What Diffit does

Diffit is a US-based, AI-native education technology company that operates a platform enabling K-12 teachers to generate differentiated instructional materials, including reading passages, vocabulary activities, comprehension questions, graphic organizers, rubrics, and lesson plans, adapted to individual student reading levels, languages, and curriculum standards. The core product ingests teacher inputs such as topics, PDFs, text, URLs, or video and outputs grade-appropriate, standards-aligned resources in seconds; Diffit Chat, launched in 2025, adds a conversational layer that lets teachers iteratively refine materials via natural language prompts. Underlying technology is built on large language models combined with natural language processing for text complexity adaptation and translation across 70+ languages, and the platform exposes native export integrations with Google Workspace (Docs, Slides, Forms, Classroom), Microsoft 365, and PDF.

Diffit monetizes through a freemium, product-led motion. Individual K-12 teachers can access a free Basic tier or pay $14.99/month or $149.99/year for the Individual Premium subscription, which unlocks advanced customization tools including Diffit Chat. Schools and districts purchase custom-quoted site licenses via direct sales. A special program grants free premium access to first-year teachers through June 30, 2026. Marketing relies on YouTube content, a resource library, professional development resources, and published district success stories; compliance posture covers FERPA, COPPA, CCPA, Common Sense Media Privacy "Pass" rating, and EDSAFE AI Alliance membership.

The company was founded in 2023 by former educators Adam Black (Co-Founder & CPO) and Vlad Gutkovich (Co-Founder & CEO), is headquartered in Berkeley, California, is incorporated in Delaware as Diffit, Inc., and operates with 1-10 employees. As of the available data, Diffit has reached more than 26,000 teachers and is deployed across thousands of schools and districts in at least seven US states, with no disclosed external funding rounds, suggesting a bootstrapped or pre-institutional capital structure.

Name

Diffit

Legal name

Diffit, Inc.

Website

https://web.diffit.me

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Diffit is an AI-powered K-12 education platform that helps teachers instantly generate differentiated, standards-aligned instructional materials, including reading passages, activities, and lesson plans, adapted to individual student reading levels and languages, with native Google and Microsoft integrations.

Ownership category

akta.pro rank

Product category

K-12 Education Technology Software

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Open Educational Resources (OER) & Curriculum Repositories (EDAFACAJ)

akta.pro secondary industries

Teacher-Led Classroom Platforms (Lesson Delivery, Centers, Whiteboard) (EDACANAH), Accessible Content & Document Remediation Tools (EPUB/PDF/Video Accessibility, Alt-Text, WCAG Workflows) (EDAFAKAE)

Keywords

• K-12 instructional tools
• Differentiated learning software
• AI teaching assistant
• Educational content generation
• Literacy differentiation platform

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Individual Teacher Subscription: Monthly and annual subscription plans for individual K-12 teachers. $14.99/month or $149.99/year per teacher seat.
2. School/District Subscription: Custom-quoted multi-seat or site-wide licenses for K-12 schools and districts, typically billed annually with volume discounts based on number of teachers or students.
3. Free Tier: Free access tier for individual teachers to drive adoption and product-led growth, with limited features or usage to encourage upgrade to paid plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Diffit is an AI-powered instructional content platform for K-12 teachers that generates differentiated, standards-aligned reading passages, lesson plans, comprehension questions, vocabulary activities, graphic organizers, and assessments adapted by grade level, reading level, and language. The platform includes a conversational assistant (Diffit Chat) that lets teachers customize generated materials, and outputs export natively to Google Docs, Slides, Forms, Classroom, Microsoft 365, and PDF.

Product overview

Diffit is a unified AI-powered education platform with a core product (Diffit) and an embedded chat assistant (Diffit Chat). The platform offers tiered access: a free Basic tier with limited resources, Individual Premium subscriptions for solo teachers, and School/District licenses for organizational access. Diffit Chat is included within the premium tiers as an advanced customization tool. The product portfolio centers on generative AI for creating differentiated instructional materials including reading passages, lesson kits, assessments, and activities, all adaptable by grade level, reading level, language, and standards alignment.

