UpMeals
UpMeals is a Vancouver-based food technology company that provides business meal programs and fresh-food SmartVending machines, and sells Demi, an AI-powered SaaS platform for prepared food operators covering recipes, real-time food costing, production workflows, and label compliance.
- Company typePrivate
- Founded2019
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What UpMeals does
UpMeals is a Vancouver-based food technology company founded in 2019 that operates two complementary businesses: ready-to-eat meal programs for businesses and fresh-food SmartVending machines. The legal entity, Demi Technologies Inc., sells an AI-powered vertical SaaS platform called Demi to prepared food operators — including delis, meal prep companies, caterers, ghost kitchens, and prepared food manufacturers. The platform unifies recipe management, real-time ingredient cost tracking, automated production workflows, regulatory label generation (nutrition panels, ingredient statements, allergens, bilingual labels, UPCs), and online ordering into a single connected system.
Demi's core technology centers on an AI Recipe Importer that converts unstructured recipe documents (spreadsheets, PDFs) into structured ingredient, costing, nutrition, and production data in seconds. Layered on top are automated food-costing with live vendor price sync, kitchen workflow automation (prep lists, batch plans, worklists with automatic trim/yield/waste calculations), AI-driven label compliance, and an AI Business Intelligence Suite for margin and sales analytics. Integrations span accounting, vendor, payment, and POS systems.
The business model is primarily SaaS subscription priced per location: Starter at $99/location/month (up to 100 recipes, 3 workflows, integrations), Growth at $229/location/month (unlimited recipes, compliance labels, POS integrations, BI, inventory), and Enterprise at custom pricing (SSO, custom integrations, dedicated onboarding, bulk location import). Billing is annual with a 14-day free trial. Go-to-market is product-led for Starter and Growth tiers via self-serve signup, with enterprise field sales (HubSpot-mediated demo booking) for larger multi-location operators. Marketing channels include the company website, Product Hunt (Top Post / Top Topic badges), and Betalist (featured listing). The company has raised approximately $2.82M across two early-stage rounds in 2021 and 2022 and operates with an 11–50 employee footprint.
UpMeals firmographics
Firmographics- Name
- UpMeals
- Legal name
- Demi Technologies Inc.
- Website
- https://upmeals.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UpMeals is a Vancouver-based food technology company that provides business meal programs and fresh-food SmartVending machines, and sells Demi, an AI-powered SaaS platform for prepared food operators covering recipes, real-time food costing, production workflows, and label compliance.
- Ownership category
- akta.pro rank
UpMeals industry classification
Industry- Product category
- Food Service Management Software
- NAICS
- Food Service Contractors (72231), Special Food Services (7223)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meal Prep & Subscription Virtual Kitchens (THAFAJAI)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where UpMeals is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
UpMeals business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Per Location): Monthly or annual subscription pricing charged per restaurant/location. Three tiers: Starter ($99/location/month), Growth ($229/location/month), and Enterprise (custom pricing). Revenue is recurring based on location count.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - Essential tools to streamline operations at $99/location/month |
| Subscription | Annual | Growth - For teams ready to scale smarter at $229/location/month |
| Subscription | Multi-year contract | Enterprise - Custom solutions and deep integrations with custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
UpMeals product offering
Product offeringCore offering
UpMeals sells Demi, an AI-powered SaaS platform that helps prepared food operators manage recipes, track real-time food costs, automate production workflows, generate compliant nutrition labels, and run online ordering from a single integrated system. The platform serves delis, meal prep companies, caterers, ghost kitchens, and prepared food manufacturers through tiered per-location subscriptions, with a self-serve 14-day free trial for smaller operators and direct sales for enterprise multi-location accounts.
