What Creanovation does

Creanovation Technologies Private Limited (CTPL) is an India-based EdTech company that provides end-to-end digital admissions management and managed education services to higher education institutions. The company serves 250+ universities and colleges across India, processing 1.5M+ student registrations, and operates through six offices (Bengaluru, Gurgaon, Hyderabad, Bhubaneswar, Bareilly, Hisar), 14+ campus partnerships, and a curated network of 600+ admission partners and 550+ counselling experts. CTPL is privately held, backed by GVFL and IPV Ventures, with cumulative disclosed funding of approximately $6M across a 2022 round led by Inflection Point Ventures and a 2024 round led by GVFL.

CTPL's core technology is SREM (Student Relationship & Engagement Management), a proprietary SaaS platform that combines CRM-driven lead management, enrolment management, marketing automation, social media and PR management, and student counselling workflows with AI/ML-powered analytics. AI capabilities include VIVA, an NLP-based conversational chatbot with self-learning capability that handles 80% of possible student queries 24/7, and TestAnywhere, an AI-driven online assessment platform with automated proctoring. Adjacent products include a custom-built education-sector Admissions CRM, a Mobile CRM, and Admissions Xlerator, a managed admissions service that bundles lead generation, digital marketing, CRM operations, AI counselling bots, and vendor management into an end-to-end offering with an outcome-oriented fee structure. NextGen Academy is CTPL's consumer-facing managed education sub-brand that delivers B.Tech, BCA, MCA, BBA, and media programs through MOUs with partner universities, embedding EXIN micro-credentials in AI, Cloud Computing, Blockchain, and Cyber Security, and backed by a 100% Placement or Fee Refund guarantee.

The business model is a hybrid of SaaS platform licensing, managed services, and transaction fees. CTPL earns subscription/recurring revenue from SREM platform usage, service fees from end-to-end managed admissions engagements, and transaction-based revenue from collecting application and admission fees on behalf of partner institutions. NextGen Academy adds a tuition- and outcome-driven revenue stream through university partnerships. Go-to-market is primarily sales-led via direct enterprise field sales to university leadership, supplemented by 600+ channel partners and a 200+ strong field admissions advisor force across 11 Indian cities. Pricing is quote-based and not publicly disclosed, with stated value propositions including 28% enrollment yield, up to 400%+ growth in 3 years for partner universities, and a "Budget Management & Enrolments as Outcome" structure.

Name

Creanovation

Legal name

Creanovation Technologies Private Limited

Website

https://ctpl.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Creanovation Technologies (CTPL) is an Indian EdTech company that provides SaaS-based admissions management software and managed admissions services to 250+ higher education institutions across India, alongside running NextGen Academy, an industry-aligned degree program delivered through university partnerships.

Ownership category

akta.pro rank

Product category

Higher Education Admissions Software

NAICS

Custom Computer Programming Services (541511), Educational Support Services (61171), Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Admissions CRM, Outreach & Pipeline Management (EDAFAMAB)

akta.pro secondary industries

Enrollment Yield, Matriculation & Onboarding Platforms (EDAFAMAG), RPO Technology, ATS Administration & Recruitment Operations (BPACABAN), Test Strategy & Prep Integrated with Admissions (EDAFAMAE)

Keywords

• Higher education admissions software
• Education technology platform
• Student enrollment management
• Admissions CRM software
• Managed admissions services

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Application and Admission Fee Collection: CTPL collects application and admission fees on behalf of educational institutions through their admissions platform. Payment receipts are generated on behalf of the institution. CTPL reconciles collected funds and service fees with the institution on a regular basis.
2. Managed Admissions Services: CTPL provides end-to-end managed admissions services to institutions including lead generation, digital marketing, counselling, CRM management, manpower, and process improvement interventions. Revenue is derived from service fees charged to institutions for these comprehensive solutions.
3. Technology Platform Licensing / SaaS: SREM (Student Relationship & Engagement Management) system is offered as a SaaS platform to educational institutions. Institutions use the platform for enrollment management, CRM, mobile access, and AI-powered tools (VIVA chatbot, TestAnywhere).

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Creanovation Technologies (CTPL) develops and sells a proprietary SaaS admissions management platform called SREM (Student Relationship & Engagement Management) that combines AI/ML-powered CRM, enrolment management, marketing automation, and an AI chatbot (VIVA) for higher education institutions in India. Alongside the technology, it delivers managed end-to-end admissions services (Admissions Xlerator) including lead generation, digital marketing, counselling, and fee collection to universities and colleges. It also runs NextGen Academy, a managed academic programs offering delivered in partnership with universities, covering technology, business, and media disciplines with industry certifications.

Product overview

Creanovation Technologies (CTPL) operates as an education technology company offering a unified platform combining SREM (Student Relationship & Engagement Management) for admissions management and NextGen Academy for academic programs. SREM serves as the core platform integrating an Enrolment Management System, Admissions CRM, Mobile CRM, VIVA AI chatbot, and TestAnywhere assessment tool. Admissions Xlerator functions as a parallel integrated admissions solution. NextGen Academy delivers managed higher education programs across technology, business, and media disciplines through university partnerships, offering B.Tech, BCA, MCA, BBA, BJMC, and MJMC programs with industry certifications and practical training.

