Pickmeup
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Pickmeup firmographics
Firmographics- Name
- Pickmeup
- Legal name
- Pickmeup International Company Ltd.
- Website
- https://pickmeup.ng
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Pickmeup industry classification
Industry- Product category
- Ride-Hailing Services
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853)
- akta.pro primary industry
- App-Based Ride-Hailing Platforms (TNCs) (THAIAGAB)
- akta.pro secondary industries
- E-Hail Taxi Operators (Taxi via Apps) (TLAFAHAB), Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)
Keywords
Where Pickmeup is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pickmeup business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Ride transaction fees: Commission collected from completed rides. Drivers pay a commission rate (described as lower than competitors) on each trip fare collected from riders via cash or card.
- Corporate account subscriptions: Corporate clients pay for employee transportation services billed directly to company accounts with monthly invoicing for business travel expenses.
- Promo code and referral program: Promotional codes provide discounts to attract new users. Referral system credits ₦1000 to both referrer and new user after first ride, funded through marketing budget.
- Franchise fees: Franchise owners pay for rights to operate Pickmeup brand and technology in their geographic territory with growth-inclined support from the parent company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pickmeup Car Lite - Budget option for cost-conscious riders |
| Usage-based | Pay-as-you-go | Pickmeup SUV - Premium comfort option |
| Subscription | Monthly | Corporate account billing |
| Other | Multi-year contract | Franchise partnership |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Pickmeup product offering
Product offeringCore offering
Pickmeup operates a mobile ride-hailing platform that connects passengers with drivers in seven major Nigerian cities, offering on-demand and scheduled rides via its iOS and Android apps with cash or card payment, real-time GPS tracking, and lower driver commissions than competitors. It extends the platform to corporate employee transportation, hospitality guest transportation, fleet owners, and franchise operators across Nigeria.
Product overview
Pickmeup is a ride-hailing platform operating across Nigeria with operations in seven major cities. The core offering consists of the Pickmeup App for riders (enabling on-demand and scheduled rides with cash/card payment, promo codes, and real-time tracking) and the Driver App for drivers (handling ride requests, navigation, and trip management). The product portfolio includes add-on modules: Pickmeup Dispatcher (web-based taxi dispatcher software with auto-dispatching and custom queues), Fleet Management Platform (for fleet owners with multiple vehicles), Pickmeup Corporate (employee transportation with corporate billing), and Pickmeup Hospitality (guest transportation for hotels and resorts). Additional features include Live Chat Support, Promo Codes System, and Referral Program. Vehicle options include Pickmeup Car Lite (budget) and Pickmeup SUV (premium). The platform launched in 2018 and serves over a thousand daily users.
Differentiator
Problem solved
Functional benefit
Products and services
- Pickmeup Rider App Consumer-facing mobile application for booking on-demand or scheduled rides, viewing real-time driver location, paying by cash or card, using promo codes, and booking rides for others via shareable live-tracking links. Available on iOS and Android for individual riders in seven Nigerian cities.
- Pickmeup Driver App Mobile application for individual drivers to receive ride requests, navigate to pickup points, manage trips, and process cash or card payments. Drivers must maintain a 4.5-star rating and can accept requests within 20 seconds.
- Pickmeup Business App Mobile application variant for business users and corporate accounts that collects location, transaction, and ride details (route, pickup/dropoff times, distance) and integrates with corporate billing accounts.
- Pickmeup Dispatcher Web-based dispatcher software for managing drivers, dispatchers, and clients with auto-dispatching based on driver location and custom queues, plus companion iPhone and Android apps.
- Fleet Management Platform Platform for fleet owners with 1-100 vehicles to manage their fleet, assign drivers, select the best ride requests, and multiply earnings across multiple vehicles on the Pickmeup marketplace.
- Pickmeup Corporate Corporate employee transportation solution enabling companies to add corporate email IDs for direct billing of official trips, track rides, and receive monthly invoicing for business travel and employee commute expenses.
- Pickmeup Hospitality Hospitality solution letting hotels, resorts, retreats, and theme parks register guests for special transportation, provide live tracking links, allow staff to pre-book taxis on behalf of guests, and manage fixed transportation credit lines.
Quantifiable outcome
- Over a thousand daily users across seven major Nigerian cities
- +1 more outcomes
Companies that use Pickmeup
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Pickmeup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Pickmeup partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Franchise applicantscorePickmeup offers franchise opportunities for local entrepreneurs to establish and run ride-hailing operations using Pickmeup technology, brand, and operational know-how. Franchisees need solid financial reputation, commitment to brand, local network connections, growth mindset, and financial commitment. Support includes expert team assistance on setup and launch.
- Corporate partnerscoreCorporate businesses partner with Pickmeup for employee transportation solutions with direct company billing. Corporate partners can add employee email IDs for approved billing accounts and track rides through corporate expense management.
