Florida Panthers
The Florida Panthers are a privately held NHL professional hockey franchise founded in 1993 and based in Sunrise, Florida. They generate revenue from tickets, broadcasting, sponsorships, merchandise, and arena events, serving individual fans, corporate partners, and South Florida youth hockey communities.
- Company typePrivate
- Founded1993
- HeadquartersSunrise, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Florida Panthers does
The Florida Panthers are a privately held professional ice hockey franchise in the National Hockey League (NHL), founded in 1993 as an expansion team and based in Sunrise, Florida. The club plays home games at Amerant Bank Arena, a multi-purpose venue also used for concerts and other entertainment events, and operates supporting facilities including the Panthers IceDen practice complex and FTL War Memorial. Core products include the NHL team itself, premium and season-ticket experiences, community/youth hockey programs through the Panthers Foundation and Panthers IceDen, official merchandise via Pantherland retail stores and e-commerce, the Territory Talk podcast network, and a team-branded Panthers+ streaming service.
The franchise generates revenue through five principal streams: ticket sales (individual games, Territory Membership season tickets, half-season plans, group tickets, and premium suites), broadcasting rights (national NHL and regional sports network deals), sponsorship and corporate partnerships (anchored by Amerant Bank's arena naming rights, JetBlue's airline partnership, and Baptist Health's presenting sponsorship), merchandise and licensing through Pantherland and the NHL online store, and non-hockey arena events such as concerts and family shows. The team serves two primary customer bases: individual hockey fans (season ticket holders, walk-up ticket buyers, and merchandise consumers across South Florida) and corporate sponsors and business clients (suite holders, hospitality buyers, and naming-rights partners), with a secondary community-focused segment of youth and amateur hockey families served through foundation and IceDen programs. Distribution is direct-to-consumer, primarily through the Amerant Bank Arena box office, the official website and mobile app, and on-site retail.
Florida Panthers firmographics
Firmographics- Name
- Florida Panthers
- Legal name
- Florida Panthers Hockey Club, Ltd.
- Website
- https://floridapanthers.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Florida Panthers are a privately held NHL professional hockey franchise founded in 1993 and based in Sunrise, Florida. They generate revenue from tickets, broadcasting, sponsorships, merchandise, and arena events, serving individual fans, corporate partners, and South Florida youth hockey communities.
- Ownership category
- akta.pro rank
Florida Panthers industry classification
Industry- Product category
- Professional Sports Franchise
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (7112)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)
- akta.pro secondary industries
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Ice Rinks & Winter Sports Facilities (MPAKAEAG), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)
Keywords
Where Florida Panthers is headquartered
LocationHeadquarters
- HQ city
- Sunrise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Florida Panthers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Revenue from individual game tickets, season ticket memberships (Territory Memberships), half-season plans, group tickets, and premium seating options including Champions Club and luxury suites at Amerant Bank Arena.
- Broadcasting Rights: Revenue from NHL national broadcasting agreements and regional sports network television deals for game broadcasts.
- Sponsorship & Partnerships: Corporate sponsorship revenue including official partners, arena naming rights (Amerant Bank Arena), airline partnerships (JetBlue), presenting partner status for arena facilities, and marketing integration opportunities.
- Merchandise & Licensing: Revenue from official team merchandise sold through Pantherland retail stores (at Amerant Bank Arena and FTL War Memorial), online store, and licensed products.
