Diggs
Diggs is a direct-to-consumer pet products company selling premium dog crates and a coordinated accessory ecosystem through its Shopify storefront. It serves style-conscious pet parents in the US and Canada with patented safety features and modern, furniture-grade crate design.
- Company typePrivate
- Founded2018
- HeadquartersLong Island City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Diggs does
Diggs is a direct-to-consumer pet products company specializing in premium dog crates and complementary accessories, headquartered in Long Island City, New York. Founded in 2018 (with the concept originating in 2016), the company serves style-conscious pet parents in the United States and Canada through its Shopify-powered e-commerce storefront, diggs.pet. The company's target customers are modern pet owners who view pets as family members and seek products that blend into home aesthetics while prioritizing pet safety, comfort, and design quality.
The product line centers on two core crate platforms. The Revol, launched in 2018, is a premium collapsible steel-frame crate with a garage-style side door, ceiling hatch, built-in wheels, and a one-hand collapsibility mechanism; it is currently out of stock with expected return in October 2026. The Evolv, launched in 2022, is a slim-profile modern crate with dual-lock doors, configurable playpen mode, and availability in five sizes from Small through Extra Large. Both platforms use Diggs' patented diamond-shaped steel mesh engineered to prevent paw and jaw injuries common in traditional wire crates, rounded edges, and dual-latch door systems, and both are manufactured in factories that also produce premium baby products. A coordinated accessory ecosystem includes the Groov patented lick-mat training aid, Bolstr orthopedic beds (Evolv), Snooz memory foam pads (Revol), Crate Bowls, dividers, the inflatable Enventur travel crate, and curated training bundles.
The business model is transactional hardware sales with no recurring subscription component. Crates are priced $224-$1,149 and accessories $34-$119, with bundles starting at $316.77 (Evolv) and $681.27 (Revol). Refurbished units are sold at lower price points ($249-$979.97). Diggs employs a product-led go-to-market motion with self-serve online purchasing, a crate sizing quiz, content marketing (a training blog and email newsletter), organic social presence across Instagram, TikTok, Facebook, and YouTube, and earned media coverage from lifestyle publications. The company has raised approximately $16.8 million to date, including a $13M Series A in June 2021 led by Venn Growth Partners with Strand Equity participating, plus an additional $3.79M round in January 2025 (investors undisclosed). The team is small (11-50 employees) and the company is privately held.
Diggs firmographics
Firmographics- Name
- Diggs
- Legal name
- Diggs, Inc.
- Website
- https://diggs.pet
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diggs is a direct-to-consumer pet products company selling premium dog crates and a coordinated accessory ecosystem through its Shopify storefront. It serves style-conscious pet parents in the US and Canada with patented safety features and modern, furniture-grade crate design.
- Ownership category
- akta.pro rank
Diggs industry classification
Industry- Product category
- Pet Products
- NAICS
- Pet and Pet Supplies Retailers (45991)
- akta.pro primary industry
- Pet Bedding, Crates & Carriers Retail (CRALAHAF)
- akta.pro secondary industries
- Pet Supplies Inventory-led Online Retailers (CRAFADAH), General Pet Supplies Retail (Multi-category) (CRALAHAA)
Keywords
Where Diggs is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Diggs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Dog Crate Sales: Primary revenue from direct sales of premium dog crates (Evolv and Revol models) sold as one-time purchases. Crates range from $224 to $1,149 depending on model and size. Revenue is transactional with no recurring component from the crate itself.
- Accessories and Consumables: Secondary revenue stream from proprietary accessories including the Groov Training Aid ($34), Bolstr beds ($59-$119), Crate Bowls ($39), dividers, and add-ons. Accessories are designed to work exclusively with Diggs crates, creating ecosystem lock-in.
- Refurbished Products: Sales of refurbished Revol crates at discounted prices ($359.97-$979.97), providing a more accessible price point while maintaining quality standards and environmental sustainability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Evolv Dog Crate - Modern everyday crate with slim profile |
| Unit Pricing | Pay-as-you-go | Revol Dog Crate - Premium collapsible crate |
| Unit Pricing | Pay-as-you-go | Groov Training Aid - Calming lick mat accessory |
| Unit Pricing | Pay-as-you-go | Bolstr Evolv Bed - Orthopedic crate bed |
| Unit Pricing | Pay-as-you-go | Crate Training Bundles |
| Unit Pricing | Pay-as-you-go | Refurbished Products |
| Unit Pricing | Pay-as-you-go | Enventur Travel Crate |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Diggs product offering
Product offeringCore offering
Diggs designs, manufactures, and sells premium dog crates (Revol and Evolv models) and a coordinated ecosystem of pet accessories including training aids, orthopedic beds, bowls, dividers, travel crates, and curated training bundles. Products are sold exclusively direct-to-consumer through the company's own Shopify-powered e-commerce storefront at diggs.pet, with free shipping to the United States and Canada. The portfolio is anchored by patented safety technologies such as diamond-shaped steel mesh and the Groov lick-mat training aid, and is manufactured to standards shared with premium baby product factories.
