International Platform for Insetting (IPI)

What International Platform for Insetting (IPI) does

The International Platform for Insetting (IPI) is a Paris-based non-profit membership organization, registered under French LOI 1901, founded in December 2013 by PUR Projet and Adaptogether and publicly launched at COP21 in December 2015. IPI is the only global platform specifically dedicated to 'insetting' — interventions within a company's value chain that deliver greenhouse gas emissions reductions and carbon storage alongside biodiversity, water, soil, and community co-benefits. Its served segments are land-dependent corporates with agricultural supply chains (luxury, cosmetics, food and beverage, hospitality, textiles) and on-the-ground practitioners such as project developers and impact investors. Major corporate members include Accor, Kering, Chanel, L'Oréal, Nespresso, and Nestlé, with supporting members spanning standards bodies (Gold Standard, Verra, Rainforest Alliance, Plan Vivo) and consultancies (Abatable, South Pole, Proforest, Forest Carbon, ClimeCo, Chloris).

IPI's product portfolio is knowledge-based rather than technology-based: the Interactive Knowledge Hub for facilitated peer exchange, the Insetting Academy for paid practitioner training (€1,225–€1,450 per participant), the Practical Guide to Insetting (2022), the Insetting Program Standard (2017, the basis for third-party certification), a Case Studies Library, and the Addressing Scope 3 research report (2023, co-authored with Abatable). A gated Member Hub on Softr provides exclusive resources to members. IPI does not develop proprietary technology beyond its standards and curriculum.

The business model combines recurring annual membership fees (undisclosed) with fee-based training and masterclass revenue. Go-to-market is community-led and event-driven, relying on peer-to-peer knowledge exchange, conferences, webinars, and content marketing (newsletter, case studies, social media). Revenue growth is constrained by a 7-person Secretariat and a non-profit operating model, with expansion driven by adding new members and broadening standards influence through engagement with TNFD, SBTN, and Business for Nature.

Name

International Platform for Insetting (IPI)

Legal name

International Platform for Insetting (IPI)

Website

https://insettingplatform.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

International Platform for Insetting (IPI) is a Paris-based non-profit membership organization that helps land-dependent corporates and project developers implement insetting — nature-based climate interventions within value chains — through standards, training, and peer knowledge exchange.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: IPI generates revenue through annual membership fees from corporate members. To become a member, organizations must demonstrate ambition to invest in nature through public commitments and have implemented nature-based solutions within their value chains. Each member determines their level of engagement and any additional resources to bring into the IPI beyond their annual membership fee.
2. Insetting Academy Training Programs: The IPI offers fee-based educational practitioner trainings and masterclasses. Pricing is tiered by organization size: Regular €1,450 for one participant, Reduced €1,300 per participant for two participants per organization, Group €1,225 per participant for three or more participants per organization. Private customized training is also offered for organizations seeking bespoke insetting training.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

IPI is a business-led non-profit membership organization that convenes land-dependent corporates and practitioners to implement "insetting" — interventions along a company's value chain that generate GHG emissions reductions and carbon storage while delivering co-benefits for communities, landscapes, and ecosystems. Its offerings are content- and service-based: the Practical Guide to Insetting, the Insetting Program Standard, the Interactive Knowledge Hub, the Insetting Academy, a Case Studies Library, the Addressing Scope 3 research report, and a gated Member Hub.

Product overview

The International Platform for Insetting (IPI) is a collaborative membership organization that serves as a business-led platform advocating for climate action at the source of global value chains. Rather than a unified software product, IPI operates as a portfolio of knowledge-sharing services: the Interactive Knowledge Hub for peer-to-peer exchange and facilitated workstreams; the Insetting Academy offering practitioner trainings and masterclasses for sustainability professionals; a Case Studies Library showcasing member implementations across sectors and commodities; the Practical Guide to Insetting as a foundational strategic resource; and the Addressing Scope 3 Study as collaborative research. A gated Member Hub provides exclusive access to resources for members only.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Knowledge Hub A facilitated knowledge-exchange hub for IPI members and practitioners, presenting workstreams, events, and co-developed resources to build practical knowledge of insetting through peer-to-peer learning.
• Insetting Academy A fee-based educational program of practitioner trainings and masterclasses for sustainability professionals, with tiered per-participant pricing and bespoke private corporate options.
• Case Studies Library A library of public case studies showcasing corporate-member implementations of insetting projects across sectors and commodities in agricultural supply chains.
• Practical Guide to Insetting A comprehensive foundational guide consolidating up to a decade of IPI member and practitioner experience, providing land-dependent corporates with a strategic pathway to net-zero and nature-positive goals via insetting.
• Addressing Scope 3 Study A research report collaboratively produced by IPI and Abatable presenting findings from 20 qualitative interviews on insetting opportunities and challenges in tackling supply chain emissions.
• IPI Member Hub A gated online portal for IPI corporate members offering access to research reports, webinar and workshop recordings, and a communications toolkit relevant to insetting and nature-based solutions.
• Insetting Program Standard Published framework providing guidance for companies developing a holistic insetting program, addressing climate, water, and biodiversity impacts and enabling third-party certification of insetting programs.

