Samsung Card
Samsung Card is South Korea's leading credit card issuer by spending volume, serving mass-market consumers through core cards, co-branded partnerships with sports teams and e-commerce platforms, and the Monimo digital platform, while expanding into digital asset payments and US market entry.
- Company typePrivate
- Founded1988
- HeadquartersSeoul, South Korea
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Samsung Card does
Samsung Card is a South Korean credit card issuer and subsidiary of Samsung Group, founded in 1988 and headquartered in Seoul. It operates as the top credit card company in South Korea by spending volume, serving millions of consumer cardholders through core credit card products, co-branded partnerships (Hanwha Eagles KBO League, Musinsa fashion platform, Shinsegae Department Store), and personalized cashback and discount offerings. Revenue is generated primarily through merchant transaction and interchange fees on card purchases, interest income from card loan balances, and increasingly through BNPL and emerging digital asset payment services.
The company's technology platform is anchored by the Monimo super-app, which serves as the digital interface for card services and is positioned as the integration layer for future digital asset payment use cases via a newly acquired stake in Dunamu, operator of South Korea's largest crypto exchange Upbit. Product portfolio includes mass-market consumer cards, sports team co-branded cards, fashion platform partnerships, and a planned Samsung Galaxy Card for the US market integrated into Samsung Wallet. AI usage appears limited to vendor-supported CRM automation (ASTAR's AVICA) and standard personalization on transaction data; no proprietary AI models or significant in-house AI capability are disclosed.
Samsung Card operates within Samsung Group's broader financial services ecosystem alongside Samsung Securities, Samsung SDS, Samsung Life Insurance, and Samsung Fire & Marine Insurance, collectively holding over 100 trillion won in capital at end-2025. The company is expanding into small business lending to offset regulatory caps on consumer card loan growth (~1.5% industry target set by the Financial Supervisory Service) and pursuing optionality in digital asset services and US market entry, though standalone revenue figures are not disclosed in the available data.
Samsung Card firmographics
Firmographics- Name
- Samsung Card
- Legal name
- 삼성카드
- Website
- https://samsungcard.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Samsung Card is South Korea's leading credit card issuer by spending volume, serving mass-market consumers through core cards, co-branded partnerships with sports teams and e-commerce platforms, and the Monimo digital platform, while expanding into digital asset payments and US market entry.
- Ownership category
- akta.pro rank
Samsung Card industry classification
Industry- Product category
- Consumer Credit Cards
- NAICS
- Credit Card Issuing (522210)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Business / Corporate Credit Cards (FSAKABAF)
- akta.pro secondary industries
- Private-Label & Store Card Schemes (FSAMAAAE), BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)
Keywords
Where Samsung Card is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Samsung Card business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Card Transaction Processing: Revenue from merchant transaction fees and interchange fees on credit card purchases across consumer spending categories.
- Card Loan Interest: Interest income from outstanding card loan balances. Industry total card loans reached 43.02 trillion won at end of May, a record high.
- Digital Asset Services: Future revenue potential from digital asset payment services through Monimo platform, contingent on regulatory approval for won-based stablecoins.
- BNPL Services: Buy Now Pay Later offerings as part of the South Korea BNPL market projected to grow 25.2% annually to reach US$1.11 billion in 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Hanwha Eagles Samsung Card - domestic and international versions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Samsung Card product offering
Product offeringCore offering
Samsung Card is a South Korean credit card issuer that provides consumer credit cards, card loans, interest-free installment plans, and cashback and discount benefits. The company distributes co-branded cards through partnerships with sports teams (Hanwha Eagles), fashion e-commerce platforms (Musinsa), and department stores (Shinsegae), and is exploring future digital asset payment services through its Monimo super-app platform in collaboration with Dunamu (Upbit).
Product overview
Samsung Card operates as a credit card issuer offering multiple co-branded products alongside its core credit card services. The company is expanding into digital asset payment services through its Monimo super-app platform, and holds a 1% stake in Dunamu (Upbit exchange operator) acquired jointly with Samsung Securities and Samsung SDS for 612.8 billion won. Product portfolio includes co-branded cards with sports teams (Hanwha Eagles) and fashion platforms (Musinsa), as well as personalized savings and cashback offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Monimo: Super-app platform through which Samsung Card is exploring future digital asset payment services, contingent on Korean regulatory approval for won-based stablecoins.
- Musinsa Partnership Card
Products and services
- Samsung Card (Monimo Platform)
- Hanwha Eagles Samsung Card
- Musinsa Partnership Card
Quantifiable outcome
- Card loan balance industry total reached 43.02 trillion won at end of May, record high
- +1 more outcomes
Companies that use Samsung Card
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Samsung Card technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Samsung Card partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor, flagship and core.
