Powerhouse91
Powerhouse91 is an Indian e-commerce roll-up operator based in Gurugram that acquires and scales consumer brands in the wellness and fitness vertical, reaching Rs 100 Crore ARR and EBITDA profitability by April 2025 with its flagship brand Slovic and online-only distribution.
- Company typePrivate
- Founded2021
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Powerhouse91 does
Powerhouse91 is an Indian e-commerce roll-up operator founded in 2021 and headquartered in Gurugram, India, that acquires and scales consumer brands through e-commerce optimization and product innovation. The company originally set out to acquire 20-25 brands in a Thrasio-style model but pivoted in 2022 to concentrate on the wellness and fitness vertical, with its portfolio now centered on two core brands. The publicly named flagship is Slovic, a functional fitness brand positioned as 'Functional Fitness Accessible to All,' sold through owned online storefronts and e-commerce marketplaces.
The company operates with a deliberately capital-light footprint, having raised approximately $2.5 million in cumulative seed funding from FJ Labs, Crossbeam Venture Partners, Titan Capital, and Coventure, alongside individual investors including Ryan Gnesin, Sujay Tyle, Varun Alagh, Maninder Gulati, and Haresh Chawla. With a team of 11-50 employees, Powerhouse91 has achieved Rs 100 Crore in Annual Recurring Revenue and EBITDA profitability by April 2025, processing approximately 2.4 lakh orders in March 2025. All revenue is generated through online distribution channels with no disclosed offline or omnichannel presence.
Revenue mechanics are anchored in direct-to-consumer e-commerce sales of branded wellness/fitness products, with no disclosed SaaS or licensing component. The company monetizes through one-time product purchases under its acquired brand portfolio, supported by organic social marketing (Instagram, Facebook, LinkedIn, YouTube) and a content-led corporate website. Technical architecture and proprietary technology are not publicly disclosed; the firm is described as 'tech-driven' but no specific platform components, integrations, or AI/ML systems are documented in available sources. The company's stated value proposition is operational scale-up of underperforming consumer brands, offering brand owners liquidity while consolidating fragmented Indian D2C markets.
Powerhouse91 firmographics
Firmographics- Name
- Powerhouse91
- Legal name
- Powerhouse91
- Website
- https://powerhouse91.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Powerhouse91 is an Indian e-commerce roll-up operator based in Gurugram that acquires and scales consumer brands in the wellness and fitness vertical, reaching Rs 100 Crore ARR and EBITDA profitability by April 2025 with its flagship brand Slovic and online-only distribution.
- Ownership category
- akta.pro rank
Powerhouse91 industry classification
Industry- Product category
- Direct-to-Consumer E-commerce
- NAICS
- All Other General Merchandise Retailers (455219)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Social Q&A & Knowledge Communities (BPAMABAI)
Keywords
Where Powerhouse91 is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Powerhouse91 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- E-commerce Brand Portfolio: Powerhouse91 acquires and scales consumer brands, generating revenue through the sale of products under acquired brand portfolios. The company achieved Rs 100 Cr ARR by April 2025 through focus on two core brands and organic growth. Revenue is generated entirely through online distribution channels with approximately 2.4 lakh orders processed in March 2025.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Powerhouse91 product offering
Product offeringCore offering
Powerhouse91 is a Thrasio-style e-commerce roll-up that acquires small Indian consumer brands and scales them through ecommerce optimization, supply chain integration, and product innovation. The company operates a portfolio of consumer brands sold exclusively online, with its functional fitness brand Slovic as a core revenue driver contributing to Rs 100 Cr ARR by April 2025.
Product overview
Powerhouse91 is a tech-driven e-commerce acquisition and scaling company operating as a Thrasio-style roll-up model. The company acquires high-potential consumer brands and scales them through ecommerce optimization and product innovation. Powerhouse91's portfolio centers on wellness and fitness brands, with Slovic (functional fitness) identified as a core brand. The company operates entirely through online distribution channels and has achieved Rs 100 Cr ARR with EBITDA profitability through organic growth of its two core brands, having processed approximately 2.4 lakh orders in March 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Slovic: Functional fitness brand offering accessible fitness products.
