Shop101
Shop101 is a Mumbai-based mobile social commerce platform that enables Indian homemakers, students, and professionals to resell products online without investment, using a free app that handles catalog, payments, and delivery across 27,000+ pin codes.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Shop101 does
Shop101, operated by O(1) India Private Limited, is a Mumbai-based mobile-first social commerce platform founded in 2015 that enables individuals in India to resell products online without any upfront investment. The company serves primarily homemakers, college students, and working professionals in Tier 2/3 cities, offering them a free reseller mobile app through which they can select products from a 1 Lakh+ catalog spanning 30+ categories, add their own margin, share listings via WhatsApp, Facebook, and Instagram, and earn weekly payouts every Friday. Shop101 handles payment collection, logistics, and delivery, while resellers focus on customer acquisition through their existing social networks.
The underlying platform combines a free online store builder, automated real-time order tracking, an in-house training program supported by chatbot 'Shubhika,' and a Supplier Portal that connects 10,000+ wholesalers and suppliers with the reseller base. Fulfillment runs through an integrated multi-courier network (FedEx, Delhivery, BlueDart, Ecom Express, DTDC) covering 27,000+ Indian pin codes with Cash on Delivery, supported by payment integrations including Razorpay, PayU Money, CCAvenue, UPI, Visa, Mastercard, American Express, RuPay, PayTM, FreeCharge, and Mobikwik. Scale metrics cited by the company include 90 Lakh+ registered resellers, 1 Crore+ orders placed, and ₹1,000 Crore+ of products sold cumulatively, with a 4.5-star rating and 72K+ reviews on the Google Play Store.
The business model generates revenue primarily through transaction-based margin spreads between wholesale supply prices and end-customer prices, supplemented by supplier-side fees for catalog visibility and access to the reseller network. Resellers join free of charge with no subscription fee and no minimum capital requirement. Shop101 is a subsidiary of Glance following a 2021 acquisition, and has received investment from Jio (Reliance Industries), Google, and Mithril, alongside venture investors Kalaari Capital, Stellaris Venture Partners, Unilever Ventures, and Vy Capital.
Shop101 firmographics
Firmographics- Name
- Shop101
- Legal name
- O(1) India Private Limited
- Website
- https://shop101.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shop101 is a Mumbai-based mobile social commerce platform that enables Indian homemakers, students, and professionals to resell products online without investment, using a free app that handles catalog, payments, and delivery across 27,000+ pin codes.
- Ownership category
- akta.pro rank
Shop101 industry classification
Industry- Product category
- Social Commerce / Reselling Platform
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Variety Stores (5331), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- In-app Social Shops (Native Checkout) (CRAFANAA)
Keywords
Where Shop101 is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Shop101 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Reseller Margin Spread: Shop101 earns revenue by facilitating transactions between suppliers and end customers through its reseller network. Resellers purchase products at wholesale prices and add their own margin before selling to customers. The margin difference between wholesale cost and resale price is retained by the reseller as earnings.
- Supplier/Wholesale Platform Fees: Shop101 partners with 10,000+ wholesalers and suppliers who list products on the platform. The company takes a margin on wholesale transactions or receives fees from suppliers for product visibility and access to the reseller network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Reseller Access - Zero subscription cost for all resellers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Shop101 product offering
Product offeringCore offering
Shop101 is a mobile-first social commerce and reselling platform that enables individuals to start an online business without any investment. Users download the Shop101 app, pick from 1 lakh+ products across 30+ categories supplied by 10,000+ wholesalers, share product catalogs on WhatsApp/Facebook/Instagram with their own margin, and earn weekly payouts (every Friday) after Shop101 handles payment collection and delivery across 27,000+ Indian pin codes.
Product overview
Shop101 is a social commerce platform operating as a mobile-first reselling ecosystem. The core offering is the Shop101 Reseller App — a platform that enables individuals (homemakers, students, professionals) to become micro-entrepreneurs by reselling products through social media without any investment. Supporting the app are several modules: a Free Online Store feature that provides each reseller with their own branded digital storefront, a Training Programmes module offering courses and chatbot assistance, and a Supplier Portal connecting 10,000+ wholesalers with the reseller network. The platform handles logistics (via integrated courier partners), payment collection (multiple payment modes including COD, UPI, cards, wallets), and order fulfillment, while resellers focus on marketing via WhatsApp, Facebook, and Instagram.
Differentiator
Problem solved
Functional benefit
Products and services
- Shop101 Reseller App
Quantifiable outcome
- Resellers can earn up to ₹25,000 per month
- +4 more outcomes
Companies that use Shop101
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Shop101 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature5 records
Shop101 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- FedExcoreFedEx Ground and FedEx Express shipping partners for product delivery to customers across India.
- DelhiverycoreDelhivery courier service partner for order fulfillment and delivery across India.
- BlueDartcoreBlueDart courier partner for shipping and delivery services across India.
- Ecom ExpresscoreEcom Express courier partner for order delivery services across India.
- DTDCcoreDTDC courier partner for product delivery services.
- RazorpaycorePayment gateway partner for processing online transactions and payments.
- PayU MoneycorePayment gateway partner for online payment processing.
- CCAvenuecorePayment gateway partner for payment processing.
- WhatsAppflagshipWhatsApp is the primary social commerce platform where resellers share product catalogs and communicate with customers. Integrated sharing functionality within the Shop101 app.
- Facebook/MetacoreFacebook Marketplace used by resellers to reach broader audiences. Facebook pages and groups for product sharing and customer acquisition.
- Instagram/MetacoreInstagram business accounts used by resellers for product posting and discovery. Part of social commerce strategy.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Shop101 competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shop101 social profiles
Digital presenceShop101 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shop101 leadership team
Management profileNumber of profiles
Profiles8 records
Shop101 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shop101 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shop101
What does Shop101 do?
Shop101 is a mobile-first social commerce and reselling platform that enables individuals to start an online business without any investment. Users download the Shop101 app, pick from 1 lakh+ products across 30+ categories supplied by 10,000+ wholesalers, share product catalogs on WhatsApp/Facebook/Instagram with their own margin, and earn weekly payouts (every Friday) after Shop101 handles payment collection and delivery across 27,000+ Indian pin codes.
Is Shop101 a public or private company?
Shop101 is a private company. It is classified as corporate owned and is currently operating.
When was Shop101 founded?
Shop101 was founded in 2015. It employs 11 to 50 people.
Where is Shop101 based?
Shop101 is headquartered in Mumbai, India, in the Asia region.
How does Shop101 make money?
Two revenue lines are on record. Reseller Margin Spread is the primary driver. The others are supplier/Wholesale Platform Fees.
Does Shop101 have an API?
No public API is recorded for Shop101.
What industry is Shop101 in?
Shop101's product category is Social Commerce / Reselling Platform. Its primary akta.pro industry code is CRAFANAA, In-app Social Shops (Native Checkout). Its NAICS code is 455 and its SIC code is 5331.