Miso Robotics
- Company typePrivate
- Founded2017
- HeadquartersPasadena, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Miso Robotics does
Miso Robotics, Inc. is a Pasadena, California-based private company that builds AI-powered robotic kitchen automation for the commercial foodservice industry. Its flagship product, Flippy, is an autonomous robotic fry station that uses computer vision, machine learning, and NVIDIA-powered motion planning (cuMotion, Isaac Manipulator) to identify food items, monitor cook quality, and execute frying at up to 120 baskets per hour, automating the most injury-prone station in a quick-service kitchen. The platform has accumulated over 5 million baskets fried and 200,000+ hours of live operation across brands including White Castle, Jack in the Box, Chipotle, Inspire Brands, Jersey Mike's, Auntie Anne's, Jamba, and others.
The company generates revenue through a hybrid model combining direct hardware sales of Flippy units (approximately $75,000 per unit) with recurring Robotics-as-a-Service subscriptions ($3,000–$4,300 per month per unit), converting capital expense to operating expense for customers. In 2026, Miso expanded into a vertically integrated kitchen technology platform through two acquisitions: Zignyl (rebranded Zippy), an AI-powered restaurant operations platform for forecasting, scheduling, and performance incentives now serving a dozen-plus brands via POS integrations with Toast and PAR; and Zume Pizza's technology and 300+ patents, opening a forthcoming pizza automation line. Strategic technology and distribution partners include NVIDIA, AWS, Ecolab (NYSE: ECL), Cali Group, PopID, Lancer, Roboworx, and AwesomeOS, while the company raises capital primarily through Regulation A+ equity crowdfunding ($133.8M+ from 39,121 retail investors) alongside strategic and institutional rounds. Disclosed 2024 net revenue was $385,000 across 14 deployed units, against a $500M Series E valuation, indicating the business is in a pre-scale commercial phase.
Miso Robotics firmographics
Firmographics- Name
- Miso Robotics
- Legal name
- Miso Robotics, Inc.
- Website
- https://misorobotics.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Miso Robotics industry classification
Industry- Product category
- Commercial Kitchen Robotics
- NAICS
- Food Product Machinery Manufacturing (333241), Commercial and Service Industry Machinery Manufacturing (3333)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Industrial & Warehouse Robotics (HDAAAIAA)
Keywords
Where Miso Robotics is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Miso Robotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Robotics-as-a-Service (RaaS): Flippy offered through leasing model with either upfront or monthly payments, converting capital expenses to operating expenses for customers
- Hardware Sales: Direct hardware sales of Flippy units at $75,000 per unit plus ongoing service fees
- Software and Service Subscriptions: Monthly service and software upgrade fees of approximately $3,000 per month per unit
- Professional Services: Installation, training, and ongoing maintenance support services through channel partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Flippy Fry Station - Base Model |
| Subscription | Monthly | Flippy Fry Station - Subscription Model |
| Hybrid | Monthly | Flippy 2 - Monthly Cost |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Miso Robotics product offering
Product offeringCore offering
Miso Robotics builds and sells AI-powered robotic kitchen automation systems for commercial foodservice, with its flagship Flippy Fry Station automating the frying station by handling basket filling, cooking, emptying, and returning. The company also offers Zippy (formerly Zignyl), an AI-powered restaurant operations platform providing forecasting, scheduling, and performance analytics, creating a vertically integrated kitchen intelligence platform for quick-service and fast-casual restaurant chains.
Product overview
Miso Robotics offers an AI Kitchen Automation Platform combining robotics and intelligence for commercial foodservice operations. The platform consists of two interconnected systems: Flippy (AI-powered robotic fry station) handles physical cooking automation, while Zignyl/Zippy provides AI-powered restaurant operations intelligence for forecasting, scheduling, and performance analytics. Flippy and Zignyl operate as complementary modules within a unified connected kitchen ecosystem. Additional products include Sippy (automated beverage dispenser), CookRight (AI vision monitoring), and acquired Zume Pizza technology for future pizza automation. The company also operates CaliExpress by Flippy as a fully autonomous restaurant concept and demonstration location.
