Gokada
Gokada operates a last-mile delivery superapp in Lagos, Nigeria, offering instant parcel delivery, food delivery (GFood), and business logistics (GBusiness) powered by a 1,200+ rider fleet and a NIPOST-licensed G-Partner network.
- Company typePrivate
- Founded2017
- HeadquartersYaba, Nigeria
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Gokada does
Gokada Rides Limited operates a last-mile delivery superapp headquartered in Lagos, Nigeria. The company was founded in 2017 by Fahim Saleh and originally launched as a motorcycle ride-hailing service in January 2018. Following the Lagos State government's January 2020 ban on commercial motorcycles (Okada) on major roads, Gokada pivoted in March 2020 into logistics and parcel delivery, subsequently broadening into a multi-service superapp.
The platform is anchored by the Gokada SuperApp, which unifies instant parcel delivery, food delivery (GFood), and ride-hailing inside a single iOS/Android application. Underlying the consumer app, GBusiness provides a web dashboard, bulk upload, route optimization, multi-point delivery, and REST API integration for enterprise and SMB shippers. A G-Partner network of third-party logistics companies and individual bike owners operates under Gokada's NIPOST operating license, extending delivery supply without proportional capex. Embedded insurance products — goods-in-transit coverage up to N600,000 and rider insurance — are delivered through partnerships with Octamile and Mutual Benefits Assurance Plc, and real-time GPS pilot tracking is provided across all service lines.
Gokada generates revenue through per-delivery transaction fees (base fare of 100 naira plus 40 naira per kilometer and 15 naira per minute, minimum 500 naira), marketplace commissions from 200+ restaurant partners on GFood, and subscription/recurring arrangements for GBusiness API and dashboard access. Its customer base spans individual consumers in Lagos, SMB and enterprise shippers via GBusiness, restaurants via GFood, and a network of G-Partner logistics operators. The company has raised a $5.3 million Series A (May 2019, Rise Capital led) and earlier seed capital, with additional disclosed participation from CRE Venture Capital, Unpopular Ventures, and Actions Capital.
Gokada firmographics
Firmographics- Name
- Gokada
- Legal name
- Gokada Rides Limited
- Website
- https://gokada.ng
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gokada operates a last-mile delivery superapp in Lagos, Nigeria, offering instant parcel delivery, food delivery (GFood), and business logistics (GBusiness) powered by a 1,200+ rider fleet and a NIPOST-licensed G-Partner network.
- Ownership category
- akta.pro rank
Gokada industry classification
Industry- Product category
- Last-Mile Delivery Services
- NAICS
- Local Messengers and Local Delivery (49221), Couriers and Express Delivery Services (492110)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)
- akta.pro secondary industry
- Crowdsourced Parcel Delivery (independent driver networks) (TLAAAGAB)
Keywords
Where Gokada is headquartered
LocationHeadquarters
- HQ city
- Yaba
- HQ country
- Nigeria
- HQ region
- Africa
Offices2 records
Markets served
Gokada business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Delivery Transaction Fees: Revenue generated from per-delivery charges. Base fare of 100 naira plus 40 naira per kilometer and 15 naira per minute, with a minimum charge of 500 naira.
- Business Services (GBusiness): API integration and dashboard services for business customers with multi-user management and bulk delivery capabilities.
- Food Delivery Commission (GFood): Commission from restaurant partners for food delivery orders through the platform. GShop/GFood connects users to 200+ restaurants across Lagos.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Delivery - Per delivery pricing based on distance and time |
| Transaction based/ take rate | Pay-as-you-go | G-Partner Earning Potential |
| Unit Pricing | Pay-as-you-go | Goods-in-Transit Insurance |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Gokada product offering
Product offeringCore offering
Gokada operates a unified SuperApp platform in Lagos, Nigeria providing on-demand last-mile delivery services. It combines instant parcel delivery, food delivery (GFood) from 200+ restaurants, and business logistics (GBusiness) with API integration in a single mobile application. The platform is supported by a fleet of over 1,200 trained riders (pilots) operating under the company's NIPOST license, with goods-in-transit insurance coverage up to N600,000.
Product overview
Gokada operates as a unified SuperApp platform in Lagos, Nigeria, combining multiple on-demand services including instant parcel delivery, food delivery (GFood), and business logistics solutions (GBusiness). The platform is supported by GPartner - a network of bike owners and logistics companies operating under Gokada's NIPOST license. The ecosystem offers both consumer-facing services through the Gokada SuperApp and enterprise solutions through GBusiness, with API integration capabilities for third-party platform connections.
Differentiator
Problem solved
Functional benefit
Brands
- GFood: Food delivery platform rebranded from GShop, allowing Lagosians to order food from various restaurants via the Gokada Super App.
- GBusiness
- GPartner
Products and services
- Gokada SuperApp Unified multi-service mobile application combining instant parcel delivery, food delivery (GFood), and on-demand services for consumers and businesses in Lagos. Available on iOS and Android with real-time pilot tracking, schedule pickup, multi-point deliveries, and saved addresses.
- GBusiness
Quantifiable outcome
- Over 1 million deliveries completed in under a year
- +3 more outcomes
Companies that use Gokada
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Gokada technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Gokada partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- OctamilecoreDigital insurtech partnership to embed insurance products within the Gokada app. Automates claims processes for goods-in-transit insurance and rider insurance. Provides on-demand virtual inspection solutions for claims and renewal. Products underwritten by top Nigerian insurers.
