What Revol Greens does

Revol Greens is a privately held controlled environment agriculture (CEA) company founded in 2017 that grows organic and conventional lettuce and leafy greens in climate-controlled greenhouses for year-round supply to US grocery retailers and food service operators. The company operates two production sites — a 10-acre greenhouse in Owatonna, Minnesota (built 2017, expanded 2020) and a 20-acre flagship facility under development in Temple, Texas — totaling approximately 30 acres of greenhouse production equivalent to roughly 900 acres of outdoor-farmed lettuce. Its core technology stack combines greenhouse climate control, rainwater and snowmelt capture with closed-loop water recycling (90% less water than field farming), and a proprietary plant-based nutrient system branded "Plant Fed Organic" that the company describes as the first such system to achieve USDA Organic certification for lettuce and greens.

Revol Greens sells a portfolio of SKUs spanning salad blends (Spring Mix, Romaine Crunch, Mighty Spring Mix, Green Leaf Crunch, in organic and conventional variants and multiple sizes), branded salad kits (Green(house) Caesar, Southwest Baja), and living/head lettuces (Butter Leaf, Butter Leaf Trio, Romaine Twins), all harvested daily and delivered to retail within 24-48 hours. Certifications include USDA Organic, Non-GMO, and Primus Labs GFSI food safety compliance. The company maintains an active social and content presence (LinkedIn, Facebook, Instagram, recipe blog) targeting top-of-funnel consumer engagement.

The business model is straightforward fresh-produce sales through retail grocery channels, with pricing set by retailers rather than publicly disclosed. Go-to-market combines direct sales to grocery chains with an exclusive distribution partnership announced in August 2025 with Nature Fresh Farms to enter the greenhouse-grown leafy greens market. The company has raised $68 million from Equilibrium Capital and acquired BJ's Produce in October 2021. Headcount is reported in the 251-500 range. No public revenue is disclosed.

Name

Revol Greens

Legal name

Revol Greens

Website

https://revolgreens.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Revol Greens is a privately held controlled environment agriculture company founded in 2017 that grows USDA Organic and conventional lettuce and leafy greens in greenhouses in Minnesota and Texas, selling year-round to US grocery retailers and food service operators through direct retail and a Nature Fresh Farms distribution partnership.

Ownership category

akta.pro rank

Product category

Greenhouse-grown fresh produce

NAICS

Vegetable and Melon Farming (1112), Food Crops Grown Under Cover (11141), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA)

akta.pro secondary industries

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA), Regenerative Agriculture (Soil Carbon, Cover Crops, Reduced/No-Till) (AFAGAMAA), Salad Dressings & Vinaigrettes Manufacturing (AFAKADAC)

Keywords

• Greenhouse-grown lettuce
• Leafy greens production
• Controlled environment agriculture
• Salad blends
• Salad kits

Headquarters

HQ city

Owatonna

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Revenue generated from selling greenhouse-grown lettuce and leafy greens to grocery retailers, food service operators, and directly to consumers through retail stores. Products include salad blends, salad kits, and head lettuces sold 365 days a year.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Revol Greens grows and sells greenhouse-grown lettuce, leafy greens, salad blends, and salad kits through controlled environment agriculture greenhouses in Minnesota and Texas. Products are harvested daily, packaged under the Revol Greens brand, and distributed to grocery retailers and food service operators, reaching stores typically within 24-48 hours of harvest. The portfolio spans organic and conventional salad blends (Spring Mix, Romaine Crunch, Mighty Spring Mix, Green Leaf Crunch), salad kits (Green(house) Caesar, Southwest Baja), and living/head lettuces (Butter Leaf, Butter Leaf Trio, Romaine Twins).

