Gratia
Gratia is a remote-first AI-powered marketplace that connects pre-vetted global business analysts with enterprise, startup, PE, and consulting clients needing on-demand execution in financial modeling, market research, dashboards, and pitch decks.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gratia does
Gratia is a remote-first, AI-powered business analyst marketplace that connects pre-vetted global analysts with enterprise and growth-stage clients needing on-demand execution capacity. Founded in 2023 by Jackie Churchwell (ex-Bain, Citi, WeWork), the company curates a distributed analyst network spanning 20+ countries — concentrated in Latin America, Eastern Europe, Africa, and Asia — and matches them to projects in financial modeling, market research, data dashboards, pitch decks, GTM strategy, and PMO support. Acceptance is reported at the top 5% of applicants, with senior analysts typically holding 4+ years of MBB, Big 4, or top-tier consulting/banking experience.
The core platform combines AI-assisted matching with human-in-the-loop execution. Analysts use third-party AI tools (ChatGPT, Gemini, Perplexity, DeepSeek) and an internal assistant called "Grace" for research acceleration, modeling, transcription, and QA, while delivering final work products in client environments (Excel, Google Sheets, Tableau, Salesforce, Notion, Slack). Gratia has productized its offering into four service verticals: Financial Modeling & Valuation, Market Research & Intelligence, Data Dashboards & Analytics, and Pitch Decks & Proposals.
Gratia monetizes as a professional services marketplace: clients pay hourly rates for matched analysts (client pricing is quote-based and not publicly disclosed), while analysts are paid $17.50-$45/hour as independent contractors depending on tier. The company reports 55,300+ cumulative hours delivered across 270+ projects and an 88.2 NPS, with named customers including Gannett, Endeavor, FarmOp Capital, Portrait, Carabiner Group, Modality Global Advisors, and others across media, entertainment, professional services, agriculture, insurance, fintech, SaaS, and private equity. The company is privately held (Gratia, LLC, Virginia), remote-first, and has raised $300,112 from Right Side Capital Management (May 2024).
Gratia firmographics
Firmographics- Name
- Gratia
- Legal name
- Gratia, LLC
- Website
- https://gogratia.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gratia is a remote-first AI-powered marketplace that connects pre-vetted global business analysts with enterprise, startup, PE, and consulting clients needing on-demand execution in financial modeling, market research, dashboards, and pitch decks.
- Ownership category
- akta.pro rank
Gratia industry classification
Industry- Product category
- On-Demand Business Analyst Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)
Keywords
Where Gratia is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gratia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- On-demand Analyst Services: Hourly billing for vetted analyst engagements spanning financial modeling, market research, data dashboards, pitch decks, GTM strategy, and PMO support. Clients pay for capacity without full-time hiring overhead.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Associate Business Analyst - Entry-level analyst tier |
| Other | Pay-as-you-go | Business Analyst - Mid-level analyst tier |
| Other | Pay-as-you-go | Senior Business Analyst - Senior-level analyst tier |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Gratia product offering
Product offeringCore offering
Gratia runs an AI-powered business analyst matching platform that connects rigorously vetted independent analysts with enterprise clients for on-demand projects spanning financial modeling, market research, data dashboards, pitch decks, and GTM strategy. Clients submit project briefs and are matched with top-5% screened analysts (often from MBB, Big 4, or top-tier banking backgrounds) within 24-48 hours, with analysts embedded into client workflows in tools like Excel, Tableau, Salesforce, and Notion. The platform operates as a managed marketplace, taking a margin between client billing and analyst hourly compensation.
Product overview
Gratia is an AI-powered business analyst matching platform that connects vetted global talent with companies seeking analytical execution capacity. The platform operates as a managed service where clients submit project briefs and are matched with pre-screened analysts. The core offering consists of the matching platform itself, supplemented by four specialized service verticals: Financial Modeling & Valuation (integrated forecasts, DCF, scenario analysis), Market Research & Intelligence (TAM/SAM/SOM analysis, competitive benchmarking, customer segmentation), Data Dashboards & Analytics (P&L dashboards, KPI reporting, financial tracking), and Pitch Decks & Proposals (investor decks, board presentations, RFP responses). Analysts use AI tools like ChatGPT, Gemini, and specialized platforms (Grace) to accelerate research, synthesis, and quality assurance while maintaining human judgment on deliverables.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 55,300+ hours delivered across 270+ projects
- +6 more outcomes
Companies that use Gratia
Customer profileNamed customers24 records
Segments5 records
Ideal customer profiles5 records
Gratia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature3 records
Gratia partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Gratia competitors and assessment
Company assessmentEmerging players
- Scale AI: Scale operates a global distributed workforce platform for AI data and evaluation tasks. While primarily focused on AI training data, its model of vetted global contractors plus proprietary software tooling mirrors Gratia's approach and competes for the same labor pool in some markets.
