Prophecy.io
Prophecy.io is an AI-native data preparation and analysis platform that uses Claude Code-based agents to generate production-grade visual data workflows from natural language, running natively on Databricks, Snowflake, or BigQuery. It serves enterprise customers across financial services, pharmaceuticals, retail, and other verticals via a hybrid PLG and enterprise sales motion.
- Company typePrivate
- Founded2017
- HeadquartersPalo Alto, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Prophecy.io does
Prophecy.io (legal entity SimpleDataLabs, Inc.) is a Palo Alto-based AI-native data preparation and analysis platform founded in 2017. The company builds Prophecy v4, a platform that embeds Anthropic Claude Code-based agents at the core of the data engineering workflow. Users describe business goals in natural language and the agents read a knowledge graph of available data structures to generate production-grade SQL and Spark code, which is surfaced as visual, step-by-step workflows that business analysts and data teams can inspect, refine, and validate before deployment. Workflows run natively on the customer's choice of Databricks, Snowflake, or Google BigQuery, with governance, role-based access control, and audit logging built in. Product variants include a free Prophecy Professional tier for individuals, Prophecy Enterprise with full security and compliance, Prophecy Express with a 90-day first-production-win guarantee, and vertical-specific modules for Structured Finance (loan tape, collateral analysis) and Alteryx workflow migration.
The business operates a hybrid go-to-market combining product-led growth (free self-serve sign-up via app.prophecy.ai) with enterprise field sales (Request a Demo and Contact Sales) and event-driven demand generation, including Platinum sponsorship at the Gartner Data & Analytics Summit. Named enterprise customers include HSBC, JPMorgan, Microsoft, Amgen, ClearWater Analytics, SAP, Ralph Lauren, Deutsche Telekom, Marks & Spencer, Toyota, Pfizer, and Acxiom, spanning financial services, pharmaceuticals, retail, automotive, telecommunications, and enterprise software. Strategic investors include Insight Partners, SignalFire, JPMorgan, Databricks Ventures, Singtel Innov8, Dallas Venture Capital, and Smith Point Capital, with cumulative disclosed funding of approximately $159 million across nine rounds since 2017. The company has 101-250 employees and was named Foundry's InfoWorld 2025 Technology of the Year in the Data Management: Pipelines category.
Prophecy.io firmographics
Firmographics- Name
- Prophecy.io
- Legal name
- SimpleDataLabs, Inc.
- Website
- https://prophecy.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Prophecy.io is an AI-native data preparation and analysis platform that uses Claude Code-based agents to generate production-grade visual data workflows from natural language, running natively on Databricks, Snowflake, or BigQuery. It serves enterprise customers across financial services, pharmaceuticals, retail, and other verticals via a hybrid PLG and enterprise sales motion.
- Ownership category
- akta.pro rank
Prophecy.io industry classification
Industry- Product category
- Data Preparation and Engineering Platform
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
- akta.pro secondary industries
- Model Deployment, Serving & Inference Platforms (HDAAABAF), Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)
Keywords
Where Prophecy.io is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Prophecy.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscriptions (SaaS): Cloud-based software subscriptions with tiered plans (Professional, Enterprise, Structured Finance). Professional tier is free for individuals; Enterprise tier is sold via direct sales with quote-based pricing.
- Professional Services & Onboarding: Prophecy Express includes onboarding by expert engineers with guaranteed first production win within 90 days. Enterprise customers likely receive dedicated implementation and support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier for individuals - no credit card required |
| Subscription | Annual | Enterprise-grade with dedicated onboarding - first production win in 90 days guaranteed |
| Subscription | Annual | Specialized data transformation for structured finance workflows |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Prophecy.io product offering
Product offeringCore offering
Prophecy.io is an AI-driven data preparation and analysis platform that uses Claude Code-based AI agents to automatically generate production-grade visual data workflows from natural language prompts. The platform deploys natively on Databricks, Snowflake, and BigQuery cloud data platforms, enabling business users and analysts to prepare, validate, and analyze enterprise data without writing code. It offers editions ranging from a free self-serve Professional tier to enterprise offerings with dedicated onboarding and governed, audit-ready deployments.
Product overview
Prophecy.io is an agentic data preparation and analysis platform that offers a unified product portfolio comprising Prophecy v4 as the core AI-first data engineering platform, along with specialized editions (Professional, Enterprise, Express) and cloud-specific solution modules (Prophecy for Databricks, Snowflake, BigQuery). The platform uses Claude Code-based AI agents to automatically generate visual data workflows from natural language prompts, enabling business users to prepare, analyze, and govern data without coding. Additional solutions include an Alteryx Replacement offering and a Structured Finance module for specialized use cases like loan tape and collateral analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- Prophecy Professional
Quantifiable outcome
- Reduces data preparation turnaround from days or weeks to minutes
- +3 more outcomes
Companies that use Prophecy.io
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Prophecy.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Prophecy.io partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- SAPcoreStrategic partnership with SAP showcased at Gartner conference. Joint customer session demonstrated practical validation of AI agent use cases for large organizations. Partnership positions Prophecy as part of SAP's ecosystem for enterprise data platforms.
- DatabricksflagshipPrimary cloud data platform partner. Prophecy deploys natively to Databricks with built-in connectors. Workflows read/write data and run transforms on Databricks with full governance and monitoring. Dedicated 'Prophecy for Databricks' solution page and Partners page listing.
