Agrando
Agrando was a Munich-based B2B digital marketplace connecting German farmers with agricultural input suppliers, offering 60,000+ products across fertilizers, seeds, feed, spare parts, and stall supplies. The company ceased operations in early 2022 after entering insolvency.
- Company typePrivate
- Founded2019
- HeadquartersMunich, Germany
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Agrando does
Agrando GmbH was a Munich-based B2B digital marketplace that connected German farmers with suppliers of agricultural inputs. Founded in 2017, the platform aggregated over 60,000 products across five primary categories — fertilizers (Düngemittel), seeds (Saatgut), animal feed (Futtermittel), spare parts (Ersatzteile), and stall supplies (Stallbedarf) — into a single online storefront at agrando.com, allowing farmers to browse and purchase inputs from multiple suppliers in one place. Revenue was generated through marketplace commissions or transaction fees on sales facilitated through the platform, with the company pursuing a vertical, SMB-focused go-to-market targeting German farming operations. Headcount at peak was 51–100 employees.
The platform's underlying technology was a standard e-commerce marketplace stack with a planned but not deployed recommendation engine intended to personalize product suggestions based on individual farmer purchasing patterns. Agrando's growth strategy was backed by €12 million ($14.3 million) in Series A funding closed in July 2021, led by Yabeo Impact with participation from Sony Innovation Fund and Investbridge; use of funds was earmarked for international expansion, operational scaling, and new product development including an outputs marketplace. Despite this capital, Agrando entered insolvency in early 2022 following a failed follow-on financing round, a tightening capital market, and a collapse in the German agricultural market triggered by the Ukraine war. Operations were formally discontinued, and a portion of the team subsequently joined successor company Agryco, which now serves German farmers through agryco.de using the same 60,000+ product catalog model.
Agrando firmographics
Firmographics- Name
- Agrando
- Legal name
- Agrando GmbH
- Website
- https://agrando.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Closed
- Headcount range
- 51–100 employees
- Short description
- Agrando was a Munich-based B2B digital marketplace connecting German farmers with agricultural input suppliers, offering 60,000+ products across fertilizers, seeds, feed, spare parts, and stall supplies. The company ceased operations in early 2022 after entering insolvency.
- Ownership category
- akta.pro rank
Agrando industry classification
Industry- Product category
- Agricultural Inputs Marketplace
- NAICS
- Farm Supplies Merchant Wholesalers (42491)
- SIC
- Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
Keywords
Where Agrando is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Markets served
Agrando business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Marketplace Commission / Transaction Fees: Agrando operated as a B2B marketplace connecting agricultural input suppliers with farmers, earning revenue through transaction fees or commissions on sales facilitated through the platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Agrando product offering
Product offeringCore offering
Agrando operated a digital B2B marketplace connecting farmers and agricultural operations in Germany with suppliers of agricultural inputs. The platform aggregated over 60,000 products across fertilizers, seeds, animal feed, spare parts, and stall supplies, enabling farmers to discover and purchase farming inputs online at competitive prices. The company ceased operations in early 2022, with portions of the team transitioning to successor Agryco.
Product overview
Agrando operated as a unified agricultural inputs e-commerce marketplace platform. The core product was a digital marketplace connecting German farmers with suppliers of agricultural inputs including fertilizers (Düngemittel), seeds (Saatgut), animal feed (Futtermittel), spare parts (Ersatzteile), and stall supplies (Stallbedarf). The platform offered over 60,000 products and was designed to provide Bestpreise (best prices) for farmers. Note: The company has since ceased operations (early 2022 insolvency), with team members transitioning to Agryco.
Differentiator
Problem solved
Functional benefit
Products and services
- Agrando Agricultural Inputs Marketplace A B2B digital marketplace where farmers in Germany could browse and purchase agricultural inputs including fertilizers (Düngemittel), seeds (Saatgut), animal feed (Futtermittel), spare parts (Ersatzteile), and stall supplies (Stallbedarf) from multiple suppliers in a single online storefront, with positioning around competitive 'Bestpreise' pricing.
Companies that use Agrando
Customer profileSegments1 record
Ideal customer profiles1 record
Agrando technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Agrando partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Agrando competitors and assessment
Company assessmentDirect peers
- Agryco: Direct successor entity that absorbed part of the Agrando team and continues to operate the same German agricultural inputs marketplace with 60,000+ SKUs across fertilizers, seeds, feed, parts, and stall supplies. Identical category, customer base, and business model.
- Agriconomie: France-headquartered B2B digital marketplace offering fertilizers, seeds, crop protection, and animal nutrition directly to farmers. Closely comparable in product offering, target customer, and marketplace commission business model.
- Farmers Business Network (FBN): US-based farmer-direct platform offering agricultural inputs procurement alongside agronomy and analytics. Comparable as a digital ag-inputs marketplace serving farmers, though broader in scope and geographically North American.
Broad incumbents
- 365FarmNet (Claas): European (now part of Claas) farm management platform offering digital tools for input planning, documentation, and procurement. Overlaps with Agrando in the input procurement workflow for farmers, anchored to a major equipment OEM.
- Bayer Digital Farming (xFarm): Bayer's digital farming arm offering input decision support, agronomic recommendations, and farm management. Adjacent to Agrando's input procurement focus, leveraging Bayer's crop protection portfolio.
- Yara International: Global fertilizer manufacturer with a growing digital farming platform. Comparable as a key supplier category within Agrando's marketplace (fertilizers) and as a digital farming competitor through Yara's agronomic tools.
Emerging players
- Indigo Agriculture: Agritech company operating a digital marketplace for grain marketing and sustainable agriculture inputs. Comparable in operating a digital ag inputs/outputs marketplace serving farmers, though focused on sustainability-linked offerings.
- CropX: Digital agronomy platform offering soil sensing and farm management to optimize input use. Adjacent to Agrando in serving farmer input decision-making, though focused on analytics rather than procurement.
- Hello Tractor: Digital marketplace for tractor and farm equipment sharing in emerging markets. Comparable as an ag-input/services marketplace connecting farmers with supply, though focused on machinery services rather than consumables.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Agrando social profiles
Digital presenceAgrando financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrando leadership team
Management profileNumber of profiles
Profiles4 records
Agrando funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrando M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrando
What does Agrando do?
Agrando operated a digital B2B marketplace connecting farmers and agricultural operations in Germany with suppliers of agricultural inputs. The platform aggregated over 60,000 products across fertilizers, seeds, animal feed, spare parts, and stall supplies, enabling farmers to discover and purchase farming inputs online at competitive prices. The company ceased operations in early 2022, with portions of the team transitioning to successor Agryco.
Is Agrando a public or private company?
Agrando is a private company. It is classified as venture growth investor backed and is currently closed.
When was Agrando founded?
Agrando was founded in 2019. It employs 51 to 100 people.
Where is Agrando based?
Agrando is headquartered in Munich, Germany, in the Europe region.
How does Agrando make money?
One revenue line is on record: marketplace Commission / Transaction Fees.
Who are Agrando's main competitors?
Direct peers on record are Agryco, Agriconomie and Farmers Business Network (FBN). Broad incumbents are 365FarmNet (Claas), Bayer Digital Farming (xFarm) and Yara International. Emerging players are Indigo Agriculture, CropX and Hello Tractor.
Does Agrando have an API?
No public API is recorded for Agrando.
What industry is Agrando in?
Agrando's product category is Agricultural Inputs Marketplace. Its primary akta.pro industry code is CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces. Its NAICS code is 42491 and its SIC code is 5150.