- Arena Events & Non-Hockey Revenue: Revenue from hosting non-hockey events at Amerant Bank Arena including concerts (Ariana Grande, Journey, Olivia Rodrigo), family shows, and other entertainment events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Ticket Memberships (Territory Memberships) |
| Subscription | Annual | Half Season Plans |
| Other | Per transaction | Group Tickets |
| Subscription | Annual | Premium Seating (Champions Club, Suites) |
| Transaction based/ take rate | Pay-as-you-go | Individual Game Tickets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Florida Panthers product offering
Product offeringCore offering
The Florida Panthers operate a professional NHL ice hockey franchise that plays a regular-season and playoff schedule at Amerant Bank Arena in Sunrise, Florida, with all home games broadcast and produced by the franchise's own broadcast operations. The team sells tickets, premium hospitality, season memberships, merchandise, advertising, sponsorships, and subscriptions to its Panthers+ streaming platform, and also operates the Amerant Bank Arena for non-hockey events. Supplementary offerings include youth hockey programs, community initiatives through the Panthers Foundation, original content such as the Territory Talk podcast, and retail merchandise through Pantherland stores.
Product overview
The Florida Panthers operate as a professional NHL hockey franchise offering live hockey entertainment, arena events, and community programs. The core product is the NHL hockey team competing in the Atlantic Division, playing home games at Amerant Bank Arena. Supporting products include youth hockey development programs (including Tier II girls travel hockey), the Panthers Foundation charitable arm, Territory Talk podcast network, Pantherland retail stores, and Panthers IceDen practice facility. The team has won back-to-back Stanley Cups (2024, 2025) and operates community initiatives including Reading Challenges, Goals for Food, and Saves for Vets programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Florida Panthers NHL Games Regular-season and playoff NHL hockey games played at Amerant Bank Arena in Sunrise, Florida, offered to individual fans, season-ticket holders, and corporate hospitality buyers as live professional sports entertainment.
- Amerant Bank Arena Events Multi-purpose arena in Sunrise, Florida, operated by the franchise to host Florida Panthers home games and a calendar of non-hockey live events such as concerts and family shows for the South Florida market.
- Panthers+ Streaming Service Subscription-based streaming service delivering live Florida Panthers games, replays, and original team content to fans as a direct-to-consumer offering.
- Pantherland Retail Stores Official team retail stores and online channel selling licensed Florida Panthers apparel, headwear, and merchandise to individual fans and gift buyers.
Quantifiable outcome
- Stanley Cup championships in 2024 and 2025
- +2 more outcomes
Companies that use Florida Panthers
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Florida Panthers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Florida Panthers partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- JetBluecoreJetBlue extended its multi-year partnership as the official airline of the Florida Panthers, maintaining its role while launching new fan-facing initiatives including the 'JetBlue Landing' fan destination and Champions Club presenting partner status at Amerant Bank Arena. The partnership aligns with JetBlue's South Florida expansion from Fort Lauderdale-Hollywood International Airport.
- Baptist HealthcoreBaptist Health serves as the presenting sponsor of the Panthers Podcast Network and official health partner, providing injury reports and medical information for the team while gaining visibility with Panthers fans.
- Amerant BankcoreAmerant Bank holds the naming rights for Amerant Bank Arena, the Panthers' home facility in Sunrise, Florida. The bank receives prominent arena branding and hospitality opportunities.
- Broward Sheriff's Advisory CouncilminorCommunity partnership hosting families of fallen heroes and first responders at Panthers games, supporting the BSAC mission to honor service members.
- Panthers IceDencoreTeam's official practice facility and ice rink supporting youth hockey development and community programs.
- Carolina HurricanesminorAtlantic Division rivals who defeated Panthers in 2026 Stanley Cup Playoffs; significant competitive rivalry relationship.
- Tampa Bay LightningminorIn-state rival (Battle of Florida) with ongoing competitive rivalry; Lightning defeated Panthers in regular season matchups.
- Broward HealthminorCommunity partnership for pediatric services including newborn beanies and blankets gift program for Broward Health facilities.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Florida Panthers competitors and assessment
Company assessmentDirect peers
- Tampa Bay Lightning: In-state NHL rival also based in the Tampa Bay area, sharing the same Atlantic Division and Florida media market. Operates a similar business model (tickets, arena, sponsorship, broadcast) and competes directly for Florida hockey fans and corporate sponsorships.
