What Weezmo does

Weezmo is an Israel-based customer data platform (CDP) built for retailers that bridges online marketing activity and in-store purchasing behavior. Founded in 2015 by Shai Raiten (CEO) and Sasha Glazman (VP R&D), the company offers a modular SaaS suite — Email Marketing, SMS Marketing, Analytics & Reports, Dynamic Landing Pages, Customer Segmentation (RFM-based), Contact Management, and Digital Receipts — all powered by a unified CDP that connects to over 400 point-of-sale systems through a single API with a stated 7-minute integration window. Its core differentiator is offline attribution: identifying customers at checkout and tying in-store transactions back to specific digital campaigns, enabling true ROAS measurement across the online-to-offline customer journey. AI features are embedded in product surfaces, including ChatGPT-powered email content generation, next-best-offer recommendations on digital receipts, RFM-based segmentation, churn prediction, and NLP-driven customer interactions.

Weezmo operates as a wholly-owned subsidiary of Nayax Ltd. (NASDAQ: NYAX), a global fintech specializing in unattended and retail payment solutions, following an acquisition completed in January 2021. Revenue is generated through subscription-based SaaS contracts, with quote-based annual pricing for enterprise customers and no publicly disclosed price list. Distribution is multi-pronged: direct enterprise field sales supported by 'Talk to an expert' CTAs, channel partnerships with POS vendors (who embed Weezmo into their solution portfolio), GTM partnerships with advertising agencies such as Publicis Groupe and PPG Digital, and cross-sell via Nayax's global retail customer base. The company maintains operational offices in Herzliya (HQ), Hunt Valley MD (North America), Barcelona (Iberia), Mönchengladbach (DACH), and Sydney (APAC), and claims a customer base of 800+ global brands including Victoria's Secret, Bath & Body Works, and McDonald's Israel. As of 2023, the platform had produced over 60 million digital receipts.

Name

Weezmo

Legal name

Weezmo Technologies Ltd.

Website

https://weezmo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Weezmo is an Israel-based retail customer data platform that connects online marketing campaigns to in-store purchases via a single API to 400+ POS systems, serving 800+ global brands with offline attribution, digital receipts, and AI-powered marketing automation. It operates as a subsidiary of Nayax (NASDAQ: NYAX).

Ownership category

akta.pro rank

Product category

Retail Marketing Software

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industry

Convenience Store QSR / Foodservice (Prepared Foods) (THAFAAAM)

Keywords

• Omnichannel marketing platform
• Customer data platform
• Offline attribution
• Digital receipts
• Retail marketing automation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform: Weezmo operates as a B2B SaaS platform providing marketing automation and customer data platform services to retailers. The platform offers modular solutions including email marketing, SMS marketing, analytics, customer segmentation, and digital receipts that retailers pay to access and utilize for their marketing operations.
2. Marketing Platform Features: Additional revenue generated from premium features such as advanced analytics, offline attribution, AI-powered recommendations, and enterprise-level customization options within the marketing platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Weezmo provides a modular B2B SaaS marketing platform that connects online marketing activities to in-store purchases through a single API integration with more than 400 POS systems. The platform combines a customer data platform (CDP) with email marketing, SMS marketing, digital receipts, customer segmentation, dynamic landing pages, analytics, and contact management to enable retailers to identify customers, attribute offline revenue to digital campaigns, and personalize post-purchase engagement.

Product overview

Weezmo is a modular omnichannel marketing platform for retailers that connects online and offline customer data. The platform comprises seven integrated products: Email Marketing, SMS Marketing, Analytics & Reports, Dynamic Landing Pages, Customer Segmentation, Contact Management, and Digital Receipt — all powered by a unified Customer Data Platform (CDP). The architecture enables single-API integration with 400+ POS systems, allowing retailers to identify customers at checkout, track the full online-to-offline customer journey, and measure campaign impact on in-store revenue. The platform includes AI-powered features for personalization, recommendations, and automated marketing content generation.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Marketing Enables retailers to create personalized email campaigns with AI-generated content (via ChatGPT integration) and connect email marketing activity directly to in-store and online revenue attribution.
• SMS Marketing Reaches customers via SMS campaigns with the ability to close the loop between open and click rates and actual in-store purchases through digital receipt attribution.
• Analytics & Reports Provides analytics tools to measure every digital campaign and optimize it to drive more in-store and online sales, including offline attribution by channel and ROPO (Research Online, Purchase Offline) insights.
• Dynamic Landing Pages Drag-and-drop tool to create dynamic landing pages with scheduling automation, enabling tracking from landing page to physical store and attribution of purchasing source, conversion window, and revenue impact.
• Customer Segmentation Behavior-based segmentation using RFM (Recency, Frequency, Monetary) analysis to identify highest-spending customers and those at risk of churn, enabling fine-tuned targeted campaigns across online channels.
• Contact Management Advanced tool for contact and consent management, tracking customer choices across channels and maintaining full consent history with GDPR and data privacy regulation compliance.
• Digital Receipt Drag-and-drop digital receipt maker enabling post-purchase engagement, customer feedback collection, loyalty program expansion, AI-powered next-best-offer recommendations, gamification with coupons, and additional marketing channel through social promotion.
• Customer Data Platform (CDP) Underlying customer data platform that connects online and offline customer journeys, enabling retailers to identify customers, analyze behavior, and create targeted marketing campaigns. Powers all Weezmo products with unified customer data and connects to 400+ POS systems via a single API.