Quantifiable outcome

• Over 7 million trees planted through member programs (Accor Plant For the Planet)
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, founding and supporting.

• AbatablecoreStrategic or Co-development Partner · 1 November 2023Collaborative research partner for the 'Addressing Scope 3' report. Abatable and IPI conducted 20 qualitative interviews with project developers and industry stakeholders on insetting opportunities and challenges. Pauline Blanc, Policy and Advocacy Lead at Abatable, contributed to the report findings on best practices and claims alignment.
• PUR ProjetfoundingStrategic or Co-development Partner · 1 December 2013PUR Projet co-founded the IPI in December 2013 as a non-profit organization in Paris. Andrea Sabelli (Head of Carbon at PUR) serves as President of the IPI Board. PUR is a founding member and key contributor to insetting standards and case studies.
• AdaptogetherfoundingStrategic or Co-development Partner · 1 December 2013Adaptogether co-founded the IPI in December 2013 alongside PUR Projet. The organization contributed to establishing the platform for business-led climate action through insetting.
• Business for NaturecoreStrategic or Co-development PartnerIPI is part of the Business for Nature coalition, helping amplify a powerful business voice calling for governments to reverse nature loss. This engagement is part of IPI's theory of change to catalyze transition to climate resilient and regenerative economy.
• TNFD (Taskforce on Nature-related Financial Disclosures)coreStrategic or Co-development PartnerIPI engages with TNFD to inform the development of guiding frameworks and tools for nature-related disclosures, supporting the integration of insetting into corporate sustainability reporting.
• SBTN (Science Based Targets Network)coreStrategic or Co-development PartnerIPI collaborates with SBTN to help businesses implement nature-based adaptations to climate change and align with science-based targets for nature.
• Gold StandardsupportingTechnology or IntegrationGold Standard is referenced as one of the standards used by insetting companies for verification and certification of their carbon benefits, along with Verra, Rainforest Alliance, Plan Vivo, and the IPI's own Insetting Program Standard.
• VerrasupportingTechnology or IntegrationVerra's standards are used by insetting project developers for certification of carbon and environmental impacts. IPI engages with Verra on emerging frameworks for voluntary insetting and Scope 3 standards.
• Textile ExchangesupportingStrategic or Co-development PartnerPartnership to advance sustainable practices in textile and fashion supply chains through insetting and nature-based solutions.
• Better CottonsupportingStrategic or Co-development PartnerPartnership to integrate insetting practices with cotton supply chain sustainability initiatives.
• Sustainable Hospitality AlliancesupportingStrategic or Co-development PartnerPartnership to advance sustainable hospitality through nature-based solutions in food and beverage supply chains.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Business for Nature: Coalition calling on governments to reverse nature loss. IPI is part of this coalition, making it a direct peer in nature-policy advocacy.
• TNFD (Taskforce on Nature-related Financial Disclosures): Framework for nature-related corporate disclosures. IPI engages with TNFD as a partner and ecosystem peer shaping nature-disclosure standards.
• Science Based Targets Network (SBTN): Coalition developing science-based targets for nature. IPI is a direct partner and peer organization in defining corporate nature targets.
• South Pole: Global climate consultancy and project developer offering carbon advisory and insetting solutions. South Pole is an IPI member and a direct peer in the corporate insetting services market.
• PUR Projet: Regenerative agriculture and insetting project developer that co-founded IPI. Direct peer and strategic partner delivering on-the-ground insetting implementation services.

Broad incumbents

• CDP (Carbon Disclosure Project): Global disclosure system for environmental impact. Adjacent peer operating in the corporate climate/nature disclosure space that intersects with IPI's Scope 3 and nature-related workstreams.
• Gold Standard: Major voluntary carbon market standards body. IPI references Gold Standard as one of the verification frameworks used for insetting projects, making it a direct ecosystem peer for carbon/nature certification.
• Verra: Leading voluntary carbon standards organization (VCS). IPI engages with Verra on emerging frameworks for voluntary insetting and Scope 3 standards, making it a close ecosystem peer.

Regional players

• Textile Exchange: Non-profit focused on sustainable textile and fashion supply chains. Direct partner of IPI for advancing sustainable practices in textile value chains through insetting.

Others

• Climate Action Tracker: Independent scientific analysis tracking government and corporate climate action. Adjacent peer providing transparency infrastructure relevant to IPI's membership claims work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IPInsetting
• LinkedInlinkedin.com/company/international-platform-for-insetting

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Platform for Insetting (IPI)