What Uludağ İçecek does

Uludağ İçecek (legal entity: Erbak-Uludağ İçecek A.Ş.) is a privately held, family-owned Turkish beverage manufacturer headquartered in Bursa, operating since 1930 and currently in its third and fourth generations of Erbak family ownership. The company produces a 39-product portfolio across 7 categories and 112 packaging variants, anchored by natural mineral water (Uludağ Doğal Maden Suyu, sourced from the Çaybaşı Village spring on Mount Uludağ), natural spring water (Uludağ Premium Doğal Kaynak Suyu, sourced at 1,800m altitude), lightly carbonated sparkling natural mineral water (Uludağ Premium in a Dice Kayek-designed cobalt blue bottle), the 1932 Legendary Uludağ Gazoz heritage soft drink with a four-generation trade-secret formula, fruit-flavored sparkling waters (Frutti, Frutti C Max, Frutti Extra), Turkey's first prepackaged lemonade (Uludağ Limonata), juice drinks (Meyvelim), Deep/Fazz energy drinks, and an extension into derma-functional skincare sprays (Uludağ Premium Cilt Bakıım Spreyi). Production is concentrated at a 98,000 m² facility in Bursa Yenice with 9 filling lines capable of 210,000 glass, 153,000 PET, and 36,000 can units per hour, plus a 50,000 m² mineral water facility at Çaybaşı fed by a dedicated 40 km food-safe pipeline; the company also operates Turkey's first certified beverage-industry R&D Center (since November 2017).

The business model is multi-channel branded CPG: revenue is generated through own retail (approximately 150 Eve Uludağ stores plus eveshop.com.tr and eveuludag.com e-commerce), national chain retail (Migros, Gratis, Kozmela, Rossmann, Watsons), HORECA, third-party marketplaces (n11.com, gittigidiyor.com), and exports to 50+ countries across 5 continents through an Istanbul export office. Pricing follows unit-pricing across SKUs and channels without public disclosure. Disclosed financials include approximately 600 million TRY in group revenue in 2017 and $35 million in export revenue in 2018. Capital structure is primarily family equity supplemented by three EBRD financing rounds totaling roughly $135 million (2014, 2021, 2023), with the largest single round of $80.45 million in March 2023. The customer base spans Turkish mass-market consumers, HORECA, premium on-trade, younger lifestyle consumers (via EuroLeague sports marketing), Muslim-majority export markets (via Halal certification), and skincare-conscious women (via the dermatologist-co-developed skincare line).

Name

Uludağ İçecek

Legal name

Erbak-Uludağ İçecek A.Ş.

Website

https://uludagicecek.com.tr

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

Uludağ İçecek is a 110+ year-old, family-owned Turkish beverage manufacturer producing natural mineral water, premium sparkling water, heritage Gazoz soft drinks, juices, energy drinks, and derma-functional skincare sprays across 39 products and 50+ export markets from its Bursa headquarters.

Ownership category

akta.pro rank

Product category

Bottled Non-Alcoholic Beverages

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Flavor Bases & Emulsions (Citrus oils, beverage emulsions, clouding agents) (AFAFAGAE)

akta.pro secondary industries

Aseptic & Shelf-Stable Beverage Contract Manufacturing (UHT, Tetra Pak) (AFAFAIAJ), Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Juice & Nectar Production (Including Juice Drinks) (AFAFABAC), Sparkling/Carbonated Bottled Water Production (AFAFACAE)

Keywords

• Bottled mineral water
• Natural spring water
• Carbonated soft drinks
• Fruit flavored water
• Lemonade beverages

Headquarters

HQ city

Bursa

Offices13 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Branded beverage product sales: Core revenue from manufacturing and selling packaged beverages across 7 categories, 13 sub-brands, and 39 products with 112 packaging variants. Includes Uludağ Premium mineral water, Uludağ Gazoz, Frutti Extra, Uludağ Limonata, Uludağ Meyvelim, İçim, and energy drinks.
2. Export sales: International beverage exports to 50+ countries across 5 continents, reaching $35 million in export revenue and earning the 2018 Highest Beverage Export Award.
3. Direct-to-consumer retail (Eve Uludağ): Revenue from Uludağ's own retail chain of approximately 150 Eve Uludağ stores and the eveshop.com.tr / eveuludag.com e-commerce platforms, including exclusive/specialty SKUs and bundles.
4. On-trade / hospitality sales: Sales of Uludağ Premium and other brands to restaurants, hotels, and cafés in the HORECA channel.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels8 records

