Upmesh

What Upmesh does

Upmesh, legally Livecommerce Entertainment Pte. Ltd., is a Singapore-headquartered social and live commerce SaaS platform that enables individual sellers and small-to-medium merchants in Southeast Asia to automate order capture, checkout, fulfilment, and customer engagement directly within Facebook and Instagram. The platform's core technical differentiator is a comment-to-cart automation layer that detects product codes and purchase-intent keywords ("sold," "mine") in social media comments and dispatches pre-populated cart links to buyers via Facebook Messenger, eliminating the manual invoicing workflow that historically constrained live selling. The product suite spans Live Selling, Social Selling (posts, reels, stories), Catalog (link-in-bio webstore), Checkout Links (with the Stripe-powered PayUp PCI DSS Level 1 payment gateway supporting cards, e-wallets, Apple Pay, and Google Pay), Membership & Credits, Automated Messaging, and a Centralised Dashboard unifying inventory, order, and analytics workflows. Adjacent offerings — Product Marketplace, International Livestreaming to Italy, France, Korea, Japan, China, and Thailand, and Value Added Services including warehousing, pick-and-pack, and livestream studios — extend the platform into a two-sided marketplace between SEA live sellers and exclusive overseas brands, with end-to-end cross-border logistics handled in-house.

The business model combines a tiered SaaS subscription (with a 30-day free trial) and an implied transaction-based revenue stream on GMV processed through PayUp. Go-to-market is product-led and community-led: self-serve localized dashboards serve Singapore, Malaysia, and Philippines merchants, while peer referrals and presence on Facebook, Instagram, and LinkedIn drive organic acquisition within live-selling communities. As of the latest available data the platform supports over 1,000 merchants and brands, has processed more than US$172 million in cumulative GMV, captured 30M+ comments, facilitated 2.5M+ items sold, and is credited with a 40% average revenue uplift for merchants. The company is venture-backed by Leo Capital (lead, US$3M seed, October 2021), Monk's Hill Ventures (lead, US$7.5M Pre-Series A, December 2021), and the BukuWarung founders, with co-founders Wong Zi Yang (CEO) and Shawn Teow leading the business.

Name

Upmesh

Legal name

Livecommerce Entertainment Pte. Ltd.

Website

https://upmesh.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Upmesh is a Singapore-based social commerce SaaS platform that automates live selling on Facebook and Instagram for over 1,000 SMB merchants in Southeast Asia, with comment-to-cart ordering, Stripe-powered checkout, and cross-border livestreaming capabilities.

Ownership category

akta.pro rank

Product category

Live Commerce Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Social Commerce & Livestream Shopping Platforms (BPAMAGAJ)

akta.pro secondary industries

Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ), In-app Social Shops (Native Checkout) (CRAFANAA), Social Marketplace Aggregators (Multi-seller in Social Feed) (CRAFANAB)

Keywords

• Live commerce platform
• Social commerce software
• Live selling tools
• Social media checkout
• E-commerce automation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with tiered plans for merchants. 30-day free trial available. Supports credit card and bank transfer payments.
2. Transaction Fees: Platform likely charges transaction/commercial fees on GMV processed through the platform based on payment processing and checkout services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Upmesh provides an all-in-one live commerce and social commerce SaaS platform that automates sales, payments, marketing, and fulfilment for merchants selling on Facebook and Instagram. Its core capability is comment-to-cart automation that detects product keywords in social media comments and delivers pre-populated cart links to buyers via Messenger, complemented by inventory management, a secure payment gateway (PayUp via Stripe), a centralised dashboard, and tools for loyalty, messaging, and international livestreaming.

