Digital Agriculture Services

What Digital Agriculture Services does

Digital Agriculture Services (DAS), founded in 2017 and headquartered in Melbourne, is an Australian location intelligence company that builds AI- and machine-learning-powered geospatial mapping products for rural and agricultural assets. Its proprietary technology accurately identifies rural property boundaries and overlays climate, crop productivity, forest loss, and risk data, drawing on up to 20 years of historical Australian crop productivity records and 4 years of in-season crop data, with strategic research input from CSIRO. The product suite is structured around a core DAS Platform subscription for asset-level analysis and a DAS Portfolio tool for portfolio-scale risk management, complemented by the Locate CRM integration, the Embed white-label mapping tool, and a growing catalogue of add-on data packs (Climate, Grain Intelligence, Rural Property, Rural Valuations, Rural Insurance, Forest Loss, Near Real-Time Climate Event). All products are sold via annual subscriptions or enterprise licensing.

DAS monetises through four recurring revenue streams: platform and portfolio subscriptions, enterprise licensing of the Locate and Embed products, and add-on data-pack subscriptions, with pricing not publicly disclosed and contracts negotiated per customer. Go-to-market combines direct enterprise sales targeting banks, insurers, agri-enterprises, and government bodies with channel distribution through the Guidewire Cloud InsuranceSuite integration (DAS is a Guidewire Growth Partner) and a GTM partnership with Tech Alliances. Customers include tier-1 names such as Rabobank, IAG, CSIRO, the Australian Bureau of Statistics, Cargill, Nutrien, JLL, Viterra, and Insurance Facilitators, alongside a long tail of regional insurers, brokers, and rural service providers. The company holds ISO 27001 certification, aligning it with regulated buyers' information-security requirements, and supports global ESG frameworks including TNFD.

DAS has raised approximately A$6.7M across six funding rounds between 2017 and 2023, with investors including CSIRO, Nutrien Ag Solutions, IAG Firemark Ventures, Startmate, NOAB Ventures, and TELUS Global Ventures (lead investor in the most recent 2023 round). Recognition has accelerated, including FinTech Organisation of the Year at the 2025 FinTech Australia Finnie Awards, ANZ Climate Tech Top 100 by Holon IQ (2023), APAC Qorus Reinvention Awards recognition, and the 2024 Gov Startup Awards Startup of the Year. The company is privately held by founders Anthony Willmott (CEO), Rob Mellor (CTO), and Jonathon Clark, with no parent company or disclosed institutional control.

Name

Digital Agriculture Services

Legal name

Digital Agriculture Services Pty Ltd

Website

https://digitalagricultureservice.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Agriculture Services is an Australian AI-powered geospatial location intelligence company that provides rural asset mapping, climate, and crop analytics to banks, insurers, government bodies, and agri-enterprises via subscription and embedded products.

Ownership category

akta.pro rank

Product category

Agricultural Intelligence Software

NAICS

Geophysical Surveying and Mapping Services (541360), Support Activities for Crop Production (11511), Geophysical Surveying and Mapping Services (54136)

SIC

Services-Computer Processing & Data Preparation (7374), Agricultural Services (700)

akta.pro primary industry

Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB)

akta.pro secondary industries

Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral) (AFAGALAC)

Keywords

• Geospatial analytics platform
• Rural property intelligence
• Agricultural data software
• Climate risk analytics
• Location intelligence services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: Subscription-based access to DAS Platform for analyzing individual customers' properties at asset level. Includes data packs for climate, grain, rural property, and forest loss data.
2. Portfolio Management Subscription: Subscription service for DAS Portfolio tool enabling analysis of all assets at scale for portfolio-level insights and risk management.
3. Embed Product Licensing: White-label mapping tool made available on customer websites or portals enabling teams and customers to identify rural asset boundaries. Licensed to enterprise customers.
4. Locate CRM Integration: CRM integration product enabling batch upload of customers with accurate geolocation and mapping at scale. Enterprise licensing model.
5. Data Pack Add-ons: Additional data packs including Climate Data Pack, Grain Data Pack, Forest Loss Data Pack, and Rural Property Data Pack available as add-on subscriptions.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Digital Agriculture Services provides a geospatial location intelligence platform that delivers accurate rural property boundary mapping, climate and crop analytics, and portfolio risk management tools for financial institutions, insurers, government bodies, and agri-enterprises. The platform combines machine learning and AI with proprietary historical Australian crop and rural property data to support lending, insurance underwriting, investment analysis, and ESG reporting decisions.

