What Huler does

Huler is a UK-headquartered SaaS company that builds HulerHub, a mobile-first employee experience platform and smart intranet designed to centralize workplace communications, tools, and content for mid-market and enterprise organizations. The platform is sold primarily via a sales-led motion targeting HR, IT, and Internal Communications buyers, and is complemented by three optional add-on modules — Learn (learning management), Journals (objective and OKR alignment), and Kudos (peer recognition) — that extend the core hub into a broader employee experience stack. HulerHub integrates with Outlook, Slack, ServiceNow, Microsoft Teams, and Google Workspace, and is positioned against legacy intranets on ease of implementation and consumer-grade mobile UX.

Huler monetizes via a tiered subscription model: a free tier for teams of up to 10 users, with quote-based annual enterprise pricing for larger deployments, plus optional add-on module subscriptions and professional services for customization. The customer base spans at least eight verticals — including Travelodge, Centrica, EE, Qinetiq, St James's Place, Dairy Queen, Subsea7, Santander, Kia, Ubisoft, and adidas — and is supported by offices in Stoke-on-Trent (HQ), London, Manchester, New York, and San Francisco. The company has raised approximately £3.5 million in venture funding across rounds in 2020, 2023, and 2024, primarily from Mercia Ventures and the Midlands Engine Investment Fund.

In August 2025, Huler was acquired by Thrive, a learning technology company, to form what the parties describe as the world's first fully integrated learning, mentoring, and employee experience platform. Huler continues to operate as a subsidiary brand post-acquisition, with the Thrive combination expanding the addressable market into adjacent learning and mentoring categories that Huler previously addressed only via its Learn add-on.

Name

Huler

Legal name

Huler Limited

Website

https://huler.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Huler is a UK-based SaaS company offering HulerHub, a mobile-first employee experience platform and smart intranet with Learn, Journals, and Kudos add-ons, serving mid-market and enterprise customers across the UK and US.

Ownership category

akta.pro rank

Product category

Employee Experience Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

Keywords

• Employee experience platform
• Smart intranet software
• Internal communications platform
• HR technology SaaS
• Workplace engagement software

Headquarters

HQ city

Stoke-on-trent

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (HulerHub Platform): Subscription-based SaaS model providing access to the HulerHub employee experience platform with tiered pricing based on user count. The platform is offered with a free tier for up to 10 users and paid tiers for larger organizations.
2. Add-on Modules (Learn, Journals, Kudos): Optional add-on features including Learn (learning management), Journals (objective setting), and Kudos (recognition) that extend the core HulerHub platform functionality.
3. Enterprise Customization & Support Services: Additional services outside of standard Subscription Services such as support services, installation services or other custom services with related charges agreed prior to commencement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Huler sells HulerHub, a cloud-based, mobile-first smart intranet and employee experience platform that centralizes workplace communications, tools, and content into a single hub for enterprise and mid-market organizations. The core subscription is extended with three optional add-on modules — Learn (learning management), Journals (company and personal objectives), and Kudos (peer recognition) — and supported by enterprise customization and professional services.

Product overview

Huler is a connected workplace platform provider offering a unified product architecture centered on HulerHub as the core employee experience platform/intranet. The platform operates on a modular model with optional add-ons including Learn (learning management), Journals (objective alignment), and Kudos (employee recognition) that extend the core functionality. HulerHub serves as a smart intranet designed for small-to-medium businesses seeking enterprise-grade employee intranet capabilities without complexity, providing centralized communications, tool integration, and content management.

Differentiator

Problem solved

Functional benefit

Brands

• HulerHub: Employee experience platform (EXP) and smart intranet solution that centralizes tools, content, and communications for organizations.
• Learn
• Kudos
• Journals

Products and services

• HulerHub Cloud-based, mobile-first smart intranet and employee experience platform that centralizes workplace communications, tools, and content into a single hub. Designed for enterprise and mid-market organizations looking to improve employee experience, internal communications, and workplace productivity.
• Learn Optional add-on module that lets organizations upload, centralize, and track learning resources to deliver micro-learning and structured training content with maximum employee engagement.
• Journals Optional add-on module that enables organizations to set visible company objectives and align team members' personal objectives with organizational goals, supporting transparency and alignment across the workforce.
• Kudos Optional add-on module enabling peer-to-peer recognition across the company, allowing employees to see and share recognition company-wide and celebrate achievements to boost morale and workplace culture.

Quantifiable outcome

• 160% increase in annual recurring revenue planned following 2024 funding
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

One partnership is on record.

• ThrivecoreStrategic or Co-development Partner · 22 August 2025Thrive, the world's fastest growing learning technology company, acquired Huler to form world's first fully integrated learning, mentoring and employee experience platform. The acquisition signals Huler's continued joint mission to design a unified future for learning and employee experience.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Workvivo: Employee experience and intranet platform acquired by Zoom, targeting mid-market and enterprise customers with a mobile-first, engagement-led approach. Direct overlap with Huler's HulerHub positioning, customer segment, and product category.
• Simpplr: AI-powered employee experience and intranet platform serving mid-market and enterprise. Direct competitor in the modern intranet/employee experience category, with a comparable sales-led enterprise GTM motion.
• Staffbase: Employee experience platform focused on internal communications and frontline employee engagement, with strong presence in Europe and the US. Direct peer in employee experience/intranet for enterprise and large mid-market customers, including frontline-heavy verticals like retail and manufacturing.
• Unily: Enterprise employee experience platform built on a unified intranet, communications, and productivity hub. Comparable to HulerHub in targeting large enterprise buyers with a modular platform architecture.
• Haiilo: Employee experience and intranet platform (formerly COYO) serving enterprise customers primarily in Europe. Closely comparable product category and customer segment to Huler, with similar intranet + engagement positioning.
• Beekeeper: Frontline employee success and communication platform with mobile-first UX, targeting deskless workers in retail, hospitality, and manufacturing. Comparable to Huler's mobile-first intranet positioning for distributed workforces.
• Firstup: Employee communication and intranet platform focused on reaching the entire workforce, including frontline and desk-based employees. Direct overlap with HulerHub on internal communications and employee engagement use cases.
• Blink: Employee super-app for frontline and desk-based workers, combining intranet, communications, and engagement features. Comparable mobile-first positioning and target segments (retail, hospitality, healthcare).

Broad incumbents

• Microsoft Viva: Microsoft's employee experience platform bundled with Microsoft 365, covering intranet, engagement, learning, and knowledge. Represents the bundled-incumbent threat that constrains standalone intranet ASPs and win rates for Huler.
• Workplace from Meta: Meta's enterprise communication and employee engagement platform, broadly comparable to Huler's collaboration/intranet positioning for enterprise customers. Broader incumbent with deeper distribution but less workplace-EX specificity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hulersocial
• Facebookfacebook.com/hulersocial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huler