Marlow
Marlow is a Toronto-based FemTech brand founded in 2021 that sells GOTS-certified organic cotton tampons, pads, liners, and a proprietary tampon lubricant direct-to-consumer and via Amazon and select retailers across North America.
- Company typePrivate
- Founded2021
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Marlow does
Marlow (legal entity: We are Marlow Corporation), headquartered in Toronto, Canada, is a FemTech period care brand founded in 2021 by four co-founders — Simone, Harit, Nadia, and Kiara. The company designs, markets, and sells a portfolio of GOTS-certified organic cotton menstrual products: tampons (light, regular, super absorbencies) with sugarcane-based bio-plastic applicators, plastic-free pads (regular and overnight), plastic-free liners, and a proprietary water-based pH-balanced tampon-specific lubricant containing organic aloe and hyaluronic acid. All products are 3rd-party tested for over 1,000 substances, dermatologist tested, and free from fragrance, dyes, chlorine bleaching, and synthetic fibers; packaging is compostable. The company has no proprietary AI or software platform — its differentiation is physical-product formulation and brand positioning, including a "first-ever lubricated tampon" claim.
Marlow operates a direct-to-consumer-first model with three distribution layers: (1) owned e-commerce at wearemarlow.com / us.wearemarlow.com, supporting both one-time purchases and a quarterly subscription with free shipping over $35; (2) Amazon Marketplace in Canada and the U.S.; and (3) physical retail at Whole Foods (Canada and U.S.), Canadian specialty health retailer Healthy Planet (30+ locations), Well.ca, and a roster of independent natural health stores (e.g., City Avenue, Forage & Faire, Roots the Underground). Unit pricing runs from $9.50 USD for tampons and pads up to $18.20 CAD for the lubricant, with bundled SKUs (Lubricated Tampon Bundle, Cycle Ready Bundle, Full Protection Bundle) offering up to 15% off. GTM is community-led via Instagram, TikTok, the "Mar-Lowdown" educational blog, email, and a $5/$5 referral program.
The company has raised approximately $1.87M cumulatively: a 2021 pre-seed from NEXT Canada and an October 2024 seed round (~$1.48M-$1.9M, depending on source) led by Dream Ventures and Shine Ventures with Love x Money Ventures and angel investor participation, earmarked for U.S. expansion, Amazon growth, and product development. Marlow holds GOTS organic certification but no disclosed patents or trademarks. Headcount is 1-10, anchored by four co-founders. Revenue is not publicly disclosed.
Marlow firmographics
Firmographics- Name
- Marlow
- Legal name
- We are Marlow Corporation
- Website
- https://wearemarlow.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Marlow is a Toronto-based FemTech brand founded in 2021 that sells GOTS-certified organic cotton tampons, pads, liners, and a proprietary tampon lubricant direct-to-consumer and via Amazon and select retailers across North America.
- Ownership category
- akta.pro rank
Marlow industry classification
Industry- Product category
- Feminine Hygiene / Organic Period Care
- NAICS
- Sanitary Paper Product Manufacturing (322291), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Tampons (CRABAIAC)
- akta.pro secondary industry
- Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK)
Keywords
Where Marlow is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Marlow business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Product Sales - One-time Purchase: Direct e-commerce sales of tampons, pads, liners, and lubricant through the company's website. Customers can purchase individual products or bundled packages at varying price points.
- Subscription Model: Quarterly subscription service delivering products every 3 months. Subscribers receive free shipping and can modify, skip, pause, or cancel subscriptions at any time. Subscription includes update product variants, add products, apply discounts, skip shipments, or gift shipments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products - Tampons |
| Unit Pricing | Pay-as-you-go | Individual Products - Lubricant |
| Unit Pricing | Pay-as-you-go | Individual Products - Liners |
| Unit Pricing | Pay-as-you-go | Individual Products - Pads |
| Unit Pricing | Pay-as-you-go | Bundle - Lubricated Tampon Bundle |
| Unit Pricing | Pay-as-you-go | Bundle - Cycle Ready Bundle |
| Subscription | Annual | Subscription Option |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Marlow product offering
Product offeringCore offering
Marlow designs, manufactures, and sells organic, toxin-free, and sustainable menstrual care products including tampons, pads, liners, and a proprietary tampon lubricant. Products are built with GOTS-certified organic cotton, sugarcane-based bio-plastic applicators, and compostable packaging, and are sold through direct-to-consumer e-commerce, Amazon, and select physical retailers across North America.
Product overview
Marlow is a female-founded period care brand offering a portfolio of organic, toxin-free, and sustainable menstrual products. The core product line consists of four individual products: Marlow Tampons (100% organic cotton with sugarcane-based applicators, available in light/regular/super absorbencies), Marlow Pads (100% organic, plastic-free pads with overnight protection), Marlow Liners (organic, plastic-free liners for light days), and Marlow Lubricant (water-based, pH balanced formula designed specifically for smoother tampon insertion). These products are sold both individually and through curated bundles including The Organic & Clean Protection Bundle (tampons + pads), The Full Protection Bundle (tampons + liners), The Cycle Ready Bundle (tampons, pads, and liners), and the Lubricated Tampon Bundle (tampons + lubricant). All products emphasize GOTS-certified organic cotton, compostable packaging, and toxin-free formulations without fragrances, dyes, or chlorine bleaching. Distribution is through direct-to-consumer online sales, Amazon, and select retailers including Whole Foods.
