What Biom does

Biom (legal entity Biom Innovations Inc.) is a U.S.-based consumer products company founded in 2020 and headquartered in Charleston, South Carolina, that develops and sells plant-based, biodegradable wipes and refillable dispensers across six product categories: disinfecting, all-purpose, flushable, hand sanitizing, baby, and body wipes. Its core technology centers on 100% plant-based fiber formulations (replacing the ~90% of wipes made with plastic microfibers), EPA-registered plant-derived citric acid disinfectant chemistry, and two patented mechanical dispensing systems — QuickLock™ for one-handed baby wipe use and the One Pull™ spout system for standard and mini dispensers. The company sells directly to consumers via getbiom.co with a subscription refills program (up to 23% discount), distributes through Target, Whole Foods, and Thrive Market, and operates a B2B wholesale program.

Biom monetizes through three revenue streams: (1) one-time DTC and retail purchases of wipes and $17–$20 dispensers in 15 color variants; (2) recurring subscription refills (AutoShip) with escalating pack-size discounts (6→8→12 packs) and free shipping above $75; and (3) wholesale distribution to retail and business partners. Pricing ranges from approximately $2.97–$4.59 per wipe pack depending on product and volume, with starter kits bundled at $50–$76. The company serves three primary consumer personas: parents/caregivers seeking safer baby wipes, health-conscious consumers avoiding quats and microplastics, and design-conscious homeowners who treat household products as part of their décor. It has accumulated 200,000+ five-star reviews and is co-founded by Will Gahagan (CEO) and Hank. Total disclosed equity funding is approximately $1.6M across a March 2021 round and a January 2022 round led by Behind Genius, Mindset Venture Group, Pure Ventures, and SuperAngel.Fund.

Name

Biom

Legal name

Biom Innovations Inc.

Website

https://getbiom.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Biom is a U.S.-based consumer products company that designs and sells plant-based, biodegradable wipes and patented refillable dispensers across home cleaning, baby, and personal care categories, selling direct-to-consumer via subscription and through Target, Whole Foods, and Thrive Market.

Ownership category

akta.pro rank

Product category

Household and Personal Care Wipes

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ)

akta.pro secondary industries

Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB), Eco-Friendly Concentrates, Refills & Packaging Systems (CRAJAOAL)

Keywords

• Plant-based wipes
• Biodegradable cleaning wipes
• Refillable wipe dispensers
• Disinfecting wipes
• Baby care wipes

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of wipes and dispensers through e-commerce platform and retail partners. Products include various wipe types (disinfecting, all-purpose, flushable, hand sanitizing, baby, body) and refillable dispensers in standard and mini sizes.
2. Subscription Service: Recurring subscription model offering automatic refills with subscriber-exclusive discounts (up to 23%), free shipping, and flexibility to pause, skip, or cancel. Subscription tiers include monthly and bi-monthly delivery options with AutoShip program.
3. Wholesale Distribution: B2B wholesale program allowing retailers and business partners to purchase Biom products for resale.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Biom manufactures and sells 100% plant-based, biodegradable wipes (Disinfecting, All Purpose, Flushable, Hand Sanitizing, Baby, and Body) paired with refillable, design-forward Standard and Mini dispensers. The company sells direct-to-consumer through getbiom.co with AutoShip subscriptions, distributes through Target, Whole Foods, and Thrive Market, and operates a wholesale program for retailers, with patented QuickLock™ and One Pull™ dispensing systems differentiating its baby and on-the-go offerings.

Product overview

Biom is a consumer products company specializing in plant-based, plastic-free wipes and refillable dispensers. The product portfolio centers on seven core wipe types (Disinfecting, All Purpose, Flushable, Hand Sanitizing, Baby, and Body wipes) sold alongside reusable dispensers (Standard and Mini sizes). QuickLock Baby Dispenser is a patented system enabling one-handed operation for parents. Products are distributed through e-commerce (direct-to-consumer), major retailers (Target, Whole Foods, Thrive Market), and wholesale channels. The subscription model offers recurring deliveries with discounts. All products share common attributes: 100% plant-based/biodegradable fibers, no plastic microfibers, no quats/bleach/harsh chemicals, and EPA registration where applicable for disinfecting claims.

Differentiator

Problem solved

Functional benefit

Brands

• Biom Baby: Product line specifically designed for baby care, featuring 99% water formula wipes and the patented QuickLock one-handed dispensing system for diaper changes.
• QuickLock

