Mensa Brands
- Company typePrivate
- Founded2021
- HeadquartersBengaluru, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Mensa Brands firmographics
Firmographics- Name
- Mensa Brands
- Legal name
- Mensa Brand Technologies Private Limited
- Website
- https://mensabrands.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Mensa Brands industry classification
Industry- Product category
- D2C Brand Aggregation (House of Brands)
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)
Keywords
Where Mensa Brands is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Mensa Brands business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Brand Portfolio Revenue: Revenue generated from operating multiple acquired direct-to-consumer brands across health, wellness, and lifestyle categories. The company scales these brands through technology, marketing, and operational support, generating revenue from product sales across digital-first channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Mensa Brands product offering
Product offeringCore offering
Mensa Brands operates as a digital house of brands, acquiring majority or full stakes in profitable direct-to-consumer brands with $1–10M in revenue across categories such as fashion, beauty, personal care, home, health, baby care, wearables, and gardening. The company then scales these acquired brands by providing technology-led supply chain support, digital marketing, and operational expertise, generating revenue from product sales across digital-first channels including owned storefronts and marketplaces like Amazon.
Product overview
BRND.ME (formerly Mensa Brands) is a digital house of brands that acquires and operates a portfolio of direct-to-consumer brands across health, wellness, and lifestyle categories. The company operates a platform-plus-brands model, providing technology, marketing, and operational support to scale acquired brands domestically and internationally. The portfolio includes health food brands (MyFitness), wellness brands (Majestic Pure, Botanic Earth, Florona), fashion/lifestyle brands (Dennis Lingo, House of Ishin, High Star, LilPicks), home décor and storage brands (Folkulture, Pretty Krafts, Karagiri), baby care (BeyBee), wearables (Pebble), gardening (TrustBasket), leather goods (Estalon), and digital media platforms (MensXP, iDiva, Hypp). The company aggregates digital-first consumer brands across over 16 countries.
Differentiator
Problem solved
Functional benefit
Brands
- MyFitness: Health food brand known for peanut butter and snacks
- Majestic Pure
- Botanic Earth
- Paree
- Dennis Lingo
- House of Ishin
Products and services
- BRND.ME (formerly Mensa Brands) Digital house of brands platform that acquires and operates a portfolio of direct-to-consumer brands across health, wellness, and lifestyle categories, providing technology, marketing, and operational support to scale brands domestically and internationally.
- MyFitness Health food brand within the BRND.ME portfolio known for its range of peanut butter and snacks.
- Majestic Pure Brand within the BRND.ME portfolio operating in the health and wellness/lifestyle segment.
- Botanic Earth Brand within the BRND.ME portfolio operating in the wellness and personal care segment.
- Dennis Lingo Brand within the BRND.ME portfolio operating in the lifestyle/fashion segment.
- House of Ishin Brand within the BRND.ME portfolio operating in the lifestyle/personal care segment.
- BeyBee Leading baby care brand in India, representing BRND.ME's expansion into the baby care market segment.
- Pebble Homegrown smart wearable brand known for activity tracking and heart rate monitoring.
- Pretty Krafts Home storage solutions brand that has served over 30 lakh customers in India, offering a wide range of home storage products.
- TrustBasket Online gardening solutions brand founded in 2015, offering a variety of products for consumers and professionals.
- Florona Digital-first aromatherapy and personal care products brand within the BRND.ME portfolio.
- Estalon Kolkata-based leather goods maker with three generations of experience, available in the US through Amazon.
- High Star Digital-first denim brand focused on consumers in India and international markets.
- LilPicks Online kidswear brand selling trendy, designer, and affordable children's clothing and accessories across India and overseas markets.
- Folkulture Indian home decor label selling home decor and kitchenware on Amazon across the US, UK, and Canada.
- Karagiri Nagpur-based custom furniture and interior design company specializing in artisanal craftsmanship and in-house manufacturing for personalized home furnishings.
- MensXP, iDiva, and Hypp Online lifestyle publications (MensXP for men, iDiva for women) and influencer marketing management firm (Hypp) with combined reach of 40 million monthly visitors on-site and 250 million across social platforms.
