buywith
buywith is a New York-based live commerce platform founded in 2018 that enables brands, retailers, influencers, and experts to host interactive livestream shopping events on their own brand storefronts, monetizing via transaction fees.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What buywith does
buywith is a New York-headquartered live commerce platform founded in 2018 that enables brands, retailers, influencers, and experts to host live shopping events. The platform combines livestreaming technology with online shopping capabilities, allowing sellers to deliver interactive product showcases that drive higher conversion rates through real-time engagement. buywith targets Western brands and is differentiated by its positioning around brand-owned commerce channels — encouraging brands to host events directly on their own storefront websites rather than on third-party social media platforms, in contrast to the dominant Western status quo of social-hosted live shopping.
The company's underlying technology stack integrates live video streaming with shoppable e-commerce functionality, enabling interactive product discovery, influencer collaborations, and real-time purchasing within hosted events. Its go-to-market is structured as enterprise field sales targeting Western brands, and its revenue model is transaction-fee based on live commerce activity. Buywith monetizes on volume processed through its platform rather than through disclosed subscription pricing. The company operates with a global geographic scope, addressing a market context in which the US shows 40% live commerce adoption with projected 36% sales growth by 2026, while China — the benchmark category leader — has reached 81% consumer adoption and over 4.9 trillion yuan in GMV.
Buywith has raised approximately $9.6 million in total disclosed funding across multiple rounds from 2019 through 2024, led by igniteXL Ventures (2022 round of $7.5M) and with participation from Andav Capital, Fab Co-Creation Studio Ventures, Irani CVC, Neome, Regah Ventures, Sarona Ventures, True., and Iron Nation. The company is led by co-founders Adi Almagor (CEO) and Eyal Sinai (CTO), with James D'Adamo heading sales. Headcount is reported at 11-50 employees, consistent with an early-stage private company still building product-market fit in a nascent Western live commerce category.
buywith firmographics
Firmographics- Name
- buywith
- Website
- https://buywith.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- buywith is a New York-based live commerce platform founded in 2018 that enables brands, retailers, influencers, and experts to host interactive livestream shopping events on their own brand storefronts, monetizing via transaction fees.
- Ownership category
- akta.pro rank
buywith industry classification
Industry- Product category
- Live Commerce Platform
- akta.pro primary industry
- Live Shopping & Commerce Streaming Platforms (MPACACAD)
- akta.pro secondary industries
- Social Commerce & Livestream Shopping Platforms (BPAMAGAJ), Live Shopping Platforms (CRAFANAD), Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)
Keywords
Where buywith is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
buywith business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Live Commerce Platform: The company operates a live commerce platform that enables brands to host live shopping events, driving higher conversion rates through interactive livestream experiences.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
buywith product offering
Product offeringCore offering
buywith operates a live commerce platform that enables brands, retailers, influencers, and experts to host interactive livestream shopping events. The platform combines live video streaming with online shopping functionality to drive higher conversion rates through real-time engagement, with a focus on hosting events on brand-owned stores rather than social media platforms. The platform supports use cases including live shopping events, interactive product showcases, and influencer collaborations.
Product overview
Based on the available source material, insufficient specific product and service details were identified for buywith. The sources discuss the live commerce market context and trends but do not contain detailed information about buywith's specific product offerings, modules, or named services.
Differentiator
Problem solved
Functional benefit
Products and services
- buywith Live Commerce Platform
Quantifiable outcome
- US market shows 40% adoption with projected 36% sales growth by 2026
- +1 more outcomes
Companies that use buywith
Customer profileSegments1 record
Ideal customer profiles1 record
buywith technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
buywith partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
buywith competitors and assessment
Company assessmentDirect peers
- Talkshoplive: Talkshoplive is a live shopping network and platform that powers shoppable livestreams for retailers, brands, and creators. It overlaps directly with buywith's offering of live commerce events with integrated checkout.
- Channelize.io: Channelize.io provides live video shopping software that integrates into e-commerce sites and apps, enabling real-time shoppable streams. It is a comparable platform-level direct competitor to buywith in the live commerce tooling layer.
- Bambuser: Bambuser is a Stockholm-based live video shopping platform that enables brands and retailers to host shoppable livestreams on their own digital properties. It is one of buywith's closest direct competitors in the brand-owned live commerce category globally.
- Livescale: Livescale is a live shopping platform offering interactive livestream events with checkout integrations for brands and retailers. It targets the same enterprise brand-owned live commerce use case as buywith in North America and Europe.
- Firework: Firework provides shoppable live video and short-form video commerce technology for enterprise brands and retailers. It competes directly with buywith in enabling brand-owned livestream shopping experiences.
Emerging players
- Whatnot: Whatnot is a live shopping marketplace focused on collectibles, trading cards, and sneakers. While its model is marketplace-led rather than brand-site-led like buywith, it represents an emerging live commerce format targeting consumer audiences.
- CommentSold: CommentSold powers social commerce and live selling for small and mid-sized retailers, primarily via social video integrations. It overlaps with buywith in enabling livestream commerce for retail brands.
Broad incumbents
- Amazon Live: Amazon Live is Amazon's native live shopping experience hosted on its retail platform. As a broad incumbent, it competes with buywith for live commerce GMV but is not specialized in brand-owned storefront deployment.
- TikTok Shop: TikTok Shop is the social platform's integrated live and video commerce offering. It competes for consumer attention and brand spend on live shopping, but operates on social-app rails rather than the brand-owned storefront model buywith emphasizes.
- Instagram Shopping / Meta Live Shopping: Meta's Instagram and Facebook live shopping features embed shoppable livestreams within the world's largest social platforms. They represent the broad-incumbent threat buywith positions itself against by advocating brand-owned live commerce channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
buywith social profiles
Digital presencebuywith financial estimates
Financial estimateRevenue estimate
Valuation estimate
buywith leadership team
Management profileNumber of profiles
Profiles3 records
buywith funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
buywith M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about buywith
What does buywith do?
buywith operates a live commerce platform that enables brands, retailers, influencers, and experts to host interactive livestream shopping events. The platform combines live video streaming with online shopping functionality to drive higher conversion rates through real-time engagement, with a focus on hosting events on brand-owned stores rather than social media platforms. The platform supports use cases including live shopping events, interactive product showcases, and influencer collaborations.
Is buywith a public or private company?
buywith is a private company. It is classified as venture growth investor backed and is currently operating.
When was buywith founded?
buywith was founded in 2018. It employs 11 to 50 people.
Where is buywith based?
buywith is headquartered in New York, United States, in the North America region.
How does buywith make money?
One revenue line is on record: live Commerce Platform.
Who are buywith's main competitors?
Direct peers on record are Talkshoplive, Channelize.io, Bambuser, Livescale and Firework. Emerging players are Whatnot and CommentSold. Broad incumbents are Amazon Live, TikTok Shop and Instagram Shopping / Meta Live Shopping.
Does buywith have an API?
No public API is recorded for buywith.
What industry is buywith in?
buywith's product category is Live Commerce Platform. Its primary akta.pro industry code is MPACACAD, Live Shopping & Commerce Streaming Platforms, with a secondary code of BPAMAGAJ, Social Commerce & Livestream Shopping Platforms.