Forwrd
Forwrd was an Israel-based no-code predictive analytics platform that enabled RevOps teams to build and deploy AI-driven churn and upsell models without data science expertise, later acquired by Pendo and rebranded as Pendo Predict.
- Company typePrivate
- Founded2022
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Forwrd does
Forwrd (also Forwrd.ai) was an Israel-based, venture-backed software company that built a no-code predictive analytics platform for revenue operations (RevOps) teams. Founded around 2021–2022 and headquartered in Tel Aviv, the company enabled non-technical GTM personnel to build, deploy, and operationalize predictive models — primarily for customer churn, upsell, and retention — without requiring data science expertise. Its core technology abstracted model training and deployment over product engagement and CRM data, surfacing risk and expansion signals directly inside tools like Salesforce, Slack, and Zendesk.
The company's product portfolio combined its flagship no-code predictive analytics platform with conversational AI capabilities acquired through LoudnClear.ai in July 2024, which added customer sentiment analysis and richer data enrichment. Forwrd operated a B2B SaaS revenue model with subscription-based recurring revenue, targeting enterprise RevOps leaders via direct sales and product-led growth motions. It raised $3.5 million in seed funding in January 2022 led by Angular Ventures with FirsthandVC, operated with 11–50 employees, and was acquired by Pendo.io in 2024, with its technology rebranded and integrated as Pendo Predict.
Forwrd firmographics
Firmographics- Name
- Forwrd
- Legal name
- Forwrd
- Website
- https://forwrd.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Forwrd was an Israel-based no-code predictive analytics platform that enabled RevOps teams to build and deploy AI-driven churn and upsell models without data science expertise, later acquired by Pendo and rebranded as Pendo Predict.
- Ownership category
- akta.pro rank
Where Forwrd is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Forwrd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Predictive Analytics Software: SaaS-based predictive analytics software providing no-code data science automation for revenue operations teams. The company helps non-technical employees make data-driven decisions by simplifying access to corporate data.
Go-to-market motion1 record
Distribution channels1 record
Forwrd product offering
Product offeringCore offering
Forwrd is a no-code predictive analytics platform built for Revenue Operations (RevOps) teams. It enables non-technical operators to build, configure, and deploy predictive models (e.g., churn risk, customer scoring) and push those scores and triggers into downstream CRM and customer-success systems. The platform is sold as software to B2B RevOps organizations.
Product overview
Forwrd offered a no-code data science automation platform for RevOps leaders. The product portfolio included its core predictive analytics platform (Forwrd Predictive Analytics Platform) plus LoudnClear.ai, a conversational AI platform for customer service teams acquired in July 2024 to enhance data enrichment capabilities and enable new integrations with customer support platforms like Salesforce and Zendesk.
Differentiator
Problem solved
Functional benefit
Brands
- Pendo Predict: AI-powered churn prediction and retention tool that uses predictive analytics to identify at-risk customers and recommend actions, formerly known as Forwrd.ai's no-code predictive analytics platform.
Products and services
- Forwrd Predictive Analytics Platform A no-code, AI/ML-driven predictive analytics platform for Revenue Operations (RevOps) teams. Lets non-technical users build, configure, and deploy predictive models (e.g., churn risk, customer scoring) and operationalize scores and triggers inside downstream CRM and customer-success systems (e.g., Salesforce, Zendesk).
Companies that use Forwrd
Customer profileSegments1 record
Ideal customer profiles1 record
Forwrd technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature3 records
Forwrd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LoudnClear.aicoreStrategic acquisition of LoudnClear.ai, a conversational AI platform for customer service teams, to enhance Forwrd.ai's product offerings with data enrichment capabilities and new integrations with customer support platforms like Salesforce and Zendesk. The acquisition aimed to expand predictive modeling for RevOps leaders and support growth predictions and operational efficiencies in the AI-driven RevOps market.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Forwrd competitors and assessment
Company assessmentEmerging players
- Mixpanel: Product analytics platform adding predictive capabilities and AI-driven insights. Comparable in being a data-driven decision platform for product and growth teams.
- Amplitude: Product analytics platform expanding into predictive AI and customer behavior forecasting. Adjacent competitor offering overlap with Forwrd's predictive use cases from a product analytics angle.
Direct peers
- Planhat: Customer success platform with predictive health scoring and RevOps workflows for B2B SaaS. Comparable target customer and analytical use cases to Forwrd.
- Gainsight: Leading customer success and churn prediction platform serving RevOps and CS leaders. Direct overlap with Forwrd's churn, retention, and expansion use cases, with a much broader enterprise footprint.
- Totango: Customer success and churn analytics platform with AI-driven health scoring. Closely mirrors Forwrd's predictive modeling approach for revenue operations teams.
- Catalyst (by Vena Solutions): Customer success platform delivering health scores, churn prediction, and workflow automation for RevOps teams. Directly comparable predictive analytics capability for SaaS customer bases.
- ChurnZero: Customer success platform focused on real-time churn risk scoring and in-app customer engagement. Highly comparable to Forwrd's churn prediction and customer success automation capabilities.
- Vitally: Customer success platform for B2B SaaS RevOps and CS teams, including health scoring and account insights. Comparable product surface to Forwrd's RevOps analytics focus.
Broad incumbents
- Salesforce Einstein: Native AI and predictive layer within the Salesforce CRM ecosystem. Represents the broad incumbent alternative to Forwrd's Salesforce-embedded churn and upsell predictions.
- Pendo.io: Product experience platform that acquired Forwrd.ai and integrated it as Pendo Predict. Parent and broader incumbent combining product analytics with churn and expansion prediction.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Forwrd social profiles
Digital presenceForwrd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forwrd leadership team
Management profileNumber of profiles
Profiles3 records
Forwrd funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forwrd M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forwrd
What does Forwrd do?
Forwrd is a no-code predictive analytics platform built for Revenue Operations (RevOps) teams. It enables non-technical operators to build, configure, and deploy predictive models (e.g., churn risk, customer scoring) and push those scores and triggers into downstream CRM and customer-success systems. The platform is sold as software to B2B RevOps organizations.
Is Forwrd a public or private company?
Forwrd is a private company. It is classified as corporate owned and is currently acquired.
When was Forwrd founded?
Forwrd was founded in 2022. It employs 11 to 50 people.
Where is Forwrd based?
Forwrd is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Forwrd make money?
One revenue line is on record: predictive Analytics Software.
Who are Forwrd's main competitors?
Emerging players on record are Mixpanel and Amplitude. Direct peers are Planhat, Gainsight, Totango, Catalyst (by Vena Solutions), ChurnZero and Vitally. Broad incumbents are Salesforce Einstein and Pendo.io.
Does Forwrd have an API?
No public API is recorded for Forwrd.