Differentiator
Problem solved
Functional benefit
Brands
- Flippy: AI-powered robotic fry station that automates frying and improves speed, consistency, and safety in commercial kitchens
- Zippy (formerly Zignyl)
- CaliExpress by Flippy
- Sippy
Products and services
- Flippy Fry Station AI-powered robotic kitchen assistant that automates the fry station by handling basket filling, cooking, emptying, and returning. Processes up to 120 baskets per hour with zero reported injuries in live deployments, and uses NVIDIA-powered AI vision to identify food items and monitor cook quality in real-time. Designed for commercial foodservice operators including QSR chains, fast-casual restaurants, stadiums, hotels, and university dining.
- Zippy (formerly Zignyl) AI-powered restaurant operations platform providing real-time visibility, goal tracking, performance incentives, AI-powered sales forecasting, labor scheduling, and employee performance analytics for multi-unit restaurant operators. Franchisees using the platform report 13% year-over-year sales increases and 10-30% labor cost reductions.
- Sippy Automated beverage dispenser system for the fast-food industry developed in partnership with Lancer. Integrates with point-of-sale and order management systems to improve customer experience and operational efficiency in beverage service.
- CookRight AI vision system for commercial kitchen monitoring that uses computer vision and machine learning to recognize food items, monitor equipment and food temperatures, and collaborate with human workers in commercial kitchens.
- Zume Pizza Technology Acquired pizza automation technology and intellectual property including hardware, software, and over 300 patents. Enables robots capable of stretching dough, adding toppings, baking, and boxing pizzas, planned for integration into Miso's product line as future pizza robotics offerings.
Quantifiable outcome
- Over $75,000 annual new profits per location at White Castle
- +7 more outcomes
Companies that use Miso Robotics
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles5 records
Miso Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature6 records
Miso Robotics partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, core and minor.
- Zume PizzamajorAcquired Zume Pizza's technology and intellectual property including hardware, software, and 300+ patents. Allows Miso to expand into pizza automation and develop robots capable of stretching dough, adding toppings, baking, and boxing pizzas.
- AwesomeOSmajorNationwide support partnership providing 24/7 multilingual technical robotics support and customer experience operations. Expands Miso's ability to deliver virtual customer support across regions, languages, and service hours as deployments scale.
- ZignylcoreAcquired Zignyl, an AI-powered restaurant operations platform offering forecasting, scheduling, and employee performance incentives. Now integrated as Zippy chatbot-style data dashboard, marking Miso's evolution into vertically integrated restaurant technology supplier.
- RoboworxmajorNationwide partnership for installation and maintenance support for Flippy restaurant automation systems across North America. Supports both new installations and existing systems, emphasizing operational efficiency and customer satisfaction.
- Amazon Web Services (AWS)coreAWS selected Miso as a strategic partner to leverage AWS and its other technologies, enhancing Flippy's AI and automation capabilities. AWS RoboMaker enables Miso to run hundreds of simulations to ensure software stability.
- LancerminorPartnership with beverage dispenser manufacturer Lancer to develop automated beverage dispenser system targeting fast food industry. Integrates point of sale and order management features to improve customer experience and operational efficiency.
- NVIDIAcoreNVIDIA chose Miso as a development partner to integrate its most cutting-edge AI vision technology into Flippy. NVIDIA Isaac Manipulator drives advances in speed, efficiency, and accuracy. Achieved 35% faster motion planning with cuMotion and 20% faster robotic movement.
- Cali GroupcoreFounding partner for CaliExpress by Flippy, the world's first fully autonomous restaurant. Cali Group is a holding company using technology to transform the restaurant and retail industries.
- PopIDcoreTechnology partner for CaliExpress by Flippy, providing biometric ordering and payment systems that simplify ordering using face recognition for check-in and personalized order recommendations.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Miso Robotics competitors and assessment
Company assessmentDirect peers
- Hyphen (formerly Makeline Robotics): Hyphen builds automated make-lines for bowl-style restaurants (used by Sweetgreen), using robotics to assemble customized meals. Both companies sell automated meal-assembly robotics to QSR and fast-casual chains and compete for similar enterprise automation budgets.
- Nala Robotics: Nala Robotics builds AI-powered robotic kitchen assistants for the foodservice industry, including fry and multi-function cooking stations. Like Miso, Nala targets restaurants seeking automated cooking solutions, making it a direct head-to-head competitor in commercial kitchen automation.
