QuestionPro

What QuestionPro does

QuestionPro is a privately held survey and research technology company headquartered in Austin, Texas, founded in 2005–2006 (sources conflict). The company operates an integrated online survey platform that spans survey creation and distribution, market research, customer experience (CX), employee experience (EX), communities, audience/panel access, journey mapping, and business intelligence, supported by 251–500 employees across nine countries and eight regional data centers. Its product stack includes four core product lines (Survey Software, Research Suite, CX, Employee Experience) and modular add-ons (Communities, Audience, LivePolls, InsightsHub, UX) unified under a QuestionPro AI layer that delivers generative survey creation, sentiment analysis, video-based emotion detection (PathosAI), text analytics and codeframe generation (Fathom), and synthetic data generation. Enterprise clients include Google, Audi, BMW, Energizer Holdings, Roku, Legal Shield, and Nisa, and the company also serves more than 10,000 nonprofits via a free license tier; user scale is reported at 5.3M+ globally with 10B+ questions answered. The company has executed nine acquisitions between 2021 and 2026 (notably Fathom, Tactix, Cmiles CX, PathosAI, Patient Safety Group, doopoll, SuiteCX, Digsite, Bryght AI) without disclosed external funding, suggesting an operationally self-funded, M&A-driven growth model.

QuestionPro monetizes primarily through tiered SaaS subscriptions (starter, professional/business, and enterprise plans with annual billing discounts), augmented by professional services for implementation, training, and customer success, and by audience/panel services that connect researchers to respondent pools. GTM is hybrid: a product-led growth motion targets SMB and nonprofit users via a freemium tier that converts to paid plans, while enterprise field sales, inside sales, and partner/reseller channels serve mid-market and large enterprise accounts with white-glove onboarding, dedicated CSMs, and account managers. The company is recognized as a Gartner Magic Quadrant Niche Player in Voice of the Customer Platforms (2026) and holds ISO/IEC 27001, ISO/IEC 42001:2023 (AI Management), GDPR, CCPA, and HIPAA certifications. Vivek Bhaskaran is Founder and CEO; other named leaders include Erik Koto (COO), Arti Pullins (President and Chief Healthcare Officer), and Laura Baker (President of Communities and InsightsHub).

Name

QuestionPro

Legal name

QuestionPro Survey Software

Website

https://questionpro.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

QuestionPro is a privately held Austin-based survey and research software company serving enterprises, SMBs, and over 10,000 nonprofits with an integrated platform spanning survey creation, market research, customer experience, employee experience, and AI-powered analytics across nine countries.

Ownership category

akta.pro rank

Product category

Survey and Experience Management Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

Keywords

• Online survey software
• Customer experience platform
• Employee experience software
• Market research platform
• Voice of customer

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Survey Software Subscriptions: SaaS subscription model providing tiered access to survey creation, distribution, and analysis tools. Pricing tiers include basic free plans, professional plans with advanced features, and enterprise plans with full platform access. Annual billing discounts available.
2. Enterprise Platform Licensing: Full-suite enterprise research and experience management platform licensing for large organizations requiring advanced analytics, AI features, dedicated support, and customization capabilities.
3. Professional Services: Additional revenue from implementation support, training, custom survey development, and dedicated customer success management services.
4. Audience and Panel Services: Panel integration and audience services enabling researchers to connect with specific respondent pools for survey distribution and data collection.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

QuestionPro is a global online survey and research software company that provides an AI-powered platform for designing, distributing, and analyzing surveys across customer experience, employee experience, and market research use cases. Its product suite includes Survey Software, Research Suite, Customer Experience (VoC), and Employee Experience modules, complemented by Audience panels, Communities, LivePolls, InsightsHub, and UX research tools. The platform is sold via SaaS subscriptions to enterprise organizations, mid-market companies, SMBs, nonprofits, and academic institutions worldwide.

Product overview

QuestionPro offers a unified survey and research platform with multiple integrated products: Survey Software serves as the core survey creation and distribution tool; Research Suite provides enterprise-grade market research capabilities; Customer Experience (CX) and Employee Experience manage experience programs; Communities and Audience enable respondent engagement; LivePolls, InsightsHub, and UX deliver specialized research functions. The platform is powered by QuestionPro AI, which integrates generative AI, sentiment analysis, Video AI, and synthetic data generation throughout. The product architecture combines a modular approach where core survey capabilities are enhanced by add-on products and AI-powered features.

