Carson Wealth Management Group

What Carson Wealth Management Group does

Carson Wealth Management Group is a privately held, SEC-registered investment advisor operating under the legal entity CWM, LLC, headquartered in Omaha, Nebraska. Founded in 1983 by Omani Carson, the firm delivers holistic financial planning and wealth management services through nine core practice areas: financial planning, retirement planning, investment management, estate planning, education savings, tax planning, insurance, business ownership, and private client services. The firm serves high-net-worth individuals, business owners and entrepreneurs, multi-generational families, and families planning for education, with a fiduciary obligation and a fee-based advisory model that is supplemented by commission-based brokerage offered through Cetera Wealth Services LLC.

The operating model combines a multi-state office footprint (at least 13 wholly-owned locations across Nebraska, Montana, Maryland, Georgia, Tennessee, New Hampshire, Vermont, Louisiana, Kansas, and Iowa) with a nationwide advisor matching platform that pairs prospective clients with vetted fiduciary advisors via a six-step questionnaire. The firm integrates digital client portals (Client Experience Optimizer and Wealth Management System) with custodian relationships at Schwab, Fidelity, and NetXInvestor, and offers interactive planning tools such as 401(k) and IRA calculators plus retirement, college, and risk tolerance assessment quizzes. A separate Carson Partners network enables independent advisors to operate under CWM, LLC DBA names, extending distribution without proportional fixed-cost expansion.

Revenue is generated through recurring AUM-based advisory fees and transaction-based brokerage commissions; specific pricing tiers are not publicly disclosed. Growth has been driven primarily through inorganic expansion, with at least seven acquisitions and partnerships executed between March 2023 and September 2024, absorbing approximately $893M in AUM from named transactions and expanding both geographic reach and advisor headcount. The firm has received consecutive Forbes Best-in-State Wealth Advisor recognition in 2023 and 2024, and operates with no disclosed private equity, venture, or public ownership.

Name

Carson Wealth Management Group

Legal name

CWM, LLC

Website

https://carsonwealth.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Carson Wealth Management Group (CWM, LLC) is a privately held, SEC-registered investment advisor founded in 1983 and headquartered in Omaha, Nebraska. It provides holistic financial planning, investment management, and wealth advisory services to high-net-worth individuals, business owners, and multi-generational families through a nationwide network of wholly-owned offices and a partner-advisor matching platform.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Discretionary Portfolio Management (Retail) (FSAAAAAH), Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

Keywords

• Wealth management services
• Financial planning advisory
• Investment management
• Retirement planning
• Estate planning

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: SEC Registered Investment Advisor providing fee-based investment advisory services through CWM, LLC. Investment advisory services offered through CWM, LLC with fiduciary obligation to clients.
2. Brokerage Services: Securities offered through Cetera Wealth Services LLC, Member FINRA/SIPC. Some representatives may offer both brokerage services (transaction-based compensation/commissions) and investment advisory services (fee-based).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Carson Wealth Management Group is an SEC Registered Investment Advisor (operating through CWM, LLC) that delivers holistic, fee-based financial planning and wealth management services to individuals and families across the United States. Its offerings span retirement, investment, estate, tax, insurance, education savings, and business ownership planning, with premium Private Client Services for high-net-worth clients and a nationwide Carson Partners advisor network distributing services both in-person and virtually.

Product overview

Carson Wealth Management Group offers a comprehensive financial advisory platform built around holistic financial planning. The firm provides nine core service areas including Financial Planning, Retirement Planning, Investment Management, Estate Planning, Tax Planning, Insurance, Business Ownership services, and Education Savings. Premium Private Client Services cater to high-net-worth individuals requiring complex coordination. The service model integrates with digital platforms including the Client Experience Optimizer (C.E.O.) portal, Wealth Management System, and interactive planning tools such as 401(k) and IRA calculators, plus assessment quizzes for retirement and college readiness. The firm operates through a nationwide network of advisors with offices across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning service that evaluates current financial situations by analyzing assets, income, and expenditures to identify day-to-day needs and long-term financial goals, with regular reviews and modifications.
• Retirement Planning Strategy for generating income and sustaining lifestyle during retirement, including Social Security optimization, health care planning, and distribution strategies.
• Investment Management Disciplined investment management with personalized portfolios aligned to long-term goals, featuring in-house monitoring and technology-supported expertise.
• Private Client Services Advanced wealth management for entrepreneurs, executives, and multi-generational families requiring complex financial coordination and dedicated strategic support.
• Estate Planning Tax-efficient estate planning that honors client vision and shows how assets will be distributed, including wills, trusts, and legacy coordination.
• Tax Planning Year-round tax planning approach that minimizes tax liability across both accumulation and distribution phases, including detailed tax return reviews.
• Insurance Risk mitigation services protecting clients and families from unexpected events through coverage options and financial safety net planning.
• Business Ownership Services Comprehensive business planning including growth, protection, and transition strategies with tax-smart solutions and succession planning for business owners.
• Education Savings College savings planning including cost analysis, savings strategies, financial aid navigation, and balancing education with retirement savings.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core.

