Seeing Machines
Seeing Machines is an AI-powered computer vision company that provides in-cabin driver and occupant monitoring systems to global automotive OEMs (via Tier 1 partners), commercial fleet operators, and autonomous vehicle developers, with systems installed in over 4.24 million cars and 60,000+ trucks.
- Company typePublic
- Founded2000
- HeadquartersCanberra, Australia
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Seeing Machines does
Seeing Machines is an Australia-headquartered, AIM-listed (LSE:SEE) computer vision company founded in 2000 that builds AI-powered driver and occupant monitoring systems (DMS/OMS) for the global automotive, commercial fleet, and aviation industries. Its core technology uses in-cabin cameras and proprietary machine learning models to detect driver fatigue, distraction, impairment (including cause-agnostic alcohol detection at 0.05+ BAC), and to monitor occupant presence and behavior; the next-generation 3D Cabin Perception Mapping platform extends this to multi-camera, multi-occupant cabin reconstruction with applications in robotics and human-robot interaction.
The company monetizes through a hybrid model: per-vehicle royalty streams from OEM production programmes delivered via Tier 1 partners (Magna, Valeo, Mitsubishi Electric), non-recurring engineering fees during development, and direct hardware-plus-software sales of the Guardian Generation 3 system to commercial fleet operators and autonomous vehicle developers. Royalty revenue is structurally growing as installed cars increased 62% YoY to 4.24M and Q4 2025 unit production reached 578,363 (+117% YoY). Customer concentration sits with a handful of large OEM programmes (notably a likely Volkswagen Group expansion worth $31M and two Japanese OEMs at ~$11M), but recurring royalty mechanics and EU General Safety Regulation mandates from 2026 provide a structural demand floor. The company achieved cash flow run-rate breakeven in December 2025 and is guiding to positive adjusted EBITDA in H2 FY2026.
Seeing Machines firmographics
Firmographics- Name
- Seeing Machines
- Legal name
- Seeing Machines Limited
- Website
- https://seeingmachines.co
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Seeing Machines is an AI-powered computer vision company that provides in-cabin driver and occupant monitoring systems to global automotive OEMs (via Tier 1 partners), commercial fleet operators, and autonomous vehicle developers, with systems installed in over 4.24 million cars and 60,000+ trucks.
- Ownership category
- akta.pro rank
Seeing Machines industry classification
Industry- Product category
- Automotive Safety Software
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Other Measuring and Controlling Device Manufacturing (334519), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Aircraft Parts & Auxiliary Equipment, Nec (3728), Motor Vehicles & Passenger Car Bodies (3711)
- akta.pro primary industry
- Driver Monitoring & Cabin Monitoring Hardware Manufacturing (IR Cameras/Sensors) (IMACAMAL)
- akta.pro secondary industries
- Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF), ADAS Compute & Control Units Manufacturing (Domain Controllers/ECUs) (IMACAMAG), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI), Avionics Displays & Human-Machine Interface (EFIS/HUD/HMD) (IMABAFAH), Machine Vision & Industrial Imaging Systems (IMAHAHAE)
Keywords
Where Seeing Machines is headquartered
LocationHeadquarters
- HQ city
- Canberra
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Seeing Machines business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Automotive Royalties: Recurring royalty revenue from automotive OEM production programs. Royalties surged 33% to $8.4m in H1, with gross margin expanding to 58%. Revenue is driven by the number of vehicles equipped with Seeing Machines' DMS/OMS technology, growing from under 2 million to over 4.24 million cars equipped year-over-year.
- Non-Recurring Engineering (NRE) Revenue: One-time engineering fees for custom development and integration programs with OEM and Tier 1 customers. Declined as expected as programs transition to production, reflecting the shift toward recurring royalty streams.
- Aftermarket Fleet Sales: Direct sales of Guardian Generation 3 systems to commercial fleet operators for driver monitoring. Includes a $1.8m order from a North American autonomous vehicle operator and a 1,100-unit deal with a major US multinational distribution fleet.
- Fleet Referral Agreements: Referral agreements with partners like Mitsubishi Electric Automotive America to promote Guardian Generation 3 across the Americas, generating revenue through fleet customer referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Enterprise automotive licensing - Royalty per vehicle equipped with DMS/OMS technology |
| Other | Multi-year contract | Guardian Generation 3 - Commercial fleet driver monitoring system |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Seeing Machines product offering
Product offeringCore offering
Seeing Machines develops AI-powered computer vision-based driver and occupant monitoring systems (DMS/OMS) using in-cabin cameras to track driver attention, detect fatigue, distraction, and impairment, and monitor occupants. The technology is embedded into automotive OEM vehicle platforms via Tier 1 supplier partnerships and sold directly as the Guardian Generation 3 system to commercial fleet operators and autonomous vehicle developers.