Product overview
Diggs is a direct-to-consumer pet product company offering a focused portfolio of dog crates and complementary accessories. The core product line centers on two distinct crate platforms: the Revol, a premium collapsible crate with garage-style door, ceiling hatch, and portability features; and the Evolv, a slim-profile modern crate with playpen-mode configurability. These two crate systems serve as the foundation for a coordinated accessories ecosystem, including the patented Groov lick-mat training aid, Bolstr orthopedic beds (for Evolv), Snooz memory foam pads (for Revol), crate bowls, dividers, travel gear (Enventur), and curated bundle packs. The Revol and Evolv are manufactured to premium safety standards in factories that also produce baby products, differentiating them from commodity wire crates through design aesthetics, safety engineering (diamond mesh, rounded edges, dual-lock doors), and coordinated ecosystem accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Revol: Premium collapsible dog crate with modern design, safety features, portability and full-feature functionality. Named best dog crate of 2026 by Wirecutter.
- Evolv
- Bolstr
- Snooz
- Groov
- Enventur
Products and services
- Revol Dog Crate Premium collapsible dog crate with steel frame, garage-style side door, ceiling hatch, built-in wheels, and carry handle; available in Small, Medium, Intermediate, and Large sizes in Ash, Smoke, and Charcoal colors; named best dog crate of 2026 by Wirecutter.
- Evolv Dog Crate Slim-profile modern dog crate with dual-lock doors and configurable playpen mode, featuring nylon-coated steel, reinforced frame, and diamond mesh; available in Small through Extra Large sizes.
- Groov Training Aid Patented lick-mat training aid that attaches to Diggs crate diamond mesh to calm dogs and build positive crate associations; compatible with Revol and Evolv crates; available in Lavender, Royal Blue, Blush, and Ice.
Quantifiable outcome
- Sold out more than five times - indicates strong product-market fit and demand exceeding supply
- +2 more outcomes
Companies that use Diggs
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Diggs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Diggs partnerships and signals
Strategic signalScale indicators4 records
Recent moves2 records
Expansion highlights6 records
Diggs competitors and assessment
Company assessmentDirect peers
- Impact Dog Crates: Premium heavy-duty and escape-proof dog crates positioned at the high end of the category. Direct competitor targeting safety-conscious and anxious-dog owners with similarly elevated pricing.
- MidWest Homes for Pets: Long-standing leader in wire and heavy-duty dog crates and pet containment, sold primarily through Amazon and pet specialty retail. Direct competitor in dog crates with substantially larger distribution scale and category incumbency.
- Carlson Pet Products: Manufacturer of dog crates, gates, and pet containment with multi-decade presence. Direct competitor in metal and wire crate categories with broader retail distribution than Diggs.
Emerging players
- Wild One: Venture-backed DTC premium pet brand with aesthetic-leather harnesses, beds, and accessories. Adjacent premium DTC peer addressing the same style-conscious urban pet-parent segment with similar design-first go-to-market.
- Casual Home (Modern Furniture Crates): Furniture-grade and wood-finished pet crate alternatives positioned for home decor integration. Closest aesthetic peer to Diggs' premium home-design-led positioning in the wooden-crate segment.
- Tuft & Paw: Design-led modern pet furniture and accessories brand for style-conscious pet parents. Closest comparable on brand-aesthetic and DTC premium positioning, though broader in cat furniture vs. Diggs' dog-crater focus.
- Bedsure: DTC-first premium pet bedding and home textiles brand that overlaps Diggs' Bolstr/Snooz bed lines. Comparable in modern-aesthetic pet bed positioning but operates with much broader product breadth.
Broad incumbents
- Petmate: Diversified pet products manufacturer covering crates, beds, bowls, and travel across price points. Comparable in the crate/accessories adjacency but operates a much broader portfolio at mass-market positioning.
- Frisco (Chewy private label): Chewy's flagship private-label pet brand spanning crates, beds, and accessories across price tiers. Competes on selection, value, and one-click Chewy distribution that Diggs lacks.
- PetSafe: Large-scale pet behavior, containment, and training brand including crates, doors, and training aids. Comparable in crate/training-aid overlap with much wider distribution and brand-recognition scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Diggs social profiles
Digital presenceDiggs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diggs leadership team
Management profileNumber of profiles
Profiles1 record
Diggs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diggs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diggs
What does Diggs do?
Diggs designs, manufactures, and sells premium dog crates (Revol and Evolv models) and a coordinated ecosystem of pet accessories including training aids, orthopedic beds, bowls, dividers, travel crates, and curated training bundles. Products are sold exclusively direct-to-consumer through the company's own Shopify-powered e-commerce storefront at diggs.pet, with free shipping to the United States and Canada. The portfolio is anchored by patented safety technologies such as diamond-shaped steel mesh and the Groov lick-mat training aid, and is manufactured to standards shared with premium baby product factories.
Is Diggs a public or private company?
Diggs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Diggs founded?
Diggs was founded in 2018. It employs 11 to 50 people.
Where is Diggs based?
Diggs is headquartered in Long Island City, United States, in the North America region.
How does Diggs make money?
Three revenue lines are on record. Dog Crate Sales are the primary driver. The others are accessories and Consumables and refurbished Products.
Who are Diggs's main competitors?
Direct peers on record are Impact Dog Crates, MidWest Homes for Pets and Carlson Pet Products. Emerging players are Wild One, Casual Home (Modern Furniture Crates), Tuft & Paw and Bedsure. Broad incumbents are Petmate, Frisco (Chewy private label) and PetSafe.
Does Diggs have an API?
No public API is recorded for Diggs.
What industry is Diggs in?
Diggs's product category is Pet Products. Its primary akta.pro industry code is CRALAHAF, Pet Bedding, Crates & Carriers Retail, with a secondary code of CRAFADAH, Pet Supplies Inventory-led Online Retailers. Its NAICS code is 45991.