Core offering

Uludağ İçecek manufactures and sells a multi-brand portfolio of non-alcoholic beverages under the master "Uludağ" brand, including natural mineral water, lightly carbonated sparkling natural mineral water (Uludağ Premium), natural spring water, fruit-flavored sparkling mineral waters (Uludağ Frutti/Frutti Extra), the heritage Legendary Uludağ Gazoz carbonated soft drink, Uludağ Limonata lemonade, Uludağ Meyvelim still fruit drinks, Deep/Fazz energy drinks, and Uludağ Premium Cilt Bakım Spreyi skincare sprays. The company operates its own retail chain of ~150 Eve Uludağ stores, an e-commerce storefront, and exports to 50+ countries, with manufacturing centralized at a 98,000 m² facility in Bursa that uses a 40 km dedicated pipeline from the Çaybaşı natural source.

Product overview

Uludağ İçecek (Uludağ Beverage) operates a multi-brand, multi-category beverage platform under the "Uludağ" master brand, offering 39 products across 7 categories and 112 packaging types. The portfolio is anchored by two natural water pillars — Uludağ Doğal Maden Suyu (natural mineral water bottled since 1912 at Çaybaşı Village) and the Uludağ Premium line, which spans Premium Sparkling Natural Mineral Water (cobalt-blue Dice Kayek-designed bottle, lightly carbonated) and Premium Doğal Kaynak Suyu (natural spring water from 1,800 m on Mount Uludağ). On top of the water base, the company layers a heritage carbonated soft drink franchise (the 1932 Legendary Uludağ Gazoz in original, orange, sugar-free, lower-calorie, ginger, and strawberry variants; Uludağ Sarı; and Uludağ Sıfır Tonik), a fruit-flavored sparkling mineral water family (Uludağ Frutti, Frutti C Max with Vitamin C, and Frutti Extra — EuroLeague's regional partner), a still drinks family (Uludağ Limonata, the country's first prepackaged lemonade, in plain, sugar-free, mint, lime, and Ramadan-sherbet variants; and the Uludağ Meyvelim juice range), the Deep / Fazz energy drink line, and a cosmetics extension (Uludağ Premium Cilt Bakım Spreyi skin care sprays in Plain, Vitamin E, and SPF 30 variants). All products are manufactured at the 98,000 m² Yenice factory and the 50,000 m² Çaybaşı mineral water facility, with the in-house R&D center (the first beverage-industry R&D center certified by Turkey's Ministry of Science, Industry and Technology) driving new product development. Distribution reaches 5 continents and more than 50 export countries in addition to ~150 domestic branches.

Differentiator

Problem solved

Functional benefit

Brands

• Uludağ Premium: Lightly carbonated sparkling natural mineral water and natural spring water, sold in a signature cobalt blue bottle designed by Dice Kayek.
• Uludağ Natural Mineral Water
• Uludağ Frutti
• Uludağ Frutti C Max
• Uludağ Frutti Extra
• Legendary Uludağ Gazoz (Efsane Uludağ Gazozu)
• Uludağ Sarı (Az Şekerli)
• Uludağ Zero Tonic (Sıfır Tonik)
• Uludağ Limonata
• Uludağ Meyvelim
• Uludağ Ramazan Şerbeti
• Deep
• Fazz
• Uludağ Premium Skin Care Spray