- Mutual Benefits Assurance PlccoreInsurance partner providing goods-in-transit coverage for customer parcels and rider accident coverage. Coverage increased to N600,000 in response to security challenges in Lagos.
- Max.ngminorG-Partner logistics company operating under Gokada's NIPOST license. Provides delivery services through the Gokada platform.
- Climax LogisticminorG-Partner logistics company benefiting from Gokada's customer base, NIPOST license, and goods-in-transit insurance coverage.
- Faybazaar LimitedminorG-Partner company leveraging Gokada's technology platform and licensing for expanded delivery operations.
- Tolsexpress LogisticsminorG-Partner logistics entity operating legally under Gokada's NIPOST operating license.
- Laffab Integrated ServiceminorG-Partner entity utilizing Gokada's technology network and customer access for delivery services.
- Adels LogisticsminorG-Partner company benefiting from Gokada's delivery infrastructure and insurance coverage.
- Restaurant PartnersminorIndependent restaurants and caterers providing food for delivery through Gokada's GFood platform. Gokada acts as delivery partner only, not food producer.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Gokada competitors and assessment
Company assessmentDirect peers
- Max.ng: Nigerian motorcycle ride-hailing and delivery platform. Max.ng directly competes in Lagos last-mile mobility and now also operates as a G-Partner under Gokada's NIPOST license—making it both a direct competitor and a channel partner in the same Lagos bike-delivery category.
- Bolt: European-headquartered super-app offering ride-hailing, Bolt Food, and Bolt Delivery across Africa including Nigeria. Bolt competes head-on in Lagos for riders, restaurants, and on-demand customers, with substantially deeper capital and broader product surface.
- Kwik Delivery: Nigeria-based on-demand delivery startup offering same-day courier services to businesses and consumers in Lagos and other cities. Direct head-to-head competitor in the Lagos last-mile B2B and B2C segments.
- Chowdeck: Nigerian on-demand food delivery platform operating in Lagos and other Nigerian cities. Chowdeck competes directly with Gokada's GFood in restaurant commissions, rider acquisition, and consumer mindshare.
- Glovo: Multi-category delivery super-app operating in African and emerging markets. Glovo competes with Gokada's super-app model (parcels, food, and on-demand services) and shares the multi-vertical marketplace architecture.
Broad incumbents
- Jumia: Pan-African e-commerce marketplace with a Nigeria logistics arm (Jumia Logistics). Jumia operates last-mile delivery at much larger scale and serves as a broad incumbent shaping consumer expectations and partner economics across Nigerian e-commerce and food delivery.
- Uber: Global super-app offering Uber Rides, Uber Eats, and Uber Connect (parcel delivery). Uber competes indirectly in Lagos via Eats and parcel delivery and serves as the broad incumbent benchmark for super-app economics.
Regional players
- SafeBoda: East African motorcycle ride-hailing and delivery platform headquartered in Uganda. SafeBoda offers a directly comparable motorcycle mobility and delivery model in a different geography, making it a relevant regional benchmark.
- Sendy: Kenyan B2B last-mile delivery and fulfillment platform with API integrations for e-commerce. Sendy is comparable to GBusiness's B2B API and route-optimization focus, though operating in a different East African market.
Emerging players
- DropOff Nigeria: Nigerian same-day and next-day delivery startup focused on Lagos. DropOff overlaps with Gokada's instant parcel and business delivery offerings but at an earlier stage and narrower product surface.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gokada social profiles
Digital presenceGokada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gokada leadership team
Management profileNumber of profiles
Profiles4 records
Gokada funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gokada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gokada
What does Gokada do?
Gokada operates a unified SuperApp platform in Lagos, Nigeria providing on-demand last-mile delivery services. It combines instant parcel delivery, food delivery (GFood) from 200+ restaurants, and business logistics (GBusiness) with API integration in a single mobile application. The platform is supported by a fleet of over 1,200 trained riders (pilots) operating under the company's NIPOST license, with goods-in-transit insurance coverage up to N600,000.
Is Gokada a public or private company?
Gokada is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gokada founded?
Gokada was founded in 2017. It employs 101 to 250 people.
Where is Gokada based?
Gokada is headquartered in Yaba, Nigeria, in the Africa region.
How does Gokada make money?
Three revenue lines are on record. Delivery Transaction Fees are the primary driver. The others are business Services (GBusiness) and food Delivery Commission (GFood).
Who are Gokada's main competitors?
Direct peers on record are Max.ng, Bolt, Kwik Delivery, Chowdeck and Glovo. Broad incumbents are Jumia and Uber. Regional players are SafeBoda and Sendy. DropOff Nigeria is listed as an emerging player.
Does Gokada have an API?
Yes. Gokada offers API Integration for business partners, allowing them to create and cancel orders, estimate delivery charges, and receive status updates directly from their own platform. The API enables third-party platforms to integrate Gokada's delivery capabilities into their own systems.
What industry is Gokada in?
Gokada's product category is Last-Mile Delivery Services. Its primary akta.pro industry code is BPAMAHAD, Courier, Parcel & Last‑Mile Delivery Platforms, with a secondary code of TLAAAGAB, Crowdsourced Parcel Delivery (independent driver networks). Its NAICS code is 49221 and its SIC code is 4210.