Products and services
- Slovic (functional fitness brand) Slovic is Powerhouse91's functional fitness consumer brand offering accessible fitness products for individual consumers in India, sold online via the brand's own e-commerce storefront (www.slovic.com) and other online channels.
Quantifiable outcome
- Rs 100 Cr ARR achieved with $2.5M funding
- +2 more outcomes
Companies that use Powerhouse91
Customer profileSegments1 record
Ideal customer profiles1 record
Powerhouse91 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Powerhouse91 partnerships and signals
Strategic signalScale indicators5 records
Recent moves1 record
Expansion highlights4 records
Powerhouse91 competitors and assessment
Company assessmentDirect peers
- Evenflow: Bengaluru-based D2C brand aggregator acquiring and scaling consumer brands across India. Operates a near-identical roll-up playbook, with overlapping portfolio categories.
- GlobalBees: India's largest Thrasio-style D2C roll-up, acquiring and scaling consumer brands. Operates the same acquisition-and-scale playbook as Powerhouse91, making it the most directly comparable peer.
- Mensa Brands: Founded by Ananth Narayanan, Mensa is one of the most prominent Indian D2C roll-ups acquiring and scaling consumer brands across categories — directly comparable business model to Powerhouse91.
- Upscalio: Mumbai-based Thrasio-style startup acquiring and scaling Indian D2C brands across categories. Similar acquisition playbook with comparable scale and stage.
- Wow Skin Science: Indian D2C wellness and personal care brand with strong online distribution and category overlap with Powerhouse91's wellness focus. Comparable in channel strategy (D2C-led) and target consumer.
- Honasa Consumer (Mamaearth): Listed Indian D2C wellness and beauty brand operator. Overlaps with Powerhouse91's wellness/fitness pivot (Slovic) and represents the kind of scaled brand Powerhouse91 aspires to build or acquire.
- Goat Brand Labs: Indian Thrasio-style aggregator that acquires and scales D2C brands, especially in lifestyle and wellness. Closely comparable in operating model and category overlap with Powerhouse91.
- Spotlight Brands: India-focused D2C roll-up acquiring consumer brands and scaling them through e-commerce — directly comparable model and target market to Powerhouse91.
- Imagine Marketing (boAt): India's largest D2C consumer electronics/lifestyle brand, demonstrating the scale a successful India D2C brand can reach. Comparable D2C-led model and serves as an aspirational peer for category leaders in Powerhouse91's portfolio.
Broad incumbents
- Thrasio: The original US-based roll-up that defined the Thrasio model Powerhouse91 is replicating. Operates at far greater scale globally and serves as the playbook reference, though it does not compete in India directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Powerhouse91 social profiles
Digital presencePowerhouse91 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Powerhouse91 leadership team
Management profileNumber of profiles
Profiles3 records
Powerhouse91 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Powerhouse91 M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Powerhouse91
What does Powerhouse91 do?
Powerhouse91 is a Thrasio-style e-commerce roll-up that acquires small Indian consumer brands and scales them through ecommerce optimization, supply chain integration, and product innovation. The company operates a portfolio of consumer brands sold exclusively online, with its functional fitness brand Slovic as a core revenue driver contributing to Rs 100 Cr ARR by April 2025.
Is Powerhouse91 a public or private company?
Powerhouse91 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Powerhouse91 founded?
Powerhouse91 was founded in 2021. It employs 11 to 50 people.
Where is Powerhouse91 based?
Powerhouse91 is headquartered in Gurugram, India, in the Asia region.
How does Powerhouse91 make money?
One revenue line is on record: E-commerce Brand Portfolio.
Who are Powerhouse91's main competitors?
Direct peers on record are Evenflow, GlobalBees, Mensa Brands, Upscalio, Wow Skin Science, Honasa Consumer (Mamaearth), Goat Brand Labs, Spotlight Brands and Imagine Marketing (boAt). Thrasio is listed as a broad incumbent.
Does Powerhouse91 have an API?
No public API is recorded for Powerhouse91.
What industry is Powerhouse91 in?
Powerhouse91's product category is Direct-to-Consumer E-commerce. Its primary akta.pro industry code is BPAMABAI, Social Q&A & Knowledge Communities. Its NAICS code is 455219 and its SIC code is 5331.