Product overview

Revol Greens is a greenhouse-grown lettuce and leafy greens company operating a portfolio of products across three main categories: Salad Blends (including Spring Mix, Romaine Crunch, Mighty Spring Mix, Green Leaf Crunch variants in various sizes), Salad Kits (Green(house) Caesar, Southwest Baja), and Living/Head Lettuces (Butter Leaf, Romaine Twins). All products are grown in climate-controlled greenhouse environments, harvested daily 365 days per year, and delivered fresh to stores within 24-48 hours. The company uses Plant Fed Organic nutrient sources and sustainable water conservation practices, producing with 90% less water than field-grown lettuce.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Spring Mix A blend of organic baby lettuce and greens providing a classic tender salad base, harvested daily and ready to eat. Targets consumers seeking organic packaged salads.
• Spring Mix A conventional blend of tender baby lettuce and greens providing a salad base, harvested daily and ready to eat. Target consumers seeking conventional packaged salads.
• Organic Romaine Crunch Organic blend of crunchy romaine lettuce and tender green leaf, harvested daily and ready to eat, serving consumers seeking an organic crunchy salad base.
• Romaine Crunch Conventional blend of crunchy romaine lettuce and tender green leaf, harvested daily and ready to eat.
• Organic Mighty Spring Mix Organic classic spring mix enhanced with spinach providing extra nutritional content, harvested daily and ready to eat.
• Mighty Spring Mix Conventional classic spring mix enhanced with spinach, harvested daily and ready to eat.
• Organic Green Leaf Crunch Organic green leaf lettuce with refreshing flavor and crunch, harvested daily and ready to eat.
• Green Leaf Crunch Conventional green leaf lettuce with refreshing flavor and crunch, harvested daily and ready to eat.
• Organic Green and Red Duo Organic blend of green and red leaf lettuce adding color and crunch to salads and sandwiches.
• Green(house) Caesar Salad Kit Salad kit combining crunchy green leaf, romaine lettuce, and arugula with shredded sharp Parmesan cheese, crispy garlic Parmesan croutons, and creamy Caesar dressing. Targets consumers wanting a ready-to-eat meal salad.
• Southwest Baja Salad Kit Salad kit with crisp baby green leaf and romaine lettuce, shredded Monterey Jack cheese, tri-color tortilla strips, sweet dried corn, and zesty southwest-style dressing.
• Butter Leaf Living lettuce with root intact for extended freshness, requiring rinsing before consumption.
• Butter Leaf Trio A trio of butter leaf lettuce varieties packaged together for added diversity and visual appeal.
• Romaine Twins Living romaine lettuce packaged with the root intact to stay fresher longer than bagged romaine.

Quantifiable outcome

• 90% less water used compared to traditional field farming
• +6 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Nature Fresh FarmscoreChannel Partner/ Reseller/ Distributor · 21 August 2025Nature Fresh Farms announced an exclusive partnership with Revol Greens to enter the greenhouse-grown leafy greens market, leveraging Revol Greens' expertise and facilities. The partnership aims to capitalize on the growing consumer demand for fresh, locally grown, and sustainably produced leafy greens through controlled environment agriculture.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• BrightFarms: BrightFarms builds and operates regional hydroponic greenhouses supplying packaged salad greens and leafy greens to retail grocers under long-term supply agreements. Highly comparable to Revol Greens on CEA growing model, retail grocery GTM, and geographic hub-and-spoke distribution strategy.
• AeroFarms: AeroFarms grows leafy greens using controlled environment agriculture (indoor vertical farming) and sells into grocery and food service channels. Comparable as a CEA leafy-greens producer pursuing retail distribution, though using indoor vertical infrastructure rather than glass greenhouses.
• Gotham Greens: Gotham Greens operates a multi-region network of climate-controlled hydroponic greenhouses producing greenhouse-grown leafy greens, herbs, and salad kits for grocery retailers across the US. It directly competes with Revol Greens on product, customer (retail grocery), and distribution model.
• Plenty: Plenty operates indoor vertical farms producing pesticide-free leafy greens for retail grocery customers. Direct competitor to Revol Greens in CEA leafy greens, with comparable sustainability claims and grocery-anchored GTM.

Emerging players

• Nature Fresh Farms: Nature Fresh Farms is a Canadian greenhouse grower of tomatoes, peppers, cucumbers, and leafy greens with a new exclusive partnership to leverage Revol Greens' facilities for greenhouse-grown leafy greens. Strategic channel partner and potential competitive overlap in the same category.
• AppHarvest: AppHarvest operates large-scale controlled environment agriculture facilities producing tomatoes, leafy greens, and berries. Comparable as a CEA operator pursuing retail fresh-produce channels, though with a broader crop mix and indoor farming approach.
• Local Bounti: Local Bounti operates indoor CEA hydroponic farms producing packaged leafy greens and herbs for US retail grocers. Comparable to Revol Greens in CEA production model and retail grocery GTM, but at a different scale and growth stage.

Broad incumbents

• Earthbound Farm: Earthbound Farm is a large organic produce brand selling bagged salads and leafy greens through retail grocery channels. Direct overlap with Revol Greens in USDA-organic bagged leafy greens sold in the same retail produce aisle.
• Dole Food Company: Dole is one of the largest global fresh produce companies selling packaged salads, leafy greens, vegetables, and fruits to retail grocery and food service. Broad incumbent competitor to Revol Greens in packaged leafy greens and salad kits in the same retail channels.
• Taylor Farms: Taylor Farms is a large, established fresh-cut produce processor and packager supplying bagged salads, vegetables, and salad kits to retail and food service across North America. Comparable as a competitor/supplier of packaged leafy greens and salad kits to the same grocery customers Revol serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/revolgreens
• LinkedInlinkedin.com/company/revol-greens
• Instagraminstagram.com/revolgreens

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revol Greens