Proba

What Proba does

Proba is a Netherlands-based climate technology startup founded in 2022 that specializes in certifying fertilizer-related emission reductions within agri-food supply chains. The company converts verified Scope 3 reductions — primarily from nitrogen stabilizers, controlled-release fertilizers, and low-emission fertilizer production strategies — into tradable blockchain-secured carbon certificates called Inset Units (each representing 1 tCO2e of verified reduction). Its core technology is an MRV (Measurement, Reporting, Verification) platform that quantifies emissions at named-fertilizer, field, and crop granularity, supported by three proprietary GHG methodologies (PM.0002, PM.0004, PM.0005) and an online registry tracking project entitlements and credit ownership.

The product architecture follows a platform-plus-modules design: the MRV Platform feeds a blockchain-secured Registry that issues Inset Units after independent VVB verification, while a Fertilizer Intervention Calculator provides rapid emission reduction estimates for coffee, wheat, barley, and potatoes. Proba operates the Proba Standard, a carbon crediting framework with 10 Core Carbon Crediting Principles aligned with ICROA, GHG Protocol (FLAG), and SBTi requirements. Proba received ICROA Conditional Endorsement in July 2025 and holds associated memberships in IFA (May 2024) and the International Platform for Insetting.

Proba generates revenue through small fixed per-credit transaction fees on issued Inset Units, methodology development services with industry partners, and MRV platform access. It serves four primary segments: food and beverage companies (Scope 3 reporting), commodity traders (chain-of-custody), agricultural cooperatives (farmer program delivery, notably Agrifirm with ~10,000 farmer members), and fertilizer producers (product certification). The company has active market presence in the Netherlands and is expanding into the United States and Brazil following a €1.25M January 2026 funding round.

Name

Proba

Legal name

Proba World BV

Website

https://proba.earth

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Proba certifies fertilizer-related Scope 3 emission reductions in agri-food supply chains, issuing blockchain-secured Inset Units via its MRV platform and proprietary GHG methodologies. It serves food companies, commodity traders, agricultural cooperatives, and fertilizer producers across the Netherlands, US, and Brazil.

Ownership category

akta.pro rank

Product category

Carbon Credit Certification Software

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

akta.pro primary industry

MRV Software Platforms, Data QA/QC & Digital Audit Trails (EUAHADAD)

akta.pro secondary industries

Agriculture & Land-Use MRV (Soil carbon, livestock, forestry/REDD+) (EUAHADAI), Project Design Review (PDD/Methodology Applicability & Additionality Assessment) (EUABACAC), Industrial & Energy MRV (Facilities, Renewables, Methane, Process Emissions) (EUABACAI), Carbon, Sustainability & Traceability MRV (Field-Level Measurement/Reporting/Verification) (AFABAMAK)

Keywords

• Fertilizer emissions certification
• Carbon credit registry
• Scope 3 MRV software
• Agricultural carbon insetting
• GHG quantification methodologies

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform and Certification Fees: Proba charges a small fixed fee per issued credit. As a certification body, they define methodologies, issue credits, and manage the registry for project developers and buyers.
2. Methodology Development Services: Development of custom GHG methodologies in collaboration with industry partners and scientific teams, reviewed through public consultation and expert review processes.
3. MRV Platform Access: SaaS platform access for quantification, verification, and certification of fertilizer-related emission reductions. Pricing not publicly disclosed.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

Proba operates a web-based MRV platform combined with proprietary GHG methodologies and a blockchain-secured registry to quantify, verify, and certify fertilizer-related Scope 3 emission reductions in agri-food supply chains. The company issues tradable Inset Units (1 tCO2e each) that food companies, commodity traders, agricultural cooperatives, and fertilizer producers use for credible Scope 3 reporting and supply chain insetting.

Product overview

Proba is a decarbonization platform for the agri-food supply chain, structured as a platform-plus-modules architecture. The core is the MRV Platform, which quantifies fertilizer-related emissions using science-based GHG methodologies (PM.0004 Nitrogen Stabilizers, PM.0005 Controlled-Release Fertilizers, PM.0002 Low-Emission Fertilizer Strategies), feeding into a blockchain-secured Registry that issues Inset Units (1 tCO2e per certificate). The Fertilizer Intervention Calculator provides rapid emissions estimates for crop-specific scenarios. Together these products enable food companies, commodity traders, cooperatives, and fertilizer producers to measure, certify, and report Scope 3 emission reductions aligned with SBTi and GHG Protocol (FLAG).

Differentiator

Problem solved

Functional benefit

Products and services

• MRV Platform Proba's Monitoring, Reporting, and Verification (MRV) platform that quantifies fertilizer-related emissions down to the named fertilizer, specific field, and actual crop. Tracks Estimated and Realized reductions side-by-side through the season with a clear audit trail from input to issued Inset Unit. Targeted at food companies, commodity traders, agricultural cooperatives, and fertilizer producers.
• GHG Methodologies Science-based GHG quantification methodologies for fertilizer-related emission reductions, including PM.0004 Nitrogen Stabilizers, PM.0005 Controlled-Release Fertilizers, and PM.0002 Low-Emission Fertilizer Strategies. Aligned with GHG Protocol and SBTi FLAG requirements.
• Inset Units Traceable blockchain-secured certificates representing 1 tonne of verified CO2e reduction. Issued upon independent VVB (Validation/Verification Body) verification and recorded in the Proba Registry. Designed for Scope 3 reporting and supply chain insetting by food companies, commodity traders, and fertilizer producers.
• Proba Registry Online registry that tracks GHG projects, issued carbon credits, and claims to ensure credits can be identified securely and unambiguously. Supports traceability from input to issued Inset Unit using blockchain and off-chain technology for credit integrity.
• Fertilizer Intervention Calculator Interactive tool to quickly estimate emission reduction potential from low-emission fertilizer technologies for coffee, wheat, barley, and potatoes. Allows users to compare fertilizer types and improvement options.
• Proba Standard Proba's carbon crediting standard governing how GHG emission reductions are measured, verified, and certified. Consists of rules and guidelines including 10 Core Carbon Crediting Principles, aligned with ICROA Code of Best Practice. Issued credits represent 1 metric tonne of CO2e.