- Dexai Robotics: Dexai Robotics develops Alfred, a robotic arm that automates commercial kitchen tasks including food assembly and ingredient handling. Dexai directly overlaps with Miso's restaurant automation focus and shares the same enterprise sales motion targeting QSR and foodservice operators.
- Chef Robotics: Chef Robotics develops AI-powered robotic arms that assemble meals from individual ingredients for commercial food operators. Both companies pursue AI-driven robotic food preparation for restaurants with comparable enterprise sales models targeting similar customers.
- Bear Robotics: Bear Robotics builds autonomous service robots for restaurants (notably Servi), targeting the same QSR and casual dining operator base as Miso. While Miso focuses on back-of-house cooking automation (fry station), Bear focuses on front-of-house food running and bussing—both compete for the same QSR automation budget and enterprise customer relationships.
Emerging players
- Botinkit: Botinkit develops AI-driven robotic cooking systems for commercial kitchens, including automated wok and stir-fry stations. While smaller and earlier-stage than Miso, Botinkit represents a comparable emerging competitor pursuing AI-powered restaurant automation across different cuisines.
- Picnic Works: Picnic Works builds automated food assembly systems, particularly for pizza. Recently acquired by Middleby, Picnic now has the distribution scale of a major incumbent while maintaining its focused automation technology—a credible competitor in pizza automation where Miso is also expanding via the Zume acquisition.
- Spyce (Sweetgreen): Spyce, originally an MIT-born robotic kitchen startup, was acquired by Sweetgreen and now powers Sweetgreen's Infinite Kitchen automated make-lines. As a deployed competitor inside one of the largest fast-casual chains, Spyce validates both the market opportunity and poses competitive risk to Miso's restaurant automation positioning.
Broad incumbents
- Middleby Corporation: Middleby is a large commercial foodservice equipment manufacturer (ovens, fryers, etc.) with its own automation initiatives including the acquisition of Picnic. Middleby competes with Miso across the broader commercial kitchen equipment category and could bundle or compete against Flippy within its enterprise sales motion.
- Manitowoc Foodservice (Welbilt): Welbilt (now part of Manitowoc) is a major commercial foodservice equipment manufacturer offering fryers, ovens, and integrated kitchen systems. As an established incumbent serving the same QSR and institutional foodservice operators, it competes for both capital budgets and could integrate automation to compete directly with Flippy.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Miso Robotics social profiles
Digital presenceMiso Robotics compliance and trust
Trust signalCompliance3 records
Miso Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miso Robotics leadership team
Management profileNumber of profiles
Profiles11 records
Miso Robotics subsidiaries and ownership
Company hierarchySubsidiaries2 records
Miso Robotics funding detail
Funding detailFunding overview
Funding rounds13 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miso Robotics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miso Robotics
What does Miso Robotics do?
Miso Robotics builds and sells AI-powered robotic kitchen automation systems for commercial foodservice, with its flagship Flippy Fry Station automating the frying station by handling basket filling, cooking, emptying, and returning. The company also offers Zippy (formerly Zignyl), an AI-powered restaurant operations platform providing forecasting, scheduling, and performance analytics, creating a vertically integrated kitchen intelligence platform for quick-service and fast-casual restaurant chains.
Is Miso Robotics a public or private company?
Miso Robotics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Miso Robotics founded?
Miso Robotics was founded in 2017. It employs 51 to 100 people.
Where is Miso Robotics based?
Miso Robotics is headquartered in Pasadena, United States, in the North America region.
How does Miso Robotics make money?
Four revenue lines are on record. Robotics-as-a-Service (RaaS) is the primary driver. The others are hardware Sales, software and Service Subscriptions and professional Services.
Who are Miso Robotics's main competitors?
Direct peers on record are Hyphen (formerly Makeline Robotics), Nala Robotics, Dexai Robotics, Chef Robotics and Bear Robotics. Emerging players are Botinkit, Picnic Works and Spyce (Sweetgreen). Broad incumbents are Middleby Corporation and Manitowoc Foodservice (Welbilt).
Does Miso Robotics have an API?
No public API is recorded for Miso Robotics.
What industry is Miso Robotics in?
Miso Robotics's product category is Commercial Kitchen Robotics. Its primary akta.pro industry code is HDAAAIAA, Industrial & Warehouse Robotics. Its NAICS code is 333241 and its SIC code is 3550.