Groundfloor

What Groundfloor does

Groundfloor, legally Hotel Club Service, Inc., is a community-led coworking operator founded in 2021 and headquartered in San Francisco. The company runs four physical locations across California (San Francisco Mission, Oakland Temescal, San Rafael, and Los Angeles Echo Park), with a fifth North Beach, San Francisco site scheduled to open in September 2025. Its core product is a single membership ($279/month or $181/month on annual billing) that grants 24/7 access to all locations, meeting rooms, phone booths, member-led events, and a proprietary mobile app for space booking and community engagement. The proposition is differentiated by an emphasis on authentic, member-driven community rather than transactional coworking: more than 20 interest groups and hundreds of annual events drive word-of-mouth acquisition, supplemented by partnerships with local wellness, creative, and mental health organizations.

The underlying technology is a lightweight proprietary mobile app used for room and phone booth reservations (capped at 3 hours/day), event RSVP, member directory access, and membership administration, supported by off-the-shelf integrations (Stripe/PayPal/Square for payments; Mixpanel, Google Analytics, HubSpot, Hotjar for analytics; Calendly, Airtable, Eventbrite, Luma, Partiful for scheduling and events). There is no disclosed AI/ML, API, or SDK surface.

Groundfloor's revenue model combines a recurring subscription base (monthly and annual memberships) with transactional streams including $20 event passes for non-members, $20 weekday guest fees (with one free guest per week), private office rentals in Los Angeles, and external venue rental. GTM is community-led: prospective members apply online, are reviewed within 24 hours, and convert primarily through referrals, Instagram engagement, and event attendance. Customer concentration is low — membership is distributed across remote workers, freelancers, founders, creative professionals, and wellness-oriented individuals, with no enterprise anchors disclosed.

Name

Groundfloor

Legal name

Hotel Club Service, Inc.

Website

https://groundfloorclub.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Groundfloor is a community-led coworking operator running four California locations (plus a fifth opening in North Beach, SF in September 2025), serving remote workers, freelancers, founders, and creatives through a single $279/month membership, a proprietary mobile app, and member-driven events.

Ownership category

akta.pro rank

Product category

Coworking Spaces

akta.pro primary industry

Coworking Cafes / Work Cafes (THAFADAJ)

akta.pro secondary industries

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), Hosted Private Rooms (On-Site Host) (THAMABAB)

Keywords

• Community coworking spaces
• Flexible coworking memberships
• Shared workspace facilities
• Community event programming
• Private office rentals

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly Membership Subscription: Core revenue stream from monthly coworking memberships providing unlimited access to all locations, community events, and member benefits. Priced at $279/month with optional quarterly or annual billing for discounts.
2. Annual Membership Subscription: Annual subscription at $181/month ($2,176/year) offering approximately $98/month savings compared to monthly rate. Provides lock-in pricing incentive for committed members.
3. Guest Fees: Revenue from guest passes: one free coworking guest per week, additional weekday guests (before 4 PM) at $20 each, with unlimited free guests during evenings and weekends.
4. Event Passes: Paid event passes for non-members to attend certain community events, such as $20 for community happy hour events.
5. Private Office Rental (LA): Private offices available at Los Angeles location for additional revenue from members seeking dedicated space.
6. Venue Rental: Private event venue rental services for external parties looking to host events at Groundfloor locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Groundfloor operates a community-focused coworking membership that grants 24/7 access to four neighborhood locations across California (San Francisco, Oakland, San Rafael, Los Angeles), bundled with a mobile app for meeting room and phone booth booking, member-led interest groups, and hundreds of community events each year. Members pay a recurring monthly subscription ($279/month) or annual subscription ($2,176/year) for workspace access, with supplementary revenue from private offices, event passes, guest passes, and venue rentals.

Product overview

Groundfloor is a community-focused coworking company operating as a single unified membership service with multiple locations across California. The core product is the Groundfloor Coworking Membership ($279/month) providing 24/7 access to shared workspaces, which bundles together the Groundfloor App for space booking and community engagement, meeting rooms, phone booths, and access to all community events. Optional add-ons include Private Offices (Los Angeles only) and Venue Rental for external events. The company operates four physical locations (San Francisco Mission, Oakland Temescal, San Rafael, Los Angeles Echo Park) with a fifth location opening in North Beach, SF.

