WOORI CARD
Woori Card is a South Korean credit card issuer and payment services provider, subsidiary of Woori Financial Group, serving individual consumers, corporate clients, and government programs with credit, check, co-branded, and welfare cards distributed via digital, branch, and merchant channels.
- Company typePrivate
- Founded-
- HeadquartersMapo, South Korea
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What WOORI CARD does
Woori Card (주식회사 우리카드) is a South Korean credit card issuer and payment services provider headquartered in Jongno-gu, Seoul, operating as a subsidiary of Woori Financial Group, one of South Korea's major banking conglomerates. The company issues consumer credit cards, check cards, family cards, corporate cards, and government/public welfare cards (including K-패스, 국민행복카드, and 기후동행카드) to individual consumers, corporate clients, small business owners, and government programs. Its technology stack comprises a digital payment platform anchored by the Woori Card mobile app, the Woori WON Pay mobile payment service, QR and NFC contactless payment infrastructure, online/SMS authentication, a fraud detection system (FDS), and an integrated banking linkage (Woori WON Banking) with parent Woori Bank.
The product portfolio spans premium offerings (the OPUS, TWO CHAIRS, Woori V Club), mass-market cards (Cardui jeongsuk series), and a wide set of co-branded lifestyle cards with partners including Starbucks Korea, S-OIL, KREAM, LG Electronics, Galleria, and K-pop group ZEROBASEONE, plus a Mastercard-networked international card range. Woori Card makes money primarily through merchant interchange fees, annual card fees (ranging from free on basic cards to roughly 30,000 KRW on premium tiers), revolving credit and card-loan interest income, installment service fees, foreign transaction fees, and late payment penalties. Distribution is multi-channel: the corporate website, mobile app, phone-based ARS sales (including voice-activated AI ARS), Woori Bank branch cross-sell, and merchant co-brand partnerships, supplemented by regular promotional events and 24/7 AI chatbot support.
Customer acquisition is targeted via a hybrid segmentation spanning general consumers, corporate clients, youth/students, government programs, and co-brand affinity segments. The company maintains regulatory standing via KCPI financial consumer protection certification, ISMS-P, and ISO 27001 information security certifications, and operates a sub-brand ecosystem (Woori WON Pay, Banking, Members, Market, Travel) that extends the card relationship into payments, commerce, and lifestyle services. Geographic footprint is primarily South Korea, with a 2025 cross-border QR payment extension into Indonesia through the Korea Financial Telecommunications and Clearings Institute.
WOORI CARD firmographics
Firmographics- Name
- WOORI CARD
- Legal name
- (주)우리카드
- Website
- https://pc.wooricard.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Woori Card is a South Korean credit card issuer and payment services provider, subsidiary of Woori Financial Group, serving individual consumers, corporate clients, and government programs with credit, check, co-branded, and welfare cards distributed via digital, branch, and merchant channels.
- Ownership category
- akta.pro rank
WOORI CARD industry classification
Industry- Product category
- Credit Card Services
- NAICS
- Credit Card Issuing (522210)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Card Issuing & Virtual Cards (lodge cards, single-use, tokenization) (THALAHAB)
- akta.pro secondary industries
- BNPL Card / Virtual Card Programs (FSAKACAC), Rewards, Rebates & Program Optimization (Interchange, Supplier-funded) (THACAJAK), Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)
Keywords
Where WOORI CARD is headquartered
LocationHeadquarters
- HQ city
- Mapo
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
WOORI CARD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Interchange Fees (Merchant Discount Rate): Transaction fees charged to merchants for processing credit card payments, representing the primary revenue stream for the card business.
- Annual Fees: Annual membership fees charged for card issuance and maintenance, ranging from free to 30,000 KRW depending on card tier.
- Credit Services Interest: Interest income from revolving credit, cash services (단기카드대출), card loans (장기카드대출/카드론), and installment payments.
- Foreign Transaction Fees: Fees collected on international transactions including international brand fees and foreign service fees.
- Late Payment Fees: Penalty fees charged on overdue balances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium cards such as 카드의정석2 SUPER and the OPUS series |
| Subscription | Annual | Standard cards such as 카드의정석2 |
| Subscription | Annual | Basic/Entry level cards such as 카드의정석 오하CHECK |
| Subscription | Annual | Family cards |
| Subscription | Annual | Government/Public support cards |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
WOORI CARD product offering
Product offeringCore offering
WOORI CARD is a South Korean credit card issuer that offers credit cards, check cards, family cards, co-brand cards, and corporate/government cards to individual consumers, businesses, and public-sector clients. The company provides card-based lending products (short-term cash services, long-term card loans, revolving credit, all-in-one personal loans), operates the Woori WON Pay mobile payment platform, and runs an integrated rewards, benefits, and lifestyle services ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- 카드의정석2 (Cardui jeongsuk 2): Signature card product line offering up to 2.0% discount on domestic and overseas merchant transactions
- 우리WON페이 (Woori WON Pay)
- the OPUS
- TWO CHAIRS
- 우리V클럽 (Woori V Club)
- 우리WON멤버스 (Woori WON Members)
- 우리WON마켓 (Woori WON Market)
- 우리WON트래블 (Woori WON Travel)
Products and services
- the OPUS
- 카드의정석 시즌 2 (Cardui jeongsuk Season 2)
- Woori WON Pay (우리WON페이)
- Woori V Club (우리V클럽)
- Woori WON Travel (우리WON트래블)
- Woori WON Market (우리WON마켓)
- TWO CHAIRS
- Cash Service (현금서비스 / 단기카드대출)
- Card Loan (카드론 / 장기카드대출)
- Indonesia/Bali Cross-border QR Payment Service
- Family Card (가족카드)
- Public/Government Support Cards
Quantifiable outcome
- Maintained lowest complaint levels in the industry for 13 consecutive years
Companies that use WOORI CARD
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
WOORI CARD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature7 records
WOORI CARD partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and major.