Product overview

Digital Agriculture Services (DAS) offers a unified platform-based architecture centered on the DAS Platform as the core product, with multiple specialized modules and data packs that can be accessed via subscription. The platform provides location intelligence for financial services, rural property, and agri-enterprise sectors. Core offerings include the DAS Platform for individual property analysis, DAS Portfolio for asset-scale analysis, Locate and Embed for customer mapping and integration, and specialized data packs (Climate Data Pack, Grain Intelligence, Rural Property, Rural Valuations, Rural Insurance, Near Real-Time Climate Event Data Pack, Forest Loss Data Pack, and Grain Data Pack) that provide climate, crop, risk, and productivity analytics. Basic Subscription provides entry-level access. The company also has integrations with Guidewire for insurance workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• DAS Platform A subscription-based platform enabling analysis of individual customers' properties at the asset level, providing access to geospatial, climate, risk, and productivity data for financial institutions and agri-enterprises.
• DAS Portfolio A portfolio management tool enabling analysis of all assets at scale, designed for financial institutions to manage multiple properties and monitor climate and nature-based risks at portfolio scale.
• Locate A CRM integration product that enables batch uploading of customers and then accurately geolocates and maps them at scale with true rural boundaries for enterprise customers.
• Embed A white-label mapping tool deployed on customer websites or portals, giving teams and customers the ability to identify rural asset boundaries and capture customers, prospects, and suppliers.
• Rural Valuations Provides valuation data for rural properties using geospatially-referenced analytics, supporting lenders, insurers, and rural property investors with property valuation.
• Climate Data Pack Enables agri-enterprise from banking to retail, insurance to asset managers to understand and manage climate-related risks and opportunities, and meet regulatory requirements in an insight-driven, actionable way. Includes near real-time climate event data for flood and fire impacts and forest loss analysis.
• Grain Intelligence Provides grain market intelligence for organisations operating within the Australian grain market, including highly accurate in-season crop data for winter or summer, four years of historical crop data, and up to 20 years of historical Australian crop productivity data.
• Rural Property Provides rural property data including a geospatially-referenced sales database, median price per hectare, productivity, risk, climate, performance, and land use data for industry leaders with custom options.
• Rural Insurance Location intelligence solution for rural insurers to assess property-level risks including climate and nature-based perils, supporting underwriting, risk assessment, and claims processing.

Quantifiable outcome

• DAS won FinTech Organisation of the Year from 348 entries at 2025 FinTech Australia Finnie Awards
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• GuidewirecoreTechnology or IntegrationGuidewire Growth Partner enabling direct integration of DAS data into Guidewire's Cloud InsuranceSuite, the world's leading Property & Casualty (P&C) insurance platform. Insurers can seamlessly access DAS rural property intelligence within their existing Guidewire workflows for underwriting and claims processing.
• CSIRO (Commonwealth Scientific and Industrial Research Organisation)flagshipStrategic or Co-development PartnerStrategic research collaboration translating science into impact for financial services and agri-enterprise. CSIRO's Science Director Dr Michael Robertson states 'Our unparalleled collaboration is helping translate science into impact.' DAS leverages CSIRO's agricultural science expertise for product development.
• Australian Bureau of Statistics (ABS)flagshipStrategic or Co-development PartnerPartnership with ABS helps inform Australians about the value of agriculture to regional communities and provides accurate information to support good decisions. Rob Walter, Director of Agriculture Statistics program, confirms the collaboration supports agricultural statistics and policy decisions.
• Tech AlliancescoreGTM or Marketing PartnerTech Alliances growth partner program supporting DAS go-to-market activities. Tech Alliances is identified as a growth partner helping scale DAS distribution and market reach.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Planet Labs: Global satellite imagery and geospatial analytics provider serving agriculture, defense, forestry, and finance. Comparable as upstream geospatial data and analytics infrastructure that could power DAS-like offerings, with substantially broader scope and global footprint than DAS's focused Australian rural intelligence platform.
• Indigo Ag: Agriculture technology company combining agronomic data, carbon programs, and grain marketing. Comparable to DAS in serving agricultural and financial stakeholders with data-driven decision tools, with overlap in grain intelligence and sustainability/ESG analytics, though Indigo's primary focus is biologics and carbon rather than property intelligence.
• Esri: Global leader in GIS software and geospatial analytics serving government, insurance, and finance. Comparable as foundational GIS and mapping technology underlying rural intelligence use cases; Esri is a broad incumbent that competes indirectly with DAS's geospatial platform through partner-built or self-built customer solutions.
• Bayer Climate FieldView: Bayer-owned precision agriculture platform offering field mapping, satellite imagery, and agronomic analytics at global scale. Comparable to DAS in providing geospatial and agronomic data products, though embedded within Bayer's crop science ecosystem and serving growers directly rather than financial institutions.

Direct peers

• Granular (Corteva): Farm management and agronomy software from Corteva providing field-level records, planning, and analytics. Comparable to DAS's platform offerings in serving enterprise agricultural operations with structured data management and decision support, though more focused on in-farm operations than financial services risk analytics.
• Gro Intelligence: Global agricultural data and analytics platform serving financial institutions, governments, and agri-enterprises with crop, climate, and supply-chain intelligence. Directly comparable to DAS in serving banks, insurers, and commodity participants with subscription-based agricultural analytics, though Gro is more globally focused.
• Farmers Edge: Precision agriculture and digital agronomy platform providing field-level data, analytics, and risk tools to growers, insurers, and lenders. Comparable to DAS in delivering geospatial and farm intelligence to financial services and agricultural enterprises, with overlapping product concepts in field mapping and risk monitoring.
• Taranis: Aerial imagery and AI-driven crop intelligence platform serving agribusinesses, insurers, and retailers. Comparable to DAS in providing high-resolution geospatial analytics for agriculture, with similar focus on turning remote sensing into actionable field-level insights for financial and agronomic decisions.
• CropX: Soil and crop intelligence platform combining in-field sensors with satellite analytics. Comparable to DAS in offering geospatial agronomic analytics for enterprise agriculture, with overlapping use cases in irrigation, fertility, and risk monitoring for financial and insurance partners.
• aWhere: Agricultural intelligence platform providing weather, climate, and crop analytics globally. Comparable to DAS in delivering subscription-based agronomic and climate data products to agribusiness and development organizations, with similar focus on combining satellite data with field-level analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AustraliaAg
• LinkedInau.linkedin.com/company/digital-agriculture-services-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Agriculture Services