Differentiator

Problem solved

Functional benefit

Products and services

• Groundfloor Coworking Membership

Quantifiable outcome

• Members aged 30-60 across tech, education, non-profit, and creative fields
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• HAUM Yoga StudiominorStrategic or Co-development PartnerPartnership with HAUM Yoga Studio in the Mission district of San Francisco. Groundfloor members receive discounted access to select yoga classes at HAUM's studio location. Classes include Vinyasa Flow, Hatha Flow, Sculpt Flow, and Community Meditation. Bookings made through the Groundfloor app.
• Fresh SoundsminorGTM or Marketing PartnerMusic promotion and event partnership with Fresh Sounds LA. Co-hosts music events including Library Sessions and Earth Day Music Fest. 100% of proceeds from select events benefit community organizations like Echo Park Trash Club.
• Echo Park Trash ClubminorGTM or Marketing PartnerCommunity benefit partnership with Echo Park Trash Club. Groundfloor hosts fundraising events (like Earth Day Music Fest) where proceeds support the volunteer-run organization's cleanup supplies and community hygiene kit assembly efforts.
• Asian Mental Health ProjectminorGTM or Marketing PartnerPartnership hosting mental health events for Asian women and femme-identifying Asian folks. Events include music therapy sessions led by Board Certified Music Therapists focusing on authentic expression through soundscape and song.
• People of ChangeminorGTM or Marketing PartnerPartnership with People of Change for healing-centered financial wellness programming. Series rotates through topics including Money Conversations, Cash Flow Somatics, Investing 101, and Money & the Mind. Held at Oakland location.
• Fairground (Mental Health Collective)minorGTM or Marketing PartnerPartnership with Fairground, a Mental Health & Wellness collective led by CEO Melissa Andrada. Co-hosts public speaking workshops and wellness events. Fairground focuses on joyful and confident leadership in the workplace.
• SoulBody CollectiveminorGTM or Marketing PartnerPartnership hosting Sip & Sculpt Pilates Experiences at Oakland location. Afternoon of movement, connection, and community featuring mat Pilates sessions followed by curated libations.
• PayPal, Stripe, SquarecoreTechnology or IntegrationPayment processing integrations for membership billing and event payments. Groundfloor stores limited financial information; most payment data handled by third-party processors. PayPal, Stripe, and Square referenced in privacy policy.
• Google Analytics, Mixpanel, Hubspot, HotjarcoreTechnology or IntegrationWebsite analytics and tracking partnerships. Third-party vendors used for tracking technologies and remarketing services through first-party and third-party cookies.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Neuehouse: Creative-focused members' club and coworking operator in NYC, LA, and London that sells monthly memberships combining workspace, event programming, and curated community. Directly comparable to Groundfloor on the community-as-product positioning and the premium monthly membership model.
• Workbar: Community-oriented coworking operator with locations in the Boston area emphasizing member events, workshops, and local community engagement. Directly comparable to Groundfloor on the small-scale, community-led coworking model with monthly subscriptions.
• Bond Collective: Design-forward coworking and event space operator in NYC, LA, and other metros offering monthly memberships with curated community and event programming. Comparable to Groundfloor on the aesthetic-driven, community-emphasizing positioning and small number of premium locations.
• The Yard: Hospitality-inflected coworking and private office operator with multiple Manhattan and Brooklyn locations, emphasizing member community and curated events. Comparable to Groundfloor on the people-first coworking positioning and single-membership-multi-location access model.

Broad incumbents

• Industrious: Premium coworking and flexible office operator with hundreds of locations across the US and internationally. Comparable on the subscription coworking model and amenitized space offering, but operates at much larger scale and targets enterprise teams in addition to individuals.
• WeWork: Largest global coworking and flexible office operator, offering shared workspace memberships across hundreds of locations. Comparable on the coworking membership model and amenitized space, though operates at vastly greater scale and broader market positioning than Groundfloor's community-led niche.
• Convene: Premium flexible workspace and meeting/event venue operator serving enterprise clients in major US and UK cities. Comparable on amenitized workspace and venue rental offerings, though primarily enterprise rather than community-led individual memberships.

Emerging players

• Spacious: Community-focused coworking concept that partners with underutilized restaurant and bar spaces during daytime hours to create neighborhood workspaces. Comparable on the community and neighborhood-orientation, though the venue model (restaurants) differs from Groundfloor's dedicated-buildout approach.
• Workfrom: Platform that helps remote workers find and review cafés, coworking spaces, and other work-friendly venues, with a community focus. Comparable to Groundfloor on the remote-worker and community-of-distributed-workers target market, though operates as a discovery platform rather than a workspace operator.

Regional players

• Mindspace: Design-led flexible office and coworking operator with locations across Europe and Israel. Comparable on the premium, design-forward coworking membership model, though operates outside Groundfloor's California geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/groundfloorclub
• Xx.com/groundfloorclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groundfloor