Differentiator

Problem solved

Functional benefit

Brands

• QuestionPro AI: AI-powered survey generation, open-ended response analysis, sentiment analysis, video AI, synthetic data generation, and real-time dashboards.
• QuestionPro Survey Software
• QuestionPro Research Suite
• QuestionPro CX
• QuestionPro Workforce
• LivePolls

Products and services

• Survey Software Core online survey platform enabling users to design, send, and analyze surveys. Offers unlimited surveys, 35+ question types, advanced logic and piping, multilingual support, and offline data collection via mobile app.
• Research Suite Enterprise-grade research tools for market research professionals, providing advanced analytics, panel access, and comprehensive research capabilities for large-scale studies.
• Customer Experience (CX) CX management software for launching and managing Voice of the Customer (VoC) programs. Includes sentiment analysis, journey management, and customer satisfaction measurement across digital and physical channels.
• Employee Experience Employee survey and experience management platform covering the entire employee lifecycle from onboarding to exit. Includes 360 feedback, employee retention, churn analysis, and performance management tools.
• Communities Community engagement platform for building and managing respondent communities for ongoing research and feedback collection.
• Audience Global panel and audience platform providing access to survey respondents across multiple regions and demographics for research studies.
• LivePolls Real-time polling and quiz platform with over 1,250 templates covering industries, holidays, sports, entertainment, and more. Includes AI-powered question generation for live engagement.
• InsightsHub Centralized insights platform for aggregating, organizing, and accessing research findings and data across the organization.
• UX Research User experience research tools for conducting UX studies, testing, and analyzing user interactions with products and services.

Quantifiable outcome

• 10B+ survey questions answered on the platform
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TactixcoreTechnology or Integration · 3 October 2024Acquisition of Tactix, a Paris-based video research platform, enhancing QuestionPro's experience research offerings with digital diary study method and mobile app technology for customer experience research. Tactix clients gain access to QuestionPro's broader technology and global panel.
• Acquis Cortico-XminorStrategic or Co-development Partner · 1 June 2022Strategic partnership announced in June 2022 for market expansion and research technology collaboration in the survey software market.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Qualtrics: Enterprise experience management platform covering surveys, CX, EX, and market research. The closest direct competitor to QuestionPro across the full survey-to-insights workflow, and explicitly targeted via QuestionPro's Qualtrics Alternative comparison pages.
• SurveyMonkey: Leading self-serve online survey platform with enterprise tier (SurveyMonkey Enterprise) covering CX, market research, and employee feedback. Directly comparable in product-led SMB motion and enterprise upgrade path; QuestionPro runs explicit SurveyMonkey Alternative comparison pages.
• Medallia: Enterprise Voice of Customer and experience management platform with omnichannel feedback capture, text/speech analytics, and journey analytics. Competes head-to-head with QuestionPro CX and Workforce products; explicitly named in QuestionPro comparison content.
• Typeform: Conversational form and survey platform popular with SMBs and marketing teams for lead capture and feedback. Comparable product-led growth approach and AI-assisted form generation, and a frequent alternative in the consumer/SMB survey market.
• Alida (formerly Vision Critical): Customer experience and Voice of Customer platform with community panels and enterprise feedback management. Directly comparable to QuestionPro CX, Audience, and Communities products in the enterprise VoC space.
• Confirmit (now Forsta): Enterprise feedback and research platform serving market research, CX, and employee experience. Highly comparable product scope and customer base to QuestionPro's Research Suite and Workforce offerings.
• Sogolytics (formerly SoGoSurvey): SMB-to-enterprise survey and employee feedback platform with freemium tier. Closely comparable pricing structure (free nonprofit license, freemium, paid tiers) and feature set in the survey software market.
• Zoho Survey: Survey platform from Zoho targeting SMB and mid-market with similar freemium-to-paid pricing and question-type breadth. Direct alternative for budget-conscious survey buyers in the same horizontal segment QuestionPro serves.

Broad incumbents

• Sprinklr: Unified customer experience management platform spanning social, marketing, and feedback. Adjacent to QuestionPro CX with broader scope; competes for enterprise VoC budget but is not specialized in survey-led research workflows.
• Verint (Experience Management): Large enterprise CX and workforce engagement vendor with survey, speech analytics, and VoC capabilities. Competes in the same enterprise CX procurement cycles as QuestionPro, but as part of a much broader engagement management portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/questionpro
• YouTubeyoutube.com/user/questionpro
• Facebookfacebook.com/questionpro
• LinkedInlinkedin.com/company/questionpro
• Instagraminstagram.com/questionpro

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A14 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QuestionPro