- Carolina Hurricanes: Atlantic/Metropolitan Division rival who eliminated Florida from the 2026 playoffs. Operates the same NHL franchise business model with PNC Arena and a comparable diversified ticket, suite, and sponsorship revenue stack.
- Edmonton Oilers: Stanley Cup Finals opponent in 2024 and 2025. Same NHL franchise economics, comparable revenue mix, and benchmark for evaluating Panthers' commercial performance against a comparable championship-window franchise.
- Boston Bruins: Original Six NHL franchise that traded Brad Marchand to Florida in March 2025. Operates an analogous ticket, suite, regional broadcast, and sponsorship model with TD Garden as home venue.
- Vegas Golden Knights: Most direct modern comparable: expansion-era NHL franchise that won the Cup in its sixth season and has remained a sustained contender. Comparable non-traditional market dynamics, aggressive ownership posture, and diversified arena revenue strategy.
- Toronto Maple Leafs: Comparable NHL franchise business model at significantly larger revenue scale; relevant benchmark for national broadcast value, sponsorship pricing, and premium-seat monetization that Florida aspires to scale toward.
- Ottawa Senators: Counterparty in the Brady Tkachuk trade. Operates the same NHL franchise business model with Canadian Tire Centre and a similar mix of ticket, broadcast, and sponsorship revenue, providing a transaction-comparable reference point.
- Seattle Kraken: Modern NHL expansion franchise trading counterpart in the Mackie Samoskevich deal. Comparable newer-market franchise dynamics, Climate Pledge Arena economics, and growth-stage revenue profile.
Broad incumbents
- New York Rangers: One of the NHL's flagship Original Six franchises. Operates a similar revenue model but at materially greater scale due to market size, Madison Square Garden economics, and national brand value.
Others
- Minnesota Wild / T'Wolves ownership group: Recent destination for departed Panthers president Matt Caldwell. Useful peer reference for executive compensation and sports-business operations leadership benchmarks in mid-tier NHL markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Florida Panthers social profiles
Digital presenceFlorida Panthers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Florida Panthers leadership team
Management profileNumber of profiles
Profiles5 records
Florida Panthers subsidiaries and ownership
Company hierarchySubsidiaries1 record
Florida Panthers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Florida Panthers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Florida Panthers
What does Florida Panthers do?
The Florida Panthers operate a professional NHL ice hockey franchise that plays a regular-season and playoff schedule at Amerant Bank Arena in Sunrise, Florida, with all home games broadcast and produced by the franchise's own broadcast operations. The team sells tickets, premium hospitality, season memberships, merchandise, advertising, sponsorships, and subscriptions to its Panthers+ streaming platform, and also operates the Amerant Bank Arena for non-hockey events. Supplementary offerings include youth hockey programs, community initiatives through the Panthers Foundation, original content such as the Territory Talk podcast, and retail merchandise through Pantherland stores.
Is Florida Panthers a public or private company?
Florida Panthers is a private company. It is classified as unknown and is currently operating.
When was Florida Panthers founded?
Florida Panthers was founded in 1993. It employs 101 to 250 people.
Where is Florida Panthers based?
Florida Panthers is headquartered in Sunrise, United States, in the North America region.
How does Florida Panthers make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are broadcasting Rights, sponsorship & Partnerships, merchandise & Licensing and arena Events & Non-Hockey Revenue.
Who are Florida Panthers's main competitors?
Direct peers on record are Tampa Bay Lightning, Carolina Hurricanes, Edmonton Oilers, Boston Bruins, Vegas Golden Knights, Toronto Maple Leafs, Ottawa Senators and Seattle Kraken. New York Rangers is listed as a broad incumbent. Minnesota Wild / T'Wolves ownership group is listed as an others.
Does Florida Panthers have an API?
No public API is recorded for Florida Panthers.
What industry is Florida Panthers in?
Florida Panthers's product category is Professional Sports Franchise. Its primary akta.pro industry code is MPAKABAI, Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.), with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its NAICS code is 711211 and its SIC code is 7997.