PayRight
- Company typePublic
- Founded2016
- HeadquartersHawthorn, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
PayRight firmographics
Firmographics- Name
- PayRight
- Legal name
- Navalo Financial Services Group Pty Ltd
- Website
- https://payright.com.au
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
PayRight industry classification
Industry- Product category
- Buy Now Pay Later Consumer Credit
- NAICS
- Sales Financing (52222)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- BNPL for High-Ticket / Longer-Term Installments (FSAKACAN)
- akta.pro secondary industries
- Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG), Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where PayRight is headquartered
LocationHeadquarters
- HQ city
- Hawthorn
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
PayRight business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Transaction/Merchant Fees: Merchants pay a merchant service fee (MSF) for each transaction processed. Fees range from as low as 0.99% for PayrightPlus loans. This is the primary revenue stream from the merchant network.
- Establishment Fees: One-time establishment fees charged when customers set up payment plans. Fee varies by plan length: 2 months ($0), 3 months ($5.00), 6 months ($39.00). Repeat purchase fee: 2 months ($0), 6+ months ($19.95).
- Account Keeping Fees: Monthly account keeping fee up to $3.95 per month while account remains open with active plan. Waived where no active plan exists.
- Payment Processing Fees: $2.95 charged per repayment transaction (fortnightly or monthly)
- Interest Income (PayrightPlus): Personal loans under PayrightPlus charge interest rates from 9.99% p.a. to 22.99% p.a. based on credit history. Origination fee of $99 for loans $2001-$10,000 and $199 for loans over $10,000 up to $30,000. Monthly loan management fee of $8.
- Late Payment Fees: Late payment fee up to $12.95 when scheduled repayment is missed. Capped at lower of 10% of credit limit or $120.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Payright Plans - 2 Month Plan |
| Transaction based/ take rate | Pay-as-you-go | Payright Plans - 3 Month Plan |
| Transaction based/ take rate | Pay-as-you-go | Payright Plans - 6 Month Plan |
| Unit Pricing | Monthly | PayrightPlus Personal Loans - Tier 1 |
| Unit Pricing | Monthly | PayrightPlus Personal Loans - Tier 2 |
| Unit Pricing | Monthly | PayrightPlus Personal Loans - Tier 3 |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
PayRight product offering
Product offeringCore offering
Payright is an Australian fintech that provides buy now pay later (BNPL) installment plans and personal loans, enabling customers to spread the cost of higher-value purchases (typically $1,000–$20,000) over terms of 2–60 months at participating merchant retailers. PayrightPlus extends the offering with interest-bearing personal loans from $2,001 to $30,000, delivered via in-store POS, e-commerce checkout integrations, and a consumer mobile app.
Product overview
Payright is an Australian fintech company offering a dual-product portfolio: Payright Plans (BNPL) for buy now pay later installments on purchases up to $20,000 with terms up to 60 months, and PayrightPlus Personal Loans for larger financing needs from $2,001 to $30,000 with tailored interest rates. The company operates a merchant network platform with integrated e-commerce plugins for Magento, WooCommerce, PrestaShop, and Drupal, supported by a Developer Portal and merchant-facing Merchant Portal. Customers access the service via mobile apps (iOS/Android) and Customer Hub. Additional features include Bill Smoothing for utilities and annual expenses.
Differentiator
Problem solved
Functional benefit
Brands
- PayrightPlus: Personal loans product offering loans from $2001 up to $30,000, paid over time in bite-size instalments with interest rates starting at 9.99% p.a. up to 22.99% p.a.
Products and services
- Payright Plans (BNPL) Interest-free buy now pay later installment plans for purchases typically ranging from a few hundred dollars up to $20,000, with terms of 2 to 60 months. Repayments are made in fortnightly or monthly instalments to participating merchants across home improvement, health, beauty, retail, education, and professional services verticals.
- PayrightPlus Personal Loans Interest-bearing personal loans from $2,001 to $30,000 for point-of-sale financing, with tailored rates based on credit history (9.99% to 22.99% p.a.) and loan terms of 1 to 5 years with no early payout fees. Origination fees apply for loans above $2,000.
Quantifiable outcome
- Merchants report increased average transaction values - Barossa Photographer increased average sale from $800 to $1,800
- +3 more outcomes
Companies that use PayRight
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
PayRight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
PayRight partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- O'Brien GroupcorePrimary finance partner for O'Brien Group's Electrical & Plumbing division, bringing BNPL payment options to tradies and home service customers.
- Leading Edge GroupcoreAustralia's largest buying group and retail services business connecting independent retailers. Over 900 merchants across electronics, appliances, furniture, auto electrical, books, and jewellery sectors. Payright integrated across their entire network.
- Homemakers FurniturecoreAustralia's biggest independent furniture buying group with 65+ stores nationwide. Partnership enables Payright payment option across all Homemakers Furniture locations.
- Master Plumbers' Association of Queensland (MPAQ)minorPartnership with Queensland's peak plumbing industry body to offer flexible payment options to licensed plumbers and their customers for plumbing services and installations.
