Card Apple Pay-dedicated debit card enabling tap payments via iPhone and Apple Watch with cashback rewards, targeting younger consumers in their teens and twenties.
• Long-term Card Loan (카드론) Long-term credit facility providing lump-sum financing for major expenses with flexible repayment options for cardholders.
• Short-term Card Loan / Cash Service (현금서비스) Short-term cash advance service providing immediate liquidity for everyday needs, available to cardholders.
• Revolving Payment Agreement (리볼빙) Partial payment balance transfer service allowing flexible repayment of outstanding card balances over time.
• Automobile Secured Loan (자동차담보대출) Vehicle-backed loan product using an automobile as collateral for consumer or small business financing.
• MY BUSINESS Services 2.0 (사업지원 서비스 2.0) Business support platform offering AI-powered tax filing, business management tools, and SME financial services for small business owners and sole proprietors.
• AI Tax Filing Service (AI 세금 신고) AI-powered tax filing service within MY BUSINESS 2.0 enabling automated tax reporting and compliance for small business owners.
• PRIVIA Travel Service (PRIVIA 여행) Travel booking and concierge service providing travel benefits, booking assistance, and exclusive travel experiences for card members.
• MoMA PASS (Museum of Modern Art Membership) Museum of Modern Art membership access program offering exclusive benefits at MoMA venues for Hyundai Card members via the DIVE cultural platform partnership.
• Insurance and Care Services (보험·케어 서비스) Insurance products and care service offerings providing card protection and member welfare benefits for Hyundai Card members.
• BNPL and Installment Services (분할결제) Buy Now Pay Later (BNPL) and installment payment services allowing cardholders to split purchases into scheduled payments, competing in South Korea's BNPL market.
• DIVE Cultural Platform Proprietary cultural content platform offering space marketing venues (Design Library, Music Library, Cooking Library, Art Library, Understage, Vinyl & Plastic, Storage, Iron & Wood, RED11, MoMA Bookstore, Card Factory) and event properties (Super Concert, Super Match, Culture Project, Loved by Hyundai Card, Da Vinci Motel, Over The Record, Fan Made Live, Limited Vinyl Club) for Hyundai Card members.

Quantifiable outcome

• Net profit of KRW 350 billion ($243 million) in the past year, up more than 10 percent year-on-year, marking fourth consecutive year of growth
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• KB SecuritiesminorImplementation/ SI/ Consulting Partner · 17 June 2026KB Securities managed the issuance of Hyundai Card's dual-currency USD-CNY Kimchi bond totaling KRW 128.7 billion, structured as a green bond under Korean Green Taxonomy Guidelines.
• VisacoreTechnology or Integration · 12 November 2025Hyundai Card partnered with Visa for Scan to Pay QR payment solution across Asia Pacific, establishing integration with Samsung Wallet and other digital wallets in eight markets. The partnership enables QR-based payment acceptance at merchant locations.
• NiiominorStrategic or Co-development Partner · 1 January 2025Visual culture streaming platform collaborating with Hyundai Card's cultural initiatives through K-Startup Grand Challenge 2025, with early validation from collaborations with Samsung and Hyundai Card's cultural programs confirming market traction for premium visual culture offerings.
• ApplecoreTechnology or IntegrationApple Pay integration for iPhone and Apple Watch, enabling tap-to-pay functionality with dedicated Hyundai Card debit card offerings. Hyundai Card achieved 30-fold surge in EMV contactless payments since Apple Pay launched in South Korea in 2023.
• Hyundai Motor GroupcoreStrategic or Co-development PartnerParent company and strategic partner. Hyundai Card's Kimchi bond proceeds designated for eco-friendly mobility financial services including EVs and FCEVs of Hyundai Motor Group. Part of the Hyundai Motor Group ecosystem including Hyundai, Kia, Genesis, and various financial services companies.
• MoMA (Museum of Modern Art)minorStrategic or Co-development PartnerPartnership for MoMA Bookstore and MoMA PASS exclusive offerings through Hyundai Card's DIVE cultural platform, providing access to museum merchandise and membership benefits.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Samsung Card: Samsung Card is the closest direct competitor in the Korean credit card market, with overlapping premium and co-branded card portfolios. It directly poached Hyundai Card's Musinsa partnership, illustrating head-to-head competition for premium co-brand deals and Millennial/Gen-Z cardholders.
• KB Kookmin Card: KB Kookmin Card is a top-tier Korean card issuer that Hyundai Card overtook for third place by net profit in 2025. As a subsidiary of KB Financial Group, it competes across the same retail consumer and SMB lending segments and is exposed to the same regulatory tightening on household debt.
• Shinhan Card: Shinhan Card is a major Korean credit card issuer under Shinhan Financial Group, competing in retail consumer cards, premium tiers, and BNPL. Comparable scale and similar product mix, with overlapping target customer segments in retail and small business.
• Hana Card: Hana Card is a major Korean credit card issuer under Hana Financial Group, offering comparable retail, premium, and co-branded card products. Operates in the same regulatory environment and competes for the same SMB and consumer segments.
• Lotte Card: Lotte Card is a Korean credit card issuer affiliated with Lotte Group, with strong retail co-brand relationships (Lotte Department Store). Competes directly with Hyundai Card in retail consumer cards, co-branded retail partnerships, and premium tiers.
• Woori Card: Woori Card is a Korean card issuer under Woori Financial Group, serving similar retail and SMB segments. Comparable in scale and product breadth, exposed to the same FSS regulatory tightening on card loan growth.
• BC Card: BC Card is one of Korea's largest card networks and issuers, including through partner banks. Comparable card issuing and merchant acquiring operations; competes in the same BNPL and digital payment infrastructure landscape.

Emerging players

• Toss (Toss Bank): Toss is a Korean fintech super-app with its own bank charter that is aggressively entering BNPL, payments, and consumer credit. Identified as a key competitor in the Korean BNPL market alongside Hyundai Card, with strong tech-native appeal to younger consumers.
• Kakao Pay: Kakao Pay is a major Korean digital wallet and payments platform competing in BNPL and online/offline payment acceptance. Competes with Hyundai Card for next-gen digital payment share and benefits from KakaoTalk's super-app distribution.

Broad incumbents

• American Express: American Express is a global card network whose premium Platinum, Gold, and Green cards are issued by Hyundai Card in Korea. Represents both a partnership relationship (co-branded card issuance) and a competitive premium card incumbent in the broader global payments space.

Market position

Strengths1 record

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6ZHTAY56DsfN5DipUEMnug
• Facebookfacebook.com/HyundaiCard
• Instagraminstagram.com/hyundaicard
• Xx.com/hyundaicard

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyundai Card