Horizn Studios
Horizn Studios is a Berlin-based direct-to-consumer premium luggage and travel gear brand selling German-engineered polycarbonate suitcases, backpacks, and accessories through owned EU/UK e-commerce stores and three German flagships. It serves business travelers, digital nomads, and style- and eco-conscious consumers across 140+ SKUs.
- Company typePrivate
- Founded2015
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Horizn Studios does
Horizn Studios is a Berlin-based, privately held direct-to-consumer premium luggage and travel accessories company founded in 2015. It designs, sells, and personalizes hard-shell suitcases and travel bags through country-specific e-commerce storefronts (EU/UK/US/DE/FR) and three German flagship stores (Berlin, Hamburg, Cologne), with US shipping currently suspended due to tariff regulations. The company operates under sub-brand product series — Pro (premium), Essential (core), RE (sustainable), Air (ultra-lightweight), and GO (value) — and complementary backpack lines (SoFo, Gion, Shibuya, Midtown), totaling approximately 140 SKUs at price points ranging from roughly $20 accessories to $845 limited-edition drops.
Core technology centers on premium German polycarbonate shells, recycled materials including CD-derived feedstock in the RE series, ball-bearing-mounted 360° spinner wheels with noise-reducing Japanese engineering, aerospace-grade aluminium telescopic handles, and TSA-approved 008 combination locks. Differentiation is reinforced by HORIZN ID, an industry-first in-house luggage configurator enabling handle, wheel-cap, tag, and monogram customization within five business days, plus a portfolio of brand collaborations (NASA, BMW, Soho House, Harry's, Salone del Mobile, Wura, Seth Troxler, Tennis & Travel Club) that drive limited-edition SKUs and lifestyle-driven earned media.
The business model is a one-time-sale DTC e-commerce operation with bundled set discounts, supported by a B2B corporate gifting program, student discounts, an affiliate network, and the Horizn Friends content community. Approximately $30M has been disclosed across four funding rounds between 2016 and 2019, led by Project A Ventures with Milano Investment Partners SGR, Vorwerk Ventures, Monkfish Equity, Perpetual Ventures, and U-Start participating. Co-founder and CEO Stefan Holwe leads alongside founder Jan Roosen, with the team sitting in the 11-50 employee band and revenue not publicly disclosed.
Horizn Studios firmographics
Firmographics- Name
- Horizn Studios
- Website
- https://horizn-studios.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Horizn Studios is a Berlin-based direct-to-consumer premium luggage and travel gear brand selling German-engineered polycarbonate suitcases, backpacks, and accessories through owned EU/UK e-commerce stores and three German flagships. It serves business travelers, digital nomads, and style- and eco-conscious consumers across 140+ SKUs.
- Ownership category
- akta.pro rank
Horizn Studios industry classification
Industry- Product category
- Premium Travel Luggage & Accessories
- NAICS
- Luggage and Leather Goods Retailers (458320), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Leather Travel Goods & Luggage (CRAKAEAC)
- akta.pro secondary industries
- Backpacks & Travel Bags (CRAAAJAB), Travel Goods & Luggage Manufacturing (IMAOAHAC), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where Horizn Studios is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Horizn Studios business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Product Sales (Direct E-commerce): Primary revenue stream through direct-to-consumer e-commerce sales of premium luggage, backpacks, bags, and accessories. Products sold at various price points from accessories (~$20) to premium luggage (~$600+). Set discounts offered for bundled purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Essential Series - Entry premium tier |
| Unit Pricing | Pay-as-you-go | Pro Series - Premium tier |
| Unit Pricing | Pay-as-you-go | RE Series - Sustainable premium tier |
| Unit Pricing | Pay-as-you-go | Air Series - Ultra-lightweight tier |
| Unit Pricing | Pay-as-you-go | GO Series - Value tier |
| Unit Pricing | Pay-as-you-go | Backpacks - Various lines |
| Unit Pricing | Pay-as-you-go | Special Editions - Premium collaborations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Horizn Studios product offering
Product offeringCore offering
Horizn Studios designs and sells premium German-engineered hard-shell luggage across multiple series (Pro, Essential, RE, Air, GO) in cabin and check-in sizes, alongside backpacks, weekenders, business bags, and travel accessories. The company sells directly to consumers through its own country-specific e-commerce domains and German flagship stores, with a corporate gifting channel and limited-edition collaborations.