Products and services

• Uludağ Premium Doğal Kaynak Suyu (Cam Şişe) Uludağ Premium Natural Spring Water in glass bottles (330 ml and 750 ml), sourced from 1,800 m altitude in Mount Uludağ and transported via a 40 km food-safe certified pipeline; pH 7.18, 2.0 softness, with an industry-first self-adhesive label on the glass bottle.
• Uludağ Premium Doğal Kaynak Suyu (PET Şişe) Uludağ Premium Natural Spring Water in PET bottles (400 ml, 1 L, 2 L), with a bottle form inspired by the glass-bottle design and a minimalist aesthetic; pH 7.02; positioned as one of the softest natural spring waters in the market.
• Uludağ Doğal Maden Suyu (Uludağ Natural Mineral Water) Uludağ Natural Mineral Water (historically Keşiş Mountain Mineral Water), sourced from springs near Çaybaşı Village at approximately 650 m altitude on the southwest slopes of Mount Uludağ; bottled since 1912 in 200 ml glass bottles and 6x200 ml multi-packs; rich in calcium, magnesium, bicarbonate, and fluoride.
• Uludağ Premium (Sparkling Natural Mineral Water) Turkey's first lightly carbonated sparkling natural mineral water (5–6 mg/L natural CO2), with total mineral amount of 1,952 mg/L, bottled in a Dice Kayek-designed cobalt blue bottle inspired by Ottoman glass arts and French vintage Baccarat carafes; awarded the TSE Golden Packaging Award (2010) and Worldstar Awards Design Award (2012); available in 250 ml glass, 6x250 ml multi-pack, and 750 ml glass bottle.
• Uludağ Frutti Turkey's first and only preservative-free fruit-flavored mineral water combining Uludağ Natural Mineral Water with real fruit juice; available in Lemon, Apple, Watermelon-Strawberry, Strawberry, Pomegranate (4% fruit concentrate), and Peach flavors in 200 ml glass bottles and 6x200 ml multi-packs.
• Uludağ Frutti C Max Vitamin C-enriched variant of Uludağ Frutti, providing 60 mg Vitamin C per serving; available in Lemon, Kiwi, and Orange flavors in 200 ml glass bottles and 6x200 ml multi-packs.
• Uludağ Frutti Extra Premium fruit-concentrated (4–5% real fruit juice) sparkling natural mineral water, preservative-free; available in Green Lemon, Forest Fruits, Melon, Pear, Mandarin, Tropic, and Grapefruit flavors across 250 ml glass, 500 ml PET, 1 L PET, 6x250 ml multi-pack, and the newer 300 ml PET format; EuroLeague Basketball regional sponsor.
• Efsane Uludağ Gazozu (Legendary Uludağ Gazoz) Heritage carbonated soft drink made from Uludağ water and beet-derived sucrose, with original formula by Honorary President Nuri Erbak (1932) guarded as a family secret for four generations; available in 250 ml glass bottle, 6x250 ml multi-pack, 330 ml metal can, 1 L / 4x1 L / 1.5 L / 2.5 L PET bottles; the legacy 250 ml glass bottle (originally used 1966–1984) was reissued in 2003.
• Efsane Uludağ Gazozu Portakallı (Legendary Uludağ Gazoz Orange) Orange variant of Legendary Uludağ Gazoz with 4% orange juice concentrate; available in 250 ml glass bottle, 6x250 ml multi-pack, 330 ml metal can, 1 L / 4x1 L / 1.5 L / 2.5 L PET bottles.
• Efsane Uludağ Gazozu Şekersiz (Legendary Uludağ Gazoz Sugar-Free) Sugar-free mixed-fruit-flavored variant of the Legendary Uludağ Gazoz with only 0.13 calories per 100 ml; available in 250 ml glass bottle, 6x250 ml multi-pack, 1 L PET, and 4x1 L multi-pack.
• Efsane Uludağ Gazozu Portakallı Şekersiz (Legendary Uludağ Gazoz Orange Sugar-Free) Sugar-free orange variant of Legendary Uludağ Gazoz at 2 kcal/100 ml; available in 250 ml glass bottle, 6x250 ml multi-pack, and 1 L PET.
• Legendary Uludağ Gazoz Ginger (Efsane Uludağ Gazozu Zencefil) Ginger-flavored variant of the Legendary Uludağ Gazoz, extending the heritage carbonated soft drink line with a ginger flavor profile.
• Legendary Uludağ Gazoz Strawberry (Efsane Uludağ Gazozu Çilek) Strawberry-flavored variant of the Legendary Uludağ Gazoz, extending the heritage carbonated soft drink line with a strawberry flavor profile.
• Uludağ Sarı (Az Şekerli) Orange-concentrated (2–4%) lightly sweetened carbonated soft drink, sold in 2.5 L PET format under the colloquial "Sarı" (Yellow) name.
• Uludağ Sıfır Tonik (Uludağ Zero Tonic) Sugar-free, zero-calorie, preservative-free tonic water, positioned as a cocktail mixer; available in 250 ml glass, 1 L, and 1 L PET formats.
• Uludağ Limonata Turkey's first prepackaged lemonade with a "homemade taste" slogan; available in original, sugar-free, mint-flavored, lime-juice, and green-lime variants.
• Uludağ Meyvelim Still fruit drink range covering Pineapple, Grapefruit, Forest Fruits, Tangerine, Orange, and Pomegranate; available across multiple bottle formats including the 250 ml format added in 2019.
• Uludağ Ramazan Şerbeti Traditional Ramadan sherbet still drink with pomegranate and apple juice flavored with cinnamon and clove; no preservatives or sweeteners added.
• Deep Energy Drink Deep energy drink family in 250 ml / 500 ml can and 1 L PET formats, complemented by the Fazz economical energy drink variant.
• Uludağ Premium Cilt Bakım Spreyi (Skin Care Spray) Natural mineral water-based skin care spray line in 150 ml format, available in Plain, Vitamin E, and Sun Protection SPF 30 variants; dermatologically tested for use throughout the day on bare skin without rinsing.