• True North Financial (Billings, Montana)coreStrategic or Co-development Partner · 26 September 2024Strategic partnership expanding Carson Wealth's Montana presence. True North Financial rebranded to Carson Wealth | True North Financial, establishing Carson Wealth's second Billings location. Six-person team led by managing partners.
• Fisher Financial Advisors (Hanover, NH & Chester, VT)coreStrategic or Co-development Partner · 1 February 2024Strategic partnership expanding Carson Wealth into the East with two new offices in Hanover, New Hampshire, and Chester, Vermont. Firm manages approximately $180M in assets.
• Main Street Financial Group (Milton, Georgia)coreStrategic or Co-development Partner · 14 November 2023Partnership adding new location in Milton, Georgia with $150 million in assets under management.
• Integrated Wealth (Overland Park, Kansas)coreStrategic or Co-development Partner · 18 April 2023Partnership with Overland Park-based wealth management firm, providing enhanced capabilities to better serve clients. Integrated Wealth currently has $400 million in assets under management.
• Shobe Financial Group (Baton Rouge, Louisiana)coreStrategic or Co-development Partner · 17 March 2023Full-service financial planning and wealth management firm merging with Carson Group. 16-person team continuing under leadership of partner and chairman Ed Shobe, CFP, CLU.
• Cetera Wealth Services LLCcoreChannel Partner/ Reseller/ DistributorSecurities offered through Cetera Wealth Services LLC, Member FINRA/SIPC. Cetera exclusively provides investment products and services through its representatives. Individuals affiliated with Cetera firms may be Registered Representatives (brokerage services, commissions), Investment Adviser Representatives (fee-based advisory), or both.

Scale indicators6 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Mariner Wealth Advisors: Large national RIA roll-up with a holistic, advisor-led wealth management model and significant advisor acquisition activity. Highly comparable to Carson Wealth in service breadth, RIA registration, and inorganic growth playbook.
• Creative Planning: National, fee-only RIA offering comprehensive financial planning, investment management, and tax services. Comparable to Carson Wealth in fiduciary, planning-led positioning and broad service catalog for HNW individuals and business owners.
• Focus Financial Partners: Public RIA roll-up platform aggregating independent advisor firms. Closely comparable business model to Carson Wealth via the Carson Partners network, with similar emphasis on advisor partnership structures and scale through M&A.
• Fisher Investments: Large privately held RIA serving HNW and institutional clients with discretionary portfolio management. Comparable as an RIA-led wealth manager targeting high-net-worth households with a strong founder-driven brand.

Broad incumbents

• Cetera Financial Group: Large independent broker-dealer and RIA platform. Comparable as a competing platform for advisor affiliation and as Carson Wealth's current broker-dealer partner through Cetera Wealth Services.
• Ameriprise Financial: Public financial services company with a national advisor network offering wealth management, retirement, and planning solutions. Comparable in scale, advisor-led distribution, and broad financial planning offerings.
• Raymond James Financial: Public diversified financial services firm with a large independent advisor channel and wealth management business. Comparable in offering holistic wealth and retirement planning through affiliated advisors.
• Edward Jones: Large national wealth management franchise with thousands of branch offices. Comparable in targeting mass-affluent and HNW clients with personalized, local-advisor-driven financial planning.
• LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of affiliated advisors across RIA and broker-dealer channels. Comparable as a platform-style competitor to Carson's advisor partnership model.
• Schwab Wealth Advisory (Charles Schwab): Broad incumbent wealth manager offering retail advisory, retirement planning, and an advisor platform. Comparable as a scaled wealth manager whose Schwab custody integration is also used by Carson Wealth clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/carsonwealth
• Facebookfacebook.com/carsonwealth
• LinkedInlinkedin.com/company/1075936

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carson Wealth Management Group