Product overview
Horizn Studios is a premium luggage and travel gear company offering a comprehensive product portfolio organized around four core luggage series (Pro, Essential, RE, Air, GO) available in cabin (H5, M5) and check-in (H6, H7) sizes, complemented by multiple backpack sub-brands (SoFo, Gion, Shibuya, Midtown) for different use cases. The company differentiates through German engineering, sustainable materials (recycled nylon, recycled CDs), and personalization services via HORIZN ID. Additional offerings include travel accessories (packing cubes, top cases, protection sleeves, bag tags), special edition collaborations, and carbon-neutral shipping. The portfolio spans price points from value-oriented GO Series to premium Pro Series with lifetime warranties.
Differentiator
Problem solved
Functional benefit
Brands
- Pro Series: Premium luggage series featuring ultra silent ball-bearing wheels, aerospace-grade aluminium telescopic handle, and TSA-approved 008 lock for frequent travellers.
- Essential Series
- RE Series
- Air Series
- GO Series
- Special Editions
- HORIZN ID
Products and services
- Pro Series Premium Luggage Premium hard-shell luggage line featuring ultra silent ball-bearing spinner wheels, aerospace-grade aluminium telescopic handle, and advanced 008 TSA-approved lock for frequent travellers. Cabin from $420-$520, check-in from $590, with lifetime warranty.
- Essential Series Luggage Core premium hard-shell luggage line with dual-zippered mesh dividers, premium polycarbonate shells, available in multiple sizes and colorways. Cabin from $320, check-in from $350-$490, with lifetime warranty.
- RE Series Sustainable Luggage Sustainable premium luggage crafted from recycled CDs, reducing CO₂ emissions by 72% while maintaining high performance and durability. H5 RE from $250, H6 RE from $350, H7 RE from $450.
- Air Series Ultra-Lightweight Luggage Ultra-lightweight luggage series engineered using extra lightweight premium German polycarbonate, with H5 Air from 2.1kg. Cabin luggage from ~$350 with a five-year warranty.
- GO Series Value Luggage Minimal design luggage series offering maximum value with essential features for everyday travellers. H5 GO from $200, H6 GO from $300, premium polycarbonate construction.
- SoFo Rolltop Backpack X Expandable travel backpack with 22L to 28L capacity, water/heat-resistant recycled cotton canvas, 16-inch laptop compartment, and adjustable metal hook closure. Priced at $190.
- SoFo Weekender Versatile weekender bag available in waxed canvas and recycled nylon, designed for gym or short overnight trips. Priced at $270.
- Gion Backpack Travel Travel-focused backpack with high-end recycled nylon, water-resistant design, and multiple compartments for organization. Priced at $310.
- Midtown Backpack Ballistic nylon backpack from the Midtown line developed for modern professionals with commuter-focused features. Priced at $410.
- HORIZN ID Personalization Service Personalization platform allowing customers to customize luggage with colored handles, wheel caps, luggage tags, and monograms, processed within 5 business days. Available on Essential models in-store at German flagship stores and online.
- Packing Cubes Organizational accessories for efficient packing, available in sand grey nylon mesh.
- Top Cases (Laptop Cases) Waterproof ballistic nylon laptop cases and tech accessories for protecting devices during travel.
- Special Edition Luggage Collaborations Limited edition collaborations including NASA Edition M5 ($845), Soho House Edition M5 ($500), Wura Edition H5 ($640), BMW Edition M5 ($475), Harry's Edition H5 ($545), Lagos Edition, Seth Troxler Edition, Salone del Mobile Edition, and Tennis Edition.
- Travel Accessories (Protection Sleeves, Bag Tags, Liquids Bag) Travel accessories including elastic Hi-Core luggage protection sleeves, premium luggage identification tags (Timber Wood and Hi-Core options), and transparent TPU liquids bags for airport security.
Quantifiable outcome
- 72% CO₂ emission reduction in RE Series compared to standard production
- +3 more outcomes
Companies that use Horizn Studios
Customer profileSegments4 records
Ideal customer profiles5 records
Horizn Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Horizn Studios partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- Harry'sminorCollaboration with men's grooming brand Harry's and artist Eike König for a limited-edition luggage collection raising awareness for men's mental health. Supports Harry's social cause dedicated to opening dialogue around mental health issues.
- Soho HouseminorCo-designed limited-edition luggage set with Soho House's design team, serving the global creative community that frequents Soho House properties worldwide including London, Istanbul, New York, and Hong Kong.
- BMWminorBMW Edition collaboration featuring limited-edition M5 and H6 luggage in all-black and midnight blue colorways, targeting automotive enthusiasts and premium consumers.
- NASAminorNASA Edition collaboration with M5 cabin luggage featuring NASA-themed design in white and NASA blue colorway, priced at $845.
- Wura (Artist Edition)minorArtist Edition collaboration featuring H5 Essential luggage in Glossy Bright Amber and Glossy Blue Vega colorways, priced at $640.