- Outlier: Outlier connects domain experts with AI training and evaluation tasks, overlapping Gratia's distributed-expert model. It focuses on data labeling and RLHF work rather than business analysis deliverables, but competes for the same global pool of skilled contractors.
Direct peers
- A.Team: A.Team is a curated platform that assembles product, growth, and engineering teams of vetted independent professionals for startups and enterprises. It shares Gratia's human-vetting-first, project-based model but skews toward technical product work versus financial/strategic analysis.
- Invisible Technologies: Invisible provides on-demand operations and AI training workforces to enterprises using a distributed model of trained operators and AI integration. Gratia is actually a customer of Invisible's, and the two compete for adjacent enterprise budgets on flexible execution capacity.
- Catalant: Catalant (now part of GTI) operates a marketplace for independent consulting talent and boutique firms, directly competing with Gratia in the on-demand business analysis and strategy capacity space for enterprise buyers.
- Toptal: Toptal is the leading on-demand marketplace for vetted freelance talent across software, design, finance, and consulting. Like Gratia, it pre-vets a small fraction of applicants and matches clients to senior professionals for project work, making it the closest direct comparable on talent model and buyer experience.
Broad incumbents
- Bain & Company: Bain is one of the top-three global strategy consultancies and the alma mater of Gratia's CEO. It represents the legacy model that Gratia is partially disrupting: high-cost onshore consulting teams that clients now supplement with on-demand analyst capacity.
- Upwork: Upwork is the largest general-purpose freelance marketplace covering analytics, consulting, and finance talent. While Gratia positions on higher curation and consulting-grade rigor, Upwork competes on price and breadth for the same category of project-based analytical work.
- AlphaSights: AlphaSights is a premium expert network serving consulting, PE, and corporate strategy clients with on-demand expert calls. It competes for the same enterprise buyer wallet share as Gratia in market intelligence and commercial due diligence use cases.
- GLG: GLG is the largest expert network connecting investment professionals with industry experts for primary research and consulting. It overlaps with Gratia in the financial-services and PE buyer segments where expert insight is monetized, though GLG is a phone-call research model rather than deliverable production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gratia social profiles
Digital presenceGratia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gratia leadership team
Management profileNumber of profiles
Profiles2 records
Gratia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gratia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gratia
What does Gratia do?
Gratia runs an AI-powered business analyst matching platform that connects rigorously vetted independent analysts with enterprise clients for on-demand projects spanning financial modeling, market research, data dashboards, pitch decks, and GTM strategy. Clients submit project briefs and are matched with top-5% screened analysts (often from MBB, Big 4, or top-tier banking backgrounds) within 24-48 hours, with analysts embedded into client workflows in tools like Excel, Tableau, Salesforce, and Notion. The platform operates as a managed marketplace, taking a margin between client billing and analyst hourly compensation.
Is Gratia a public or private company?
Gratia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gratia founded?
Gratia was founded in 2023. It employs 11 to 50 people.
Where is Gratia based?
Gratia is headquartered in New York, United States, in the North America region.
How does Gratia make money?
One revenue line is on record: on-demand Analyst Services.
Who are Gratia's main competitors?
Emerging players on record are Scale AI and Outlier. Direct peers are A.Team, Invisible Technologies, Catalant and Toptal. Broad incumbents are Bain & Company, Upwork, AlphaSights and GLG.
Does Gratia have an API?
No public API is recorded for Gratia.
What industry is Gratia in?
Gratia's product category is On-Demand Business Analyst Services. Its primary akta.pro industry code is BPAHAFAO, Compliance Technology, GRC Platforms & Controls Automation Advisory. Its NAICS code is 54161 and its SIC code is 8742.