Quantifiable outcome

• 30-50% reduction in fertilizer-related emissions using nitrogen stabilizers
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship, minor and core.

• Agrifirm Plant-Based SolutionsflagshipStrategic or Co-development Partner · 1 July 2025Dutch cooperative with nearly 10,000 member farmers. Joint sustainability program to help farmers adopt low-carbon fertilizers, nitrogen stabilizers, controlled-release fertilizers, and renewable diesel. Proba provides methodologies, MRV platform, and certification services. Food companies sourcing from Agrifirm can report certified Scope 3 reductions.
• Atlas AgrominorStrategic or Co-development Partner · 1 July 2024Partner in Methodology Matters webinar (July 2024) showcasing low-carbon fertilizer production. Atlas Agro is building a factory in Washington State, US for green fertilizer production. Case study for developing quantifiable methodologies for low-carbon fertilizers.
• International Fertilizer Association (IFA)coreStrategic or Co-development Partner · 1 May 2024Associated membership since May 2024 (annual meeting in Singapore). Global organization promoting efficient and responsible production, distribution, and use of plant nutrients. Collaboration on joint research programme focused on refined N2O emission factors for nitrogen-stabilized fertilizers using global database of peer-reviewed field studies.
• International Platform for Insetting (IPI)coreStrategic or Co-development Partner · 1 January 2024Membership announced in 2024. Collaborative membership organization for businesses implementing insetting projects. Facilitated knowledge exchange between experts, practitioners, and pioneers. Other members include Nestlé, Chanel, Migros, Burberry, IDH, SouthPole, Kering, and Anthesis.
• Cool Farm AlliancecoreStrategic or Co-development Partner · 1 January 2024Active member of Cool Farm Alliance. Integration partnership allowing Proba methodologies to complement Cool Farm Tool (CFT) whole-farm emissions accounting. Proba adds depth to nitrogen stabilizer quantification where CFT applies generic adjustments.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Verra: Operator of the Verified Carbon Standard, the largest voluntary carbon market registry. Verra is a direct competitor for the same pool of agricultural project developers and buyer demand, though it operates a much broader, non-agriculture-specific methodology library.
• Gold Standard: Gold Standard runs a competing voluntary carbon crediting programme with strong NGO backing and a focus on sustainable development co-benefits. It is a direct competitor for nature-based and agricultural carbon projects serving corporate Scope 3 buyers.
• Agreena: Denmark-based agricultural carbon programme issuing verified carbon certificates for regenerative farming practices, with a strong EU farmer-base footprint. Agreena is a direct competitor in the agricultural insetting and Scope 3 certificate market, though its scope extends beyond fertilizers into soil carbon and regenerative practices.
• Indigo Ag: US-based agtech company with a major agricultural carbon credit programme (Indigo Carbon) that pays farmers for verified soil carbon and emission reductions. Indigo is a direct competitor in agricultural carbon credits serving food-company Scope 3 buyers, though with a much larger capital base and broader crop focus.
• Cool Farm Alliance (Cool Farm Tool): Industry coalition behind the Cool Farm Tool, the most widely used farm-level GHG calculator adopted by food and beverage companies globally. Proba integrates with and complements the Cool Farm Tool for nitrogen-stabilizer quantification, but also competes for the same enterprise buyer MRV budget.

Broad incumbents

• South Pole: Major carbon project developer and climate consultancy that develops, verifies, and sells carbon credits across many project types, including agriculture. South Pole is a broader incumbent that competes for corporate Scope 3 procurement budgets and offers project development services similar to Proba's methodology services.
• Watershed: Enterprise carbon accounting and reduction platform used by large corporates (including food companies) for Scope 1-3 measurement and reduction planning. Watershed is a broader incumbent whose Scope 3 and supplier engagement modules overlap with Proba's food-company MRV offering.
• Persefoni: Climate management and accounting platform for enterprises, with strong adoption among food and beverage corporates. Persefoni is a broader incumbent for the carbon accounting layer of Scope 3 reporting, complementing but also competing with Proba for the same buyer sustainability-tech budget.

Emerging players

• Pachama: Marketplace and MRV platform for nature-based carbon credits combining satellite remote sensing with project verification. Pachama is an emerging player in the supply side of the VCM with technological overlap to Proba's registry, though focused on forestry and nature-based projects rather than agricultural insetting.
• Puro.earth: Carbon removal registry and methodology developer, now part of the Nasdaq family. Puro is an emerging registry competitor in the voluntary carbon market with a different focus (engineered removals versus agricultural insetting), but competes for the same corporate buyer credit procurement relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/proba-earth
• Facebookfacebook.com/ProbaEarth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proba