- 금융결제원 (Korea Financial Telecommunications and Clearings Institute)coreWoori Card became the first Korean card company to establish QR-based payment and withdrawal services for Indonesia with 금융결제원, enabling cross-border QR payments in the Indonesian market.
- 전기차 충전 통합 할인 플랫폼minorMulti-party agreement for electric vehicle charging integrated discount platform.
- MastercardcoreInternational payment network partnership providing global card acceptance and premium services including Mastercard Platinum benefits.
- 스타벅스 (Starbucks Korea)majorCo-brand partnership for 스타트래블 우리카드 offering Starbucks rewards points and exclusive promotions.
- S-OILmajorCo-brand partnership for S-OIL 주유 400 우리카드 offering fuel discounts and convenience store benefits.
- KREAMmajorCo-brand partnership offering shopping discounts and cashback for the sneaker/fashion marketplace.
- LG전자 (LG Electronics)majorCo-brand partnership offering subscription fee discounts for LG Electronics products.
- 갤러리아 (Galleria)majorPremium co-brand card partnership with Galleria department store offering shopping discounts and installment benefits.
- 우리은행 (Woori Bank)coreParent bank partnership within Woori Financial Group for integrated financial services, shared customer base, and coordinated service delivery.
- ZEROBASEONE (ZEROSE)minorCo-brand card partnership with K-pop boy group ZEROBASEONE fan community.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
WOORI CARD competitors and assessment
Company assessmentBroad incumbents
- Mastercard: Global card network partner of Woori Card for premium Mastercard issuance and cross-border acceptance, providing the network rails that underpin Woori Card's international transaction and overseas QR strategy.
Direct peers
- Hyundai Card: Premium-positioned Korean credit card issuer known for design-led and lifestyle cards, competing with Woori Card's premium lines (OPUS, TWO CHAIRS) for affluent and design-conscious Korean consumers.
- Samsung Card: Korean credit card issuer under Samsung Group with a comparable premium-and-lifestyle card strategy, premium tier products, and co-brand partnerships that overlap with Woori Card's OPUS and Cardui jeongsuk franchises.
- Shinhan Card: One of the largest Korean credit card issuers under Shinhan Financial Group, competing head-to-head with Woori Card in consumer, corporate, and co-brand card segments across the same Korean customer base.
- BC Card: Korean payments network and card issuer with a broad merchant-acquiring and card-issuing franchise that overlaps with Woori Card's acceptance network and consumer card business in Korea.
- Hana Card: Credit card arm of Hana Financial Group, offering consumer, corporate, and travel-focused cards in the same Korean market as Woori Card, with comparable co-brand and rewards programs.
- Lotte Card: Korean credit card issuer under Lotte Group with strong retail and department store co-brand cards (Lotte, 7-Eleven), directly comparable to Woori Card's Galleria and lifestyle co-brand strategy.
- KB Kookmin Card (KB Card): Top-tier Korean credit card issuer under KB Financial Group, offering consumer credit cards, corporate cards, and lifestyle co-brand programs in direct competition with Woori Card's portfolio.
Emerging players
- Naver Pay: Major Korean digital wallet integrated with Naver's commerce ecosystem, competing with Woori Card for online payment share and merchant acceptance, particularly in m-commerce and content verticals.
- Kakao Pay: Korean mobile payment and digital wallet platform that competes with Woori WON Pay for in-app and offline payment volume, representing the fintech-native threat to traditional card issuers like Woori Card.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
WOORI CARD social profiles
Digital presenceWOORI CARD financial estimates
Financial estimateRevenue estimate
Valuation estimate
WOORI CARD leadership team
Management profileNumber of profiles
WOORI CARD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WOORI CARD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WOORI CARD
What does WOORI CARD do?
WOORI CARD is a South Korean credit card issuer that offers credit cards, check cards, family cards, co-brand cards, and corporate/government cards to individual consumers, businesses, and public-sector clients. The company provides card-based lending products (short-term cash services, long-term card loans, revolving credit, all-in-one personal loans), operates the Woori WON Pay mobile payment platform, and runs an integrated rewards, benefits, and lifestyle services ecosystem.
Is WOORI CARD a public or private company?
WOORI CARD is a private company. It is classified as corporate owned and is currently operating.
When was WOORI CARD founded?
WOORI CARD was founded in -1.
Where is WOORI CARD based?
WOORI CARD is headquartered in Mapo, South Korea, in the Asia region.
How does WOORI CARD make money?
Five revenue lines are on record. Interchange Fees (Merchant Discount Rate) is the primary driver. The others are annual Fees, credit Services Interest, foreign Transaction Fees and late Payment Fees.
Who are WOORI CARD's main competitors?
Mastercard is listed as a broad incumbent. Direct peers are Hyundai Card, Samsung Card, Shinhan Card, BC Card, Hana Card, Lotte Card and KB Kookmin Card (KB Card). Emerging players are Naver Pay and Kakao Pay.
Does WOORI CARD have an API?
No public API is recorded for WOORI CARD.
What industry is WOORI CARD in?
WOORI CARD's product category is Credit Card Services. Its primary akta.pro industry code is THALAHAB, Card Issuing & Virtual Cards (lodge cards, single-use, tokenization), with a secondary code of FSAKACAC, BNPL Card / Virtual Card Programs. Its NAICS code is 522210 and its SIC code is 6199.