- Seth TroxlerminorArtist collaboration with DJ and producer Seth Troxler featuring cosmic white H5 cabin luggage design.
- Eike KönigminorArtist collaboration through Harry's partnership featuring Eike König's artwork interpretation for men's mental health awareness luggage edition.
- Salone del MobileminorSalone del Mobile Edition featuring three design variations (Salone Uno, Due, Tre) of H5 cabin luggage for the Milan design week event.
- Tennis & Travel ClubminorLimited-edition Tennis Edition combining luggage and travel gear designed for tennis enthusiasts, celebrating the sport with precision and performance themes.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Horizn Studios competitors and assessment
Company assessmentDirect peers
- Away: Away is a New York-based premium DTC luggage and travel brand founded in 2015, offering direct-to-consumer hard-shell suitcases at similar price points ($200-$500+) with comparable brand-led marketing and lifetime warranty positioning. It is the closest peer to Horizn in business model and target customer.
- Paravel: Paravel is a US sustainable DTC luggage and travel accessories brand using recycled materials and carbon-neutral shipping. It directly mirrors Horizn's RE Series sustainability positioning and shares the eco-conscious traveler target segment.
- Peak Design: Peak Design is a US DTC brand specializing in premium camera bags, backpacks, and travel bags with strong community-driven marketing and direct-to-consumer distribution. It competes directly with Horizn's SoFo, Gion, and Midtown backpack lines for the urban professional segment.
Broad incumbents
- Rimowa: Rimowa is the German luxury luggage maison founded in Cologne (1898), now owned by LVMH, and produces premium aluminum and polycarbonate suitcases. As Horizn's German heritage predecessor in premium luggage, Rimowa defines the upper-bound price ceiling and design DNA Horizn targets.
- Samsonite: Samsonite is the world's largest luggage manufacturer with global wholesale and retail distribution across price points. It competes broadly with Horizn in the mass-premium segment and dominates global shelf-share in department stores and travel retail.
- Tumi: Tumi is a premium US luggage and business bag brand (owned by Samsonite) targeting frequent business travelers with ballistic nylon and polycarbonate constructions. It competes directly with Horizn's Pro Series and Midtown line in the business-traveler segment.
- Briggs & Riley: Briggs & Riley is a US premium luggage brand known for lifetime guarantee coverage and business-traveler focus. It competes with Horizn's Pro and Essential Series on warranty positioning and the frequent business traveler segment.
Emerging players
- Monos: Monos is a Vancouver-based premium DTC luggage brand founded in 2018 offering minimalist polycarbonate suitcases at $200-$500 price points with comparable direct-to-consumer positioning. It is a strong emerging competitor in the premium DTC space alongside Horizn.
- July: July is an Australian premium DTC luggage brand founded in 2019, offering aluminum and polycarbonate suitcases with design-led positioning. It competes with Horizn in the premium DTC category and shares the consumer-direct value proposition.
- Bellroy: Bellroy is an Australian premium accessories brand producing bags, wallets, and travel goods with sustainability positioning and design-led DTC marketing. It is comparable to Horizn's accessories and bag portfolio through shared aesthetics and material quality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Horizn Studios social profiles
Digital presenceHorizn Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horizn Studios leadership team
Management profileNumber of profiles
Profiles2 records
Horizn Studios funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horizn Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horizn Studios
What does Horizn Studios do?
Horizn Studios designs and sells premium German-engineered hard-shell luggage across multiple series (Pro, Essential, RE, Air, GO) in cabin and check-in sizes, alongside backpacks, weekenders, business bags, and travel accessories. The company sells directly to consumers through its own country-specific e-commerce domains and German flagship stores, with a corporate gifting channel and limited-edition collaborations.
Is Horizn Studios a public or private company?
Horizn Studios is a private company. It is classified as venture growth investor backed and is currently operating.
When was Horizn Studios founded?
Horizn Studios was founded in 2015. It employs 11 to 50 people.
Where is Horizn Studios based?
Horizn Studios is headquartered in Berlin, Germany, in the Europe region.
How does Horizn Studios make money?
One revenue line is on record: product Sales (Direct E-commerce).
Who are Horizn Studios's main competitors?
Direct peers on record are Away, Paravel and Peak Design. Broad incumbents are Rimowa, Samsonite, Tumi and Briggs & Riley. Emerging players are Monos, July and Bellroy.
Does Horizn Studios have an API?
No public API is recorded for Horizn Studios.
What industry is Horizn Studios in?
Horizn Studios's product category is Premium Travel Luggage & Accessories. Its primary akta.pro industry code is CRAKAEAC, Leather Travel Goods & Luggage, with a secondary code of CRAAAJAB, Backpacks & Travel Bags. Its NAICS code is 458320 and its SIC code is 5600.