Asian Mental Health Project

What Asian Mental Health Project does

Asian Mental Health Project (AMHP) is a 501(c)(3) nonprofit organization founded in 2019 and headquartered in Fontana, California, that educates and supports Asian communities in accessing mental healthcare. It operates as a digital-first community platform, delivering services through a Squarespace-hosted web portal and Zoom-based virtual sessions, supplemented by in-person community events. The organization runs identity-specific peer wellness cohorts (including Proud Asian Men, Asian Adoptee Empowerment Circle, Shikor, and a Palestinian Affinity Group), maintains a 24/7 crisis hotline directory, provides a curated therapy services directory with outreach templates, and distributes a downloadable library of educational toolkits and shareable social media content.

AMHP's service portfolio targets two primary beneficiary groups: (1) Asian communities facing cultural stigma, social isolation, and a shortage of culturally competent mental health providers, and (2) low-income individuals for whom the cost of therapy is a binding barrier to care. The Mental Health Assistance Grant program is the organization's primary mechanism for addressing the financial-access gap. Editorial validation from TIME, Vogue, CNN, Bustle, and A24 has positioned AMHP as a recognized resource within the broader AAPI/BIPOC mental health discourse.

AMHP operates as a donation-funded public charity with no commercial revenue model. All programs — peer groups, educational content, crisis resources, and therapy navigation — are offered free of charge to maximize accessibility. The organization is supported by individual donations, with no disclosed corporate sponsors, foundation grants, venture backing, or earned revenue. With 11 employees, the operating budget is small, and no financial disclosures are available. Strategic emphasis is on community-led care, cultural specificity, and reducing financial and informational barriers to mental health access rather than scaling through paid product distribution.

Name

Asian Mental Health Project

Legal name

Asian Mental Health Project

Website

https://asianmentalhealthproject.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Asian Mental Health Project is a 501(c)(3) nonprofit that delivers free, culturally specific mental health support — including peer wellness groups, crisis hotlines, therapy directories, and financial assistance grants — to Asian communities and low-income individuals via virtual and in-person programs.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Social Assistance (624), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Community mental health
• Peer support groups
• Crisis intervention services
• Mental health grants
• Culturally competent care

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels3 records

Marketing channels5 records

Core offering

Asian Mental Health Project is a 501(c)(3) nonprofit that delivers free mental health support services to Asian communities, including virtual and in-person peer wellness groups, crisis hotlines, therapy outreach templates, educational toolkits and resource guides, and an annual Mental Health Assistance Grant program that subsidizes mental healthcare for low-income individuals.

Product overview

Asian Mental Health Project is a 501(c)(3) non-profit organization that operates as a unified platform offering mental health services to Asian communities. The organization provides a portfolio of interconnected services including Peer Wellness Groups (virtual and in-person peer support), Community Care Resources (educational toolkits and social media content), Crisis Hotlines (24/7 support), Therapy Services (provider directory and outreach), and a Mental Health Assistance Grant program. These services work together to address financial barriers and increase accessibility to mental healthcare through community-driven care, breaking barriers via financial assistance, and empowering through education.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer Wellness Groups Virtual and in-person peer support groups providing accessible community care and mental wellbeing sessions for Asian community members.
• Community Care Resources Educational resources, downloadable toolkits, and shareable social media content designed to empower Asian communities in mental health awareness and literacy.
• 24/7 Crisis Hotlines Curated 24/7 crisis support hotline services connecting individuals to immediate mental health crisis assistance.
• Therapy Services Directory Directory and outreach services connecting individuals with mental health therapy providers, including Asian and AAPI-competent clinicians.
• Therapy Outreach Template Template and resources designed to help individuals outreach to mental health therapy services, reducing friction in finding care.
• Mental Health Assistance Grant Annual charitable grant program providing financial assistance for low-income individuals seeking mental healthcare and wellness services.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NAMI (National Alliance on Mental Illness): The largest U.S. grassroots mental health organization, providing education, support groups, and advocacy across all populations. Comparable as a peer-support and education nonprofit model at national scale.
• Mental Health America: A long-established national nonprofit focused on mental health education, screening, and advocacy. Comparable as a community-education and resource-curation nonprofit operating at much larger scale.
• Asian Americans for Community Involvement (AACI): A larger, established community-based organization serving AAPI populations in the San Francisco Bay Area with integrated health, mental health, and social services — comparable as a multi-service AAPI nonprofit with deeper clinical infrastructure.
• Vibrant Emotional Health: A large nonprofit operating crisis hotlines, mental health programs, and community-based services. Comparable as a multi-channel mental health nonprofit with hotline infrastructure that overlaps with AMHP's crisis services.

Emerging players

• Therapy for Asian Kids & Teens (TAKT): A specialized therapy practice serving Asian American youth and families, offering culturally matched clinicians. Comparable in cultural specificity and AAPI focus but operates a licensed clinical model rather than peer support.
• The Steve Fund: A nonprofit focused on mental health and emotional well-being of young people of color, including AAPI students. Overlaps with AMHP on youth mental health but covers a broader racial/ethnic scope and emphasizes higher education.

Direct peers

• Asian Mental Health Collective: A peer-direct nonprofit also focused on mental health awareness and resources for Asian American communities, offering educational content, support directories, and community programming — directly comparable in mission and delivery model.
• National Asian American Pacific Islander Mental Health Association (NAAPIMHA): A national AAPI mental health association advancing culturally competent services through advocacy, training, and resource directories — comparable as a peer nonprofit serving the same community with overlapping service lines.

Regional players

• Jed Foundation: A nonprofit protecting emotional health and preventing suicide among U.S. college students. Comparable in peer-support and education programming for young adults, though broader in demographic scope and campus-focused.

Others

• Asian American Psychological Association: A professional association advancing the field of Asian American psychology. Comparable as an ecosystem participant advancing culturally competent mental health for AAPI communities, though it is a membership body rather than a service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asian-mental-health-project

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Asian Mental Health Project