Product overview
Seeing Machines operates as a platform-plus-modules architecture, providing AI-powered computer vision-based transport safety technology. The core product is the Driver and Occupant Monitoring System (DMS/OMS) which uses in-cabin cameras and AI to track driver attention, detect fatigue/distraction, and monitor occupants. This core system integrates with the Guardian product line for fleet applications, with add-on modules including Alcohol Impairment Detection for compliance with EU mandates. The 3D Cabin Perception Mapping platform represents the next-generation architecture delivering comprehensive cabin sensing, while the Future Mobility Group extends services to autonomous vehicle programs. Products are deployed across automotive OEM programs, commercial fleet operators, and aviation sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Driver and Occupant Monitoring System (DMS/OMS)
- 3D Cabin Perception Mapping Next-generation platform delivering comprehensive real-time digital reconstruction of the vehicle cabin from a single high-trust perception layer. Supports multiple cameras and up to seven occupants, with features including occupant detection, seat configuration, and object detection. Extends beyond automotive into robotics and human-robot interaction environments.
- Guardian Generation 3 Third-generation driver monitoring system for commercial vehicle fleets that detects driver distraction and drowsiness, alerting drivers and providing real-time risk mitigation. Sold directly to commercial fleet operators and autonomous vehicle developers.
- Future Mobility Group Dedicated unit supporting autonomous vehicle programs through full lifecycle integration of driver and occupant monitoring systems into robotaxi services, logistics fleets, and tele-operated vehicles.
Quantifiable outcome
- 67% increase in cars equipped to over 4 million in the past half-year; 62% year-on-year increase to 4.24 million cars
- +5 more outcomes
Companies that use Seeing Machines
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Seeing Machines technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature5 records
Seeing Machines partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, secondary, core and minor.
- STRADVISIONflagshipFirst public collaboration announced at CES 2026 featuring joint front camera perception demonstration. The demo showcases STRADVISION's SVNet FrontVision software running on NVIDIA GPU platform, detecting vehicles, pedestrians, and other road users. The collaboration aims to integrate exterior perception with driver monitoring technology to support next-generation ADAS architectures for enhanced vehicle safety.
- QNXsecondaryTechnology collaboration featuring integration with QNX platform as part of the company's DMS/OMS technology demonstrations. QNX provides the operating system and software platform for automotive infotainment and safety systems.
- Texas InstrumentssecondaryTechnology collaboration featuring integration with Texas Instruments' system-on-chip platforms as part of the company's DMS/OMS technology demonstrations at CES 2026.
- MagnacoreExpanded driver monitoring system rollout in China through Magna partnership. Integration of Seeing Machines' AI-driven driver and occupant monitoring systems into Magna mirror-integrated systems with broad adoption expected to reach several million vehicles annually. Represents a significant milestone in the collaboration with Magna.
- OmnivisioncoreStrategic partnership with Omnivision for driver monitoring ASICs (application-specific integrated circuits). Omnivision is a leading supplier of automotive image sensors. This partnership supports the hardware component of Seeing Machines' DMS technology.
- Mitsubishi Electric Automotive AmericasecondaryReferral Agreement signed to promote the Guardian Generation 3 driver monitoring system across the Americas. The system detects driver distraction and drowsiness, alerting drivers and providing real-time risk mitigation for commercial vehicle fleets.
- ValeocoreStrategic collaboration with Valeo announced alongside the acquisition of Asaphus Vision GmbH. Valeo collaboration involves development of in-cabin monitoring applications including driver attention tracking, occupant behavior analysis, and helmet detection for two-wheelers. Demonstrated at CES 2026 with products like Valeo Panovision head-up display with gaze-tracking and Valeo Safe InSight demo vehicle, integrated across multiple system-on-chip platforms. Aims to address rising global safety standards and growing demand for smarter interior monitoring.
- Asaphus Vision GmbHcoreAcquisition of Asaphus Vision GmbH announced alongside the Valeo collaboration. The acquisition aims to extend AI and machine learning capabilities within Seeing Machines, strengthening the company's technology portfolio in computer vision and machine learning.