Quantifiable outcome

• 50%+ revenue growth for advertising agency clients within 6 months
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Publicis GroupecoreGTM or Marketing Partner · 7 August 2023Publicis Groupe, the largest advertising and communications company in the world with over 84,000 employees in 100+ countries, partnered with Weezmo to provide accurate ROAS measurement for retail clients. The partnership enables Publicis to demonstrate the true impact of digital campaigns by attributing in-store revenue to online marketing activities. Within 6 months, Publicis grew their customers' revenue by 50%+ using Weezmo's Offline Measurement feature.
• PPG DigitalcoreGTM or Marketing PartnerPPG Digital, co-founded by Amitay Nechmad, is a digital marketing agency that leverages Weezmo to achieve 45:1 ROAS for clients using Audience Builder and Offline Measurements features. PPG Digital represents Weezmo as part of their digital marketing offering for retail clients.
• POS Companies (400+ integrations)coreTechnology or IntegrationWeezmo has integrated with over 400 Point-of-Sale systems through a single API connection, allowing retailers to connect their POS data to Weezmo's marketing platform in 7 minutes. POS partners include various global POS providers who offer Weezmo as part of their solution portfolio.
• Ad AgenciescoreGTM or Marketing PartnerAd agencies partner with Weezmo to demonstrate campaign impact by measuring ROAS across both online and in-store channels. The partnership enables agencies to show clients accurate revenue attribution from digital advertising to physical store purchases.

Scale indicators11 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Klaviyo: Marketing automation platform built for ecommerce and retail brands, with strong segmentation, email/SMS, and increasingly omnichannel capabilities. Closely aligned with Weezmo on retail customer base and product surface.
• Segment (Twilio): Customer Data Platform that unifies customer data across touchpoints and routes it to marketing and analytics tools. Directly comparable to Weezmo's CDP foundation and identity-resolution logic.
• mParticle: Enterprise CDP focused on unifying customer data across web, mobile, and offline channels for retail and consumer brands. Comparable as a CDP/marketing infrastructure peer with retail concentration.
• Punchh: Loyalty and digital marketing platform purpose-built for restaurant and brick-and-mortar retail chains, with POS integrations and AI-driven personalization. Comparable to Weezmo on physical-retail focus and QSR/restaurant customer overlap.
• Session AI (formerly ZineOne): In-session personalization and CDP for retail and ecommerce, using real-time behavioral and transactional signals to drive conversions. Comparable to Weezmo on AI-driven personalization grounded in retail customer data.
• Yotpo: CDP and marketing platform for retail and DTC brands, offering SMS/email marketing, reviews, loyalty, and customer data unification. Directly comparable to Weezmo's retail-focused CDP and marketing automation stack.
• Thanx: Digital loyalty and customer engagement platform for multi-location restaurants and retailers, with POS-level purchase data and personalized marketing. Comparable to Weezmo on offline-to-online engagement and POS integration model.

Broad incumbents

• Salesforce Marketing Cloud: Large incumbent marketing automation and CDP suite (including Interaction Studio) used by enterprise retailers for cross-channel campaigns. Competes with Weezmo at the high end of the retail market with a much broader portfolio.
• Adobe Experience Cloud: Enterprise marketing, analytics, and CDP suite (Adobe Analytics, Audience Manager, Real-Time CDP) used by large retailers. Comparable as a broad incumbent competing for enterprise omnichannel marketing budgets.
• Shopify (Shopify Audiences & Marketing): Ecommerce platform that has steadily expanded into marketing, audiences, and POS-integrated retail tooling (Shopify POS, Audiences). A broad incumbent building capabilities adjacent to Weezmo's retail marketing stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/officialweezmo
• YouTubeyoutube.com/channel/UCU78fgqPxoEM1lmF8nvI3SA
• Facebookfacebook.com/share/TY5u2z3jyV5btQ3E/?mibextid=WC7FNe
• LinkedInlinkedin.com/company/weezmo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weezmo