- SnowflakecoreCloud data platform partner with native Prophecy integration. 'Prophecy for Snowflake' solution available for AI data preparation on Snowflake.
- Google BigQuerycoreCloud data platform partner with native Prophecy integration. 'Prophecy for BigQuery' solution available for AI data preparation on BigQuery.
- AnthropicflagshipAI technology provider whose Claude Code models power Prophecy's specialized AI coding agents for data preparation and analysis. Prophecy v4 embeds Anthropic's Claude-based coding agents into visual workflows.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Prophecy.io competitors and assessment
Company assessmentBroad incumbents
- Databricks: Databricks is both a key deployment target and strategic investor in Prophecy, and offers its own data engineering, Delta Live Tables, and AI/ML workflow tools. As a hyperscaler of the data platform layer, Databricks represents both Prophecy's biggest partner and a potential long-term competitive threat.
- Snowflake: Snowflake is a primary deployment target for Prophecy and has been expanding its own data engineering capabilities (Snowpark, dynamic tables). It serves overlapping enterprise customers and could become a direct competitor if it builds native AI-driven pipeline generation into its platform.
- Informatica: Informatica is an established enterprise data integration and governance vendor with broad cloud and AI capabilities. It serves many of the same Fortune 500 enterprises as Prophecy (banking, pharma, retail) and competes in data preparation, though it is positioned as a much larger, more traditional suite.
- Domo: Domo is a cloud-based BI and data platform serving business users with data preparation, visualization, and analytics. It overlaps with Prophecy in serving non-technical business users on enterprise data, though Domo's strength is in BI/reporting rather than AI-driven pipeline authoring.
- Palantir Foundry: Palantir Foundry is a large-scale enterprise data integration and ontology platform used by Fortune 500 enterprises. It overlaps with Prophecy in data preparation and pipeline orchestration for large enterprises, though Foundry addresses a much broader data integration and operational scope.
Emerging players
- Hex: Hex is a collaborative data notebook and analytics platform with AI-assisted query and analysis features. Both Hex and Prophecy target business analysts who want to self-serve data work, though Hex emphasizes notebook-style exploration while Prophecy focuses on production-grade pipeline generation.
- Airbyte: Airbyte is an open-source data integration platform with growing cloud offerings, often positioned as a more modern, developer-friendly alternative to Fivetran. It overlaps with Prophecy in the modern data stack ecosystem but focuses on data movement rather than transformation/pipeline authoring.
Direct peers
- dbt Labs: dbt Labs is the leading data transformation platform with dbt Cloud, widely used by analytics engineers to transform data in cloud warehouses. Both Prophecy and dbt target data engineers and analysts building production-grade pipelines on Snowflake, Databricks, and BigQuery, competing for the same workflow layer.
- Fivetran: Fivetran is a leading automated data movement and integration platform that handles data ingestion into cloud warehouses. Both Fivetran and Prophecy sit in the modern data stack targeting enterprise analytics teams on Snowflake/Databricks/BigQuery, though Fivetran focuses on ingestion while Prophecy focuses on transformation.
- Alteryx: Alteryx is the legacy desktop-based data preparation and analytics platform that Prophecy explicitly positions against with its 'Alteryx Replacement' solution. Both serve business analysts building data workflows, though Alteryx is desktop-centric while Prophecy is cloud-native and AI-driven.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Prophecy.io social profiles
Digital presenceProphecy.io compliance and trust
Trust signalCompliance2 records
Prophecy.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prophecy.io leadership team
Management profileNumber of profiles
Profiles8 records
Prophecy.io funding detail
Funding detailFunding overview
Funding rounds9 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prophecy.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prophecy.io
What does Prophecy.io do?
Prophecy.io is an AI-driven data preparation and analysis platform that uses Claude Code-based AI agents to automatically generate production-grade visual data workflows from natural language prompts. The platform deploys natively on Databricks, Snowflake, and BigQuery cloud data platforms, enabling business users and analysts to prepare, validate, and analyze enterprise data without writing code. It offers editions ranging from a free self-serve Professional tier to enterprise offerings with dedicated onboarding and governed, audit-ready deployments.
Is Prophecy.io a public or private company?
Prophecy.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was Prophecy.io founded?
Prophecy.io was founded in 2017. It employs 101 to 250 people.
Where is Prophecy.io based?
Prophecy.io is headquartered in Palo Alto, United States, in the North America region.
How does Prophecy.io make money?
Two revenue lines are on record. Software Subscriptions (SaaS) is the primary driver. The others are professional Services & Onboarding.
Who are Prophecy.io's main competitors?
Broad incumbents on record are Databricks, Snowflake, Informatica, Domo and Palantir Foundry. Emerging players are Hex and Airbyte. Direct peers are dbt Labs, Fivetran and Alteryx.
Does Prophecy.io have an API?
No public API is recorded for Prophecy.io.
What industry is Prophecy.io in?
Prophecy.io's product category is Data Preparation and Engineering Platform. Its primary akta.pro industry code is BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement, with a secondary code of HDAAABAF, Model Deployment, Serving & Inference Platforms. Its NAICS code is 513210 and its SIC code is 7372.