- Australian Academic InstitutionsminorCollaboration with Australian academic institutions as part of a government grant to develop vehicle situation awareness technology using sensors and AI. The four-year R&D project aims to improve driver safety to reduce road accidents and associated costs in Australia.
Scale indicators11 records
Recent moves11 records
Expansion highlights6 records
Seeing Machines competitors and assessment
Company assessmentBroad incumbents
- Denso: Japanese Tier 1 automotive supplier with its own DMS portfolio serving Japanese OEMs directly. Represents direct competition in Seeing Machines' targeted Japanese OEM programs.
- Aptiv: Global Tier 1 supplier with ADAS and cabin sensing capabilities. Competes on integrated ADAS-DMS architectures for OEMs seeking single-vendor solutions.
- Valeo: Global Tier 1 supplier that is both a strategic partner of Seeing Machines and a competitor offering its own in-cabin monitoring solutions. Overlaps in driver attention tracking, occupant behavior analysis, and ADAS integration.
- Bosch: Global Tier 1 automotive supplier offering integrated DMS/OMS as part of a broader ADAS portfolio. Competes at OEM design-in stage with vertically integrated solutions rather than pure-play monitoring software.
- Continental: Major Tier 1 supplier with in-house DMS capabilities integrated into its ADAS stack. Competes with Seeing Machines via bundled hardware/software offerings to global OEMs.
- Gentex Corporation: Supplier of mirror-integrated DMS and cabin monitoring solutions, often competing head-to-head with Seeing Machines' mirror-based deployments. Particularly relevant for rear-view mirror integration architectures.
- ZF Friedrichshafen: Global Tier 1 supplier offering DMS and occupant monitoring as part of its ADAS and integrated safety portfolio. Competes via vertically integrated automotive safety solutions.
- Magna: Tier 1 supplier and strategic partner of Seeing Machines that also offers in-house DMS via mirror-integrated systems. Competes on integrated cabin sensing solutions while collaborating on certain OEM programs.
Direct peers
- Smart Eye: Swedish pure-play DMS company directly competing in driver monitoring software and algorithms for automotive OEMs. Most comparable competitor by business model, technology stack, and target OEM customer base.
- Cipia Vision: Israeli computer vision company specializing in in-cabin DMS and OMS for automotive OEMs. Competes head-to-head on driver monitoring software, similar Tier 1 distribution model, and serves overlapping OEM customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Seeing Machines social profiles
Digital presenceSeeing Machines compliance and trust
Trust signalCompliance2 records
Seeing Machines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seeing Machines leadership team
Management profileNumber of profiles
Profiles8 records
Seeing Machines subsidiaries and ownership
Company hierarchySubsidiaries1 record
Seeing Machines funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seeing Machines M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seeing Machines
What does Seeing Machines do?
Seeing Machines develops AI-powered computer vision-based driver and occupant monitoring systems (DMS/OMS) using in-cabin cameras to track driver attention, detect fatigue, distraction, and impairment, and monitor occupants. The technology is embedded into automotive OEM vehicle platforms via Tier 1 supplier partnerships and sold directly as the Guardian Generation 3 system to commercial fleet operators and autonomous vehicle developers.
Is Seeing Machines a public or private company?
Seeing Machines is a public company. It is classified as public and is currently operating.
When was Seeing Machines founded?
Seeing Machines was founded in 2000. It employs 251 to 500 people.
Where is Seeing Machines based?
Seeing Machines is headquartered in Canberra, Australia, in the Oceania region.
How does Seeing Machines make money?
Four revenue lines are on record. Automotive Royalties are the primary driver. The others are non-Recurring Engineering (NRE) Revenue, aftermarket Fleet Sales and fleet Referral Agreements.
Who are Seeing Machines's main competitors?
Broad incumbents on record are Denso, Aptiv, Valeo, Bosch, Continental, Gentex Corporation, ZF Friedrichshafen and Magna. Direct peers are Smart Eye and Cipia Vision.
Does Seeing Machines have an API?
No public API is recorded for Seeing Machines.
What industry is Seeing Machines in?
Seeing Machines's product category is Automotive Safety Software. Its primary akta.pro industry code is IMACAMAL, Driver Monitoring & Cabin Monitoring Hardware Manufacturing (IR Cameras/Sensors), with a secondary code of IMACAMAF, Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic). Its NAICS code is 336320 and its SIC code is 3823.