Companies that use Mensa Brands
Customer profileSegments2 records
Ideal customer profiles2 records
Mensa Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mensa Brands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Times InternetmajorAcquired online platforms MensXP, iDiva, and Hypp from Times Internet to enhance digital brand-building capabilities. The platforms serve men's, women's, and influencer management segments respectively with combined reach of 40M+ monthly visitors and 250M+ social audience.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
Mensa Brands competitors and assessment
Company assessmentDirect peers
- GlobalBees: India-based D2C brand aggregator that acquires and scales digital-first consumer brands. Closest direct competitor to Mensa Brands with similar Thrasio-inspired model in the Indian market.
- Thrasio: Original US-based D2C brand aggregator and direct inspiration for Mensa's model. Compares on aggregation-then-scale strategy, though Thrasio has faced significant operational and financial challenges.
- GOAT Brand Labs: India-based D2C brand aggregator and investor (backed by Tiger Global). Directly comparable as an Indian roll-up play acquiring digital-first consumer brands.
- 10club: India-based D2C house of brands acquiring and operating consumer brands. Similar model focused on profitable, scaling-first acquisitions.
- UpScalio: India-based brand aggregator operating e-commerce-first consumer brands. Comparable thesis of acquiring and scaling digital-native brands in similar categories.
- The Good Glamm Group: India-based D2C conglomerate focused on beauty and personal care content-to-commerce. Comparable as a multi-brand digital consumer company though more category-focused than Mensa.
- Powerhouse91: India-based D2C brand aggregator that partners with entrepreneurs to scale brands. Comparable operating model to Mensa's partnership-led approach.
- Honasa Consumer (Mamaearth): Listed Indian D2C conglomerate owning Mamaearth and other beauty/wellness brands. Comparable as a scaled multi-brand D2C company in adjacent wellness categories.
Broad incumbents
- ITC Limited: Indian conglomerate with a large portfolio of consumer brands across personal care, foods, and apparel. Indirect competitor given breadth of consumer brand portfolio, though ITC is a much larger diversified player.
- Hindustan Unilever: India's largest FMCG company spanning personal care, home care, and foods. Represents the incumbent scale that D2C aggregators like Mensa compete against for consumer wallet share.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mensa Brands social profiles
Digital presenceMensa Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mensa Brands leadership team
Management profileNumber of profiles
Profiles3 records
Mensa Brands subsidiaries and ownership
Company hierarchySubsidiaries14 records
Mensa Brands funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mensa Brands M&A and investment
M&A and investmentM&A20 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mensa Brands
What does Mensa Brands do?
Mensa Brands operates as a digital house of brands, acquiring majority or full stakes in profitable direct-to-consumer brands with $1–10M in revenue across categories such as fashion, beauty, personal care, home, health, baby care, wearables, and gardening. The company then scales these acquired brands by providing technology-led supply chain support, digital marketing, and operational expertise, generating revenue from product sales across digital-first channels including owned storefronts and marketplaces like Amazon.
Is Mensa Brands a public or private company?
Mensa Brands is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mensa Brands founded?
Mensa Brands was founded in 2021. It employs 501 to 1,000 people.
Where is Mensa Brands based?
Mensa Brands is headquartered in Bengaluru, India, in the Asia region.
How does Mensa Brands make money?
One revenue line is on record: brand Portfolio Revenue.
Who are Mensa Brands's main competitors?
Direct peers on record are GlobalBees, Thrasio, GOAT Brand Labs, 10club, UpScalio, The Good Glamm Group, Powerhouse91 and Honasa Consumer (Mamaearth). Broad incumbents are ITC Limited and Hindustan Unilever.
Does Mensa Brands have an API?
No public API is recorded for Mensa Brands.
What industry is Mensa Brands in?
Mensa Brands's product category is D2C Brand Aggregation (House of Brands). Its primary akta.pro industry code is CRAAAAAN, Apparel Sourcing, Buying Houses & Trading Companies. Its NAICS code is 458 and its SIC code is 5600.