Product overview
Demi is a unified AI-powered software platform for prepared food operators, consisting of core platform capabilities plus tiered pricing plans (Starter, Growth, Enterprise). The platform integrates recipe management, real-time food cost tracking, automated production workflows, compliance labeling, and online ordering into a single connected system. Key modules include the AI Recipe Importer, Automated Compliance tools, Costing Tools, Kitchen Workflows, and Online Ordering portal, available across three pricing tiers scaling from essential operations tools ($99/location/month) to enterprise custom solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Demi Platform
Quantifiable outcome
- Cut label costs up to 90% with built-in regulatory logic
- +2 more outcomes
Companies that use UpMeals
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
UpMeals technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature6 records
UpMeals partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights6 records
UpMeals competitors and assessment
Company assessmentDirect peers
- Galley Solutions: Galley Solutions is a recipe management, costing, and production planning platform built specifically for prepared food operators. It directly overlaps with Demi's recipe, costing, and workflow modules and targets the same customer segment.
- meez: meez is a culinary operations platform for food professionals, offering recipe management, costing, and production tools. It is one of the closest direct competitors to Demi in the prepared food operator vertical SaaS category.
- MarketMan: MarketMan provides restaurant inventory and food cost management software with supplier ordering and recipe-level cost tracking. It competes with Demi's costing and supplier-automation modules for the same SMB and mid-market food operators.
- CookIt (by JOLT): CookIt (now part of JOLT Software) offers recipe management, food costing, and production tools for food service operators. It is a direct peer in the recipe and food cost automation space where Demi competes.
- Freshii: Freshii operates a B2B and consumer meal program with workplace food offerings, comparable to UpMeals' ready-to-eat meal programs for businesses. Both companies target the corporate wellness and workplace food category.
- Choco: Choco is a B2B food ordering platform connecting restaurants and suppliers, with workflow automation features. It overlaps with Demi's online ordering and supplier order automation capabilities for food operators.
- BlueCart (by Cut+Dry): BlueCart provides online ordering and operations software for food service operators, including B2B ordering and supplier workflows. It is comparable to Demi's online ordering portal and supplier automation features.
Broad incumbents
- Toast: Toast is a large restaurant POS and operations platform serving SMBs and enterprises with menu, ordering, and now recipe/costing capabilities. As a broad incumbent, it overlaps with Demi on POS-driven food operator workflows but is not specialized in the prepared food manufacturer niche.
- Lightspeed Restaurant: Lightspeed Restaurant is a broader POS and operations platform for restaurants and food service operators. As a broad incumbent, it overlaps with Demi on food operator workflows but is not specialized in prepared food manufacturing.
Regional players
- Goodfood (Goodfood Market): Goodfood is a Canadian meal subscription and prepared meals company, comparable to UpMeals' meal programs from a regional perspective. Both are Canadian-based and serve consumers with subscription meal offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
UpMeals social profiles
Digital presenceUpMeals financial estimates
Financial estimateRevenue estimate
Valuation estimate
UpMeals leadership team
Management profileNumber of profiles
Profiles1 record
UpMeals funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UpMeals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UpMeals
What does UpMeals do?
UpMeals sells Demi, an AI-powered SaaS platform that helps prepared food operators manage recipes, track real-time food costs, automate production workflows, generate compliant nutrition labels, and run online ordering from a single integrated system. The platform serves delis, meal prep companies, caterers, ghost kitchens, and prepared food manufacturers through tiered per-location subscriptions, with a self-serve 14-day free trial for smaller operators and direct sales for enterprise multi-location accounts.
Is UpMeals a public or private company?
UpMeals is a private company. It is classified as venture growth investor backed and is currently operating.
When was UpMeals founded?
UpMeals was founded in 2019. It employs 11 to 50 people.
Where is UpMeals based?
UpMeals is headquartered in Vancouver, Canada, in the North America region.
How does UpMeals make money?
One revenue line is on record: saaS Subscription (Per Location).
Who are UpMeals's main competitors?
Direct peers on record are Galley Solutions, meez, MarketMan, CookIt (by JOLT), Freshii, Choco and BlueCart (by Cut+Dry). Broad incumbents are Toast and Lightspeed Restaurant. Goodfood (Goodfood Market) is listed as a regional player.
Does UpMeals have an API?
No public API is recorded for UpMeals.
What industry is UpMeals in?
UpMeals's product category is Food Service Management Software. Its primary akta.pro industry code is THAFAJAI, Meal Prep & Subscription Virtual Kitchens, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 72231 and its SIC code is 2090.