Quantifiable outcome

• $35 million in beverage export revenue in 2018
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core, flagship and minor.

• Euroleague Basketball (Frutti Extra Germany partnership)coreGTM or Marketing PartnerRegional GTM partnership leveraging Euroleague Basketball for the Frutti Extra brand in Germany. Expands Uludağ's flavored-water reach to German consumers through sport-marketing activations.
• BursasporflagshipGTM or Marketing PartnerJersey sponsor of Bursaspor football club, anchoring Uludağ's home-city brand-building in Bursa.
• Bursa Philharmonic Association / Bursa Regional State Symphony Orchestra (BBDSO)coreGTM or Marketing PartnerLong-term sponsorship of the Bursa Philharmonic and BBDSO orchestra. BBDSO received the 2017 Donizetti Classical Music Awards "Orchestra of the Year" recognition during this partnership.
• Nuri Erbak Education and Culture FoundationminorOthersCultural and educational sponsorship supporting foundation activities.
• Bursa Culture, Arts and Tourism FoundationminorOthersCultural sponsorship supporting Bursa's arts and tourism initiatives.
• ÇEVKO Environmental Protection FoundationminorOthersEnvironmental and recycling-focused CSR partnership.
• Dice KayekcoreOEM/ Whitelabel/ Licensing PartnerTurkish fashion house Dice Kayek designed the Uludağ Premium glass bottle, an industrial-design collaboration that has helped Uludağ Premium win international packaging awards.
• Capital and The Economist magazinescoreGTM or Marketing PartnerCo-hosting partners for the Uludağ Economy Summit, providing thought-leadership PR and B2B visibility.
• Yasemin Amato (dermatologist)coreStrategic or Co-development PartnerCo-developed the Uludağ İçecek Cilt Bakım Spreyleri (derma-functional skincare spray) line leveraging dermatologist expertise.
• Mete Gazoz (archer)minorGTM or Marketing PartnerAthlete endorsement partnership supporting Uludağ's sports and active-lifestyle brand positioning.
• Çağla Büyükakçay (tennis player)minorGTM or Marketing PartnerAthlete endorsement partnership supporting Uludağ's sports and active-lifestyle brand positioning.
• MigroscoreChannel Partner/ Reseller/ DistributorNational chain retail partnership making Uludağ products available across Migros stores in Turkey.
• GratiscoreChannel Partner/ Reseller/ DistributorDrugstore chain retail partnership distributing Uludağ products.
• RossmanncoreChannel Partner/ Reseller/ DistributorDrugstore chain retail partnership distributing Uludağ products.
• WatsonscoreChannel Partner/ Reseller/ DistributorHealth and beauty chain retail partnership distributing Uludağ products.
• KozmelaminorChannel Partner/ Reseller/ DistributorRetail chain partnership distributing Uludağ products.
• n11.comcoreChannel Partner/ Reseller/ DistributorOnline marketplace channel selling Uludağ products to Turkish consumers.
• gittigidiyor.comminorChannel Partner/ Reseller/ DistributorOnline marketplace channel selling Uludağ products to Turkish consumers.
• Istanbul Coffee FestivalminorGTM or Marketing PartnerFestival sponsorship and on-site activation supporting brand exposure in the coffee/café culture.
• Cappadox FestivalminorGTM or Marketing PartnerFestival sponsorship reaching Cappadox's lifestyle audience.