- Hospitality partnersminorHotels, resorts, retreats, and theme parks register guests for special transportation services powered by Pickmeup. Staff can book rides for guests, add guests with room numbers, and provide fixed transportation credit lines.
- Fleet ownerscoreFleet owners with multiple vehicles (1-100) register on Pickmeup platform to multiply earnings. Fleet owners manage their vehicle fleet and select best ride requests. Individual drivers are directed to separate driver signup.
Scale indicators4 records
Recent moves4 records
Expansion highlights6 records
Pickmeup competitors and assessment
Company assessmentDirect peers
- Bolt (formerly Taxify): Bolt operates one of the largest ride-hailing networks in Nigeria and across Africa, offering on-demand rides, scheduled bookings, driver subscriptions, and food delivery. It competes head-to-head with Pickmeup on driver supply and rider pricing in the same Nigerian cities.
- Uber: Uber operates in Nigeria with consumer ride-hailing and Uber for Business corporate transportation, the exact segments Pickmeup targets. Its global scale, deep driver incentives, and brand make it the dominant direct competitor in major Nigerian cities.
- inDrive: inDrive is a fast-growing global ride-hailing platform with strong presence in Nigeria, using a unique negotiation-based pricing model. It directly competes with Pickmeup for drivers and riders in Nigerian urban markets.
- Gokada: Gokada is a Nigeria-focused motorcycle and delivery ride-hailing startup offering app-based on-demand transport within Lagos. It targets the same Nigerian urban mobility market as Pickmeup with a parallel two-sided platform model.
- MAX (Metro Africa Xpress): MAX is a Nigerian mobility startup offering ride-hailing, delivery, and bus services across West Africa via a mobile app. Its multi-vertical consumer and B2B play mirrors Pickmeup's product breadth in the same regional market.
Regional players
- SafeBoda: SafeBoda is an African ride-hailing and delivery platform operating primarily in East Africa (Uganda, Kenya, Nigeria). It is comparable to Pickmeup in operating model but serves a different regional geography with similar multi-vertical ambitions.
Broad incumbents
- Careem: Careem is a super-app ride-hailing, delivery, and payments platform across MENA (acquired by Uber). Comparable to Pickmeup in its multi-vertical mobility-plus-services approach and in targeting emerging markets with localized payments.
- Lyft: Lyft is a major North American ride-hailing platform with consumer rides, corporate transportation, and dispatcher/fleet tooling. It is comparable to Pickmeup's product stack (consumer, corporate, dispatcher, fleet) though operating in a different geographic market.
- DiDi: DiDi is the world's largest ride-hailing platform operating across Latin America, Asia, and Australia with consumer rides, corporate accounts, and fleet/dispatcher tools. Comparable to Pickmeup in its app-based ride-hailing technology and B2B extensions.
Emerging players
- Yandex Go: Yandex Go is a multi-service mobility and delivery app operating across Russia, CIS, and parts of Africa. Comparable to Pickmeup in offering on-demand rides with corporate and taxi-dispatcher B2B products within emerging markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pickmeup social profiles
Digital presencePickmeup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pickmeup leadership team
Management profileNumber of profiles
Profiles1 record
Pickmeup funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pickmeup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pickmeup
What does Pickmeup do?
Pickmeup operates a mobile ride-hailing platform that connects passengers with drivers in seven major Nigerian cities, offering on-demand and scheduled rides via its iOS and Android apps with cash or card payment, real-time GPS tracking, and lower driver commissions than competitors. It extends the platform to corporate employee transportation, hospitality guest transportation, fleet owners, and franchise operators across Nigeria.
Is Pickmeup a public or private company?
Pickmeup is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pickmeup founded?
Pickmeup was founded in 2018. It employs 1 to 10 people.
Where is Pickmeup based?
Pickmeup is headquartered in San Francisco, United States, in the North America region.
How does Pickmeup make money?
Four revenue lines are on record. Ride transaction fees are the primary driver. The others are corporate account subscriptions, promo code and referral program and franchise fees.
Who are Pickmeup's main competitors?
Direct peers on record are Bolt (formerly Taxify), Uber, inDrive, Gokada and MAX (Metro Africa Xpress). SafeBoda is listed as a regional player. Broad incumbents are Careem, Lyft and DiDi. Yandex Go is listed as an emerging player.
Does Pickmeup have an API?
No public API is recorded for Pickmeup.
What industry is Pickmeup in?
Pickmeup's product category is Ride-Hailing Services. Its primary akta.pro industry code is THAIAGAB, App-Based Ride-Hailing Platforms (TNCs), with a secondary code of TLAFAHAB, E-Hail Taxi Operators (Taxi via Apps). Its NAICS code is 485310.