- Shinsegae Department StoreminorSamsung Card participates in Shinsegae's '5maming Card Week' promotional event alongside Citibank, Shinhan Card, Hana Card, and BC Baro Card. Campaign offers rewards up to 3.5 million won for luxury purchases between 2 million and 50 million won.
- Hanwha EaglesflagshipSamsung Card launched 'Hanwha Eagles Samsung Card' credit card product offering 50% discounts on game tickets, merchandise discounts, and transportation savings for away fans. Annual fee 20,000 won for both domestic and international versions. Focus on Daejeon region.
- MusinsacoreSamsung Card partnering with South Korea's largest fashion e-commerce platform (over 16 million members) to launch 'Musinsa Partnership Card' replacing existing 2021 partnership with Hyundai Card upon 5-year re-contract expiry. Target MZ generation fashion-conscious consumers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Samsung Card competitors and assessment
Company assessmentDirect peers
- Hana Card: Major Korean credit card issuer participating in the same Shinsegae '5mazing Card Week' promotion as Samsung Card, directly competing for the same consumer credit-card wallet.
- KB Kookmin Card: Korea's largest bank-affiliated card issuer, offering consumer and SMB credit products in the same market as Samsung Card with similar co-branding, installment, and rewards mechanics.
- Hyundai Card: Direct Korean credit card competitor with a near-identical customer base of MZ consumers and co-branded partnerships. Lost the Musinsa partnership to Samsung Card in 2026 after holding it since 2021, making it the most direct head-to-head rival.
- Lotte Card: Korean credit card issuer affiliated with the Lotte conglomerate, with overlapping co-branded retail partnership economics (department store, e-commerce) and consumer rewards positioning similar to Samsung Card.
- Shinhan Card: One of Korea's 'Big 3' credit card issuers, co-marketing with Shinsegae Department Store alongside Samsung Card in the '5mazing Card Week' campaign. Directly comparable on consumer credit card, co-branded, and rewards products.
- BC Card (BC Baro): One of Korea's top-tier card issuers participating in the same Shinsegae promotional campaigns; competes head-to-head with Samsung Card across consumer and SMB lending.
- Woori Card: Bank-affiliated Korean card issuer competing with Samsung Card in consumer credit, installment plans, and SMB lending, particularly in the regulated domestic market.
Emerging players
- Apple Card (Apple / Goldman Sachs): Direct strategic rival for Samsung Card's planned US Galaxy Card — a device-maker-issued credit card embedded in the OEM's wallet app, targeting the same Galaxy-vs-iPhone consumer base.
Broad incumbents
- Samsung Life Insurance: Sibling Samsung Group financial affiliate sharing the same capital base (100T+ won) and cross-sell ecosystem. Not a direct card competitor but a key incumbent for Samsung Card's positioning within the broader Samsung financial stack.
- Samsung Securities: Co-investor with Samsung Card in the 612.8B won Dunamu (Upbit) acquisition. Comparable as a Samsung-affiliated financial services platform with shared digital-asset and capital-markets initiatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Samsung Card social profiles
Digital presenceSamsung Card financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samsung Card leadership team
Management profileNumber of profiles
Samsung Card funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samsung Card M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samsung Card
What does Samsung Card do?
Samsung Card is a South Korean credit card issuer that provides consumer credit cards, card loans, interest-free installment plans, and cashback and discount benefits. The company distributes co-branded cards through partnerships with sports teams (Hanwha Eagles), fashion e-commerce platforms (Musinsa), and department stores (Shinsegae), and is exploring future digital asset payment services through its Monimo super-app platform in collaboration with Dunamu (Upbit).
Is Samsung Card a public or private company?
Samsung Card is a private company. It is classified as corporate owned and is currently operating.
When was Samsung Card founded?
Samsung Card was founded in 1988. It employs 101 to 250 people.
Where is Samsung Card based?
Samsung Card is headquartered in Seoul, South Korea, in the Asia region.
How does Samsung Card make money?
Four revenue lines are on record. Card Transaction Processing is the primary driver. The others are card Loan Interest, digital Asset Services and BNPL Services.
Who are Samsung Card's main competitors?
Direct peers on record are Hana Card, KB Kookmin Card, Hyundai Card, Lotte Card, Shinhan Card, BC Card (BC Baro) and Woori Card. Apple Card (Apple / Goldman Sachs) is listed as an emerging player. Broad incumbents are Samsung Life Insurance and Samsung Securities.
Does Samsung Card have an API?
No public API is recorded for Samsung Card.
What industry is Samsung Card in?
Samsung Card's product category is Consumer Credit Cards. Its primary akta.pro industry code is FSAKABAF, Business / Corporate Credit Cards, with a secondary code of FSAMAAAE, Private-Label & Store Card Schemes. Its NAICS code is 522210 and its SIC code is 6141.