• Gümüşlük FestivalminorGTM or Marketing PartnerFestival sponsorship reaching Gümüşlük's cultural audience.
• U2 Tanıtım ve Promosyon Hizmetleri Tic. Ltd. Şti.minorImplementation/ SI/ Consulting PartnerPromotional/marketing-services vendor supporting Uludağ campaigns.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Coca-Cola İçecek: The leading bottled Coca-Cola bottler in Turkey and surrounding markets, offering carbonated soft drinks, water, juice, and tea across overlapping product categories (Coca-Cola, Fuse Tea, Cappy juices, Damla water). Directly competes with Uludağ Gazoz, Uludağ Limonata, and Uludağ Meyvelim on shelf and in HORECA channels across Turkey.
• Erikli: One of Turkey's largest natural mineral water and beverage brands (Nestlé Waters partnership historically), offering natural mineral water, flavored water, and soft drinks. Directly competes with Uludağ's core natural mineral water, Frutti, and Gazoz lines through similar retail, HORECA, and chain-store distribution.
• Hayat Su: Major Turkish bottled water brand (Danone Waters partnership), offering natural mineral water, spring water, and flavored water across Turkey. A direct competitor to Uludağ's mineral water, Frutti, and Uludağ Premium portfolios, with comparable national chain retailer penetration.
• Sırma: Turkish natural mineral water brand with a heritage similar to Uludağ's, offering natural mineral water and a growing portfolio of soft drinks and juices. Competes in the same mass-market water and soft drink aisles across Turkish retail chains.
• Red Bull: Global energy drink leader; directly comparable to Uludağ's Deep and Fazz energy drink lines, both competing for young, active-lifestyle consumers in Turkish retail, HORECA, and event/sports marketing channels.
• San Pellegrino: Premium Italian sparkling mineral water brand and the global category benchmark for premium-positioned sparkling water — directly comparable to Uludağ Premium's lightly carbonated sparkling mineral water in HORECA and premium export markets.

Broad incumbents

• Nestlé Waters: Global premium and mass-market bottled water giant (Perrier, S. Pellegrino, Pure Life, Erikli JV), providing a global benchmark for Uludağ Premium's international export ambitions and category expansion strategy in flavored and functional waters.
• Danone Waters: Global premium water and beverage player (Evian, Volvic, Hayat) operating in Turkey through the Hayat Su joint venture. Comparable to Uludağ in mineral water, flavored water, and functional beverage categories, with broader international scale.
• PepsiCo: Multinational beverage and snacks giant competing in Turkey with Pepsi, Lipton Iced Tea, and juice portfolios. Overlaps with Uludağ Gazoz, Uludağ Limonata, and Uludağ Meyvelim juice lines in carbonated soft drinks, iced tea, and juice aisles.

Regional players

• Bisleri: India's leading packaged drinking water and beverage brand with a multi-category portfolio (water, soda, energy drinks), offering a peer benchmark for Uludağ's Halal-certified, multi-category export strategy in Muslim-majority South Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UludagIcecek
• Facebookfacebook.com/UludagIcecek
• LinkedInlinkedin.com/company/uluda-i-ecek

Compliance20 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uludağ İçecek