Differentiator
Problem solved
Functional benefit
Products and services
- Marlow Tampons 100% GOTS-certified organic cotton tampons with sugarcane-based bio-plastic applicators, available in Light, Regular, and Super absorbencies in 18- or 54-count boxes; designed for menstruators seeking clean, toxin-free period care free of fragrance, dyes, chlorine bleaching, and synthetic fibers.
- Marlow Pads 100% organic, plastic-free pads with GOTS-certified organic cotton topsheet, available in Regular and Overnight sizes providing up to 8 hours of leak protection; packaged in compostable wrappers in 18-count boxes for menstruators seeking plastic-free, organic pad alternatives.
- Marlow Liners 100% organic, plastic-free period liners designed for light-flow days or as backup leak protection when paired with tampons; sold in 72-count boxes for menstruators seeking organic, plastic-free liner alternatives.
- Marlow Tampon Lubricant Water-based, pH-balanced lubricant specifically formulated and tested for use with tampons to enable smoother insertion; contains organic aloe barbadensis leaf extract and hyaluronic acid in a 40mL travel-friendly bottle (sufficient for 2–3 cycles); targeted at first-time and sensitive tampon users.
- Tampons & Pads - The Organic & Clean Protection Bundle Curated bundle pairing one box of 18 or 54 Marlow tampons with a box of Marlow pads for full organic period protection; targeted at first-time Marlow buyers seeking combined tampon and pad coverage.
- Tampons & Liners - The Full Protection Bundle Bundle combining 18 or 54 Marlow tampons with organic cotton liners for combined tampon and liner coverage during periods; targeted at tampon users wanting backup leak protection.
- The Cycle Ready Bundle (Tampons, Pads, Liners) Comprehensive bundle combining organic tampons, pads, and liners for full period protection across the entire menstrual cycle; targeted at full-line Marlow adopters and subscription buyers.
- Lubricated Tampon Bundle Bundle pairing one box of 18 or 54 Marlow tampons with one 30mL bottle of Marlow Tampon Lubricant, designed for smooth and effortless tampon insertion; lubricant lasts approximately 2–3 months per user.
- Marlow Quarterly Subscription Service
Companies that use Marlow
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Marlow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Marlow partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Marlow competitors and assessment
Company assessmentDirect peers
- Lola: Direct competitor in the DTC organic feminine care space, offering organic tampons, pads, liners, and a subscription model with similar clean-ingredient positioning targeting the same consumer.
- Cora: Organic tampons, pads, and liners sold DTC and via retail (Target, Whole Foods) with a strong social-impact and clean-ingredient brand — competes head-to-head with Marlow in organic femcare.
- Rael: DTC and retail organic feminine care brand with cotton tampons, pads, liners, and menstrual care bundles; similar Korean-American female-founded story and clean-ingredient positioning.
- The Honey Pot: Plant-based feminine care brand offering organic tampons, pads, liners, and washes, sold in Target, Walmart, and Whole Foods — a direct competitor in natural/clean femcare at mass and natural retail.
- Organyc: Organic cotton femcare brand (pads, liners, tampons) sold via natural and mainstream retail — directly comparable on ingredient positioning and channels.
Emerging players
- August: Venture-backed organic tampon and pad startup with DTC-first model and brand-led marketing — closely comparable early-stage competitor in the organic femcare niche.
- Veeda: Natural fiber femcare brand offering cotton tampons and pads with a clean-ingredient story — overlapping competitor in the natural/organic femcare niche.
Broad incumbents
- Tampax (Procter & Gamble): Market-leading tampon brand from P&G, dominating mass and drug channels — represents the broad incumbent competitive pressure on premium organic entrants like Marlow.
- U by Kotex (Kimberly-Clark): Mainstream feminine care line from Kimberly-Clark with tampons, pads, and liners across mass retail — incumbent competitor with scale advantages Marlow must offset via differentiation.
- Always (Procter & Gamble): Largest global feminine care franchise from P&G spanning pads, liners, and tampons — sets category pricing and shelf norms that constrain premium DTC entrants.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Marlow social profiles
Digital presenceMarlow compliance and trust
Trust signalCompliance1 record
Marlow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marlow leadership team
Management profileNumber of profiles
Profiles4 records
Marlow funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marlow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marlow
What does Marlow do?
Marlow designs, manufactures, and sells organic, toxin-free, and sustainable menstrual care products including tampons, pads, liners, and a proprietary tampon lubricant. Products are built with GOTS-certified organic cotton, sugarcane-based bio-plastic applicators, and compostable packaging, and are sold through direct-to-consumer e-commerce, Amazon, and select physical retailers across North America.
Is Marlow a public or private company?
Marlow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Marlow founded?
Marlow was founded in 2021. It employs 1 to 10 people.
Where is Marlow based?
Marlow is headquartered in Toronto, Canada, in the North America region.
How does Marlow make money?
Two revenue lines are on record. Product Sales - One-time Purchase is the primary driver. The others are subscription Model.
Who are Marlow's main competitors?
Direct peers on record are Lola, Cora, Rael, The Honey Pot and Organyc. Emerging players are August and Veeda. Broad incumbents are Tampax (Procter & Gamble), U by Kotex (Kimberly-Clark) and Always (Procter & Gamble).
Does Marlow have an API?
No public API is recorded for Marlow.
What industry is Marlow in?
Marlow's product category is Feminine Hygiene / Organic Period Care. Its primary akta.pro industry code is CRABAIAC, Tampons, with a secondary code of CRADALAK, Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products). Its NAICS code is 322291 and its SIC code is 2844.