What The Pyjama Foundation Ltd does

The Pyjama Foundation Ltd is an Australian not-for-profit organization founded in 2004 and headquartered in Banyo, Queensland, that supports children and young people in foster care through volunteer-led mentoring programs. Its core offering is the Love of Learning Program, in which trained volunteers — branded as "Pyjama Angels" — are matched with a child in out-of-home care to provide one-on-one reading, learning, and life-skills support; the foundation reports 1,238 children supported weekly and 19,035 supported since inception. It has extended the model with the Teen Life Skills Program for older beneficiaries and layered literacy initiatives such as "Grow Into a Reader" with QBD Books and curriculum support from Teach Starter. The foundation operates without a proprietary technology platform, relying on standard third-party tools including Mailchimp for supporter communications and Funraisin for digital fundraising.

Name

The Pyjama Foundation Ltd

Legal name

The Pyjama Foundation Ltd

Website

https://thepyjamafoundation.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pyjama Foundation Ltd is an Australian not-for-profit, founded in 2004, that matches trained volunteer mentors ("Pyjama Angels") with children and teenagers in foster care to deliver the Love of Learning and Teen Life Skills programs across Australia.

Ownership category

akta.pro rank

Product category

Foster Care Mentoring Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Student Mentoring & Peer Support Programs (EDAJALAL)

akta.pro secondary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Foster care mentoring
• Out-of-home care support
• Volunteer youth mentoring
• Children's charity programs
• Not-for-profit education support

Headquarters

HQ city

Albion

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: The organization generates revenue primarily through donations from individuals, corporations, and fundraising events such as National Pyjama Day. All donations over $2 are tax-deductible in Australia (ABN: 43 111 196 742). The foundation also accepts regular monthly donations and one-time contributions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Pyjama Foundation recruits, screens, trains, and matches adult volunteer mentors (Pyjama Angels) with children and young people in Australian foster care. Each matched volunteer spends one hour per week on learning-based activities such as reading aloud, educational games, and homework help. The foundation also runs a Teen Life Skills Program for older youth in care, delivering all services free of charge and funded through donations and fundraising.

Product overview

The Pyjama Foundation is a non-profit organization operating as a single unified program portfolio focused on supporting children and young people in out-of-home foster care. The core offering consists of the Love of Learning Program, which provides one-on-one mentoring through trained 'Pyjama Angel' volunteers, complemented by the Teen Life Skills Program for older youth. These programs are supported by the annual National Pyjama Day fundraising campaign. The organization does not offer a technology platform but relies on third-party tools for donor engagement and fundraising operations.

Differentiator

Problem solved

Functional benefit

Brands

• Pyjama Angels: Volunteer mentors who are matched with children in care to provide weekly learning support, friendship, and consistency.
• Love of Learning Program
• Teen Life Skills Program
• National Pyjama Day

Products and services

• Love of Learning Program One-on-one mentoring program that recruits, screens, trains, and matches volunteer 'Pyjama Angels' with children in foster care. Each match meets weekly for one hour to focus on learning-based activities including reading aloud, educational games, and homework help, aimed at improving literacy, confidence, and educational outcomes for children in out-of-home care.
• Teen Life Skills Program Program designed to equip teenagers in foster care with practical life skills that support their transition toward independence, complementing the Love of Learning Program's educational focus. Targeted at older youth in out-of-home care.

Quantifiable outcome

• 19,035 children and young people supported since 2004
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• MyerflagshipGTM or Marketing PartnerMyer is a National Pyjama Day partner, offering exclusive merchandise collaborations and in-store fundraising support for The Pyjama Foundation's initiatives.
• MLilyflagshipGTM or Marketing PartnerMLily is a National Pyjama Day partner, providing product donations and support for the foundation's initiatives.
• OMDcoreGTM or Marketing PartnerOMD is a National Pyjama Day partner, providing marketing and media support for awareness campaigns.
• UNLTDcoreGTM or Marketing PartnerUNLTD is a National Pyjama Day partner, supporting fundraising and awareness initiatives.
• QBD BookscoreGTM or Marketing PartnerQBD Books partners with The Pyjama Foundation on the 'Grow Into a Reader' initiative, supporting literacy development for foster children.
• CGCminorGTM or Marketing PartnerCorporate supporter of The Pyjama Foundation, listed among corporate sponsors.
• ASXminorGTM or Marketing PartnerASX Refinitiv Charity Foundation is a corporate supporter of The Pyjama Foundation.
• Teach StarterminorGTM or Marketing PartnerTeach Starter is an educational resources partner providing materials for Pyjama Angels to use with children.
• Queensland GovernmentcoreGTM or Marketing PartnerThe Queensland Government is listed as a corporate supporter, providing government-level backing for the organization's work in Queensland.
• Entertainment MembershipminorGTM or Marketing PartnerEntertainment Membership partners with The Pyjama Foundation, offering a fundraising option where purchases support the organization.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Berry Street: Large Victorian-based child and family services organization running foster care, residential care and education programs. Comparable mission around out-of-home care children but operates as a much broader social services incumbent.
• Life Without Barriers: One of Australia's largest out-of-home care and disability services providers, offering foster care placement, family support and youth services. Comparable target population but much broader service portfolio and scale.
• MacKillop Family Services: Catholic agency providing foster care, residential care and educational programs across Australia. Serves a similar foster care population but as a wider social services provider with broader program portfolio.
• Barnardos Australia: Major Australian child welfare charity providing foster care, family preservation and youth programs. Serves the same foster care population but as a much broader incumbent across multiple service lines.
• Australian Childhood Foundation: National organization focused on child abuse prevention, trauma recovery and therapeutic services for children in care. Comparable child welfare focus but with a therapeutic rather than volunteer mentoring orientation.

Direct peers

• Raise Foundation: Australian charity running one-on-one youth mentoring programs for young people facing adversity, including those in out-of-home care. Directly comparable volunteer-led mentoring model serving similar at-risk youth segments in Australia.
• Foster Care Angels: Australian charity specifically supporting children in foster and kinship care with educational resources and mentoring. Most direct peer given its identical focus on out-of-home care children and educational outcomes.
• Big Brothers Big Sisters Australia: Long-established Australian youth mentoring charity matching adult volunteers with young people, including those in care. Comparable one-on-one volunteer mentoring model focused on educational and life outcomes for vulnerable youth.

Emerging players

• Yalari: Australian nonprofit providing educational scholarships and mentoring for Indigenous children from regional and remote areas. Comparable model of pairing at-risk youth with consistent adult support for educational outcomes, but narrower demographic focus.
• CREATE Foundation: Australian advocacy charity for children and young people in out-of-home care, connecting them to peer support and voice. Adjacent in target population but focused on advocacy and connections rather than direct mentoring.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pyjamafoundation
• Instagraminstagram.com/thepyjamafoundation
• LinkedInlinkedin.com/company/the-pyjama-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pyjama Foundation Ltd