Products and services

• Disinfecting Wipes EPA-registered disinfecting wipes that kill 99.9% of bacteria and viruses including SARS-CoV-2, powered by plant-derived citric acid. Quat-free, bleach-free, and plastic-free with no harsh chemical fumes, intended for household surface disinfection.
• All Purpose Wipes Versatile everyday cleaning wipes safe for surfaces and skin, made from 100% plant-based fibers. Marketed as the 'everything wipe' for counters, hands, and general cleaning, fully biodegradable and microplastic-free.
• Flushable Wipes Truly flushable wipes made with plant-based fibers that break down like toilet paper. IWSFG certified, septic and sewer safe, dermatologist and gynecologist approved, fragrance-free.
• Hand Sanitizing Wipes Hand sanitizing wipes using 65% plant-derived alcohol to kill 99.9% of germs. Infused with aloe and vitamin E to keep hands soft and moisturized, biodegradable and microplastic-free.
• Baby Wipes Baby wipes made with 99% water and clean, gentle ingredients. Plastic-free, biodegradable fibers, designed for sensitive skin with QuickLock one-handed dispensing system.
• Body Wipes - Travel Packs Full-body refresh wipes for when a shower is not an option. Thick, premium, made with 100% plant-based fibers. Designed for gym, travel, camping, and on-the-go use, with kaki leaf extract for odor neutralization.
• Biom Standard Dispenser Award-winning refillable wipe dispenser with patented one-wipe pull spout. Features magnetic lid closure, BPA-free construction, designed to display on counters rather than hide away, available in 15 colors.
• Biom Mini Dispenser Compact refillable dispenser sized for on-the-go use. Fits in car cupholders, bags, and carry-ons, with magnetic closure and patented one-wipe dispensing, BPA-free.
• Baby One-Handed Wipe Kit Starter kit featuring patented QuickLock Dispenser that secures to changing surfaces for true one-handed operation. Includes dispenser and 6-pack of 99% water baby wipes.
• Cleaning Essentials Starter Kit Bundled kit including 2 dispensers plus 3-pack Disinfecting Wipes and 3-pack All Purpose Wipes. Provides two-month supply for everyday cleaning and disinfecting.
• Whole Home Starter Kit Comprehensive kit including 3 dispensers, 2 All Purpose Wipes, 2 Disinfecting Wipes, and 2 Flushable Wipes. Covers cleaning needs across the entire home.

Quantifiable outcome

• Kills 99.9% of bacteria and viruses including SARS-CoV-2 in 30 seconds
• +3 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• rePurpose GlobalcoreStrategic or Co-development PartnerEnvironmental partnership through which every Biom purchase helps remove plastic waste from the environment and supports recovery programs in underserved communities. This partnership enables Biom's plastic neutrality certification and provides differentiation for environmentally-conscious consumers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Clorox Company: Clorox is the dominant mass-market disinfecting wipes brand (Clorox Disinfecting Wipes). Directly comparable to Biom in the disinfecting-wipes category where Biom is launching its plant-based, quat-free alternative; Clorox operates at vastly greater scale but lacks Biom's plant-based, refillable dispenser positioning.
• Lysol (Reckitt Benckiser): Lysol disinfecting wipes are a primary mass-market competitor. Both companies sell EPA-registered disinfecting wipes; Biom differentiates on plant-derived citric acid vs. quaternary ammonium compounds and on refillable dispenser hardware.
• Seventh Generation (Unilever): Seventh Generation produces plant-based cleaning wipes and household products, widely distributed in mass retail. Comparable to Biom on the eco-friendly positioning and cleaning-product category; larger portfolio and Unilever distribution muscle.
• Pampers (Procter & Gamble): Pampers is the dominant mass-market baby wipe brand (Pampers Sensitive Wipes). Directly competes with Biom Baby in the $6B baby wipes category where Biom positions its patented one-handed QuickLock dispenser as a key differentiator.
• Huggies (Kimberly-Clark): Huggies competes in the baby wipes category against Biom Baby. Comparable on baby wipes SKU and channel reach (mass retail); Biom differentiates on plant-based materials and one-handed dispensing technology.

Direct peers

• The Honest Company: The Honest Company sells plant-based baby wipes, personal care, and home cleaning products through DTC, Target, and Whole Foods. Closely comparable to Biom in mission (clean ingredients), channel mix (DTC + premium retail), and SKU adjacency (baby + household wipes).
• Method Products (Ecover): Method makes design-forward, plant-based home cleaning products sold at Target, Whole Foods, and other retailers. Directly comparable to Biom on the design-conscious/eco-conscious consumer overlap and the household-cleaning wipes category.
• Babyganics (Kao Corporation): Babyganics makes plant-based baby care and cleaning wipes sold at Target, Whole Foods, and natural-retail channels. Closely comparable to Biom Baby on plant-based ingredients, target consumer (parents/caregivers), and retail overlap.

Emerging players

• Dr. Bronner's: Dr. Bronner's sells plant-based personal care and cleaning products with a strong eco/ethical brand identity and broad natural-channel distribution. Comparable to Biom on plant-based ethos, premium positioning, and DTC-plus-natural-retail go-to-market.
• Who Gives a Crap: Who Gives a Crap sells sustainable, plant-based household paper products (toilet paper, paper towels, tissues) via DTC subscription. Comparable to Biom on the plant-based paper-products positioning and DTC subscription model; adjacent category but similar mission-driven, eco-positioned consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/getbiom
• Instagraminstagram.com/getbiom
• LinkedInlinkedin.com/company/getbiom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biom