Differentiator

Problem solved

Functional benefit

Brands

• Admissions Xlerator: Integrated solution for every aspect of admissions process including lead generation, CRM management, digital marketing, and enrollment management.
• SREM
• VIVA Chatbot
• TestAnywhere

Products and services

• SREM (Student Relationship & Engagement Management) SREM is a SaaS-based admissions management platform that combines traditional MIS and workflow management with AI/ML technology for educational institutions. It includes enrolment management, CRM-driven lead management, marketing automation, social media management, brand/PR management, student counselling, and digital enrollment capabilities.
• Admissions Xlerator Admissions Xlerator is an integrated managed services offering that combines customizable technology stacks, a proprietary CRM, digital marketing, and manpower/process improvement interventions to drive enrollment outcomes for educational institutions, with up to 400%+ growth achieved in 3 years for partner universities.
• NextGen Academy NextGen Academy is a managed higher education platform offering industry-driven technology, business, and media programs in collaboration with top academia, delivered through university partnerships. Programs include B.Tech (AI & ML), B.Tech (Cloud Technology & Information Security), BCA (AI), BCA (Cyber Security), BBA, BJMC, MCA, and MJMC, with industry mentors, embedded certifications, and a 100% Placement or Fee Refund plan.

Quantifiable outcome

• 1.5 Million+ student registrations processed across partner institutions
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship and minor.

• EXIN (Examination Institute for Information Sciences)flagshipStrategic or Co-development PartnerEXIN is a leading independent exam and certification institute since 1984. CTPL NextGen Academy has partnered with EXIN to offer micro-credentials in Cloud Computing, Blockchain, and Artificial Intelligence. EXIN certifications provide globally recognized credentials for NextGen students in AI Essentials and Cloud Computing Foundation. The partnership enables students to earn industry-accepted certifications alongside their degree programs.
• MPowerminorGTM or Marketing PartnerListed as a corporate partner on CTPL's platform. MPower likely provides financing or marketing support for student admissions and education financing.
• Vivekananda Global University (VGU)flagshipStrategic or Co-development PartnerMOU-based partnership where VGU hosts NextGen Academy programs (B.Tech AI, BBA, BJMC) under the VGUOnline brand. Programs integrate EXIN micro-credentials. VGU students (VGU NextGen) won Gold at SMART India Hackathon 2023. Partnership includes VGU Jaipur campus participation in sports fests and workshops.
• Bahra UniversityflagshipStrategic or Co-development PartnerStrategic MOU partnership to offer B.Tech (AI & ML) and BCA (AI) programs. Students participate in workshops (Neo4j, Pandas/NumPy, CDC workshops) and sports fests. Bahra University campus in Shimla is part of the NextGen Academy network.
• Rayat Bahra UniversityflagshipStrategic or Co-development PartnerMOU partnership to offer four programs: B.Tech AI & ML, B.Tech Cloud Technology & Information Security, BCA AI, and BCA Cyber Security. Partnership designed in consultation with industry experts to bridge industry-academia gap.
• SquareboatminorStrategic or Co-development PartnerIT company visited by NextGen students during industrial-cum-leisure trip to Manali. Provides industry exposure and potential internship/job opportunities for NextGen students.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Microsoft Dynamics 365 for Education:

Direct peers

• NoPaperForms: Indian EdTech enrollment and admissions CRM platform serving educational institutions with lead capture, application management, and workflow automation - close functional overlap with CTPL's SREM platform.
• Univariety: India-focused higher education platform providing admissions enablement, career guidance, and student success tooling for universities - comparable to CTPL's combination of admissions tech and student lifecycle support.
• ExtraaEdge: Vertical CRM and marketing automation SaaS purpose-built for educational institutions, covering admissions lead management, campaign automation, and counselor workflows - directly competes for the same institutional buyers as CTPL.
• LeadSquared: India-based vertical CRM and marketing automation platform with a dedicated Education Cloud offering admissions CRM, lead management, and pipeline automation for universities - directly comparable to CTPL's SREM and Admissions Xlerator.

Broad incumbents

• Salesforce Education Cloud: Global CRM leader's education vertical offering student recruitment, retention, and engagement functionality at enterprise scale. Larger and broader than CTPL but addresses the same institutional admissions use cases.
• upGrad (with NPF acquisition): Large Indian higher education and upskilling company that acquired NoPaperForms, creating an integrated university enrollment + online degree player with overlapping technology and institutional relationships.

Regional players

• CollegeDunia: India-focused education discovery and admissions marketplace, helping students compare colleges and apply - adjacent demand-generation layer to CTPL's institutional admissions funnel.

Emerging players

• Leverage Edu: India and international student counseling platform with AI-driven university matching and admissions support - comparable student-acquisition motion though oriented toward study abroad rather than domestic HE.
• Manipal Technologies (Proctortrack): Online proctoring and remote assessment provider used by universities globally - directly comparable to CTPL's TestAnywhere AI-proctored assessment product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ctpl_official
• Facebookfacebook.com/ctplofficial
• LinkedInlinkedin.com/company/ctplofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creanovation