What madlen does

Madlen Teknoloji A.Ş. is a Turkish K-12 edtech company founded in March 2024 by Atakan Özkaya (CEO), Murat Angın, and Adalet Veyis Turgut, headquartered in Beyoğlu, Istanbul. The company operates an AI-powered learning platform that combines lesson planning, content creation, assessment, and student analytics into a single teacher-facing system, plus a student-facing tutoring layer. Its core product, Madlen Süper Asistan, orchestrates multiple third-party large language models (GPT-O3, GPT-4.5, Claude, and Gemini) to generate curriculum-aligned outputs constrained to MEB Maarif, IB, AP, and UbD frameworks. Notable tools include Sınav Sihirbazı (exam wizard), Etkileşimli Video (interactive video conversion), Kompozisyon Değerlendirici (essay grading), and Maarif Günlük Ders Planı (daily lesson planning), complemented by the Madlen Akademi training platform with 150+ free pedagogical videos.

The company generates revenue through a quote-based B2B subscription model targeting K-12 schools and school networks in Turkey, with multi-year contracts; pricing is not publicly disclosed. A self-serve teacher portal (teacher.madlen.io) and the free Madlen Akademi provide a product-led growth layer feeding enterprise sales. As of April 2026, the platform reports 70+ school deployments, 55,000+ students reached, 20,000+ teachers active, and 18,566 unique teacher users over 18 months, with 308,062 cumulative hours saved. ISO 27001:2022 certification (via Infercom) and SSO integrations with Google, Microsoft, Edlink, and Blackboard support enterprise procurement requirements. Marquee customers include Işık Okulları, TED Okulları, Hisar Okulları, and Vizyon Koleji, and the company is pursuing international expansion into the Middle East and Americas, anchored by THE Digital Universities Asia (2025) and GESAwards Middle East (2026) awards.

Madlen has raised approximately $350,000 across reported rounds including a $100,000 seed investment from YZF (Yapay Zeka Fabrikası) backed by İş Bankası in November 2024. The team consists of 1-10 employees as of the latest reporting, and the company remains privately held with no parent entity, public listing, or disclosed revenue. Strategic near-term priorities, inferred from award positioning and product roadmap, include international go-to-market, expansion of the IB/international curriculum vertical, and continued build-out of differentiated AI features such as the planned Dijital İkiz digital-twin offering.

Name

madlen

Legal name

Madlen Teknoloji A.Ş.

Website

https://madlen.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Madlen is an Istanbul-based edtech company operating an AI-powered K-12 platform that serves as a teacher copilot and student tutor, combining multiple LLMs into curriculum-aligned lesson planning, content creation, assessment, and analytics tools deployed across Turkish school networks.

Ownership category

akta.pro rank

Product category

K-12 Education Technology

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)

akta.pro secondary industry

Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH)

Keywords

• AI education platform
• K-12 learning tools
• Teacher copilot
• Lesson planning software
• Student tutoring

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. School/Institutional Subscription: Madlen operates on a B2B subscription model targeting K-12 schools, school networks, and educational institutions. Pricing is quote-based and obtained through direct contact ([email protected]). Subscriptions can be cancelled at any time.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Madlen develops an AI-powered education platform for K-12 schools that combines lesson planning, content creation, assessment, and student progress tracking in a single integrated system. The platform uses multiple large language models (GPT-O3, GPT-4.5, Claude, Gemini) orchestrated through its Süper Asistan (Super Assistant) to deliver curriculum-aligned outputs aligned with MEB Maarif, IB, AP, and UbD frameworks for teachers and students.

Product overview

Madlen is an AI-powered education platform for K-12 schools that combines lesson planning, content creation, assessment, and student progress tracking in a single integrated system. The platform consists of the core Madlen Platform with the Madlen Süper Asistan (AI chatbot combining multiple AI models), Sınav Sihirbazı (exam wizard), İçerik Üretimi Araçları (content creation suite including Podcast Oluşturucu, Etkileşimli Materyal, Görsel Oluşturucu), Maarif Günlük Ders Planı (daily lesson planner aligned with MEB Maarif Model), Etkileşimli Video (interactive video converter), Kompozisyon Değerlendirici (essay grading tool), Ölçme ve Değerlendirme Modülleri (assessment modules), and Analiz Paneli (student analytics). The platform achieves 100% alignment with Turkish national curriculum (MEB Maarif) as well as IB, AP, and UbD frameworks, and is complemented by Madlen Akademi providing 150+ pedagogical videos on AI. Teachers can save 20+ hours per week through automated workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Madlen Akademi: Free training academy offering 150+ educational videos with a pedagogical perspective on AI, serving teachers with professional development content.

Products and services

• Madlen Platform AI-powered education platform for K-12 schools combining lesson planning, content creation, exam generation, assessment, and student progress tracking in a single integrated system. Sold as a subscription to schools and school networks; individual teachers can also self-serve via the teacher portal.
• Madlen Akademi Free educational resource platform with 150+ pedagogical videos on AI for teachers, including certified training programs and webinars (Madlen Akademi sessions). Used to onboard teachers and drive adoption into the paid Madlen Platform.

Quantifiable outcome

• 308,062 hours saved by 18,566 teachers over 18 months
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature10 records

Partnerships

One partnership is on record.

• InfercomcoreTechnology or IntegrationInfercom partnership provides Madlen with ISO 27001:2022 data security certification, ensuring enterprise-grade information security management standards for handling sensitive student and teacher data.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Eduaide.ai: AI-powered lesson planning, assessment, and content generation platform for K-12 teachers. Competes head-to-head with Madlen's Sınav Sihirbazı, İçerik Üretimi Araçları, and lesson planning modules.
• Curipod: Generative AI platform for K-12 teachers to create interactive lessons and student activities in seconds. Comparable to Madlen's Interactive Material and Content Creation suite.
• Khanmigo (Khan Academy): Khan Academy's AI tutor and teacher assistant, serving both students and educators with curriculum-aligned generative AI. Directly comparable as an AI tutoring and teacher copilot anchored in a curriculum framework.
• Diffit: AI tool for teachers that generates leveled texts, reading passages, and instructional materials. Comparable to Madlen's Metin Seviye Ayarlayıcı and content adaptation features.
• Flint: K-12 platform enabling teachers to create AI-powered learning activities and tutoring experiences for students. Directly comparable to Madlen's student-facing tutoring and activity generation features.
• MagicSchool AI: US-based AI platform built specifically as a teacher copilot for lesson planning, differentiation, assessment, and IEPs. Closest direct functional competitor to Madlen's Super Assistant and teacher workflow tools in the K-12 AI segment.

Broad incumbents

• Google for Education (Gemini): Google's education productivity suite with Gemini-powered AI tools for teachers and students. Direct overlap with Madlen's teacher copilot functionality, and a major threat via Workspace for Education bundling.
• Microsoft Copilot for Education: Microsoft's AI assistant integrated into Microsoft 365 Education, offering teacher productivity and lesson planning capabilities. A broad incumbent competing with Madlen in school deployments, especially where Microsoft SSO/AD is already in place.
• Quizlet: Large-scale learning platform with AI-powered study tools (Q-Chat), serving students and teachers globally. Overlaps with Madlen's exam creation, study support, and tutoring use cases at a much larger scale.

Emerging players

• Studyfetch: AI study assistant that turns learning materials into flashcards, quizzes, and interactive study aids. Comparable to Madlen's student-facing tutoring, exam preparation, and study support use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@madlenio
• LinkedInlinkedin.com/company/madlenisthefuture
• Instagraminstagram.com/madlen.io

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about madlen