- AmwayminorDirect sales leader enabling Payright payment options for their independent representatives.
- KlikaminorOnline retail powerhouse offering Payright at checkout for e-commerce purchases.
- SPASA (Swimming Pool and Spa Association)minorPartnership with SPASA for BNPL solutions in swimming pool and spa industry, including joint webinars on buy now pay later trends.
- Devizo FinancecoreExempt special purpose funding entity under Schedule 3 of the National Consumer Credit Protection Regulations 2010. Lender of record for Payright credit products. Payright acts as manager performing obligations of Devizo Finance.
- MagentocoreE-commerce platform integration enabling Payright checkout option for Magento online merchants.
- WooCommercecoreWordPress e-commerce plugin integration for Payright at checkout on WooCommerce-powered stores.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
PayRight competitors and assessment
Company assessmentBroad incumbents
- Sezzle: Public North American BNPL provider (listed on Nasdaq and TSX) that has expanded into longer-tenor products and Pay-in-4. Provides capital-markets and product-strategy benchmarks for Payright.
- Zip Co: ASX-listed BNPL leader in Australia and New Zealand serving both online and in-store checkout. Larger balance sheet and broader merchant footprint position it as Payright's principal mass-market competitor.
- Latitude Financial Services (LatitudePay / Gem): Major Australian consumer credit provider with BNPL (LatitudePay) and personal loan (Gem/GO) products. Competes with Payright in higher-ticket installments and personal loans via merchant distribution.
- Afterpay (Block, Inc.): Global BNPL leader now owned by Block, focused on smaller-ticket impulse purchases in Australia. While Payright positions away from this niche, Afterpay is the dominant BNPL brand merchants compare against.
- Affirm: US-listed "pay-over-time" lender offering point-of-sale installment loans including 0% APR and interest-bearing longer-tenor products. Closest US analogue to Payright's higher-ticket installment thesis.
- Klarna: Global BNPL incumbent offering Pay-in-3, Pay-in-4, and longer-tenor installment financing. Operates at much larger scale but its longer-term products are conceptually similar to Payright's core plan structure.
Direct peers
- Openpay: ASX-listed BNPL player explicitly focused on higher-value, longer-term purchases (typically >$1,000) with terms up to 24+ months across home improvement, automotive, healthcare and retail — overlapping directly with Payright's high-ticket niche.
- Humm (formerly Certegy Ezi-Pay): Australian BNPL provider offering longer-tenor installment plans for bigger purchases in furniture, electronics, dental and home improvement — directly comparable to Payright's higher-value BNPL positioning.
Emerging players
- Brighte: Australian fintech focused on 0% interest installment plans for residential sustainability and home improvement (solar, batteries, HVAC). Operates in the same home-improvement vertical and customer demographic as Payright's largest vertical.
- Plenti: ASX-listed Australian point-of-sale lender serving automotive, solar, and home improvement with retail finance programs. Adjacent competitor sharing the same merchant categories and longer-term installment mechanics as Payright.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PayRight social profiles
Digital presencePayRight compliance and trust
Trust signalCompliance4 records
PayRight financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayRight leadership team
Management profileNumber of profiles
Profiles5 records
PayRight subsidiaries and ownership
Company hierarchySubsidiaries1 record
PayRight funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayRight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayRight
What does PayRight do?
Payright is an Australian fintech that provides buy now pay later (BNPL) installment plans and personal loans, enabling customers to spread the cost of higher-value purchases (typically $1,000–$20,000) over terms of 2–60 months at participating merchant retailers. PayrightPlus extends the offering with interest-bearing personal loans from $2,001 to $30,000, delivered via in-store POS, e-commerce checkout integrations, and a consumer mobile app.
Is PayRight a public or private company?
PayRight is a public company. It is classified as public and is currently operating.
When was PayRight founded?
PayRight was founded in 2016. It employs 51 to 100 people.
Where is PayRight based?
PayRight is headquartered in Hawthorn, Australia, in the Oceania region.
How does PayRight make money?
Six revenue lines are on record. Transaction/Merchant Fees are the primary driver. The others are establishment Fees, account Keeping Fees, payment Processing Fees, interest Income (PayrightPlus) and late Payment Fees.
Who are PayRight's main competitors?
Broad incumbents on record are Sezzle, Zip Co, Latitude Financial Services (LatitudePay / Gem), Afterpay (Block, Inc.), Affirm and Klarna. Direct peers are Openpay and Humm (formerly Certegy Ezi-Pay). Emerging players are Brighte and Plenti.
Does PayRight have an API?
Yes. Developer portal providing e-Commerce Platform Plugins Documentation for Payright's merchant integration. Allows merchants to integrate Payright's BNPL solution into their online stores. Developer documentation is at developers.payright.com.au.
What industry is PayRight in?
PayRight's product category is Buy Now Pay Later Consumer Credit. Its primary akta.pro industry code is FSAKACAN, BNPL for High-Ticket / Longer-Term Installments, with a secondary code of BPAMAFAG, Buy Now, Pay Later (BNPL) Platforms. Its NAICS code is 52222 and its SIC code is 6141.