Differentiator

Problem solved

Functional benefit

Brands

• Diffit Chat: AI-powered chat assistant that turns pedagogical best practices into classroom-ready resources in seconds.
• Diffit for Schools

Products and services

• Diffit (Core Platform) AI-powered instructional material generator that helps K-12 teachers create and adapt lesson plans, reading passages, rubrics, vocabulary activities, graphic organizers, and classroom materials. Teachers input topics, standards, PDFs, text, URLs, or videos and receive grade-level differentiated, standards-aligned content in seconds.
• Diffit Chat Chat assistant feature that turns pedagogical best practices into classroom-ready resources, letting teachers customize generated content through conversational prompts — adjusting reading levels, simplifying text, adding structured supports, translating materials, or modifying activities by typing requests.
• Basic (Free) Plan Free tier providing limited ready-to-use, differentiated resources for individual K-12 teachers, with basic customization options, PDF download and printing, and adaptation by reading level or language.
• Individual Premium Subscription Monthly ($14.99) or annual ($149.99) subscription for individual K-12 teachers that unlocks advanced customization tools including Diffit Chat, longer inputs, novel/chapter book support, graphic organizers, and expanded activity types beyond the free tier.
• Diffit for Schools Site license for K-12 schools and districts providing unlimited premium access for all staff, including an admin dashboard, priority support, standards alignment, DOK targeting, advanced customization, and Diffit Chat.
• First-Year Teacher Free Access Program Special program providing free unlimited premium access to Diffit Premium for first-year K-12 teachers through June 30, 2026, to help new teachers save time on lesson planning and material preparation.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationNative product integration with Google Docs, Slides, Forms, and Google Classroom. Also uses Google OAuth for authentication, enabling teachers to sign in with their Google accounts. This integration allows seamless creation and distribution of AI-generated differentiated content directly within teachers' existing Google Workspace environments.
• MicrosoftcoreTechnology or IntegrationNative integration with Microsoft 365 suite, enabling export and distribution of AI-generated differentiated content to Microsoft Office applications. This integration supports teachers using Microsoft ecosystems in school and district environments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MagicSchool: AI-powered lesson planning and teacher productivity platform for K-12 educators. Most direct competitor to Diffit, also offering free teacher-facing AI tools for generating differentiated instructional materials and now expanding into broader teacher workflow.
• SchoolAI: K-12 AI platform offering differentiated content, lesson planning, and teacher productivity tools. Direct competitor with overlapping product surface and similar PLG motion targeting individual teachers and districts.
• Eduaide.ai: AI teaching assistant for K-12 educators that generates lesson plans, assessments, and differentiated instructional materials. Closely comparable product offering and target customer base to Diffit.

Broad incumbents

• Khanmigo (Khan Academy): AI tutor and teacher assistant from Khan Academy offering differentiated content generation, lesson planning, and student tutoring. Well-funded non-profit incumbent with massive reach and direct overlap in AI-generated leveled content for K-12.
• Canva for Education: Free design and content creation platform with AI tools tailored for K-12 teachers. Broad incumbent offering visual content generation and classroom workflow tools that partially overlap with Diffit's lesson material creation use case.
• Teachers Pay Teachers (TPT): Marketplace for teacher-created instructional resources including differentiated materials. Broad incumbent in teacher content with overlapping use case, though Diffit differentiates via AI generation vs. human-authored resources.
• Google for Education (Gemini / Workspace): Google's education suite (Classroom, Docs, Gemini for Education) embeds AI tools directly into teacher workflows. Strategic platform incumbent and key integration partner whose native AI features could compete with Diffit's core offering.
• Microsoft Education (Copilot / M365): Microsoft's education offerings including Copilot for Education and M365 classroom tools embed AI assistants into teacher workflows. Strategic platform incumbent and key integration partner with potential to compete with Diffit natively.

Emerging players

• Curipod: AI-powered presentation and lesson creation tool for K-12 teachers that generates interactive slides and student activities. Adjacent competitor focused on lesson delivery rather than differentiated reading content.
• Flint: AI-driven K-12 platform enabling teachers to create custom learning activities and personalized assignments. Emerging direct competitor with similar PLG-to-district GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DiffitForTeachers
• Xx.com/DiffitApp
• Facebookfacebook.com/DiffitForTeachers
• LinkedInlinkedin.com/company/diffit-for-teachers

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diffit