Product overview

Upmesh is an all-in-one live commerce and social commerce platform that helps sellers automate sales on Facebook and Instagram. The platform operates on a unified architecture with a Centralised Dashboard as the core backend management system, supported by six integrated modules: Live Selling for real-time stream commerce with comment-to-cart automation, Social Selling for shoppable posts and reels, Catalog for link-in-bio webstores, Checkout Links featuring the PayUp payment gateway, Membership & Credits for customer loyalty programs, and Automated Messaging for buyer communication. Additional value services include a Product Marketplace, International Livestreaming solutions, and Value Added Services covering fulfillment and warehousing. The platform primarily serves merchants in Southeast Asia with operations in Singapore, Malaysia, and the Philippines.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Selling Core feature enabling sellers to conduct live sales on Facebook and Instagram with comment-to-cart functionality. Automatically captures orders when buyers comment product keywords, sends cart links via Messenger, and includes real-time inventory updates and gamified sales events. Targeted at SMB merchants and social sellers running live commerce streams.
• Social Selling Social commerce feature allowing sellers to monetise content across Facebook and Instagram feeds through posts, videos, reels, and live replays. Supports comment capturing and ordering across multiple shoppable media formats without redirecting buyers to external websites. Targeted at SMB merchants expanding social commerce beyond live streams.
• Catalog Online store builder that integrates with social selling channels, providing a link-in-bio webstore for buyers to browse products and continue shopping after live sales. Features unified inventory sync with social channels. Targeted at SMB merchants who want a persistent storefront beyond social feeds.
• Checkout Links Mobile-friendly checkout and secure payment solution offering automated discount calculations, free delivery thresholds, multiple payment methods via Stripe, and real-time order status notifications. Includes the PayUp PCI DSS Level 1 compliant payment gateway. Targeted at SMB merchants processing live and social commerce orders.
• Membership and Credits

Quantifiable outcome

• 40% increase in revenue for merchants using the platform
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStrategic payment gateway partnership. Stripe powers the PayUp secure payment gateway on Upmesh, enabling PCI DSS compliant payment processing including credit cards, e-wallets, Apple Pay, and Google Pay.
• International Brand MerchantscoreStrategic or Co-development PartnerExclusive brand partners across Europe, Korea, Japan, China, and Thailand that participate in Upmesh's International Livestreaming program. Brands supply products for livestreamers to sell during overseas tours.
• Meta (Facebook, Instagram)coreTechnology or IntegrationPlatform integration with Facebook and Instagram via Meta's API. Enables live selling, comment capture, and social commerce features on Meta's social platforms.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CommentSold: CommentSold is the original comment-to-cart live selling platform for Facebook and Instagram merchants. It is the most direct functional peer to Upmesh, both automating order capture from live stream comments and offering shoppable storefronts for SMB social sellers.
• ShopShops: ShopShops is a live shopping platform that connects brands with shoppers via livestreamed selling events, with a strong presence in Asia. It directly competes with Upmesh in enabling merchants to run live commerce on social platforms.
• Bambuser: Bambuser provides live video shopping technology and tools that brands and retailers use to host interactive shopping experiences online. It is a direct competitor in the live commerce enablement space, with similar one-to-many live selling functionality.
• Livescale: Livescale is a live shopping platform offering shoppable video, checkout, and analytics for brands and retailers. It directly competes with Upmesh's live selling and checkout modules for SMB and mid-market merchants.
• Whatnot: Whatnot is a livestream shopping marketplace where sellers run live auctions and sales. While more verticalised around collectibles, it overlaps with Upmesh's live commerce thesis and demonstrates the scale potential of social live selling.

Emerging players

• Channelize: Channelize provides live stream shopping software that integrates with existing ecommerce stores. It is an emerging player with similar shoppable live video features for SMB merchants, partially overlapping with Upmesh's offering.
• NTWRK: NTWRK is a live shopping platform focused on youth culture, drops, and exclusive product releases via live video. It overlaps with Upmesh's live commerce model but targets a different merchant and shopper demographic.
• Buywith: Buywith enables livestream shopping and shoppable video for ecommerce brands and retailers. It is an emerging player with overlapping live commerce capabilities, though with a different go-to-market focus than Upmesh.

Broad incumbents

• Meta Shops: Meta Shops is Meta's native social commerce offering on Facebook and Instagram, allowing merchants to set up storefronts and checkout within the platforms. As Upmesh's value proposition is built on top of Meta, Meta Shops is the principal incumbent threat that could subsume Upmesh's differentiation.
• Shopify: Shopify is a leading global ecommerce platform that has been expanding into social and live commerce (Shopify Live, integrations with TikTok, Facebook, Instagram). As a broad incumbent, Shopify competes for the same merchants Upmesh serves and offers a wider commerce stack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UpmeshLive
• LinkedInlinkedin.com/company/upmeshlive
• Instagraminstagram.com/upmeshlive
• Xx.com/upmeshlive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upmesh